Social Networking Strategy
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The document discusses strategies for social networking and building online communities. It covers developing a social media strategy with objectives and key elements like listening, launching initiatives, and measuring results. It also discusses strategies for word-of-mouth marketing using influencers, topics, tools, participation and tracking. Finally, it discusses the basics of building an online community through authentic engagement, shared purpose and interaction in small groups.
![Objectives [This Slide Intentionally Left Blank]](https://image.slidesharecdn.com/eeocslides2-090811074840-phpapp01/85/Social-Networking-Strategy-3-320.jpg)
![Questions http:// www.socialfish.org /tags/EEOC Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer](https://image.slidesharecdn.com/eeocslides2-090811074840-phpapp01/85/Social-Networking-Strategy-22-320.jpg)
Social Networking Strategy
- 1. Social Networking Strategies www.SOCIAL FISH .org
- 2. Part One Strategy Overview
- 3. Objectives [This Slide Intentionally Left Blank]
- 4. Social Media Strategy Listening Cyclical Approach Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate
- 5. Social Media Strategy Mobile Video Widgets Social Bookmarks Feeds and Content Syndication Social Networks Blogs & Micro-blogging Big Picture
- 6. Content Strategy Traditional media ~ rock Digital media ~ water Social media ~ clouds Flickr photo credit: Alex Pears Integrating Media
- 7. Part Two Word of Mouth Strategy
- 8. Word of Mouth Talkers Topics Tools Take Part Track The 5 T’s Author: Andy Sernovitz
- 9. Word of Mouth Talkers—advisors, speakers, bloggers, industry partners Topics—big names, discount codes, free webinar, scholarship Tools—blog, outposts, sharing, SEO, email, Groupsite Take Part—year-round community-building Track—Twitter Search, Google alerts, Google analytics, bit.ly URL tracking, registration. Buzz2009 Living Case Study
- 10. Part Three Back to Basics: Building Community
- 11. Community Basics Lesson 1. Be a real person
- 12. Community Basics Lesson 1. Be a real person
- 13. Community Basics Lesson 2. Communities need purpose videos photos friends books jobs Name that Website
- 14. Community Basics Lesson 3. Community happens in small groups
- 15. Community Basics Lesson 3. Community happens in small groups What suit are you?
- 16. Part Four Organizational Concerns
- 17. Content Strategy Traditional media ~ static versus fluid Digital media ~ key assets & frequency Social media ~ feed the outposts Flickr photo credit: Alex Pears Integrating Media
- 18. Content Strategy Flickr photo credit: Phil Gimp Operational Integration
- 19. Social Media Policies Framework
- 20. Social Media Policies Code of Conduct/Ethics Social media policy for employees, members and/or volunteers Terms of use or user agreement Privacy Disclaimers Copyright, intellectual property Blogs – posting & commenting policies Moderator’s guidelines Logo guidelines Crisis communication plan Types of Policies
- 21. Case Study Policies in Plain English
- 22. Questions http:// www.socialfish.org /tags/EEOC Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer
Editor's Notes
- #2: Hello and Thank you for inviting us to present our response to Frank’s un-RFP. Find out who’s on the call, and their role in the MMS.
- #4: When superimpose these two images together, you get an idea of how your focus might jive with what social media is good for. You can also see how it’s all going to have to work together for you to achieve the more inspired benefits of social media.
- #5: Our approach always starts with listening. In the short-term, this is how you’re finding your champions and stakeholders who are already online. Looking ahead, a strong social media monitoring program will be really important, especially for brand and reputation management. You can see from this slide that every part of our approach is informed by listening. So then, the strategy development becomes essential. You guys already know a lot about your stakeholders from the social technographics research you’ve done. You also know from experimentation what’s worked and what hasn’t. We’ll lay it all out and see where we stand and where we want to go from here. Then, everything else is based on that strategy. We generally launch something, feed and nurture it to see if it will take root on its own, evaluate how it’s going, then tweak the strategy according to what we’ve learned. From the slide, it looks like you can do all of this in a week – but it takes time. You could make it around the circle in 6 months, or it could take a year or more. It’s a journey.
- #6: We won’t spend a lot of time on this slide, but it begins to show how multi-faceted this process can be. There’s a lot to consider, and your content strategy needs to be flexible enough to feed any and all of these different facets of the social web. I’m gonna go out on a limb and guess that you guys have everything you need for all of this already, it’s just a matter of a few tweaks here and there.
- #7: Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.
- #9: When superimpose these two images together, you get an idea of how your focus might jive with what social media is good for. You can also see how it’s all going to have to work together for you to achieve the more inspired benefits of social media.
- #10: When superimpose these two images together, you get an idea of how your focus might jive with what social media is good for. You can also see how it’s all going to have to work together for you to achieve the more inspired benefits of social media.
- #12: When superimpose these two images together, you get an idea of how your focus might jive with what social media is good for. You can also see how it’s all going to have to work together for you to achieve the more inspired benefits of social media.
- #18: Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.
- #19: Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.
- #20: Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.
- #21: Another part of your un-RFP had to do with integrating traditional media with social media. You definitely want it all to go together. I hope you like metaphors… We see traditional media as the rock, the land, solid and important, but not fluid. Digital media, on the other hand, flows like water. And that flow will, overtime, shape the rock. Finally, social media is the clouds, picking up the water and carrying it wherever they go until they let it fall as rain.