Utilizing Social Networks to Strenghten Student Relationships
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The document discusses the importance of utilizing social networks to enhance student relationships, highlighting key web principles such as purpose-driven content and user participation. It provides an overview of social networking usage, particularly on Facebook, and emphasizes strategies for creating an effective online presence. Additionally, it touches on the significance of goal-setting and content management within social networks.
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Utilizing Social Networks to Strenghten Student Relationships
- 1. Hit Them Where They Are: Utilizing Social Networks to Strengthen Student Relationships Eric Hodgson July 12, 2007
- 2. Find This Presentation http://www.estradacms.com/hodgson
- 3. About Me ehodgso (claimID.com)
- 4. Critical Web Principles Web sites are built for visitors — plain and simple
- 5. A Web site must serve a purpose. Critical Web Principles
- 6. Takeaways from Today Understand the ins and outs of social networking sites and practices Participate, rather than control Stay true to your purpose
- 7. Social Networks at 30,000 feet
- 9. Web Usage - Facebook 1% of all time on the internet is spent on Facebook 6 th most visited Web site 1 billion photos are hosted on Facebook 6 million photos are uploaded daily 50% of registered users come back to the site every day Sources : Facebook Company data, press reports
- 15. Elements of a Social Network Friends and Communities Tagging Communication Syndication and Content Reuse
- 16. Rate it, share it, report it Related video Tags, categories, and embedding Alerts for future videos
- 17. Favorites, sizes, downloads, prints User commenting Tagging Geotagging
- 18. Applications and content Imported from Flickr
- 19. The Wall: No longer email or even IM conversations
- 20. Participating
- 21. What is your focus?
- 22. Stay Focused Provide content, not control Set goals Event registration Announcements Media storage Stay professional
- 23. Creating a Presence Staff Accounts Groups Content Join Existing Groups This is the key
- 26. Content Ready for Networks Events Photos Video Announcements
- 29. Follow Standard Formats Events and profiles Tags and social networks Searchable content microformats.org kitchen.technorati.com
- 34. Let’s take some questions ?
- 35. Find This Presentation http://www.estradacms.com/hodgson
- 36. Web Sites and Sources Used Pew Internet & American Life Project ( www.pewinternet.org ) Facebook ( www.facebook.com ) Flickr ( www.flickr.com ) YouTube ( www.youtube.com ) MySpace ( www.myspace.com ) Upcoming ( www.upcoming.org ) Marquette University Alumni Association ( www.alumni.marquette.edu ) Mays Business School – Social Sites ( mays.tamu.edu/social )
- 37. Thank You! Eric Hodgson Web Consultant Estrada 319.396.5013 [email_address]