MySpace and their OpenID
Download as PPT, PDF1 like473 views
The document discusses how websites can leverage social web standards and platforms to enhance their user experience and engagement. It outlines key components of a user's online identity and how standards like OAuth, OpenID, microformats can help access profiles, reputation, activities, social graphs and more. Integrating these standards allows sites to lower barriers to entry, improve retention, drive more traffic and gain insights into their user base by tapping into existing social functionality rather than reinventing features. The emerging open and social web presents opportunities for sites to intelligently leverage new building blocks and participate in the growing online ecosystem.
MySpace and their OpenID
- 1. How to Power Your Site With the Social Web October 2008
- 2. What Makes Me “Me”?
- 3. What I Say About Me profile
- 4. What Others Say About Me reputation
- 5. What I Do activity
- 6. Who I Know social graph
- 7. What I Create content
- 8. Where I Can Go authentication
- 9. The Web Identity activity profile social graph reputation authentication content
- 10. The Old World Social Networks Social Sites
- 11. The Old World The Lonely Social Network
- 12. The New World Open Identity
- 13. The New World The Social Social Network
- 14. The Goal?
- 16. Tapping Into Identity Standards
- 17. The Identity Standards activity RSS, ATOM, XMPP, OpenSocial profile hCard, hCal, OpenSocial, SReg, Attribute Exchange reputation MicroID social graph OpenSocial, XFN, FOAF, PortableContacts authentication OAuth, OpenID content XSPF, EXIF, etc…
- 18. Why This Matters to You
- 20. User Acquisition Lower the barrier to entry
- 21. Retention You become both complementary and indispensable
- 22. Traffic Make your site and service a fulcrum
- 23. Monetization Gain valuable insights into your user base by allowing them to easily plug in
- 24. Why This Matters
- 25. The Platforms…
- 26. Social Platforms Your Site
- 27. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
- 28. Social Windows
- 30. the web!
- 31. Microformats
- 32. Microformats
- 33. Microformats
- 34. Microformats hCal hCard XFN hReview And more!
- 35. Closing Thoughts
- 36. The Impact The web is becoming an increasingly open and social place, and standards can power social functionality Now you don't have to reinvent the wheel when looking to provide new features You can not only utilize existing social platforms like MySpace Data Availability, but also tap into existing semantic information It is important to understand this distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem
- 37. Questions?
- 38. Contact: Max Engel: mengel@myspace.com