H!N Case Study Final

Nielsen faced the challenge of developing a new Web 2.0 platform allowing consumers to share opinions and media consumption habits with millions of others and with Nielsen. Their solution was Hey! Nielsen, a social networking site launched in beta in 2007 that combines social sharing, a proprietary opinion engine, and buzz tracking to provide real-time metrics on what entertainment is popular and why, while giving consumers a voice and helping Nielsen reinvent audience measurement.