SNAP Summit 3 - Developer Analytics
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The document summarizes trends in social gaming apps on Facebook from October 2008. It notes that Pet Society and Elven Blood saw major growth that month while other apps declined. Overall, the top 25 apps had over 145 monthly active users. It recommends app developers focus on better production quality, user engagement over time, and adding new incentivized content regularly to keep players interested as everything can get boring over time.
SNAP Summit 3 - Developer Analytics
- 1. The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen
- 2. Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008
- 4. Overall Positive Effect 145+ million Monthly Active Users (MAU) among Top 25 Apps
- 5. +84%
- 6. What should I be thinking about?
- 7. BETTER APPS! Higher production quality Higher level of engagement Average page views per user per day Time spent on the application Time between visits
- 8. New Trends in Social Gaming Start simple and grow in complexity Social gamer vs. MMO gamer Frequently updated new content Everything gets boring! Incentivized rewards Not just more virtual currency! Inflation control on virtual currency
- 9. Q&A