Widget Summit 2008: Powering Your Site with Data Availability
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The document outlines Myspace's data availability platform designed to enhance user engagement and retention by leveraging social web integration. It describes features such as user authentication, profile access, and the use of open standards like OpenID and OAuth for secure identity management. The platform aims to make it easier for users to incorporate their Myspace identity into other services while providing opportunities for developers to create complementary applications.
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Widget Summit 2008: Powering Your Site with Data Availability
- 1. MySpace Data Availability: Power Your Service With the Social Web November 2008
- 2. What Makes Me “Me”?
- 3. What I Say About Me profile
- 4. What Others Say About Me reputation
- 5. What I Do activity
- 6. Who I Know social graph
- 7. What I Create content
- 8. Where I Can Go authentication
- 9. The Web Identity activity profile social graph reputation authentication content
- 10. The Old World Social Networks Social Sites
- 11. The Old World The Lonely Social Network
- 12. The New World Data Availability
- 13. The New World The Social Social Network
- 14. The Goal?
- 16. The Platforms…
- 17. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
- 18. Data Availability: Leverage MySpace Outside of MySpace
- 19. MySpace Developer Platform Data Availability Application Platform Developer Relations Libraries, sample code, forums, blogs, docs… OpenSocial, MyOpenSpace OpenID, OAuth, REST API’s external development internal development community outreach
- 20. Social Platforms Your Site
- 21. Why This Matters to You
- 23. User Acquisition Lower the barrier to entry
- 24. Retention You become both complementary and indispensable
- 25. Traffic Make your site and service a fulcrum
- 26. Monetization Gain valuable insights into your user base by allowing them to easily plug in
- 27. Why This Matters
- 28. What Is Available Now
- 29. Our Current Implementation friends authentication profile content registration
- 30. Authentication All of Data Availability leverages the Oauth standard for Web service authentication This is a user-centric privacy model where the MySpace user delegates scoped access to a 3rd-party site with a token that the user can revoke at any time
- 32. Dynamic Profiles Changes in MySpace are reflected in all of the user’s linked services
- 33. Profile Access Portable data can be stored even after the link is broken Caches must be refreshed each 24 hours, and purged when a user decides to cut the tie
- 34. Content Take your MySpace-created content with you
- 35. OpenSocial 0.8 REST Support Ability to access the OpenSocial 0.8 “People” resources through Data Availability
- 36. Where We Go Next
- 38. Why OpenID at MySpace? Our users identify with their URL’s! Over 90% of our active users have vanity URL’s We have 29,959,874 users who are both OpenSocial app users and have a vanity URL
- 39. OpenID and MySpace We are embracing the standard for single sign-on for the web By Combining OpenID and Data Availability, we will provide a complete identity solution
- 40. Closing Thoughts
- 41. Closing Thoughts The MySpace Data Availability platform provides you opportunities to drive engagement, increase retention and generate traffic by leveraging our massive user base and robust platform Our platform provides the functionality you need to allow our users to bring their MySpace identity into your service The platform embraces open standards, which ensures compatibility and provides access to continued community innovation
- 42. Contact: [email_address] Follow: myspace.com/pixelelated www.8bitkid.com twitter.com/8bitkid