Web 2.0
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The document discusses key concepts of Web 2.0 including how it transitions from information silos to information sharing, designed to customizable experiences, and from one-to-many to many-to-many publication and conversation. It also describes common Web 2.0 capabilities like blogs for conversation, RSS for syndication, wikis for consensus building, and social bookmarking for sharing.
Web 2.0
- 1. Web 2.0 OC CIO Roundtable February 14, 2008
- 3. Defining Web 2.0 Tim O'Reilly and John Battelle summarized key principles they believed characterized Web 2.0 applications the Web as a platform data as the driving force an architecture of participation open source development content and service syndication the end of the software adoption cycle ("the perpetual beta ") leveraging the power of The Long Tail Adopted from “Web 2.0” entry on Wikipedia
- 5. Web 2.0 transitions Information silos Information sharing Designed Customizable (i.e. iGoogle) “ One to Many” “Many to Many” (publication) (conversation) Authority Consensus (i.e. “The Wisdom of Crowds”)
- 6. Web 2.0 Capabilities Conversation: Blogs Syndication: RSS Consensus: Wikis Sharing: Social bookmarking Applications: Mashups
- 7. Conversation: Blogs A blog is a website where entries are made in journal style and displayed in a reverse chronological order. A blog entry typically consists of the following: Title , the main title, or headline, of the post. Body , main content of the post. Permalink , the URL of the full, individual article. Post Date , date and time the post was published. A blog entry optionally includes the following: Comments Categories (or tags) - subjects that the entry discusses Trackback and or pingback - links to other sites that refer to the entry Adopted from “Blog” entry on Wikipedia
- 8. Join the conversation Searching the blogosphere Technorati IceRocket blogsearch.google.com Writing a blog Blogger Wordpress
- 9. Syndication: RSS RSS stands for “Really Simple Syndication”
- 10. Hunting and gathering Finding RSS feeds is relatively easy These icons all represent RSS feeds and are found on most blogs, news sites, journal sites, and many search tools Click on an RSS icon and save the link to an RSS newsreader or aggregator Any time that feed is updated (new blog post, new news item, new search results) your newsreader or aggregator will include the updated items
- 11. Need the feed? RSS feeds require a reader, sometimes called an “aggregator,” to display them in a readable format Web browsers often have the ability to read RSS feeds Web services such as Bloglines and Newsgator Online can aggregate many feeds and be accessed from any computer
- 12. Consensus: Wikis A type of website that allows the visitors themselves to easily add, remove and otherwise edit and change some available content, sometimes without the need for registration Ease of interaction and operation makes a wiki an effective tool for collaborative authoring The open philosophy of most wikis—of allowing anyone to edit content—does not ensure that editors are well intentioned Adopted from “Wiki” entry on Wikipedia
- 13. Other Wikis Medicine Portal – Wikipedia http://en.wikipedia.org/wiki/Portal:Medicine Health Lib-Wiki http://hlwiki.slais.ubc.ca/index.php?title=Main_Page Wikibooks – Health Sciences http://en.wikibooks.org/wiki/Medicine
- 14. Editing wikis Wikis represent consensus over authority -- the knowledge of many people is considered more valuable and correct than the knowledge of any one person, even an expert Wikis like Wikipedia still rely on the valuable input of experts to correct errors and improve the value of the resource In an article in Nature (12.15.2005), Wikipedia was compared to Encyclopedia Britannica and found to be about as accurate in articles on the sciences Wikis use a slightly different markup than the web, but it’s easy to learn – most wikis include a toolbar to help with this
- 15. Sharing: Social Bookmarking Sharing of information takes on many forms File sharing and peer-to-peer networks Ratings, rankings, opinions (i.e. Amazon or Angieslist.com) Friends lists (i.e. MySpace, Facebook, LinkedIn) Social bookmarking Sharing links (del.icio.us) Sharing lists (LibraryThing, All Consuming) Sharing articles (CiteULike, PennTags)
- 17. Mashups Application development technique Hybrid App Reuse Simple examples work well
- 18. Web 2.0 - A disputed term No real boundaries Multiple interpretations Defining a moving concept Web can’t be versioned Approaches Original vision of the web
- 19. Web 1.0 Web 2.0 Service vs. Hospitality Process Given Expected Referenced Replicated Experience Sought Remembered Evangelized Refreshed
- 20. 1.0 vs. 2.0 Examples
- 22. BUSINESS 2.0 or…e business 2.0 and Enterprise 2.0
- 23. Internet Growth Continues Total U.S. Internet Spending (M$) 2000: 7,134 2006: 15,998 Search Advertising 2000: 286 2006: 6,681 8% of total US advertising online in 2006E, 13%+ within 5 years. Source: The State of the Internet, Morgan Stanley
- 24. Users On Line Source: The State of the Internet, Morgan Stanley * in MMs Mobile Internet 1,000+ 1,343 2007 600+ 1,191 2006 300+ 1,039* 2005
- 25. 10-15% user growth 20-30% usage growth 30%+ monetization growth Source: The State of the Internet, Morgan Stanley
- 27. Idea = business (ebusiness 2.0) Cheap hardware Cheap platforms (Linux, Apache) Open source = you never start from scratch Coders everywhere Money, reputation, location, network don’t matter as much as before.
- 28. “ Startuping” is cheap DropSend: Build $48,012 / Monthly $3,625 Freshbooks Build $20,000 / Monthly $46,000 Maya’s Mom: Build $70,000 / Monthly $30,000 Mobissimo: Build $60,000 / Monthly $150,000 Wesabe: Build $200,000 / Monthly: $3,000 http://thebankwatch.com/2007/03/15/how-much-does-it-cost-to-build-the-best-web-apps-today-and-how-should-banks-react/
- 30. New players
- 31. Core Competencies of Web 2.0 Companies Services, not packaged software. Control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the long tail through customer self-service Lightweight development models Source: O’Reilly
- 32. concepts and ideas Wisdom of the crowds Crowdsourcing Network effect Open is sustainable Co-creation Social Network Perpetual beta Open source Mashups Long tail The world is flat
- 33. The Participative Web People want to participate and have the tools to do so. Every time you search, you make Google better Trust in peers, not in marketing discourse. People can now force a company to change it’s path (Sony, Google bombs)
- 35. New challenges Share control Competition everywhere Ideas everywhere Performance Privacy / transparency Sustainability of business models Bubble?
- 36. Source: H-P 1/22/2008
- 37. Source: H-P 1/22/08
- 38. Stormhoek Vineyards Consumer Blogs (everyone’s a wine expert) Participative pairing Wine Clubs Subscription to wine publications Sales have tripled since 2005 Baseline…June 14, 2007
- 39. Vendors Adobe - Flex Microsoft – Silverlight Wavemaker - Mavericks
- 40. www.peergroup.net Peer Consulting Group Jim Sutter 2.14.2008