How Can Businesses Benefit from Web 2.0?
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Web 2.0 refers to websites emphasizing user-generated content, usability, and interoperability, popularized by Tim O'Reilly in 2004. It includes platforms like blogs, podcasts, social networks, and wikis, enhancing user interaction and collaboration. The document also explores the business benefits of Web 2.0 technologies, such as innovative products and improved marketing, while highlighting various digital tools and practices like eportfolios and social bookmarking.
How Can Businesses Benefit from Web 2.0?
- 2. Web 2.0 describes World WideWeb sites that emphasize user- generated content, usability, and interoperability.The term was popularized byTim O'Reilly and Dale Dougherty at the O'Reilly MediaWeb 2.0 Conference in late 2004, though it was coined by Darcy DiNucci in 1999. “ ”
- 3. • Static pages instead of dynamic HTML. • Content served from the server's file system instead of a RDBMS. • Pages built using Server Side Includes or CGI instead of a web application written in a dynamic programming language such as Perl, PHP, Python or Ruby. • The use of HTML 3.2-era elements such as frames and tables to position and align elements on a page. These were often used in combination with spacer GIFs.
- 4. • Proprietary HTML extensions, such as the <blink> and <marquee> tags, introduced during the first browser war. • Online guest books. • GIF buttons, graphics (typically 88x31 pixels in size) promoting web browsers, operating systems, text editors and various other products.
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- 6. • - free classification of information; allows users to collectively classify and find information (e.g. tagging) • - dynamic content, responsive to user input • - information flows two ways between site owner and site user by means of evaluation, review, and commenting. Site users add content for others to see • - Web 2.0 sites developed APIs to allow automated usage, such as by an app or mash up • - Universal web access leads to differentiation of concerns from the traditional internet user base
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- 8. • 69 percent of respondents report that their companies have gained measurable business benefits Including: • Innovative products and services • More effective marketing • Better access to knowledge • Lower cost of doing business • Higher revenues
- 9. 1. Blogs 2. Podcasts 3. Social Networks 4. Wikis 5. ePortfolios 6. Micro-Blogs 7. Social Bookmarking
- 10. • Over 70 million blogs have been created since 2003 and the numbers just keep increasing! Why? Because people want to express themselves and they like to have an audience. • The World Wide Web makes it possible for you to publish your thoughts (or whatever else you’d like) and distribute them out to the entire world. • There are several good, reliable blogging tools available for free on the Web.
- 11. • A Podcast is basically just an audio (or video) file. What distinguishes a podcast from other types of audio on the Internet is that a “podcaster” can solicit subscriptions from listeners, so that when new podcasts are released, they are automatically delivered, or fed, to a subscriber's computer or mobile device. • The podcast features an audio show with new episodes that are fed to your computer either sporadically or at planned intervals, such as daily or weekly. This format encourages listeners to “subscribe.”
- 12. • Social networking Websites provide a “virtual community” for people interested in a particular subject or just to "hang out" together. Members create their own online profile page with biographical data, pictures, likes, dislikes and any other information they choose to post. • Users can communicate with each other text, voice, chat, instant message, videoconference, and blogs, and the services typically provide a way for members to contact friends of other members, thus enabling everyone’s “network” to grow.
- 13. • "Wiki" is the word for "fast" in Hawaiian. A wiki is a page or collection of Web pages designed to enable anyone who accesses them to contribute or modify the content easily. • Wikis are often used to create collaborative Websites and to power online communities. Wikis are used in business to provide intranets and knowledge management systems. • Wikis are used in education to allow students to co-create documents and research topics collaboratively.
- 14. • Electronic portfolios are gaining recognition as a valuable tool for learners, instructors, and academic organizations. • ePortfolios are higher education’s new “got to have it” tool. They have been called the “show-and-tell platform of the millennium” and are expected to revolutionize how students are assessed in formal education. • ePortfolios can best be viewed as a reactionary response to fundamental shifts in learning, teaching, technology, and learner needs in a climate where learning is no longer perceived as confined to formal and traditional educational practices.
- 15. • ePortfolios can include a wide range of information and content, for example: • Personal information • Education history • Recognition – awards and certificates • Reflective comments • Coursework – assignment, projects • Previous employer comments • Goals, plans • Personal values and interests
- 16. • Micro-blogging encompasses technologies which enable users to write brief messages, usually limited to less than 200 characters, and publish them via Web browser-based services, email, or mobile phones. The most popular micro-blogging service today is called Twitter
- 17. • Social bookmarking is a way to store, organize, search, manage, and share collections of websites. With the help of metadata “tags”, or keywords, these lists can be organized and shared across the Internet. • People can access these bookmarks chronologically, by category or tags, or via a search engine. Many social bookmarking services provide web feeds (RSS) for their lists of bookmarks and tagged categories. • This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.
- 19. • When used effectively, they also may encourage participation in projects and idea sharing, thus deepening a company’s pool of knowledge. • Bring greater scope and scale to organizations as well, strengthening bonds with customers and improving communications with suppliers and outside partners. • Business benefits their companies have gained as a result of using Web 2.0 technologies
- 20. • http://www.mckinsey.com/business-functions/business-technology/our- insights/how-companies-are-benefiting-from-web-20-mckinsey-global- survey-results • http://www.wlac.edu/online/documents/Web_2.0%20v.02.pdf • http://www.broadbandillinois.org/uploads/cms/documents/bewe09.pdf
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