SNAP Summit 2008: MySpace on the Open Web
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The document discusses integrating social web standards to enhance user experience on websites by improving identity, reputation, and authentication through various protocols like OAuth and OpenID. It emphasizes the importance of leveraging existing social platforms and standards to simplify user acquisition and retention. The overall goal is to create a more open and social web environment that allows for easier interaction and monetization.
SNAP Summit 2008: MySpace on the Open Web
- 1. How to Power Your Site With the Social Web October 2008
- 2. What Makes Me “Me”?
- 3. What I Say About Me profile
- 4. What Others Say About Me reputation
- 5. What I Do activity
- 6. Who I Know social graph
- 7. What I Create content
- 8. Where I Can Go authentication
- 9. The Web Identity activity profile social graph reputation authentication content
- 10. The Old World Social Networks Social Sites
- 11. The Old World The Lonely Social Network
- 12. The New World Open Identity
- 13. The New World The Social Social Network
- 14. The Goal?
- 16. Tapping Into Identity Standards
- 17. The Identity Standards activity RSS, ATOM, XMPP, OpenSocial profile hCard, hCal, OpenSocial, SReg, Attribute Exchange reputation MicroID social graph OpenSocial, XFN, FOAF, PortableContacts authentication OAuth, OpenID content XSPF, EXIF, etc…
- 18. Why This Matters to You
- 20. User Acquisition Lower the barrier to entry
- 21. Retention You become both complementary and indispensable
- 22. Traffic Make your site and service a fulcrum
- 23. Monetization Gain valuable insights into your user base by allowing them to easily plug in
- 24. Why This Matters
- 25. The Platforms…
- 26. Social Platforms Your Site
- 27. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
- 28. Social Windows
- 30. the web!
- 31. Microformats
- 32. Microformats
- 33. Microformats
- 34. Microformats hCal hCard XFN hReview And more!
- 35. Closing Thoughts
- 36. The Impact The web is becoming an increasingly open and social place, and standards can power social functionality Now you don't have to reinvent the wheel when looking to provide new features You can not only utilize existing social platforms like MySpace Data Availability, but also tap into existing semantic information It is important to understand this distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem
- 37. Questions?
- 38. Contact: Max Engel: mengel@myspace.com