Facebook Pages in Higher Education
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The document provides an analysis of social media engagement among colleges and universities, focusing on their Facebook presence as of July 2009. It includes data on the number of fans for various institutions, growth percentages, and engagement metrics by school size. Insights on the top engaging institutions and geographical distribution of engagement are also presented, along with a call to action for further involvement with Bluefuego's services.
Facebook Pages in Higher Education
- 1. Helping Colleges and Universities use the web to meet their marketing and recruitment goals.
- 2. BlueFuego Facebook Research Data current as of 2:30 EST July 7, 2009
- 3. Breakdown by Size of School XS S M L XL 8% 34% XS 357 12% S 298 M 171 17% L 126 XL 83 29% Total 1,035
- 4. Largest # of Fans As of 7/9/2009, 11:15am EST* Louisiana State University 55,686 University of Kansas 45,820 Texas A&M 42,898 Ohio State University 39,456 Stanford University 37,812 Indiana University 35,107 University of Missouri 31,526 Michigan State University 28,287 University of Florida 21,189 West Virginia University 20,994 0 15,000 30,000 45,000 60,000 n = 1,035 *Active University-owned accounts only.
- 5. Largest % Growth from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Missouri Kansas City 2,906% University of Florida 2,478% University of Rhode Island 1,507% University of Utah 756% UT Dallas 553% Northern Michigan University 497% University of Kansas 495% Oregon State University 484% Eastern Illinois University 418% Sam Houston State University 361% 0% 750% 1,500% 2,250% 3,000% n = 656
- 6. Average Number of Fans April 1 1,493 May 1 1,814 June 1 2,042 July 1 2,335 0 600 1,200 1,800 2,400 n = 895
- 7. Average Number of Fans XS schools April 1 559 May 1 621 June 1 675 July 1 736 0 200 400 600 800 n = 357
- 8. Top Ten Number of Fans XS (less than 2,000 students) Kenyon College 2,752 St. Bonaventure University 2,537 College of Wooster 2,508 Davidson College 2,386 Amherst College 2,379 Connecticut College 2,341 Bates College 2,338 University of The South 2,199 Rhodes College 2,096 Pomona College 2,062 0 700 1,400 2,100 2,800 n = 357
- 9. Largest % Growth XS from 4/1 to 7/1 ( More than 250 fans before 4/1) Rollins College 301% Goshen College 154% Ferrum College 150% Coker College 143% Freed Hardman University 109% Pacific University 104% Juniata College 95% Illinois College 94% Mary Baldwin College 89% Monmouth College (IL) 88% 0% 100% 200% 300% 400% n = 187
- 10. Average Number of Fans S schools April 1 897 May 1 989 June 1 1,074 July 1 1,187 0 300 600 900 1,200 n = 298
- 11. Top Ten Number of Fans S (2,000-4,999 students) Colgate University 4,191 Smith College 4,087 Spelman College 3,938 Abilene Christian University 3,600 Middlebury College 3,422 Morehouse College 3,283 University of Richmond 3,192 Rice University 3,169 Johns Hopkins University 3,102 Lee University 2,921 0 1,250 2,500 3,750 5,000 n = 298
- 12. Largest % Growth S from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Mary Washington 311% Anderson University (IN) 304% Plymouth State University 251% Fairmont State University 203% Tusculum College 191% West Liberty State College 151% Grove City College 142% Abilene Christian University 138% UC - Merced 119% Wagner College 118% 0% 100% 200% 300% 400% n = 187
- 13. Average Number of Fans M schools April 1 1,564 May 1 1,935 June 1 2,172 July 1 2,404 0 625 1,250 1,875 2,500 n = 171
- 14. Top Ten Number of Fans M (5,000-9,999 students) Stanford University 37,714 University of Missouri - Kansas City 8,685 Duke University 8,288 Princeton University 7,470 Carnegie Mellon 6,648 William and Mary 6,628 SUNY - Plattsburgh 5,884 NW Missouri State University 5,840 Santa Clara University 5,024 Marquette University 4,975 0 10,000 20,000 30,000 40,000 n = 171
- 15. Largest % Growth M from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Missouri -KC 1,100% 2,907% UT - Dallas 554% Northern Michigan University 498% Texas Christian Universty 320% Western Carolina University 308% Southern Utah University 287% Slippery Rock University 272% Austin Peay 254% Shippensburg University 225% indiana State University 212% 0% 275% 550% 825% 1,100% n = 115
- 16. Average Number of Fans L schools April 1 2,247 May 1 2,628 June 1 3,065 July 1 3,491 0 1,000 2,000 3,000 4,000 n = 126
- 17. Top Ten Number of Fans L (10,000-19,999 students) Kansas State University 12,298 University of Virginia 11,937 University of Miami 10,376 Mississippi State University 10,050 Appalachian State 9,656 Cornell University 9,306 Ohio University 8,338 Clemson University 8,178 Oklahoma State University 8,046 Stephen F. Austin State University 6,828 0 3,250 6,500 9,750 13,000 n = 126
- 18. Largest % Growth L from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Rhode Island 1,507% Oregon State University 484% Eastern Illinois University 418% Sam Houston State University 361% Indiana University - PA 343% Eastern Kentucky University 298% Illinois State University 289% North Dakota State University 263% Boise State University 248% New Mexico State University 191% 0% 500% 1,000% 1,500% 2,000% n = 91
- 19. Average Number of Fans XL schools April 1 5,679 May 1 7,528 June 1 8,539 July 1 10,208 0 2,750 5,500 8,250 11,000 n = 83
- 20. Top Ten Number of Fans XL (20,000+ students) LSU 55,453 University of Kansas 45,721 Texas A&M 42,439 The Ohio State University 39,334 Indiana University 34,977 University of Missouri 28,864 Michigan State 28,207 University of Florida 21,150 West Virginia University 20,700 Auburn 19,501 0 15,000 30,000 45,000 60,000 n = 83
- 21. Largest % Growth XL from 4/1 to 7/1 ( More than 250 fans before 4/1) University of Florida 2,478% University of Utah 757% University of Kansas 495% Colorado State University 354% UC - Irvine 321% LSU 266% UMass Amherst 240% Georgia Southern University 227% University of Central Florida 212% Texas Tech University 147% 0% 750% 1,500% 2,250% 3,000% n = 79
- 22. Formula Our method for determining engagement and interaction on a Facebook Fan Page (Using Wall Posts by the Institution) A: B: Likes per Post Comments per Post # of Fans # of Fans A+B Total Engagement
- 23. Formula Our method for determining engagement and interaction on a Facebook Fan Page A: B: 10 Likes 10 Comments 1000 Fans 1000 Fans 1% A+B 1% Total Engagement = 2% of Fans
- 24. Top Engagement during June 2009 (5 or more institution wall posts between 6/1 - 7/1) UT Dallas 1.2784% Clemson University 1.2650% Stephens College 0.9804% University of Washington 0.9533% Clarkson University 0.8465% St. Mary’s University 0.7754% Lamar University 0.7731% Covenant College 0.7674% Coker College 0.7440% Texas A&M 0.7390% 0% 0.3250% 0.6500% 0.9750% 1.3000% n = 270
- 25. Top Engagement XS during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) Stephens College 0.9804% Covenant College 0.7674% Kenyon College 0.7077% University of Minnesota Morris 0.6674% Baker University 0.5857% Fresno Pacific University 0.5391% Kalamazoo College 0.5264% Juniata College 0.5230% Bryn Mawr College 0.5129% Cornell College 0.4957% 0% 0.2500% 0.5000% 0.7500% 1.0000% n = 68
- 26. Top Engagement S during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) Clarkson University 0.8465% St. Mary’s University 0.7754% Rogers State University 0.6177% Lynn University 0.6136% Johns Hopkins University 0.4683% Abilene Christian University 0.4341% LeTourneau University 0.4126% Williams College 0.4040% Rice University 0.3931% Vassar College 0.3560% 0% 0.2250% 0.4500% 0.6750% 0.9000% n = 75
- 27. Top Engagement M during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) UT - Dallas 1.2784% Lamar University 0.7731% Prairie View A&M 0.5665% Texas Christian University 0.5256% Penn College of Technology 0.4640% Saint Joseph’s University 0.4546% Morehead State University 0.4185% Stanford University 0.3416% Rensselaer Polytechnic Institute 0.3019% University of Tampa 0.2887% 0% 0.3250% 0.6500% 0.9750% 1.3000% n = 71
- 28. Top Engagement L during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) Clemson University 1.2650% Oregon State University 0.6248% North Dakota State University 0.4504% University of MIami 0.4424% University of Nebraska Lincoln 0.3894% University of Hawaii Manoa 0.3765% UT - Arlington 0.3522% University of Oregon 0.3122% Mississippi State University 0.3081% Oklahoma State University 0.3076% 0% 0.3250% 0.6500% 0.9750% 1.3000% n = 51
- 29. Top Engagement XL during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) University of Washington 0.9533% Texas A&M 0.7390% Arizona State University 0.5315% LSU 0.4741% University of South Carolina 0.3112% Kansas University 0.2831% University of Florida 0.2720% UC Irvine 0.2570% The Ohio State University 0.2132% UCLA 0.2077% 0% 0.2500% 0.5000% 0.7500% 1.0000% n = 28
- 30. Geographic Dispersion of Top 50 Engagement South West Midwest Northeast 48% 16% 20% 16%
- 31. Pages with most Fan Posts - June LSU 347 SUNY Plattsburgh 150 Kent State University 144 UCLA 106 SUNY Oswego 104 University of New Haven 100 Penn College of Technology 92 Savannah College of Art & Design 87 University of Missouri 75 University of Central Florida 68 0 100 200 300 400
- 32. Engagement during June 2009 (5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1) XS 0.2388% S 0.1886% M 0.1968% L 0.2578% XL 0.3645% 0% 0.1000% 0.2000% 0.3000% 0.4000%
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