Twitter Lists in Higher Ed
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This document analyzes Twitter lists related to higher education. It finds that the top listed higher education Twitter accounts belong to prestigious universities like Harvard and MIT. The accounts with the highest percentage of followers listed are related to communications, news, libraries, and athletics at schools like Tufts, Catholic University, and Carnegie Mellon. Most higher education Twitter accounts are listed on 50 or fewer lists, with less than 1% listed on over 100 lists.
Twitter Lists in Higher Ed
- 1. Helping Colleges and Universities use the web to meet their marketing and recruitment goals.
- 2. Twitter Lists Top 10 in Higher Ed n=2,058 Data retrieved from @higheredu followers, 11/11/2009
- 3. WHAT IS A LIST? Twitter recently released a new feature that allows users to categorize people on Twitter in a List. For example, you could create a list of your favorite Universities, then be one click away from seeing only the updates of the Universities on that List.
- 4. Top 10 ‘Listed’ accounts in Higher Ed by number 400 300 333 257 237 200 203 168 142 141 100 121 116 115 0 @HarvardResearch @BerkmanCenter @Harvard_Press @mitpress @yalepress @ASU @JohnsHopkins @HarvardHealth @IUBloomington @CarnegieMellon n=2,058
- 5. Top 10 ‘Listed’ accounts in Higher Ed by number @HarvardResearch 333 @BerkmanCenter 257 @Harvard_Press 237 @MITPress 203 @YalePress 168 @ASU 142 @JohnsHopkins 141 @HarvardHealth 121 @IUBloomington 116 @CarnegieMellon 115
- 6. Top 10 ‘Listed’ accounts in Higher Ed by % of fans 000% # of Lists / # of Followers (minimum 100 followers) 13.33% 500% 10.00% 9.94% 9.38% 8.47% 8.33% 8.33% 8.33% 8.13% 000% 7.92% 500% 0% TuftsWebComm RPInews WMWebTeam CatholicUniv UChicagoAlumni CMUnews yorkulibraries UofUHumanities TuftsAthletics PennPress n=1,837
- 7. Top 10 ‘Listed’ accounts in Higher Ed by % of followers # of Lists / # of Followers (minimum 100 followers) @TuftsWebComm 13.33% @RPINews 10.00% @WMWebTeam 9.94% @CatholicUniv 9.38% @UChicagoAlumni 8.47% @CMUNews 8.33% @yorkulibraries 8.33% @UofHHumanities 8.33% @TuftsAthletics 8.13% @PennPress 7.92%
- 8. Distribution 400 300 200 100 0 0 750 1500 2250 n=2,058
- 9. Breakdown by List Size 0-5 Lists 698 33.92% 6-10 Lists 450 21.87% 11-20 Lists 445 21.62% 21-50 Lists 343 16.67% 51-100 Lists 102 4.96% 100+ Lists 20 0.97% 2,058 100.00%
- 10. Executive Summary * Less than 1% of Higher Ed accounts are on 100+ lists. * 94.07% of Higher Ed accounts are on 50 or fewer lists. * 55.79% of Higher Ed accounts are on 10 or fewer lists. * 103 accounts are not on a list. (Average Followers = 308)