Facebook Part 2
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The presentation by Jeannine O'Neil focuses on understanding the differences between Facebook profiles and pages, highlighting their functionalities, administrative roles, advertising options, and successful business strategies on the platform. Profiles are personal connections with friends and family, while pages are for businesses and organizations, offering tools for tracking engagement. The session aims to enhance users' knowledge of Facebook's features and how to leverage them for personal and business goals.
Facebook Part 2
- 1. FACEBOOK PART 2 Jeannine O’Neil Owner JO Social Branding www.jeannineoneil.com @Jeannine_ONeil
- 2. WHAT TO EXPECT FROM THIS PRESENTATION Are you confused about the differences between profiles, pages, friend lists, interest lists, timelines & tickers? Do you want to learn more about advertising, application blocking, & page administrative roles? Whether you are using Facebook to promote your business or interact with friends & family, there is something for everyone.
- 3. WHAT TO EXPECT FROM THIS PRESENTATION • Understand the similarities and differences between Facebook profiles & pages. • Discuss friend and interest lists. • Learn key terms and specific features between Facebook profiles and pages. • Understand page administrative roles, settings and user interface. • Discuss Facebook advertising and promotion tactics. • Look at businesses that are successfully using Facebook.
- 5. PROFILES V.S. PAGES Profile Your profile is your personal page, it is how you connect with friends and family. You share content, see what others are doing, contact others through email, chat, messages. You also have the ability to personalize your account with multiple add-ins to enhance your Facebook experience.
- 6. PROFILES V.S. PAGES Page A page is for businesses/organizations or celebrities. There are many limitations to having a page but if you are a business you are required to have one. You can see your fans, those who follow you but cannot see their personal pages – only their public information. Messages can be sent and fans can write on your wall however view is limited. Pages come with an analytical tool to track engagement and measure content against one another. Social media plugin apps and tab customization allow for businesses to personalize their pages.
- 7. PROFILES & PAGES - SIMILARITIES Friends and Fans can write on your wall. You can have private message conversations with friends and fans. Both accounts allow for Cover Photos and Profile Pictures. You can share and distribute content and information about your business.
- 8. PROFILES & PAGES - DIFFERENCES Profile Page You are connected to your friends and can view their profiles. Those who like you are your fans and you can only view their public information. You can add friends and request friends to connect with you. As an admin you can send page requests to your friends but fans have to like your page. You can track analytics to see the demographics of who is following you and how they engage with your posts.
- 9. PROFILE ACCOUNT - FEATURES • Talk with friends & family. • See updates of what my “friends” are doing. • Follow business/media/celebrities. • Share photos/videos/articles. • Join/Participate in Groups. • Send/receive event invites. • Chat with friends (chat, message, video). • Play games. • Social Media Add-ins (Pinterest, Vine, Instagram….).
- 10. USES OF FACEBOOK PAGES • Connect/Build Relationships with customers. • Have a 2-way convo with customers. • Listen to what customers are saying. • Share business info - News/photos/videos/blogs & articles. • Promote Business. • Run advertising campaigns. • Customized business tabs. • Host a contest/poll/ask questions. • Track Analytics. **Businesses Must Have a Business Page
- 11. MORE RESOURCES Facebook Help Center: https://www.facebook.com/help List Basics: https://www.facebook.com/help Advertising: https://www.facebook.com/about/ads http://www.wikihow.com https://www.facebook.com/advertising
- 12. TO VIEW THE REST OF THIS PRESENTATION… http://jeannineoneil.com/store/
- 13. INTERESTED IN LEARNING MORE? AND MORE! http://jeannineoneil.com/store/
- 14. SIGN UP FOR THE SOCIAL EYES NEWSLETTER http://eepurl.com/Hlv-b
- 15. THANK YOU Jeannine O’Neil Owner JO Social Branding www.jeannineoneil.com @Jeannine_ONeil