How To Use Facebook To Promote Your Rotary Club
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The document outlines strategies for using social media, particularly Facebook, to promote a Rotary Club. It emphasizes the importance of engagement, content creation, and leveraging member resources to drive traffic to the club's website. Key steps include setting up a Facebook page, sharing engaging updates, and analyzing post performance to enhance outreach.
How To Use Facebook To Promote Your Rotary Club
- 2. www.jeannineoneil.com Social Media (For Business) - What Is It? Traditional Media (Outbound Marketing) Social Media (Inbound Marketing)
- 3. www.jeannineoneil.com Social Media (Inbound Marketing) A way for businesses: • To build relationships • Get to know their audience • Create conversations by talking & listening to customers.
- 4. www.jeannineoneil.com Social Media (Inbound Marketing) Channel for: • Communication • Information • Customer Service • Advertising/Marketing • Word of Mouth Marketing
- 5. www.jeannineoneil.com Social Media (Inbound Marketing) The Key to Social Media Marketing is Engagement.
- 6. www.jeannineoneil.com How to drive traffic and attract people to your website? How will your accounts play off one another?
- 7. www.jeannineoneil.com How to drive traffic and attract people to your website? Consider hooking all your accounts to your website & use your “human resources” aka your members! How will your accounts play off one another? Think about content creation.
- 8. www.jeannineoneil.com Plan Your Social Media Around Your Website
- 9. www.jeannineoneil.com Plan Your Social Media Around Your Website
- 14. www.jeannineoneil.com Facebook 1. Create a Facebook Page for the your Rotary Club. 2. Setup your account. 3. Put a Facebook icon on your website & any material going out of your organization. 4. Ask members to like the page and share with their friends.
- 15. www.jeannineoneil.com 5. Post updates. a) Share articles from website with website link. b) Post pictures and videos. c) Be engaging, ask questions. 6. Ask members to share these updates. Facebook
- 16. www.jeannineoneil.com 7. After you have 30+ friends and have been posting for a month. Look at the Insights page (analytics) and see what posts had the most likes, shares, comments. 8. Post more content that your audience likes to see. Facebook
- 19. www.jeannineoneil.com Don’tForget to Connect On Social!