Facebook plugins
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This document discusses various social plugins that can be used on websites to provide personalized and social experiences for users. It describes plugins like the Like, Send, Share, Comment, and Follow buttons which allow users to interact with and share content from the website on Facebook. It also covers widgets like the Like Box, Activity Feed, and Facepile which display Facebook activity and profiles on the website. The document explains the purpose and benefits of each plugin type.
Facebook plugins
- 4. INTRODUCTION What are these? • Tools that other websites can use to provide people with personalized and social experiences • Buttons, Boxes (Ex: Like button, Like box) Relevance to businesses • Build social capabilities into marketing efforts and turn users into brand advocates Understanding social plugins
- 5. LIKE BUTTON • What is it? – Allows users to share pages from a website on their facebook profile – In general it is the share button for the whole web • Benefits – The content can be exposed to potential customers and followers outside the website – Can be used in blog posts, homepages and wherever we want the visitors to share it to their friends
- 6. SEND BUTTON • What is it? – A companion to the Like Button – Enables the visitors to send content through a private message, facebook message or a facebook wall post • Benefits – Provides the users with additional sharing options – Gives the user the option of sharing content privately with only specific people and not all Facebook friends
- 7. SHARE What is it? • Share Content within or outside Facebook • Share to Facebook Timelines, Groups, Page, or as a private message
- 8. COMMENTS BOX What is it? • The Comments box lets people comment on content on your site using their Facebook profile and shows this activity to their friends in news feed. • It also contains built-in moderation tools and special social relevance ranking. Benefits • Engage website/page visitors in conversation • Publish comments directly on visitor’s facebook page
- 9. RECOMMENDATIONS FEED • What is it about? – Displays most recommended content on your site • How it works? – Displays personalized recommendations to users based on social interaction with URLs from your website and users’ friends activity • Benefits – Third party validation – Social proof that people recommended
- 10. FOLLOW BUTTON • What is it about? – Lets people to subscribe to public updates of others on face book • Benefits – The followers would share content of the face book page which will enhance the reach of your page/brand
- 11. LIKE BOX • What is it? – Enables companies to pull in new likes for their FB page directly from their website – Also shows how many other FB users & their friends have liked the page – Highlights recently published posts on FB • Benefits – Most useful after Like button – Similar to a Follow Us on FB button – Increase FB followers and FB reach – Eliminates the need to leave site and login to FB for liking and hence friction reduced – Can be added on Homepage, About Us, Contact Us, newsroom/pressroom, blogs
- 12. ACTIVITY FEED • What is it? – Displays the most recent and interesting activity on your website – Displays content Liked, content Shared, and content Commented on, in your site • Benefits – A way to feature the top content in your site – Attract and engage new visitors to website – Blogs are the best place to add the plugin – Home page also makes sense – Prior to that, check if good traffic is generated through likes, shares and comments
- 13. FACEPILE • What is it? – Displays thumbnail-sized profile images of those FB users who have liked a page or content on your website; or even signed up using FB login. • Benefits – Element of trust and credibility to content and brand – Might encourage ‘Liking’ of content – Drawback: Only images of visitor’s friends are displayed. If no friends have liked, then only total no. of users liked is displayed. – Leverage on pages with heavy traffic (home pages, landing pages, testimonials, case study pages)
- 14. LOGIN BUTTON • What is it? – Allows users to login to a website using their Facebook accounts. – Also displays profile pictures of a user's friends who have already signed up for the site. • Benefits – Time saving and prevents user from making different accounts for different sites. – When users are logged in, the website owner can access personal information that has been provided by the user to the Facebook. – Provides valuable data and intelligence about the types of community members visiting the site. – Can be added on Homepage, About Us, Contact Us.
- 15. EMBEDDED POSTS • What is it? – Allows adding any public post from Facebook to a blog or web site. – Only public posts from Facebook Pages and profiles can be embedded. • Benefits – If the embedded post is liked on the blog or website the it will automatically be liked on Facebook. – The post would help in attracting new visitors to the website or blog. – Can be added in support of your content.
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