Promoted Posts Guide
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This document discusses promoted posts on Facebook, which allow businesses to boost the reach of their posts to more people. Promoted posts appear in the news feeds of people who like the business's page as well as their friends. This increases awareness of the business and the likelihood people will see, engage with, and respond to the business's messages, discounts, and sales promotions. The document provides instructions for businesses to select a post to promote, choose a budget, and view results and engagement metrics to learn which posts perform best.
Promoted Posts Guide
- 1. Promoted posts Promoted Posts An easy way to reach more people with your posts in news feed By promoting your posts, you can reach more of the people who like your Page and their friends This is how a promoted post will appear in news feed See the impact right from your Page Why is this helpful? Promoting your posts increases the likelihood people will: 1. See your message in their news feeds 2. Become aware of your business 3. Respond to a discount or sales promotion How promoted posts work Promote an important post Get more views in news feed Expand your audience On your Page, add a budget to a new or existing Showing your posts to more people in desktop When people engage with your post, their post so more people who like your Page and and mobile news feed will encourage likes, friends may see it as a story in their own news their friends see your message. comments and shares. feeds. This means you’ll reach more people.
- 2. Promoted posts How to promote a post 1. Create a new post or select an existing post on 2. Select your budget from the Promote drop- your Page. Any post you’ve created after June 21, down menu. You can choose your budget 2012 can be promoted, including status updates, based on how many people you would like photos, offers, videos, and questions. to reach. 3. People see your post in their news feed on desktop and mobile. All promoted posts will show in the news feeds of the people who like your Page, or the people who like your Page and their friends. These posts will be labeled as “Sponsored”. Promoted posts will not be shown in the right-hand column of Facebook, where ads and sponsored stories are displayed.
- 3. Promoted posts 4. View the results of your promoted post in the 5. Learn what’s working with Page Insights. Pay drop-down from the “Promote” button at the attention to engagement metrics to learn which bottom of the promoted post. posts customers respond to best. Learn more 1. Go to http://facebook.com/business/promoted-posts to learn more and get started 2. See how people are using promoted posts to grow their businesses: http://tiny.cc/Promoted_Posts 955 Million People 3. Visit the Help Center: http://www.facebook.com/help/pages/promote on Facebook