Facebook Refresh Training - 2015
- 1. Facebook refresh training January 2015 ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
- 2. Facebook training ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING Facebook stats to keep in mind: -Roughly 50 percent of a post’s reach happens within the first 30 minutes after it is posted (source: Social Bakers) -Facebook users spend more time on the mobile version than on desktop (source: TechCrunch) -Americans spend an average of 162 minutes on their mobile device a day (source: Study from Flurry)
- 3. Facebook training ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING Facebook stats to keep in mind: 2014 Q4 Social media referrals by platform Facebook: 24.6 percent Pinterest: 5.06 percent Twitter: .82 percent (dropped slightly in Q4) Google +: .04 percent Linkedin: .03 percent (source: Shareaholic)
- 4. Facebook training ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING New admin tools: Target audience within your post -Select targeting will allow you pick a segment of your audience to target your post to -Options to consider: Gender, age, location and interests -Examples of posts this could work well for: • Choose local, regional sports teams from interests for sports stories on those teams • Choose appropriate interests for localizing of regional/national stories (Pope Francis, name of TV show) • Choose age range for certain stories: Seniors on healthcare, taxes, parents on family issues
- 5. Facebook training ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING New admin tools: Target audience within your post -What this doesn’t do: • target people who like these interests who don’t like your page (that would be an ad) • Must first be enabled in your page settings • Is only available on the desktop
- 6. Facebook training ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING New admin tools: Post end date -Allows you set a post to expire at a certain time -After that time, the post will cease to show in the news feed, but will still be available on your page -Examples this post will work well for: • Front pages, weather stories, sports stories
- 7. Facebook training ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING Admin tools refresher: -Like, comment as your page, or as your personal account:
- 8. Facebook training ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING Admin tools refresher: -You can save a post as a draft:
- 9. Facebook training ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING Insights refresher: Ways to use your page insights: • To see when your fans are online (day and time) under Insights > Posts • To see which posts performed the best by type (photo, link, status update) • To see which posts performed the best over a set period of time (week, day, month) • Add pages to watch (your competition or other GateHouse publications) to see how their page is doing • To see some audience demographics for people who like your page
Editor's Notes
- #2: (CTM) What is GateHouse Media - Our mission, Our leaders Our content strategy – what we focus on News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support What is the Inner Circle - Overview, Strategy, Expectations More Content Now - Purpose and role, Content, How to use it What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
- #3: (CTM) What is GateHouse Media - Our mission, Our leaders Our content strategy – what we focus on News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support What is the Inner Circle - Overview, Strategy, Expectations More Content Now - Purpose and role, Content, How to use it What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
- #4: (CTM) What is GateHouse Media - Our mission, Our leaders Our content strategy – what we focus on News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support What is the Inner Circle - Overview, Strategy, Expectations More Content Now - Purpose and role, Content, How to use it What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
- #5: (CTM) What is GateHouse Media - Our mission, Our leaders Our content strategy – what we focus on News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support What is the Inner Circle - Overview, Strategy, Expectations More Content Now - Purpose and role, Content, How to use it What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
- #6: (CTM) What is GateHouse Media - Our mission, Our leaders Our content strategy – what we focus on News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support What is the Inner Circle - Overview, Strategy, Expectations More Content Now - Purpose and role, Content, How to use it What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
- #7: (CTM) What is GateHouse Media - Our mission, Our leaders Our content strategy – what we focus on News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support What is the Inner Circle - Overview, Strategy, Expectations More Content Now - Purpose and role, Content, How to use it What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
- #8: (CTM) What is GateHouse Media - Our mission, Our leaders Our content strategy – what we focus on News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support What is the Inner Circle - Overview, Strategy, Expectations More Content Now - Purpose and role, Content, How to use it What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
- #9: (CTM) What is GateHouse Media - Our mission, Our leaders Our content strategy – what we focus on News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support What is the Inner Circle - Overview, Strategy, Expectations More Content Now - Purpose and role, Content, How to use it What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure
- #10: (CTM) What is GateHouse Media - Our mission, Our leaders Our content strategy – what we focus on News & Interactive - Purpose and role, Our leaders, Initiatives and goals, Training and support What is the Inner Circle - Overview, Strategy, Expectations More Content Now - Purpose and role, Content, How to use it What are Newscycle and the Design Center - Purpose and role, Strategy, Design Center structure