Facebook Timeline Guide
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The document provides guidance for brands on using Facebook's new timeline feature. It recommends focusing on photos and videos, customizing tabs and cover photos, highlighting best posts, and changing pinned content weekly. It also provides tips on using features like calls to action, milestones, activity logs, and messages. Examples from brands like Fanta, Red Bull, ESPN, and Verizon show innovative uses of different timeline elements.
Facebook Timeline Guide
- 1. FACEBOOK TIMELINE FOR BRANDS Timelines are being implemented March 30 – take the time to play around before you are forced to convert!
- 2. BEST PRACTICES • Timeline is more visual – focus on PHOTOS and VIDEOS • Feature custom tabs in the new “views & apps” toolbar • No more landing tab for business page (Likegate is gone) • Expose visitors to content by highlighting best posts • Change up the “pinned” content every week • Make your cover photo as engaging as possible
- 3. COVER PHOTOS • Dimensions: 851 x 315 pixels • CANNOT INCLUDE: • Price or purchase information • Contact information • References to FB features or actions (eg “Like” “Share”) • Calls to action (“Get it now” “Tell your friends”)
- 4. .
- 5. Profile Picture • Appears in news feeds, updates, sponsored stories and ads • 180 x 180 pixels (thumbnail size 32 x 32)
- 6. Photos / Likes / Apps • Appears at the top of the page below the cover photo • Photos are automatically in the first spot, but you can change the order • Total of 12 apps can be shown in this space (by clicking dropdown arrow) • Customize images in the toolbar by selecting Admin Panel > Manage > Edit Page
- 7. Calls to Action • You can’t have a CTA in your cover photo, but you can in your toolbar
- 8. About section • Gets a more prominent place on Timeline • Make sure description doesn’t get cut off • Include a URL to website
- 9. Friend Activity • Users can see how their personal FB friends interact with the page
- 10. Highlighting Features / Posts • Options: make wider, hide from timeline, or delete • Pin feature: can pin/anchor to top of the timeline for up to 7 days
- 12. Milestones • Allows you to feature the show’s biggest accomplishments like launch date, award wins, fan growth, etc • Milestone images set at 843 x 403 • To create new: status update box
- 13. Activity Log • Allows you to manage all the posts on your page. • Filter stories by date or story type • View and compare spam, photos, comments, posts by others, etc. • Can also manage / feature individual stories from here • To use: Admin Panel > Manage > Use activity log
- 14. Admin Panel From here you can: • Respond to comments • Edit page settings • Access Page insights • Create new ads
- 15. Messages • Allows users to send the brand a personal message • Use this to discuss a topic more in depth without showing up on others’ newsfeeds • To turn messaging on / off: Admin Panel > Manage > Edit Page > Manage Permissions > check/uncheck Messages
- 16. Great ideas
- 17. Fanta
- 18. The soda company's branded Facebook Timeline page took advantage of the Leap Year by pretending that the extra day "created a rip in the Fanta space-time continuum and sucked four of our characters: Gigi, Lola, Floyd and Tristan out of the Cover Photo and into the past." Fans of Fanta's Page must engage in its "Lost in Time" game, which requires navigating through the Fanta Timeline, to bring the characters back to the future.
- 19. Red Bull immediately came out with the "Red Bull Timeline Timewarp" when it switched over to the new features. The game, which ends March 15, is a scavenger hunt for fans, rewarding them with prizes for finding hidden clues throughout the brand's Timeline.
- 20. ESPN is making good use of the "fill-in-the- blank" approach to current events in sports, and lets fans shout out to their favorite teams.
- 21. Using Apps • Showcase apps in your toolbar
- 22. NEW WORK Verizon asks its Facebook fans to submit photos from their Verizon phones or tablets for a chance to win a tablet and be featured as the cover photo.
- 23. Interest Lists • Very similar to Twitter lists • Interest lists allow users to organize updates into separate topics from a collection of pages (pages need a subscribe button)
- 24. How to Allow Subscribers* • Dropdown menu on top right > Account Settings • Click on “subscribers” on left hand nav • Check “allow subscribers” • Set notifications / who can comment • After you save, your “public” updates will be seen by subscribers • *From old FB design, not timeline
- 25. What NOT to do • When building your timeline, don’t make each post visible • Don’t “experiment” with the look and feel during peak hours • Others?
- 26. RESOURCES • New pages: Controlling Posts on your page http://www.youtube.com/watch?v=_yQcMBiD2yo&list=UUcr9tciZbuvJrEVAgIXCp8Q • New pages: Customizing your page http://www.youtube.com/watch?v=TMBTD0vNYqs&feature=autoplay&list=UUcr9tci ZbuvJrEVAgIXCp8Q&playnext=1 • How-To: Using Facebook Timeline and Subscribe http://www.youtube.com/watch?v=r_9BtkGxa_o&feature=bf_next&list=UUcr9tciZbu vJrEVAgIXCp8Q&lf=autoplay • Customizing Your Timeline: http://www.youtube.com/watch?v=6ULp3yBnHX0&feature=bf_next&list=UUcr9tciZ buvJrEVAgIXCp8Q&lf=autoplay • The Facebook Activity Log: http://www.youtube.com/watch?v=2ljd7s8UNNI&feature=bf_next&list=UUcr9tciZbu vJrEVAgIXCp8Q&lf=autoplay
Editor's Notes
- #2: This template can be used as a starter file for presenting training materials in a group setting.SectionsSections can help to organize your slides or facilitate collaboration between multiple authors. On the Home tab under Slides, click Section, and then click Add Section.NotesUse the Notes pane for delivery notes or to provide additional details for the audience. You can see these notes in Presenter View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production)Coordinated colors Pay particular attention to the graphs, charts, and text boxes.Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale.Graphics, tables, and graphsKeep it simple: If possible, use consistent, non-distracting styles and colors.Label all graphs and tables.
- #3: Use a section header for each of the topics, so there is a clear transition to the audience.
- #4: Use a section header for each of the topics, so there is a clear transition to the audience.
- #5: Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- #6: This is another option for an overview using transitions to advance through several slides.
- #7: This is another option for an overview using transitions to advance through several slides.
- #8: This is another option for an overview using transitions to advance through several slides.
- #9: This is another option for an overview using transitions to advance through several slides.
- #10: This is another option for an overview using transitions to advance through several slides.
- #11: This is another option for an overview using transitions to advance through several slides.
- #12: This is another option for an overview using transitions to advance through several slides.
- #13: This is another option for an overview using transitions to advance through several slides.
- #14: This is another option for an overview using transitions to advance through several slides.
- #15: This is another option for an overview using transitions to advance through several slides.
- #16: This is another option for an overview using transitions to advance through several slides.
- #17: This is another option for an overview using transitions to advance through several slides.
- #21: Use a section header for each of the topics, so there is a clear transition to the audience.
- #22: This is another option for an overview using transitions to advance through several slides.
- #23: Use a section header for each of the topics, so there is a clear transition to the audience.
- #24: Create an interest list by you personally (including your brand), and promote it
- #25: Create an interest list by you personally (including your brand), and promote it
- #26: Create an interest list by you personally (including your brand), and promote it
- #27: Use a section header for each of the topics, so there is a clear transition to the audience.