Facebook Timeline for Pages
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Facebook will roll out Timeline for pages on March 30th, which will incorporate a cover photo, profile picture, custom views and apps, and friend activity similar to user profiles. The cover photo can be up to 851x315 pixels and cannot include certain promotional content. The profile photo dimensions are 180x180 pixels. Page admins will be able to customize tabs and views, see insights and messages from fans in real-time, and pin important posts to the top of the timeline. The timeline changes are aimed at providing more opportunities for pages to engage fans and promote content through ads and posts.
Facebook Timeline for Pages
- 1. TIMELINE for facebook pages
- 2. Facebook Timeline is the new layout for Pages that will rollout March 30. As with user profiles, Timeline for Facebook Pages will incorporate: Cover photo Profile picture Custom views & apps Friend activity Star / hide posts Milestones Pinned posts and more.
- 3. COVER PHOTO Dimensions: 851 x 315 pixels Facebook Policy dictates cover photos cannot include: Price or purchase information (i.e. “New product $6.99”) Contact information (i.e. web address, email, mailing address) References to “Liking” or “Sharing” or an arrow pointing to a feature Calls-to-action (i.e. “On sale now”)
- 4. PROFILE PHOTO Dimensions: 180 x 180 pixels (thumbnail is 32 x 32 pixels)
- 5. COMPANY INFO | VIEWS | APPS Purpose: Quick bio on who you are and what you do. Photos: Will always be in the first spot. Apps: 12 apps in total can be displayed. Customize: App images/icons can be customized to match the theme. Dimensions for app icons are 111 x 74 pixels.
- 6. TABS & VIEWS More real estate: No more pesky side bar. Full width to work with. (810 pixels wide) Navigation: Drop down navigation between tabs.
- 7. FRIEND ACTIVITY | FAN ACTIVITY | STAR, HIDE, PIN POSTS Friends: Your friendsʼ activities will show up above everyone else's. Fans: Fan activity can be restricted to its own box now, not mixed in with your posts. Tagging Changes*: Facebook sees what people are saying about your brand without them needing to @ tag you. Post options: You can now star (expand), hide, and pin (push to the top). As of now, you can only pin one post at a time.
- 8. MILESTONES Dimensions: 843 x 403 pixels Purpose: Highlight big accomplishments (i.e. “We hit x number of fans,” “We won an award,” “We sent a beer into space.”)
- 9. ADMIN PANEL Messages: Fans now have the option to send you messages. This can be disabled. Insights and Statistics: A brief overview is available at the top of your page every time you go to it.
- 10. REAL-TIME INSIGHTS Rolling Out Through March: Admins will have visibility about real-time activity on their site. Insights currently run four days behind. Dive Deeper & Engage Better: Real-time allows us to promote the most engaging / active posts by pinning them or running sponsored story ads against them.
- 11. FAQs & BEST PRACTICES Age Restrictions: Despite initial concern, age restrictions still work as long as the birthdate of the user yields 21+. Like Gating: Default landing pages are no longer active, so the content at the top of your Timeline will be the first impression. FB Ads and external links to your Facebook page can point to certain tabs/views to alleviate this. Publish More Visual Content: Posts including a photo album or picture generate 2x more engagement. Showcase Only Your Best Posts: If allowing fans to post in your Timeline, checking “Only show brand & friend content until reviewed by an admin” option. Rotate Your Pinned Post: Pinning a post to the top of your Timeline should be a priority for any new initiative or announcement. Run More Ads: All of these changes are to support more robust, prominent ads.