Facebook vs YouTube (Management Information System)
- 2. It is a set of techniques and technologies used to promote brands, products and services to consumers over a range of online channels. People are spending more and more time online carrying out a range of tasks, including shopping, searching for information, reading news, watching videos, using e-mail, booking holidays, and using social media.
- 3. More cost effective Easier to track and measure progress Larger demographic reach Higher engagement compared to traditional marketing Catering to mobile customers Lack of face-to-face interaction Can be obtrusive Time commitment to manage it professionally May not be suitable for your product
- 5. • Brand awareness • Drive website traffic • Targeted advertising • Generate business leads • Customer service and feedback • Monitor and improve Time and resources: Skills: Budget: Negative feedback
- 6. Types of Facebook advertising promoted posts - pay for your post to reach a wider audience Stories - vertical full-screen ads page like - encourage users to like your Facebook page clicks to website - push traffic to your website click to website videos - use video content to push traffic to your website website conversion - encourage users to take an action on your site such as sign-up for your newsletter app installs - link directly to the app store app engagement - link to a specific part of your app such as a purchase page playable - interactive app previews local awareness - focus targeting users near your business location video views and slideshows - a visually engaging way to communicate your message carousel ads - advertise multiple products or promotions at once or highlight multiple aspects of a single product
- 7. Facebook Video Views Case Study Tomcat Gearing up for Halloween in 2016, Tomcat, a rodent extermination company, wanted to experiment with a puppet-filled, horror-themed, live video event. The narrative, which was created in part by their marketing agency, told the story of a few oblivious teenage mice that were vacationing in a haunted cabin in the woods. At peak points of the story, audiences were asked to use the comments to choose which mouse puppet would die next or how they would die. Prior to the video event, Tomcat also rolled out movie posters with the event date, an image mouse puppets, and a headline saying, "Spoiler: They all die!“ Results It turns out that a lot of people enjoy killing rodents. The live video got over 2.3 million unique views, and 21% of them actively participated. As an added bonus, the video also boosted Tomcat's Facebook fanbase by 58% and earned them a Cyber Lion at the 2017 Cannes Lions awards.
- 10. Captures audience attention Strengthens your sales pitch Free to use Gives you the opportunity to earn money through your videos Easy to use An easy way to share information Backlinks are generated Everything is public Many rules The different branding can actually confuse customers. You have very little control over the actual presentation of your videos Related videos that have the same tags as your own aren’t always content related You’ve got to market your videos in order for them to be seen Negative reviews can damage a business reputation
- 11. Case study for success YouTube advertisement Flipkart kicked off its “India Ka Fashion Capital” campaign with a bang: the brand complemented its TV spot with a variety of YouTube ads to maximize its reach while running search and dynamic display ads in support. This ensured that Flipkart Fashion would be visible to consumers across multiple touchpoints, and using audience insights garnered in the first two weeks helped the brand hone its messaging to be more relevant at each stage of the journey
- 12. Top 5 YouTube Influencers who have established Personal Empires: PewDiePie Kids Diana Show Like Nastya Vlad and Niki KondZilla
- 13. Conclusion Facebook and YouTube Marketing is very important for specialists in digital marketing. Both digital platforms are given marketers in a perfect business opportunity for digital marketing. The digital marketing team and the marketing department are no different. The following details should assist digital marketers in recognizing the benefits and drawbacks of digital marketing. Thank Yo