Countering ad blockers with server side insertion and Vast 4 (sponsored by Brightcove) - Digiday WTF Ad Blocking NYC, 1/14/16
3 likes1,092 views
Brightcove Inc. discusses the challenge posed by ad blockers and proposes server-side ad insertion (SSAI) as a solution to improve ad delivery and revenue. SSAI minimizes client-side communications, leading to a higher quality playback experience and greater engagement. Additionally, the adoption of the new VAST 4.0 standard aims to enhance data collection and user experience in ad monetization.
Countering ad blockers with server side insertion and Vast 4 (sponsored by Brightcove) - Digiday WTF Ad Blocking NYC, 1/14/16
- 1. Brightcove Inc. 1 Ad Blockers are “All or Nothing” “If we block every ad there is, there will be no content. That is a very dramatic position to take, but there’s some truth to that.” Lisa Valentino, Chief Revenue Officer, Condé Nast Digital “In my mind, it's a very blunt instrument. And that's why we need to be worried.” Sridhar Ramaswamy, SVP Ads & Commerce, Google “Peace required that all ads be treated the same — all-or-nothing...” Marco Arment, creator of Peace, a former top ad blocking iOS App
- 2. Brightcove Inc. 2 Defeating Ad Blockers with Server-Side Ad Insertion
- 3. Brightcove Inc. • Combine the benefits of server-side ad insertion with the leading player service for desktop and mobile • Defeat ad blockers and achieve higher ad delivery and revenue across platforms • Ensure highest quality playback experience by minimizing ad error rates and breakage • Extend reach and increase inventory by delivering mid-rolls • Enhance engagement and monetization through client-side interactivity - countdown timers, trick play, companion ads, and more • Deliver a TV-like quality experience 3 Defeat Ad Blockers. Optimize Ad Delivery. Maximize Revenue. TM
- 4. Brightcove Inc. 4 The Time is Now for SSAI Support for Universal Ad ID = better data collection Server-side tracking Focus of new VAST 4.0 spec to align industry support Conditional ad declarations = better user experience and ad yield
- 5. Brightcove Inc. 5 • Server-side ad insertion (SSAI) defeats ad blockers by limiting the communication between client-side players, ad servers and CDNs. • You need a player that knows how to make the most out of a stitched stream. • VAST 4.0 is going to standardize the use of SSAI within the industry and Brightcove is at the leading edge of demonstrating the efficacy of this important spec. Learn more at brightcove.com/media 3 Takeaways