How ad blocking affects load times - Digiday WTF Ad Blocking NYC, 1/14/16
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The document discusses the impact of ad blocking on website load times, noting that ads can make sites twice as slow on average. It highlights trends in ad blocker usage from 2005 to 2015 and emphasizes the role of ad operations in managing ad-related file sizes and performance issues. User feedback and monitoring are suggested as key elements in addressing the challenges posed by ad bloat.
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How ad blocking affects load times - Digiday WTF Ad Blocking NYC, 1/14/16
- 1. How Ad Blocking Affects Load Times
- 3. "Adblock" keyword growth from 2005 to 2015 150+ Million Users Source: Google Trends and The Guardian
- 4. Will ad blocking improve user experience?
- 6. Site #1 with an Ad Blocker
- 7. Site #1 WITHOUT an Ad Blocker
- 8. Major Site with an Ad Blocker
- 9. Major Site WITHOUT an Ad Blocker Will ad blocking improve user
- 10. 100 Major Sites
- 11. 100 Major Sites
- 12. 2MBaverage webpage size1 Source: Carson, Biz. "The Overweight Web: Average Web Page Size Is up 15% in 2014." Gigaom. Gigaom, 29 Dec. 2014. Web. 07 Jan. 2016.
- 13. File Size
- 14. Resources and File Size
- 16. Get Qualitative
- 17. The Blame Game
- 20. Blocklist
- 21. Larger File Size = Larger
- 22. Larger File Size = Larger
- 23. Ad bloat is the responsibility of the ad ops team Takeaways On average, ads cause sites to be 2x slower You can’t manage what you don’t monitor