SlideShare a Scribd company logo
marketing for
private schools
      and
summer camps
Facebook webinar   7-6-10 slideshare
hashtag:
#SocMedOurKids

 @ourkidsnet
facebook basics
goal = show leadership
leverage your skills
Facebook webinar   7-6-10 slideshare
400 000 000
55 minutes/day
Facebook webinar   7-6-10 slideshare
38 year old woman
4 types
profile
groups
value = limited
pages
value = best
WOM
newsfeed
-fans (Likers?)
 -fans’ friends
customizable
html
custom URL
privacy
520 x 200
privacy
privacy
Facebook webinar   7-6-10 slideshare
visual medium
Facebook webinar   7-6-10 slideshare
conversations
what is your favourite
memory of your first
    day at camp?
zesty.ca/facebook
zesty.ca/facebook
privacy
Facebook webinar   7-6-10 slideshare
value = remains to be
         seen
advertising
resource:
wildfireapp.com
privacy
privacy
day school = VERY local
resource:
Mashable.com
10 musts
http://mashable.com/2010/01/13/marketing-women-facebook/
5 today
quality counts
complement her life,
   not complicate
(remember to teach)
shopping seamless
Click here to begin your admissions process
social shopping
   Click the “Like” button if
this has been valuable to you
in the loop
resource:
MariSmith.com
21 ways to increase
     “Likes”
important because...
we’ll cover 10
widgets
in website
make a welcome video
      - 30-60 seconds
      - students
get students to tag
      photos
join via text
32665 (FBOOK) with the words “fan
      yourschoolusername”
link to twitter
Facebook ads
 (see above)
upload your videos
   - embed in home site
      - tubemogul.com
use apps
      -involver.com
- Vpype Live Broadcaster
invite from your
   newsletter
put it in your print
Facebook privacy
Facebook’s privacy policy
      circa 2005




                  (from the Electronic Frontier Foundation)
April 2010
zesty.ca/facebook
youropenbook.org
privacy
privacy
privacy
privacy
privacy
privacy
privacy -
American Library
  Association
http://vimeo.com/11399383
facebook new(s)
good for marketers, but
privacy


  ?
“Like” without login
instant personalization
content changes for
        you
zesty.ca/facebook
zesty.ca/facebook
join us:

  facebook.com/
OurKidsGot To Camp
Private Schools - The
    Official Page
http://
 www.facebook.com/
pages/Mississauga-ON/
 Private-Schools-The-
     Official-Page/
  125916797431346
pick my brain, please
      Travis Allison
   facebook.com/travis.allison
          @ourkidsnet
       travis@ourkids.net
       905.272.1843 x 35

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