Google Analytics : Customization (for Retirement Communities)
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The document provides an overview of customizing Google Analytics, focusing on setting up custom segments, dashboards, and reports. It details various widget types for dashboards and examples of useful custom segments and reports for analyzing user data. Additionally, it includes links to templates for specific metrics and contact information for further inquiries.
Google Analytics : Customization (for Retirement Communities)
- 1. Google Analytics: Customization Thursday, April 21st, 2016 Vlad Rascanu #mktgacademy @mktgacademy
- 2. Content Google Analytics Gallery Import Setup Custom Segments Setup Custom Dashboards Setup Custom Reports Segment the Reports by Reader
- 8. If you choose to go ahead and create your own segments, you’ll have the option to choose between: simple segments, conditional segments, and sequence segments. You can mix and match between simple segments. For example, you can segment English-speaking women between the ages of 25-34 (“Demographics”) who come from Google (“Traffic Sources”). Setup Custom Segments
- 9. Let’s create an Advanced Segment where you might want to understand how likely it is for users that read your blog to convert. Setup Custom Segments
- 10. Bonus – Custom Segments to get you started https://searchenginewatch.com/sew/how-to/2268458/16-secret- google-analytics-advanced-segments-worth-their-weight-in-gold https://www.koozai.com/blog/analytics/top-15-most-useful- advanced-segments-in-google-analytics/ Setup Custom Segments
- 12. Metric. This widget displays as a single number, with or without decimals depending on the metric. Timeline. This widget uses a line graph to display how a metric changes over time. It can even be used to compare two metrics against each other. Geomap. This widget displays a plain white atlas of the world and uses various shades of blue to show which country each metric occurs in. When you create a new dashboard, you’re prompted to add a widget to it right away. Let’s take a moment to go over what each widget does: Table. This widget displays a simple table; max 2 columns and 10 rows. Pie. This widget displays a simple pie chart that can have as many as 6 slices. Bar. This widget displays a typical bar graph that can have as many as 9 bars. Setup Custom Dashboards
- 13. Sessions (Metric) Goal Completions (Metric) Sessions vs. Goal Completions (Timeline) Bounce Rate (Metric) Avg. Visit Duration (Metric) Pages / Session (Metric) Sessions by Traffic Type (Pie) – show up to 5 slices Visits by Device (Table) Visits by City (Geomap) – select Canada as a region Top 10 Traffic Sources (Table) - excluding search engines* Visits by Landing Page (Table) Goal Completions by Source / Medium (Bar) – show up to 5 bars Let’s setup a Monthly Summary Dashboard where you include: Setup Custom Dashboards
- 15. Monthly Summary – https://analytics.google.com/analytics/web/template?uid=3kH8xmYaQ2SRnEx_NjxgAA SEO Dashboard – https://analytics.google.com/analytics/web/template?uid=7ZlJXPE7Rh6D4h8nI6QFWw Mobile Analytics – https://analytics.google.com/analytics/web/template?uid=VWZQkJEGRHaZBhNLhO2w-A Site Performance – https://analytics.google.com/analytics/web/template?uid=zghuZw7cQtugzNBSbDAWqw Social Media – https://analytics.google.com/analytics/web/template?uid=2qZVTPjsQ9GJE98fzFL6bQ Visitors Technology – https://analytics.google.com/analytics/web/template?uid=NZZ00lHtSWqyzlO1N9F24w Bonus – Custom dashboards to get you started: Setup Custom Dashboards
- 17. Let’s setup a custom report that looks at different metrics broken down by landing pages. The report needs to look similar to this: Setup Custom Reports
- 18. This is how to set it up: Setup Custom Reports
- 19. Let’s setup a custom report that looks at different metrics broken down by keywords. The report needs to look similar to this: Setup Custom Reports
- 20. This is how to set it up: Setup Custom Reports
- 21. (not provided) Insights https://analytics.google.com/analytics/web/template?uid=sgyCPfqKTfiG_3G1J5FjQQ Content – Efficiency Report https://analytics.google.com/analytics/web/template?uid=hUl7C1C0SAuOEeh10xIKFQ Day & Time Report https://analytics.google.com/analytics/web/template?uid=i_u6jmGKSo2YArdtaZ1HxA Devices Report https://analytics.google.com/analytics/web/template?uid=RB7lfQulQMypRMbfxtN-Bw Goal Breakdown Report https://analytics.google.com/analytics/web/template?uid=wyk6U01XQ6SYWLkvlIN94w Page Technical Efficiency https://analytics.google.com/analytics/web/template?uid=YGMks_qCQ7e2el_-80ON4w Referring Sites https://analytics.google.com/analytics/web/template?uid=cTXEquflTV-t-g9_HsIZhw SEO Search Report https://analytics.google.com/analytics/web/template?uid=LfVseXUGSGqdbcUQiBmrxQ Visitor Acquisition Report https://analytics.google.com/analytics/web/template?uid=8t-DCwAtRbqaDAbnoYu0fA Setup Custom Reports
- 22. Brand, brand, everywhere! Questions? Contact: Anneline Breetzke anneline@ourkidsmedia.com #mktgacademy @mktgacademy The slides will be available in a few days at: ourkidsmedia.com/marketi ng Comfort Life Marketing Academy — for Retirement Communities · www.ourkidsmedia.com/marketing