The document discusses using social media for business purposes. It notes that social media is like a large cocktail party where potential customers gather. However, simply promoting your business will not work and could annoy people. Instead, the document recommends engaging with others by making jokes, asking questions, and sharing interesting stories about your company to help people get to know you and your brand over time. It suggests hiring a digital marketing firm like The Word Pro to represent your business on social media sites so you can focus on running your company while they help turn social media connections into loyal customers.