Think Like a 50s Ad Exec & Execute Like a Geek #BeWizard
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The document discusses strategies for creative marketing campaigns, including thinking like advertisers from the 1950s and combining nostalgia with technology. It emphasizes the importance of defining your "why" and motivating people through purpose rather than facts and figures. Specific campaigns achieved widespread coverage by thinking differently and pushing boundaries rather than focusing on budget or resources. The key is to solve problems innovatively and believe in grit over experience.
Think Like a 50s Ad Exec & Execute Like a Geek #BeWizard
- 1. Think like a 50s Ad Exec and execute like a geek @LisaDMyers
- 2. 15 Awards in past 2 years, including Best SEO Agency 2 years running.
- 3. It’s not bragging if it’s true
- 4. The internet is overflowing with content
- 5. We need to defy the boxes and limits of what we do!
- 7. Think BIG…..
- 10. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott Source: @DaveTrott
- 11. Name things that are white?
- 12. Name things that are white that is in your fridge?
- 13. Thinking concretely and within limits does NOT limit creativity
- 14. Think like a 50s Ad Exec and execute like a geek!
- 15. Ideas Concepts that deserves coverage!
- 19. 156 pieces of coverage including:
- 23. It was even turned in to a fan-made-mod for The Sims
- 24. People called our office wanting to BUY the posters
- 29. 100 pieces of coverage Over 50,000 Views
- 30. When your campaign is good enough to get TV coverage.
- 31. Data really is your friend….
- 43. 53,745 shares
- 44. Asian Age (circula.on 1m) The Business Times (Singapore) (circula.on 37k)
- 45. 193 Pieces of Coverage 1,4 Million Views
- 50. 2 hours of twee,ng later…
- 51. Over 500 pieces of coverage
- 52. It became a twitter moment… Shared over 48k times in 48 hours
- 53. Sometimes collaboration helps you reach the sky!
- 57. 70 pieces of coverage
- 59. Doing something pioneering doesn’t need to be expensive, just think smart!
- 61. 105 pieces of coverage 200,000 Views
- 62. WHY is more important than how!
- 64. We make great campaigns. They’re creative, innovative, beautifully designed, and easy to use. Want to buy our services? “ ”
- 65. We want to be THE destination for digital pioneers. We believe in thinking differently and pushing the boundaries. The way we push the boundaries is by being brave, honest, inquisitive and accountable. We just happen to make great campaigns. Want to buy our services? “ ”
- 66. People don’t buy WHAT you do but WHY you do it!
- 68. Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
- 69. Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
- 70. Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.
- 71. Here’s me and Simon Sinek at an awards … in my dreams.
- 72. Our WHY: “THE destination for digital pioneers”
- 74. How many of you can think of a bad manager?
- 75. Hiring based on experience as a main criteria is often a mistake!
- 76. Meet Alex!
- 78. He’s had coverage from:
- 79. He is consistently OVER target!
- 80. Look for people that doesn’t accept the default!
- 81. That can solve problems and isn’t afraid to fail. And BELIEVE in them!
- 82. Reasons aren’t always what they seem..
- 83. I won 5 individual awards before I was 35 I started my own company at 31 (without any funding or business partners) Grown the business to 28 people, 2m Turnover My agency has won 14 Awards in the last 2 years
- 85. I am dyslexic My grades at school were; “meh” I dropped out of university My family was bankrupt (twice!) when I grew up I had my first baby at 26 I started the agency in the height of the recession I had my second baby in the first year of my business Oh and my IQ is totally average
- 87. HOW YOU THINK
- 88. Luke: “I can’t believe it” Yoda: “That is why you fail”
- 89. The Monkey Ladder Paradox
- 90. YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.
- 91. It’s not who you are that holds you back, it’s who you think you are not. – David Brinkley
- 92. Links to campaigns: Unknown Tourism http://www.expedia.co.uk/vc/unknowntourism/ Historic London http://www.expedia.co.uk/vc/historicLondon Unicorn League http://www.sage.co.uk/c/v/unicorn-league/ Directors Cut http://www.gocompare.com/life-insurance/directors-cut Malmø Castle https://malmohus-slott.expedia.se/en Virtual Flåm http://www.expedia.no/vc/c/virtuelle-flam/en