Using Creative Campaigns to WIN in SEO
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Lisa Myers, CEO of Verve Search, shares insights on winning in SEO through creative campaigns and content marketing, drawing from her 10+ years of experience. The presentation emphasizes the importance of attracting rather than selling, creating valuable content, and acquiring backlinks through effective marketing strategies. Noteworthy achievements include recognition at various search awards and successful campaigns that generated significant social media engagement and link equity.
Using Creative Campaigns to WIN in SEO
- 1. Using Creative Campaigns to WIN in SEO LisaDMyers #learninbound
- 2. Who dat Lisa Myers? • CEO of SEO Content Marketing Agency; Verve Search • 10+ years in SEO • Written several best practise guides and whitepapers on SEO • Co-founder StateofSearch.com now StateofDigital.com • Founder of SEO-Chicks.com and Womeninsearch.net • “Search Personality of theYear” UK Search Awards 2011 (which means I’m very funny don’t you know).
- 3. Best SEO Agency – Best Content Marketing – Best Pan European Campaign European Search Awards 2015
- 4. 2012
- 6. So Creating Good Quality articles WORKED
- 8. FCUK SEO
- 10. Most SEOs were knee dee trying to resolve penaltie
- 11. The black hats were now charging for removing the links that they sold you the year before
- 12. By now everyone was desperately jumping on the content marketing bandwagon…
- 13. 2011 2012 2013 2014 2015
- 14. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X ource: the awesome @DaveTrott
- 15. Think like a 50’s Ad Agenc and execute like a geek.
- 16. Attract rather than sell
- 17. Create content that DESERVES links and MARKET that content.
- 18. MAKE GOOD SHIT
- 20. Our Mission: Link Equit
- 23. RESULTS
- 24. Any BIG links?
- 27. 633,608 Views
- 28. Social Total 182,733, of which: Facebook: 63,942 Tweets: 6,851 Google+: 2,191 Stumbles: 104,080 LinkedIn: 2,362 Pinterest: 3,307
- 30. It’s not bragging if it’s true
- 31. Expedia Nordics
- 43. So far: 15+ BIG links across Nordics 40,000 visits A bunch of social shares
- 47. How?
- 48. Luke: Luke: “I can’t believe it” Yoda: “That is why you fai ….you sissy Luke…
- 49. IQ? Upbringing? Education? Luck? What’s the biggest difference between Elon Musk and someone in a dead end job?
- 51. How you think
- 52. Put your index fingers together!
- 54. t’s not who you are that holds you back, t’s who you think you are. David Brinkley
- 55. I’m outta here father mockers!!