John C. Maxwell is an internationally renowned leadership expert and best-selling author having sold over 19 million books. He founded EQUIP, a non-profit that has trained over 5 million leaders in 126 countries. The document discusses that average people see failure differently than high achievers and that success comes from repeated failure. It provides seven points about failure, emphasizing that it is a process rather than an event and is not avoidable, the enemy, or final. It encourages developing a purpose, eliminating excuses, and having a plan to fail forward through determination and continually advancing.