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2. The Code of Best Practices in Fair Use for Media Literacy EducationPublished November 2008

3. Code of Best PracticesMedia Literacy – A 21st Century Skill

4. Media Literacy Education is to promote critical thinking, effective communication and active citizenship; more 21st century skills. Code of Best PracticesSix foundations of media analysis Messages are constructed

5. Media have different characteristics and ways of construction

6. Messages are produced for a reason

7. Messages have points of view and inherent values

8. Individuals make their own meaning of a message

9. Messages can change beliefsCode of Best PracticesFair use is flexible Four factors are consideredNature of use

10. Nature of work

11. Extent of use

12. Economic effectCode of Best PracticesRulesRules of thumb like 10% of the work no longer apply

13. Now it’s the “rule of proportionality”

14. Fair use applies to the portion of the copyrighted work needed to fulfill the educational goalCode of Best PracticesPrinciplesONE—In media literacy lesson: Illustrative material with attributionTWO—In curriculum materials: integrate copyrighted material with attributionTHREE—Sharing curriculum materials: Seen, used, purchasedFOUR—Students use in academic work: Learn to incorporate, modify, re-present, with attributionFIVE—Developing audience for student work: Internet distribution of work that meets transformativeness standard with attribution

15. Code of Best PracticesEducators Should BeLeaders in Fair Use

16. Code of Best Practices

17. Code of Best Practices

18. Code of Best PracticesThe TEACH Act of 2002 is never mentioned in the Code

19. Earlier copyright laws are discussed

20. Some Code information appears to be not in compliance with the TEACH ActTEACH ActGuidelines For Complying With the TEACH Act

21. TEACH ActLatest US Copyright Law:Technology, Education, and Copyright Harmonization Act (TEACH Act)

22. Passed by Congress in 2002TEACH ActBrought Copyright Law into 21st Century

23. Provided Parameters forCopyrighted Material to be Digitally Transmitted

24. Repealed Sections of Copyright Law That Mandated Web Educators Use Protocols That Mimicked Closed Circuit TV InstructionTEACH ActImprovements In Copyright LawEnhanced breadth of available works

25. Enhanced opportunities for student locations

26. Enhanced storage and access to students

27. Conversion of works to digital formatTEACH ActBenefits of the TEACH Act are only available to institutions and educators that comply with the Act

28. TEACH ActThe TEACH Act has:Requirements for institutional policy makers

29. Requirements for information technology officials

30. Requirements for instructorsTEACH ActInstructor Responsibilities:Determine if Material is Protected by Copyright

31. Determine if Material Qualifies for “Fair Use”

32. Determine if Use is Allowable Under the TEACH Act (Hoon, 2002)

33. Investigate Other Methods of Instructional Material Delivery (Crews, 2003)TEACH ActInstructor “Do’s”:Limit Use to the Equivalent of a Class Session

34. Make the Material Part of the Classroom Material Instruction Activities

35. Notify Students About Copyrighted Material, Copyright Law, and That They Should Not Violate the Rights of the Copyright Holder (Hoon, 2002)TEACH ActInstructor “Dont’s”:Don’t Use Pirated Works

36. Don’t Convert Analog Material to Digital Format, Without Complying With Provisions of the TEACH Act

37. Unless Purchased by the Institution, Do Not Use Commercial Works Marketed for Digital Distance Education Purposes (Crews, 2003)Creative CommonsA set of licenses in lieu of copyright that allows a creator to set the permissions of how others can distribute and alter their work

38. Creative CommonsLicense ConditionsAttribution

39. Share Alike

40. Non-commercial

41. No derivative worksCreative CommonsLicensesAttribution

42. Attribution Share Alike

43. Attribution No Derivatives

44. Attribution Non-Commercial

45. Attribution Non-Commercial Share Alike

46. Attribution Non-Commercial No DerivativesFlickrPhotosharing

47. Set and Collection Organizing

48. Photo Editing

49. Flickr MappingReferencesCenter For Social Media. (2008). The Code of Best Practices in Fair Use For Media Literacy Education. Retrieved March 23, 2009, from http://www.centerforsocialmedia.org/resources/publications/code_for_media_literacy_education/Creative Commons. (n.d.) Licenses. Retrieved March 27, 2009, from http://creativecommons.org/about/licenses

50. References (cont.)Crews, K.D. (2003). New Copyright Law for Distance Education: The Meaning and Importance of the TEACH Act. Retrieved March 13, 2007, from http://www.copyright.iupui.edu/teach_summary.htm Flickr. (2009). Welcome to Flickr. Retrieved March 27, 2009, from http://www.flickr.com

51. References (cont.)Hoon, P.E. (2002). The TEACH Toolkit, An Online Resource for Understanding Copyright and Distance Education. North Carolina State University. Retrieved March 13, 2007, from http://www.lib.ncsu.edu/scc/legislative/teachkit/

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