Falcon.io| WTF is true content engagement and how do I get that?
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This document provides tips for getting true engagement on social media in 3 sentences or less: 1. It discusses understanding the components of an engaging post, such as giveaways, creative/funny content, creating FOMO, stickers for holidays, and saveable/long captioned content. 2. Ten practical tips for engagement are also presented, such as analyzing current engagement, selecting an engagement strategy, knowing your audience, staying topical, and sharing valuable content. 3. The document invites the reader to join a Facebook group and provides contact information for Falcon.io, the company presenting on getting true engagement.
Falcon.io| WTF is true content engagement and how do I get that?
- 1. WTF is ✨true✨ content engagement and how do I get that?! #FalconEd #growwithsocial @FalconIO falcon.io events@falcon.io @dinokuckovic
- 2. Your Presenter. Dino Kuckovic Director of Community & Events Falcon.io @FalconIO #FalconEd #growwithsocial @dinokuckovic NYC. CPH.
- 3. How is it that you can post so often with seemingly good content but people just aren’t engaging with it?
- 4. Understand the Components of an Engaging Post The types of content consumers want to engage with ➡ Source: Later
- 5. BRAND-INSPIRED IDEAS for engaging social media posts
- 6. Giveaways & Brand Partnerships. Solo or with other companies. @Falcon.io Pause Fest Giveaway Toms x Marvel collaboration
- 7. Get Creative & Funny. Authenticity through humor. Behaviors consumers want from brands on social Getty Museum Twitter Lockdown Challenge Source: Later
- 8. Create FOMO. Works like a charm. Fenty Beauty By Rihanna May 2020
- 9. Stickers. Engagement guaranteed b/c they’re so clickable. REI in fl uencer campaign. The Question Sticker The Quiz Sticker The Countdown Sticker
- 10. Holidays. Indulge in the fun holidays your brand’s way. National Geographic May 2020 Falcon.io Themed Post Examples Spoiler Alert: I’m a Winnie!
- 11. Create “Saveable” Content. Tap that (save button). Falcon.io February 2021 Behind-the-Scenes of some of Dino’s PG13 😉 saved posts.
- 12. Write Longer Captions. Consider it micro-blogging. Lucy & Yak October 2020
- 13. 1. Analyze your engagement: measure the starting point of your growth 2. Select your strategy: determining those engagement goals 3. Know your audience: who are you actually talking to? 4. Stay topical: join in on a conversation if nothing new to add 5. Keep the conversation flowing: practice both reactive and proactive engagement 6. Show your human side: don’t hide the humans of <your brand here> 7. Keep response times speedy: personalize customer service at scale 8. Schedule smarter: posting at the right time each day 9. Think beyond the feed: DMs or Story interactions matter too 10. Create and share valuable content: rewind this MAD presentation do try this at home Practical Takeaways.
- 14. You’re cordially invited to (y)our Facebook Group