FAN and Social Media
- 1. Social Media for Small Business Why Do I Need Social Media?
- 2. How Many Users? Facebook - 1.3 billion Twitter - 500,000 million LinkedIn - 347,000 million Google + - If you’ve registered, you have Google +
- 3. Los Angeles Users Facebook - 6.17 million Twitter - 1.81 million LinkedIn - 1.26 million Google + - If you’ve registered, you have Google +
- 4. Referrals? ENTREPRENEURS (/ENTREPRENEURS) 2/03/2015 @ 12:14PM 17,138 views Social Media Now Drives 31% Of All Referral Traffic Comment Now Follow Comments According to a report released this week by content marketing hub Shareaholic , social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.
- 6. Facebook ● Most active number of users ● Good for B2B or B2C ● Great for promoting news and events ● Product marketing and promoting testimonials ● Sharing videos ● Before and after photos
- 7. LinkedIn ● Great for B2B lead generation and networking ● Helps you get established as the expert ● Don’t use it as you do Facebook or Twitter ● Should you accept all LInkedIn requests? Yes, but...
- 12. Google + What is it?
- 13. Google+ ● Google version of Facebook ● Combination of Facebook, Twitter and LinkedIn ● By some accounts, the second largest social media platform, but… ● Helps with search engine optimization ie helps you get found when someone searches for you using Google. ● How long will this last??
- 15. Twitter ● Great for B2B or B2C ● Great for research ● Building a more complete customer profile for someone you’re targeting ● Tweet business related news ● Follow your competitors and see what they are doing or talking about. Who is following them?
- 16. Is Email Dead? ● Heck, no!!! ● Not everybody is on social media. ● Make sure people opt into your email campaign ● It will be one of 5000 marketing messages we get daily, so make it good.
- 17. Where Should I Be? ● Which platform are your customers on? ● Where are you comfortable? ● Whichever platform you’re on, understand it’s etiquette.
- 18. Why Should I Do This? ● Branding and credibility ● Reputation management ● Word of mouth marketing ● Networking ● Makes you more accessible ● Increase lines of communication ● Increase link-ability ● Cheaper than traditional advertising ● Another way for customers to find you
- 20. What Do I Post? ● Pictures and videos ● How to’s ● Community going on’s ● Success stories ● Use hashtags (Facebook and Twitter)
- 21. What Not to Do on SM ● Inviting all your friends to “like” your business FB page ● Using wrong content for wrong SM platform ● Negative comments or posts ● Pay for “likes” or “followers”