Adoption of New Media Lecture - Fordham University
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The document outlines a guest lecture by Jamie Stenziano from Clarion Research at Fordham University, discussing the importance of social media and its impact on marketing and advertising. Clarion is described as a custom insights consultancy specializing in quantitative and qualitative insights, with a focus on media and entertainment, particularly among Millennial and Gen Z audiences. The presentation includes data on global advertising shares, social media interactions related to TV, and the influence of various social media celebrities.
Adoption of New Media Lecture - Fordham University
- 1. @JamieStenziano@ClarionResearch Social Keys: Media & Marketing New Media Adoption Guest Lecture - Gabelli School of Business – Fordham 2/13/17
- 4. @JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch What We Do Quantitative Insights Strategic Consulting Qualitative Insights
- 5. @JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch Ad Development, Ad Effectiveness Consumption Insights: Millennial & GenZ Content Development & Testing Streaming Service Guidance Clarion Advertiser Intelligence Live, Experiential, Event Research Media & Entertainment Insights Division
- 11. @JamieStenziano@ClarionResearch Source: GroupM Interaction Report, February 2017. Share of Global Advertising (2016) Share of Global Digital Advertising (2016) Google 13% All Others 87% Google 42% All Others 58% FB 5% All Others 95% FB 15% All Others 85%
- 13. @JamieStenziano@ClarionResearch Daily active users: 158,000,000 Snaps per day: 2,500,000,000 Pics snapped per sec: 9,000 Source: http://expandedramblings.com/index.php/snapchat-statistics/
- 21. @JamieStenziano@ClarionResearch Source: Q3 2016 Nielsen Connected Devices Report
- 22. @JamieStenziano@ClarionResearch DAILY AVG FB & TWTR INTERACTIONS ABOUT TV THIS FALL IN THE U.S. 14.2 MM Source: Nielsen Social Media Report
- 23. @JamieStenziano@ClarionResearch FB & TWTR INTERACTIONS DURING THE 4 2016 PRESIDENTIAL DEBATES. 215 MM Source: Nielsen Social Media Report
- 24. @JamieStenziano@ClarionResearch Source: Nielsen Social Media Report
- 25. @JamieStenziano@ClarionResearch Source: Nielsen Social Media Report
- 26. @JamieStenziano@ClarionResearch Source: Nielsen Social Media Report
- 29. @JamieStenziano@ClarionResearch #1 Bethany Motta #2 Ryan Higa #3 Jenna Mourey #4 Karen Alloy #5 Gigi Hadid #6 Grace Helbig #7 Michelle Phan #8 Miranda Sings #9 Rooster Teeth #10 Connor Franta
- 30. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
- 31. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report ? ? ??
- 32. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
- 33. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
- 34. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
- 35. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
- 37. @JamieStenziano@ClarionResearch What’s live got to do with it?
- 40. @JamieStenziano@ClarionResearch 807,000,000 concurrent viewers at one point according to FB… …but how do the metrics compare vs. Nielsen TV ratings? Measurement Questions:
- 54. @JamieStenziano@ClarionResearch Thank You @ClarionResearch | #ClarionStories jamie.stenziano@clarionresearch.com