Facial Coding: The Missing Piece to Your Content Marketing Strategy
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The document discusses the importance of facial coding in content marketing strategies, emphasizing that gut reactions can be measured in mere seconds. It highlights the contribution of facial expressions, tone of voice, and verbal exchange in communication, asserting that 55% of communication is through facial expressions. The speaker mentions the capability to test emotions elicited by campaigns and references the work of Emotionomics.
Facial Coding: The Missing Piece to Your Content Marketing Strategy
- 1. The Missing Piece To Your Content Marketing Strategy Facial Coding Interactive Strategies Conference #IS2016
- 2. We Make Gut Reactions In 3 Seconds âŚOr Less @YaredAkalou #IS2016
- 6. What If You Could Test The Exact Moment Your Campaigns Illicit A Certain Emotion? @YaredAkalou #IS2016
- 10. The Only Thing Anyone Should Care About Is Where The Eyes And Ears Of Everybody Are. -Gary Vaynerchuk @YaredAkalou #IS2016
- 17. 55% of Communication Comes Through Facial Expressions 38% of Communication Comes Through Tone of Voice 7% of Communication Comes Through Verbal Exchange @YaredAkalou #IS2016
- 18. Say ____ Feel Gap @YaredAkalou #IS2016
- 19. Facial Coding Action System @YaredAkalou #IS2016
- 21. Pioneered Facial Coding For Business Holds 10 Patents Author Of Emotionomics @YaredAkalou #IS2016
- 22. Image By Always With Honor @YaredAkalou #IS2016