Big Data Anyway
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This document discusses big data and how it can be used for advertising and marketing purposes. It explains that big data comes from various online sources like social media, search engines, and purchases. It then lists many life events and milestones that companies track to target ads to people during these periods, such as births, marriages, and home purchases. The document promotes using big data to improve SEO, social media, and customer relationship management. It encourages readers to see what specific insights and actions big data vendors are really selling.
Big Data Anyway
- 1. #WTF Is Big Data Anyway? Marty Weintraub Founder & Evangelis @aimClear
- 2. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
- 4. Big Data Is WTF Somebody Says It Is
- 5. Ads, SEO, Social Media
- 6. Where Does This Data Come From?
- 7. Big Data & Advertising
- 9. Immediately Actionable Big Data
- 11. AND AND All
- 19. Birth Child Death Spouse Death Illness Or Injury New Job Loss Of Job HS Grad College Grad Immigration Pregnancy Loss Of Pregnancy Imprisonment Career Change Holidays Falling In Love Engagement Marriage Separation Divorce State Move City Move Cheating Buying A Home Bat/Bar Mitzvah First Communion Baptism Making Sports Team Sweet 16 21 Year Old Birthday Retirement Planning In Retirement Adoption Name Change Auto Accident Sexual difficulties Major Lifecycle Milestones Big Data Lifecycle Targeting
- 20. • • • • Camera/Camcorder Camera/Camcorder Repair Services Tablet/iPad/Laptop Tablet/iPad/Computer Repair Services • • • • Home Security Intercom System Insurance Comparisons (Life/Home/Auto) Financing
- 23. • Insurance (Renters/Homeowners/Seasonal/Umbrella/Builder’s Risk/Flood) • Home Security • Home Automation • Energy Management • Direct TV/Cable/Pay-Per-View/U-verse/DVR/Video On Demand • Buyout Investments • Equity, Financing, Reverse Mortgages
- 31. SpyFu Kombat
- 43. CRM Expansion
- 47. SEO & Actionable Big Data
- 48. For Your Brand & Competitors: • • • • Know Keyword Search Frequency Know Unpersonalized Rank Calculate CTR For Rank Impute SEO Competitive “Traffic Share”
- 57. Social & PR
- 66. Big Data And You… • • • • Big Data Is What Helps You Sell Seek action items in the metaphors “Where does this data come from” Get to the bottom of what vendors are really selling
- 68. Thank You! Marty Weintraub Founder & Evangelis @aimClear