Why Your Marketing Will Fail Without Cross Channel Data & How to Fix It
Download as PPTX, PDF0 likes400 views
This document discusses how Nike generates revenue and the value of celebrity athlete endorsements. It notes that in 2015, 60% of Nike's revenue came from footwear, 28% from apparel, and 5% from equipment. It also discusses Lebron James' billion dollar lifetime contract with Nike and how Michael Jordan has become a global brand through shoes, apparel, and equipment.
Why Your Marketing Will Fail Without Cross Channel Data & How to Fix It
- 3. 1
- 4. 1
- 5. WORLD FAMOUS BRANDS It’s got to be Apple, right? @BigLeapMKTG
- 6. WORLD FAMOUS BRANDS McDonalds? Can somebody get this kid a happy meal? @BigLeapMKTG
- 7. WORLD FAMOUS BRANDS Hillary? Hillary who? @BigLeapMKTG
- 8. WORLD FAMOUS BRANDS Please just tell us already… Source: http://www.complex.com/style/2013/03/the-50-most-iconic-brand-logos-of-all-time/nike @BigLeapMKTG
- 9. HOW NIKE MAKES MONEY Where Nike’s Revenues Come From Nike Business Segments Revenue Share - 2015 Footwear 60% Apparel 28% Equipment 5% Converse 7% Global Brands 0% Source: http://revenuesandprofits.com/how-nike-makes-money-understanding-nike-business-model/ @BigLeapMKTG
- 10. HOW NIKE MAKES MONEY Where Nike’s Revenues Come From @BigLeapMKTG
- 11. HOW NIKE MAKES MONEY Where Nike’s Revenues Come From @BigLeapMKTG
- 12. HOW NIKE MAKES MONEY Where Nike’s Revenues Come From @BigLeapMKTG
- 13. HOW NIKE MAKES MONEY Where Nike’s Revenues Come From @BigLeapMKTG
- 14. HOW NIKE MAKES MONEY Nike – Just Endorse It (it also looks like a shoe) @BigLeapMKTG
- 15. ENTER LEBRON JAMES Lifelong Nike Contract @BigLeapMKTG
- 16. KING JAMES VALUE Nike Contract Worth $1B @BigLeapMKTG
- 17. KING JAMES VALUE Nike Contract Worth $1B @BigLeapMKTG
- 18. KING JAMES VALUE Nike Contract Worth $1B @BigLeapMKTG
- 19. MICHAEL JORDAN BRAND Shoes + Apparel + Equipment = GLOBAL BRAND @BigLeapMKTG
- 20. KING JAMES VALUE Shoes + Apparel + Equipment = GLOBAL BRAND @BigLeapMKTG
- 21. WHAT DOES IT ALL MEAN? Data, that’s what. @BigLeapMKTG
- 22. WHY DATA IS KING Why is data gathering important? @BigLeapMKTG
- 23. WHY DATA IS KING Why is data gathering important? @BigLeapMKTG
- 24. WHY DATA IS KING Why is data gathering important? @BigLeapMKTG
- 25. WHY DATA IS KING Why is data gathering important? @BigLeapMKTG
- 26. 2
- 27. GOOGLE’s DATA HUB GOOGLE’s DATA HUB @BigLeapMKTG
- 28. “ANYTHING IS POSSIBLE” Well….sort of @BigLeapMKTG
- 29. PAID & ORGANIC SEARCH REPORT 1+1=3? @BigLeapMKTG
- 30. PAID & ORGANIC SEARCH REPORT 1+1=3? + = @BigLeapMKTG
- 31. PAID & ORGANIC SEARCH REPORT 1+1=3? @BigLeapMKTG
- 32. GOOGLE ANALYTICS ADWORDSCool, but why? @BigLeapMKTG
- 33. SALESFORCE ADWORDS I see where you’re going with this @BigLeapMKTG
- 34. SALESFORCE ADWORDS I see where you’re going with this COST PER LEAD REVENUE @BigLeapMKTG LEADS GENERATED $80/CPL $284/CPL 1,095 287 None $27,384
- 35. 3
- 36. AUDIENCE TARGETING & TESTING @BigLeapMKTG
- 37. BEHAVIOR FLOW REPORT Data for a better user experience @BigLeapMKTG
- 38. 4
- 39. SUCCESS METRICS Every campaign should have measurable KPI’s @BigLeapMKTG
- 40. SUCCESS METRICS Every campaign should have measurable KPI’s @BigLeapMKTG
- 41. SUCCESS METRICS Syncing online & offline goal completions @BigLeapMKTG
- 42. SUCCESS METRICS Import goal completions from GA into Adwords @BigLeapMKTG
- 43. SUCCESS METRICS Attribution Modeling – If you’re not first you’re last vs. First click Last click @BigLeapMKTG
- 44. SUCCESS METRICS Attribution Modeling Linear Position-based Time Decay @BigLeapMKTG
- 45. SUCCESS METRICS First Touch vs. W-Shaped @BigLeapMKTG
- 46. 5
- 47. AUTOMATED BID RULES Found in “Bulk Operations” @BigLeapMKTG
- 48. AUTOMATED BID RULES Manage time more effectively @BigLeapMKTG
- 49. AUTOMATED BID RULES Manage time more effectively @BigLeapMKTG
- 50. AUTOMATED BID RULES Manage time more effectively @BigLeapMKTG
- 51. AUTOMATED BID RULES Sales and Promotions @BigLeapMKTG
- 52. AUTOMATED BID RULES Sales and Promotions @BigLeapMKTG
- 53. AUTOMATED BID RULES Manage time more effectively @BigLeapMKTG
- 54. AUTOMATED BID RULES Manage time more effectively @BigLeapMKTG
- 55. AUTOMATED BID RULES Manage time more effectively @BigLeapMKTG
Editor's Notes
- #49: Non-brand vs. brand