RDP for Local Businesses - Improving Your Local Ranking on Google - Gyi Tsakalakis
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The document discusses the factors that influence local business rankings on Google, namely relevance, distance, and prominence. It highlights the importance of providing complete and accurate business information to improve visibility in local search results. Additionally, it emphasizes the role of user behavior, online reviews, and well-known businesses in determining local search prominence.
![#StateofSearch @gyitsakalakis 60
2. Using ibm.com as an example, try one or more of the following
searches on Google:
● [ibm -site:ibm.com]: A search for IBM that excludes pages on
ibm.com.
● [“ibm.com” -site:ibm.com]: A search for “ibm.com” that
excludes pages on ibm.com.
● [ibm reviews -site:ibm.com] A search for reviews of IBM that
excludes pages on ibm.com.
● [“ibm.com” reviews -site:ibm.com]: A search for reviews of
“ibm.com” that excludes pages on ibm.com.
● For content creators, try searching for their name or alias.](https://image.slidesharecdn.com/duivv1vtpkifeef4wi9a-signature-02e39ec05f876f30e89b342d6f5ce7192f33692db0c92c9942ac424bc1cceaa6-poli-181013031529/85/RDP-for-Local-Businesses-Improving-Your-Local-Ranking-on-Google-Gyi-Tsakalakis-60-320.jpg)
RDP for Local Businesses - Improving Your Local Ranking on Google - Gyi Tsakalakis
- 1. #StateofSearch @gyitsakalakis Relevance, Distance, and Prominence (RDP) for Local Businesses: Improving your local ranking on Google. 1 Gyi Tsakalakis AttorneySync / EPL Digital @gyitsakalakis
- 2. #StateofSearch @gyitsakalakis How Google determines local ranking 2
- 4. #StateofSearch @gyitsakalakis Structured and/or unstructured data about enterprises are acquired from one or more sources such as commercial data providers, enterprise web sites, and/or directory web sites. 4
- 5. #StateofSearch @gyitsakalakis The facts are clustered with the enterprise to which they pertain. Normalized facts from different sources are compared and confidence levels and/or weights are assigned to the facts. These confidence levels and weights are used to select the facts that are displayed on a page for the enterprise in a directory. 5
- 6. #StateofSearch @gyitsakalakis Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results. 6 https://support.google.com/business/a nswer/7091?hl=en
- 8. #StateofSearch @gyitsakalakis Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches. 8
- 9. #StateofSearch @gyitsakalakis 9 https://support.google.com/business/answer/2721884
- 14. #StateofSearch @gyitsakalakis 14 Analyze Performance of GMB Listing
- 15. #StateofSearch @gyitsakalakis 15 Keywords in Business Name? Only if it’s legit.
- 16. #StateofSearch @gyitsakalakis Keep your hours accurate 16
- 18. #StateofSearch @gyitsakalakis Manage and respond to reviews 18
- 23. #StateofSearch @gyitsakalakis 23 Add business location to videos https://support.google.com/youtube/answer/7638112
- 26. #StateofSearch @gyitsakalakis 26 Add Small Thanks with Google to GMB Posts
- 28. #StateofSearch @gyitsakalakis Add Questions & Answers 28
- 31. #StateofSearch @gyitsakalakis 31 Answer quick questions about this place.
- 32. #StateofSearch @gyitsakalakis Feed The Google Machine 32
- 34. #StateofSearch @gyitsakalakis 34 Add relevant structured data and connections.
- 36. #StateofSearch @gyitsakalakis 36 You Better Be Mobile
- 38. #StateofSearch @gyitsakalakis 38 Industry Directories
- 39. #StateofSearch @gyitsakalakis 39 Barnacle SEO = Relevance & Prominence
- 42. #StateofSearch @gyitsakalakis Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location. 42
- 44. #StateofSearch @gyitsakalakis 44 If you track local rankings use GEOs!
- 50. #StateofSearch @gyitsakalakis Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results. 50
- 51. #StateofSearch @gyitsakalakis Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization. 51
- 52. #StateofSearch @gyitsakalakis Review Count & Score 52
- 54. #StateofSearch @gyitsakalakis Quality Rate Your Local Business 54
- 55. #StateofSearch @gyitsakalakis 55 https://static.googleusercontent.c om/media/www.google.com/en//in sidesearch/howsearchworks/asse ts/searchqualityevaluatorguideline s.pdf *Many small, local businesses or community organizations have a small “web presence” and rely on word of mouth, not online reviews. For these smaller businesses and organizations, lack of reputation should not be considered an indication of low page quality.
- 56. #StateofSearch @gyitsakalakis 56 2.6 Reputation of the Website or Creator of the Main Content A website's reputation is based on the experience of real users, as well as the opinion of people who are experts in the topic of the website.
- 57. #StateofSearch @gyitsakalakis 57 When the website says one thing about itself, but reputable external sources disagree with what the website says, trust the external sources… Be skeptical of claims that websites make about themselves.
- 58. #StateofSearch @gyitsakalakis 58 Look for reviews, references, recommendations by experts, news articles, and other credible information created/written by individuals about the website.
- 59. #StateofSearch @gyitsakalakis 59 2.6.2 Sources of Reputation Information Look for information written by a person, not statistics or other machine-compiled information. News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations can all be sources of reputation information. Look for independent, credible sources of information.
- 60. #StateofSearch @gyitsakalakis 60 2. Using ibm.com as an example, try one or more of the following searches on Google: ● [ibm -site:ibm.com]: A search for IBM that excludes pages on ibm.com. ● [“ibm.com” -site:ibm.com]: A search for “ibm.com” that excludes pages on ibm.com. ● [ibm reviews -site:ibm.com] A search for reviews of IBM that excludes pages on ibm.com. ● [“ibm.com” reviews -site:ibm.com]: A search for reviews of “ibm.com” that excludes pages on ibm.com. ● For content creators, try searching for their name or alias.
- 63. #StateofSearch @gyitsakalakis 63 Consider relevant user intents for your local business. Find ways to satisfy those various user intents both on your pages and around the web.
- 64. #StateofSearch @gyitsakalakis Local Search Ranking Factors 64