Fancy Food Show Slides
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The document discusses social media and food media. It defines traditional media, new media, and the differences between Web 1.0 and Web 2.0. Social media is described as a dialogue rather than a monologue and transparency is important. Objectives and strategies for social media are mentioned, including blogging, listening to conversations, commenting respectfully, and sharing content and photos.
Fancy Food Show Slides
- 1. The Future of Food Media Beth Kanter
- 5. New Media
- 8. Web 1.0
- 9. Web 2.0
- 10. Click Here
- 11. What makes social media different?
- 12. It’s not a monologue
- 13. It’s a dialogue!
- 15. Click Here
- 19. Transparency
- 20. Source: Alan Levine – CogDog Blog Web 1.0
- 21. Web 2.0
- 22. Why is social media important?
- 25. The Trust Factor
- 26. Don’t do this!
- 27. As soon as I get back home I’m going to ..
- 28. Ask my techies to set up a blog
- 29. A little planning first! Objective Audience Blend Measure
- 30. What are you objectives?
- 32. Email Marketing Online Merchandising Online Forums Direct Mail Traditional Media Membership & Online Renewal Advertising Brochures Blogs Widgets YouTube Flickr MySpace Facebook Will It Blend?
- 36. You can create blog faster than ….
- 38. attracting a following . . .
- 40. Getting started ….. A few tips …
- 41. Start Listening and …..
- 43. Identify blogs that are most relevant to your business (hint: look in your handout)
- 44. Simply type in key words!
- 46. Start reading those blogs …
- 49. There are two ways to consume information on the web
- 50. RSS Reader
- 51. Leave thoughtful Comments … …
- 53. Read and comment on blogs Think before you write! What did they say well? What did they miss? Answer questions What are other people saying How does it apply to you Look forward Look backward Ask what if?
- 54. If you are the blogger, invite conversation
- 57. Food is a visual media …
- 59. Social Features
- 60. Social Stream 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
- 65. Why A little planning Listening Conversations Sharing
Editor's Notes
- #2: Thank you Nina. I’m going to start with some brief points about how food media of the future is different from the past, why you should pay attention, some points to consider before you start, and some tips. The first thing I want to say is that I’ve created a fairly detailed paper handout and it points to a lot more resources to go deeper. So don’t worry about taking down every word.