Fast facts reference_guide_may_2013

Fast Facts: Reference Guide
SAP Impacts the World
May 5, 2013
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© 2011 SAP AG. All rights reserved. 2PublicInternal
Table of Contents
Fast Facts – Enterprise & Innovation
1.8 billion text messages per day
84% of DiversityInc. Top 50
Ariba network reaches 1M cos.
SAP HANA analysis speed
29M users the cloud
Mobile subscribers via text
Dow Jones Sustainability Index
SAP HANA powers the Oncolyzer
74% transaction revenue
$18 trillion consumer purchases
86% of Fortune 500
98% of most valued brands
80% of customers are SME’s
Live in as little as 2 weeks
Product safety touches $5T
Population analytics
Please Read
Guidelines for Use
Service Industries Fast FactsManufacturing Industry Fast Facts

Table of Contents
Fast Facts – Manufacturing/CPG Industries
Beauty and fragrance products
Medical devices
Automobiles
Pet food
Televisions
Brand-name jeans
Ice cream
Prescription drugs
Coffee and tea
Chocolate
Athletic footwear
Beer
Toys and games
Greeting Cards
Movies
Motorcycles
Oil Production
Service Industries Fast FactsEnterprise Fast Facts
Please Read
Guidelines for Use

Table of Contents
Fast Facts – Services Industries
Food distribution
UN member governments
Stock trade analytics
Healthcare product distribution
Air Travel
Bank accounts
Broadcasting
Enterprise Fast Facts
Please Read
Guidelines for Use
Manufacturing Industry Fast Facts

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The customer names cited as examples in this document MAY NOT represent
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follow SAP guidelines for reference use.
If you have any questions or comments, please contact Kathleen Wilhide
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74% revenue Consumer Purch. Fortune 500 Top Brands 80% SME’s Bus One go live Product Safety Mobile Texts/Day HANA Speed
HANA Oncolyzer Beauty/Fragrance Food Dist. Work from Cloud UN Govt. Cust. Population Diversity Stock Analytics Sustainability Medical Devices
Healthcare Dist. Automobiles Air Travel Pet Food Televisions Bank Accounts Jeans Ice Cream Prescriptions Coffee & Tea
Ariba network Greeting Cards Movies Motorcycles Broadcasting Chocolate Footwear Beer Toys & Games
Fast Facts – Guidelines for use
Home

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Ariba network Greeting Cards Movies Motorcycles Broadcasting Chocolate Footwear Beer Toys & Games Oil Production
74% of the world’s
transaction revenue
touches an SAP system.

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This fast fact is based upon an analysis of our market share
of revenue by industry based upon transactions executed by
our solutions..
What is transaction revenue?
The exchange of money for goods and services by private
corporations.
When does transaction revenue touch a SAP system?
When SAP supports the “buyer” or “supplier” functions on
both or on either side of a transaction.
Source: McKinsey/SAP analysis update 4/2013
X
transaction revenue
touches an SAP system.

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SAP touches
$16 trillion of
consumer purchases
around the world.

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This fast fact is based upon
business-to consumer revenue
derived from household consumption
as a % of GDP, and applying SAP’s
% share of GDP based upon
probability calculations.
Source: McKinsey/SAP analysis updated 4/2013
X
SAP touches
$16 trillion of
consumer purchases
around the world.

Details
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SAP customers represent
86% of Global Fortune
500 companies.

This fast fact is based upon a review of
the 2012 Fortune 500 list and identifying
companies that are customers.
The Top 10 are all customers
Top 5: Royal Dutch Shell, Exxon, Walmart, BP
and Sinvoc.
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86% of Global Fortune
500 companies.

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98% of the top 100
most valued brands in
the world.

identification of SAP customers on the
Interbrand ranking list.
The Top 5 are customers: Coca-Cola, Apple,
IBM, Google, Microsoft
Note: SAP is #25 on this list
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98% of the top 100
most valued brands in
the world.

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80% of our customers
are small to midsize
businesses using SAP
software to solve
business challenges.

This fast fact is based upon customer
counts – 192,000 of SME customers –
which is 80% of SAP software
customers, including acquisitions.
Key customers: Skullcandy, Pinkberry, King
Arthur Flour, Callaway, Sambazon
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80% of our customers
are small to midsize
businesses using SAP
software to solve
business challenges.

Details
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Our customers can go
live in as little as
2 weeks with SAP
Business One.

This fast fact is based upon an
analysis of customer
implementations that range from
two to eight weeks.
Source: SAP.com
X
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Our customers can go
live in as little as
2 weeks with SAP
Business One.

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Product safety solutions
from SAP touch
$5 trillion of all
manufactured goods.

This fast fact is calculated based upon the industry
average of chemicals within consumer good, applied to
our customer base:
1. Aggregated revenues of SAP EHS Product Safety
customers in chemicals industries that contribute to
consumer goods are $234 billion.
2. Scale up to amount of downstream manufactured
goods protected based on chemical industry research
stating there are $43 of chemicals in $1,000 of mfg
goods. (234 billion / 4.3% = 5 trillion). So, SAP
protects materials that are included in $5 trillion value
of mfg goods.
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Product safety solutions
from SAP touch
$5 trillion of all
manufactured goods.

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SAP helps reliably reach
more than 97% of the
world’s wireless subscribers
via text messaging.

This fast fact is based upon detailed reporting of
every message that transits our platform based upon
our reach to >900 mobile operators and their
respective reach to 5.2 billion subscribers.
At the core of the service are SAP Mobile Services,
(Sybase SMS 365 and Sybase MMX 365), the most
extensive, private, operator-grade network for mobile
messaging available.
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SAP helps reliably reach
world’s wireless subscribers
via text messaging.

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SAP Mobile Platform
reliably delivers
1.8 billion text
messages worldwide.

SAP mobile services (Sybase 365)
maintains detailed reporting of every
message that transits our platform. This
reflects the detailed records of our "reach" --
the number of service that we reach and their
subscriber basis.
Total messages/365 days
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SAP Mobile Platform
reliably delivers
1.8 billion text
messages worldwide.

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SAP HANA can increase
analysis speed by more
than 10,000x, equal to
walking from California to
New York in 6 minutes.

This fast fact is based upon customer experiences implementing
HANA, and before and after benchmarks.
SAP HANA provides a foundation that enables customers to
analyze large quantities of data from virtually any source in real
time
In-memory computing reduces complexity by many factors, and
simplifies the logic by taking processing out of the database.
The simplicity of this design creates the ability to develop
applications extremely quickly while writing only the minimal
amount of code necessary.
Key customers: T Mobile, Charmer-Sunbelt, Colgate
X
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SAP HANA can increase
analysis speed by more
than 10,000x, equal to
walking from California to
New York in 6 minutes.

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* International Agency for Research on Cancer GLOBOCAN 2008 database
SAP HANA powers the
“Oncolyzer”, which can help
doctors find the best therapies
for 15 million of new
cancer patients each year.

This fast fact is based upon a research initiative "HANA
Oncolyzer“, a cooperation between the SAP Innovation Center
in Berlin, the Hasso Plattner Institute and the Charité —
Universitätsmedizin, a teaching hospital where doctors are
using the data.
The goal - to improve the IT-aided treatment of patients
suffering from various types of cancer, and improve knowledge
about cancer treatments. As a result, cancer therapies can be
more accurately adjusted for individual patients.
Key Customer: Charité
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SAP HANA powers the
“Oncolyzer”, which can help
doctors find the best therapies
for 15 million of new
cancer patients each year.

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Our customers
produce 77% of the
world’s beauty and
fragrance products.

This fast fact is based upon the
identification of active SAP beauty and
fragrance manufacturing customers and
their related revenues as compared to the
market.
Market size – $208 Billion
Top customers: Loral, Unilever, Colgate,
P&G, Avon
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Our customers
produce 77% of the
world’s beauty and
fragrance products.

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Our customers distribute
world’s food.

identification of active food distribution
customers and their related revenues as
compared to the market.
Key customers: Sysco, Edeka, US
Foodservice
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Our customers distribute
world’s food.

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Cloud solutions from SAP
provide the freedom for
29 million people to
work from anywhere.

This fast fact is based upon user counts
from our cloud solutions:
Cloud Apps 23 million
Business Network 5 million
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Cloud solutions from SAP
provide the freedom for
29 million people to
work from anywhere.

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SAP provides solutions to
58% of United Nations
member governments to help
improve citizen services.

This fast fact is based upon an analysis
of UN member government identified
as SAP customers.
Top governments: China, India, US,
Indonesia, Brazil
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SAP provides solutions to
58% of United Nations
member governments to help
improve citizen services.

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Analytics solutions from SAP
power population projections
through the year 2100,
helping UN member countries
understand resource
implications.

This fast fact is based upon:
As part of reaching 7B people in the world in 2011,
SAP and the United Nations Population Fund
partnered to create two interactive population
dashboards using business analytics technology
from SAP to help create greater transparency and
awareness of UN population data and trends.
Link to Dashboard
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Analytics solutions from SAP
power population projections
through the year 2100,
helping UN member countries
understand resource
implications.

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Our customers
represent 94% of
companies in the
DiversityInc. Top 50.

identification of our customers on the
2012 DiversityInc. Top 50 list.
The top 5 are customers: PWC, Sodexo,
Kaiser Permanente, AT&T, P&G
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Our customers
represent 94% of
companies in the
DiversityInc. Top 50.

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SAP powers analytics that
track more than 6 billion
U.S. stock trades per day to
identify fraud and protect
investors.

This fast fact is based upon a customer
reference: The United States Securities and
Exchange Commission relies on Sybase to
help it track daily stock transactions across the
country. Average of NYSE and NASDAQ
shares traded per day equals 6 billion.
Source: http://www.sybase.com/detail?id=1033839
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SAP powers analytics that
track more than 6 billion
U.S. stock trades per day to
identify fraud and protect
investors.

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Our customers represent
100% of the top scoring
companies in the Dow Jones
Sustainability World Index.

identification of SAP customers on the
Dow Jones Sustainability Index
company list.
Top 5 companies: BMW, Samsung,
Siemens, Coca-Cola, Haliburton
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Our customers represent
100% of the top scoring
companies in the Dow Jones
Sustainability World Index.

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Our customers
produce more than
medical devices.

identification of SAP customers that
produce medical devices and their
related revenues as compared to the
market.
Market size = $205 Billion
Top companies: J&J, Medtronic, Philips,
Cardinal Health
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Our customers
produce more than
medical devices.

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Our customers
distribute more than
healthcare products.

identification of active SAP healthcare
distribution customers and their related
revenues as compared to the market.
Top customers: Cardinal Health, McKesson,
AmerisourceBergen, Alfresa, Haniel
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Our customers
distribute more than
healthcare products.

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Our customers
manufacture more than
95,000 automobiles
per day.

identification of SAP automotive customers
and their related revenues as compared to
the market, and applying that % to auto
production.
223K automobiles are produced each day
Top customers: Chrysler, VW, Toyota,
Ford, GM
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Our customers
manufacture more than
95,000 automobiles
per day.

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Our customers fly more
than 1.7 billion
of the world’s passengers.

identification of active airline customers.
Total passengers flown 2011: 2.8 billion
Market size – $469 billion (SAP share 59%)
Top customers: American Airlines, Delta,
Lufthansa, Southwest, Air France
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Our customers fly more
than 1.7 billion
of the world’s passengers.

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Our customers
produce 85% of the
world’s pet food.

identification of active pet food
manufacturing customers and their related
Top customers: Nestle-Purina, Mars-Pedigree,
CP – Hills Science Diet, P&G – IAMS, Heinz -
Milkbone
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Our customers
produce 85% of the
world’s pet food.

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Our customers
produce more than
televisions.

identification of active SAP consumer
electronics customers and their related
Market size – $176 billion
Top customers: Panasonic, Samsung,
Toshiba, Sony, Philips
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Our customers
produce more than
televisions.

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Our customers support
more than 101 million
active banking accounts
across the world.

This fast fact is based upon identification
of banking customers that are live with
account management or loan functionality
and their related customer counts.
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Our customers support
active banking accounts
across the world.

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Our customers
produce more than
brand-name jeans.

identification of jeans manufacturers
that are SAP customers and their
estimated market share.
Top Brands: Levis, Lee, Gap Calvin
Klein
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X
Our customers
produce more than
brand-name jeans.

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Our customers produce
world’s ice cream.

identification of active SAP ice cream
manufacturing customers and their
market.
Top customers: Unilever, Nestle, Dreyer’s
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world’s ice cream.

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the top 20 global
prescription drugs.

This fast fact is based upon data
obtained from IMS Health that tracks
and ranks sales of the top
pharmaceutical drugs globally.
Top customers: Bristol Myers Squibb, Roche,
Merck, GSK, Pfizer
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the top 20 global
prescription drugs.

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coffee and tea we drink
each day.

identification of active customers that
are part of the coffee and tea
manufacturing market and their related
Market Size - $63 Billion
Top customers: Kraft, Nestle, Unilever, Sara
Lee, Lavazza
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coffee and tea we drink
each day.

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SAP customers deliver
74% of radio and TV
broadcasting content
worldwide.

identification of active customers out of
the top broadcasting and cable
television companies and their related
Market size – $372 billion
Top customers: Comcast, DirecTV, Time
Warner Cable, Disney, News Corp.
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SAP customers deliver
74% of radio and TV
broadcasting content
worldwide.

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Our customers
produce more than
chocolate.

identification of customers in the
chocolate and confection industry and
their related revenues as compared to
the market.
Market Size – $75 Billion
Top customers: Nestle, Mars, Hershey,
Cadbury
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X
Our customers
produce more than
chocolate.

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Our customers
produce more than
athletic footwear.

identification of customers in the
apparel and footwear industry and their
market.
Top customers: Nike, Asics, Puma
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X
Our customers
produce more than
athletic footwear.

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Our customers
produce more than
beer.

identification of active customers in the
beer manufacturing industry and their
market.
Market Size - $150 billion
Top customers: Anheuser Busch, SABMiller,
Heineken, Carlsburg
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Our customers
produce more than
beer.

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Our customers
produce more than
toys and games.

identification of active toy manufacturing
customers and their related revenues as
Top customers: Hasbro, Lego, Mattel, Bandai
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Our customers
produce more than
toys and games.

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This fast fact represents the number of
connected companies within the Ariba
network.
• 60 million invoices
• $450 billion in spend
X
SAP connects more than
1 million companies in
190 countries on the Ariba
Network, the world’s largest
business-to-business network.

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greeting cards.

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the identification of active
SAP greeting card
manufacturing customers
and their related revenues as
Market size – $52 billion;
Details
Top Customers:
Hallmark
American Greetings
These 2 companies
have 88% of the
market.
X
greeting cards.

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Our customers
produce more than
movies.

Our customers
produce more than
movies.
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identification of customers that produce
movies and videos and their related
market share.
About 2,000 movies are produced each year.
Customers: Time Warner, Sony Pictures,
Paramount, CLT-UFA, Lionsgate, 20th
Century Fox, MGM, Warner Bros.
X

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Our customers
produce more than
motorcycles.

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This fast fact is based upon the identification
of SAP customers that produce motorcycles
and their related market share
Top Customers: Kawasaki, Yamaha,
Harley-Davidson
X
Our customers
produce more than
motorcycles.

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Ariba network Greeting Cards Movies Motorcycles Broadcasting Chocolate Footwear Beer Toys & Games Oil production
Details
barrels of oil each day.

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This fast fact is based upon the SAP oil
customers and related oil barrel production
each day. (79% share)
*Daily Oil production globally – $89 million barrels
*Daily Oil consumption globally – $87 million barrels
Top Customers: Gazprom, Exxon Mobile, Royal
Dutch Shell, BP, Chevron
*Source: Energy Information Administration
X
barrels of oil each day.

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