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Faster, Better,
Reinforced Progress:
How to engage and
capture
employee wisdom
through
crowdsourcing
© Synthetron 2015
>10 years of
experience
Crowdsource
Dialogues
Live Insights FNV
© Synthetron 2015
How
Synthetro
n works
3
© Synthetron 2015
Synthetron solves:
Scale
Synthesis
Peer
Authenticity
Qualified data:
•Really important
•Deep analysis
Instant
short list
of
top opinions
& ideas
evolutionary
discussion
clever
virtual scalable
table setting
Deep analysis
actionable
insight
Online
www
moderated
Qualified data
set
synthetrons
© Synthetron 2016
© Synthetron 2015
© Synthetron 2015
Wisdom of
crowd
insight
intelligence
In the crowd
Of the crowd
With the crowd
Estimate predict
Poll
Dialogue
© Synthetron 2015
Cases
© Synthetron 2016
feedback and suggestions
directly from shop floor
on new staff planning
Corporate
Operations
© Synthetron 2016
© Synthetron 2015
Engage top 1,000
worldwide
Co-create and test
vision & strategic
options & culture
Corporate
transformation
© Synthetron 2016
Engagement
© Synthetron 2016
Operational
1.What goes well
2.What does not
3.What is the solution for …
Co-creating change
Reorganisation
© Synthetron 2016
© Synthetron 2015 © Synthetron 2015
How to
capture the
three levels of
“employee
wisdom"
Faster,
better,
unifying
Progress
© Synthetron 2015
Really got me into the
topic, learned something
in engaging way
Engaging
Intervention
Mindset
Change curve
Do as now: take
into considerations
the needs of its
members
Methode war super. Eine
Stunde die richtige
Zeitvorgabe. Länger nicht –
man muss sich ganz schön
konzentrieren, wenn man
nichts verpassen will
I love talking like this – it
nice to see how others
react to honesty – ….real
advantages of being
honest and talking like
this –
I enjoyed this very
much
Thank you for involving
us
Heel zinvol: eigenlijk komen
veel ideeën terug en iedereen
heeft de kans om zijn idee te
ventileren
© Synthetron 2015
People are
. against
change
when
engaged
not
© Synthetron 2015
3 levels of
insights
based on
what they
think
observe
experience
Consistency
at 3 levels
ConfirmConfirm Emerging
rules
Emerging
rules
Value
creation
Value
creation
Emerging
New ways
Emerging
New ways
MeaningMeaning BehavioursBehaviours
Strategy Plan Operation
thoughts words deeds
3H Business direction
Top Down
Bottom Up
© Synthetron 2016
7
meta
topics
2. Design & plan
1. Vision & motivation
3. Leadership & communication
5. People
4. Process & organisation
6. Behaviour and values
7. What is in it for me?
© Synthetron 2015 © Synthetron 2015
Crowdsourcing
a way to
engage
employees
into
Faster,
better,
unifying
Progress
KSF?
Avoid
Pitfalls
© Synthetron 2015
© Synthetron 2015
Pitfalls
© Synthetron 2015
© Synthetron 2015
Slow and Fast
thinking
Daniel
Kahneman
Fast brain
takes over
for the
wrong things
Slow brain
is lazy
© Synthetron 2015
© Synthetron 2015
Biases..
- Anchoring
- Beauty
- Familiarity
- Halo effect
- Stereotyping
- Post purchase
...
© Synthetron 2015
1.Incorrect information signals
2.Reputation pressure
3.Lack of critical thinking
4.Incompetent or inexperienced
Groupthink
Cascade
Herding
Groups
tend to
amplify
biases
lemmings
© Synthetron 2015
© Synthetron 2015
Do it Right
Learn to Listen
© Synthetron 2015 © Synthetron 2015
1.
Right
Reason
© Synthetron 2015
1.
know
why
Objective
Insights, solutions
Scope, feedback, test
Learning, reflection
Innovation, co-creation
Measure People
Engage People
Listen to people
Use People
Value? Good? Success?
Willing to act?
© Synthetron 2015
2.
Right
Crowd
© Synthetron 2015
Avoid the Chit-Chat trap
2
to the
right
crowd #

Experience

=
=  Knowledge/Info  #
chit chatpolicy
beliefs
Concept
discussion
deep dialogue Experience
focused
discussions
© Synthetron 2016
© Synthetron 2015
3.
Right
Question
© Synthetron 2015
Purpose?
avoid
Ambiguous
questions
Do you expect the crowd
sourced energy market to take
off?
….to account for more
than 30% of energy
supply ?
…. in your country?
…. and share why?
…. over the next 5 years?
© Synthetron 2015
+ order/ compare
What will you do
differently after CSW?
How satisfied are
you about CSW
conference?
= How do I feel about CSW?
= Do I like CSW?
What was good
about CSW?
What did you
learn at CSW?
What was really
good about CSW?
When was I awake,
joyful, triggered?
+ Translate, apply
Evaluate classify
best, good, so-so,
bad
© Synthetron 2016
© Synthetron 2015
Triggering questions
•What gets you out of bed in the
morning to come to work?
•Think back ..when you had a really
good day at work last month ...what
triggered this?
Client HR:
•What is engagement for you as
employees?
•What makes you be engaged?
Engaging
Triggering
question
Powerful
Head Heart
Hand
Slow & Fast
Common Goal© Synthetron 2015
© Synthetron 2015
„Was ist, wenn überhaupt, falsch an der
deutschen Außenpolitik? Was müsste
geändert werden?“
Powerful
questions
Critical
thinking
Right Flow
© Synthetron 2015
4.
Right
Listening
What are
they really
saying?
Grounded theoryFind the systemic themes
the lowest level of meaning
managerial actionable
 Crowd’s insights
Cluster
measure importance
 Crowd’s quantification
How are
they
saying it
Mindset
 communicate in tune
What do
3 levels
tell me?
Change
forces
2010
2011
© Synthetron 2015
5.
Right
Attitude
© Synthetron 2015
Respect
people as
subjects
NOT
people as
objects
• Tone of voice
• Engage
be conscious about impact of the
question,
thanking, complementing ,
remunerating(?)
• Respect data/ outcome
© Synthetron 2015
Crowdsourcing is
not
decision making
nor
a free lunch
Follow up
© Synthetron 2016
© Synthetron 2015 © Synthetron 2015
1.Engagement & intervention
2.Wide scope
3.Do it right
• Avoid pitfalls
• Right reason
• Right crowd
• Right process
• Right questions /flow
5.Really listen
6.Demonstrate respect
7.Follow up, act
Recap
Crowdsource
employee
intelligence
© Synthetron 2015
Do it Right
Listen to learn
&
Learn to Listen
Crowd-
sourcing
employee
?
© Synthetron 2015
Still
very
under-
exploited
source

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Faster, Better, Consolidated Progress: How to Capture Employee Wisdom through Crowdsourcing

Editor's Notes

  • #3: Corporate: to co create strategy, understand engagement HR, Citizens: customers
  • #4: Insert video.
  • #5: Synthetrons Crowdsourcing platform Focused dialogues under guidance of a moderator An evolutionary process, written interactive sharing reacting and evaluating of ideas (collaboration) , so that best ideas emerge In a safe space (anonymous and peers) with no group think, fully scalable Real time and conclusive
  • #16: verbatims spontaneously focus more on enablers, and critical success factors across all categories
  • #23: Kalmemanslow -> reflect -> needs to be triggeredFast -> reflex -> automatically takes overBiases: halo effect seen it before , beauty bias beuty is right, familiarity bias people with name starts with P prefere more pepsi than those with c – who prefere cocacola substitute bias: How satisfied are you with your superior ? => fastbrain translates how do you feel anout your superior = easier first one is about performance the secons one is about social liking
  • #25: Cascade herding Lemmings story .. In ti self a bias .. Because e not true First idea repitition First positions alignment Trying to please the group despite knowing what is right
  • #35: Back in November 2013 German Foreign Minister Frank-Walter Steinmeier launched a http://www.synthetron.com/the-foreign-ministry-of-germany-mandated-synthetron-to-learn-from-online-debates-for-its-2014-review-process/ http://www.economist.com/news/europe/21645223-germany-emerging-faster-it-wanted-global-diplomatic-force-lurch-world Back in November 2013 German Foreign Minister Frank-Walter Steinmeier launched a “What goes wrong?” reflection on Germany’s foreign policy to consider what needs to be changed.
  • #38: overtuigd van grote verhaal maar willen meer duidelijkheid over hoe, wat, wanneer. enthousiast en toegewijd, maar aarzelend om te starten en wachten hiervoor concrete details, middelen. Mensen zijn grotendeels mee met visie en grote verhaal. Ze willen nu concrete informatie over de practische veranderingen. Ze zijn overtuigd van het waarom maar willen meer duidelijkheid over hoe, wat, wanneer. Ze zijn enthousiast en toegewijd, maar aarzelend om te starten en wachten hiervoor concrete details and middelen/resources. Ze zijn niet tegen verandering, maar willen zeker zijn dat het process duidelijk is en goed uitgewerkt om onaangename verrassingen te vermijden. Ze zijn positief en enthousiast doelgericht. De franstalige group is hier wat voorzichtiger en wil weten echt hoe dit in realiteit zal werken.
  • #45: Changing environment, organisatons, governements can no longer afford not to involve all ressources Connected crowd , structured into new organisation (teal of F Laloux) or more practive angaging crowds Managed and unmanaged it will be a force for change and can be real force for good and acceleration