“Faux”cus Groups: Reimagining Groups to Uncover Behavioral Insights in User Research
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The document outlines the collaborative experience mapping method used to gain behavioral insights through structured group sessions. It highlights key components such as individual reflection, group engagement, and the importance of participant self-moderation. Additionally, it discusses the benefits and challenges of this approach, including cost-effectiveness and the necessity for careful preparation and communication.
“Faux”cus Groups: Reimagining Groups to Uncover Behavioral Insights in User Research
- 1. “Faux”cus Groups: Reimagining Groups to Uncover Behavioral Insights
- 2. Elizabeth Zietlow.User Research Program Lead, Lifion by ADP Jackie Weeks.Principal, User Research, Pepperjam Ben Schweitzer.Senior User Experience Researcher
- 3. The origin. Session Feedback: bit.ly/CEMapping
- 9. Keys to the method. Session Feedback: bit.ly/CEMapping
- 10. Real people. In the same place. Individual + group time.
- 11. Reflective thinking. Mapping behavior. Moderate themselves.
- 12. Collaborative Experience Mapping More Exploratory Usability Testing Co-DesigningContextual Observation More Evaluative Tree Testing Stakeholder Interviews A/B Testing Card Sorting
- 13. Benefits. Session Feedback: bit.ly/CEMapping
- 14. Reduced cost & time. Quicker results. Stakeholder engagement.
- 15. “Elizabeth, when I told you it was the most productive UXR session – I wasn’t just saying it. My sugar coating ability is at a rock bottom 0. If it wasn’t good, you would have heard about it from me :-)” - Principal Engineer
- 16. Self-moderation. Individual + Group. Participant engagement.
- 17. In Practice. Session Feedback: bit.ly/CEMapping
- 20. Get teams involved. Use materials. Prepare worksheets.
- 21. Mid-Step aggregate. Proof of concept. Communicate value & limitations.
- 22. When Not to Use.Session Feedback: bit.ly/CEMapping
- 23. Not a substitute. Sensitive material. Can’t co-locate. No reflection/mapping. Not a co-design.
- 25. Client: UXPA Research Goal: Understand the process for picking sessions.
- 26. Step 1: Individual Reflection Step 2: Group Aggregate with Framework Step 3: Layer/Challenge
- 27. Task: Map your process for selecting UXPA 2016 sessions to attend.
- 29. Touchpoint Category Smartphone/Tablet Desktop/Laptop Paper Program Verbal Timing Trigger Before Conference At Conference
- 30. Moderator: - Build the framework - Encourage individual mapping on wall - Look for emerging themes