FB Case Study - In.com
- 1. Facebook Ads – in.com - http://www.facebook.com/INdotcom December 2010
- 2. Overview Brand Goal Unite the youth across India and allow them to express their opinion on the 26/11 terrorist attack and provide their verdict on Kasab’s fate Increase the ‘like’ base of the in.com brand page Our Approach User Facebook self serve ads to spread the message and acquire new users Since timelines were critical, using self serve ads was the most convenient and the fastest advertising medium to support the cause We used the ads in a short burst for 6 days from 26th Nov ‘10 – 1st Dec ‘10 2 Confidential
- 3. Campaign Performance Ad Campaign Results Achieved a 100% delivery at the desired price point and only from India Over 52.7 Million impressions served during 6 days of the campaign ~62,000 page likes in 6 days averaging over 10,000 ‘likes’ a day Overall CTR – 0.14% which is 368% higher than the average CTR on facebook (0.038%) 90% users who joined in.com clicked ‘like’ directly on the ad (action) 3 Confidential
- 4. How did advertising help the brand? The in.com brand page on facebook was created on the 19th of Feb ‘10 From 26th of Nov ’10 to the 1st of Dec ‘10, Komli Media delivered ~ 62,000 Likes to the in.com page During the 6 day campaign, the interactions increased to 827 interactions a day (i.e. a 3700% increase) The brand continued to engage users with interesting content and kept the daily interactions at 322 4 Confidential
- 5. 7 Confidential
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