Reach Indonesian Netizen, Generate Convertion and Build Loyalty
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Indonesia boasts over 80 million netizens, with 95.7% using Facebook and significant engagement on platforms like YouTube and Line. A successful digital marketing strategy is outlined, highlighting the use of social media for brand awareness, customer engagement, and loyalty generation. The Line campaign in Indonesia exemplifies effective tactics, achieving 23 million downloads and 20 million active users within months.
Reach Indonesian Netizen, Generate Convertion and Build Loyalty
- 1. Reaching Indonesian Netizen, Generate Convertion, and Build Loyalty Indra Jaya
- 2. Facts: Indonesia Netizen & SocialFacts: Indonesia Netizen & Social MediaMedia • More than 80 million netizen in IndonesiaMore than 80 million netizen in Indonesia • 95,7% Netizen in Indonesia use Facebook95,7% Netizen in Indonesia use Facebook • 47,6% Netizen in Indonesia use Youtube47,6% Netizen in Indonesia use Youtube • 37,5% Netizen in Indonesia use Google+37,5% Netizen in Indonesia use Google+ • 29,3% Netizen in Indonesia use Twitter29,3% Netizen in Indonesia use Twitter Path is the latest booming social media platformPath is the latest booming social media platform Source APJII 2013
- 3. Enough About FactsEnough About Facts See what we can help !See what we can help !
- 4. Reach Broad Netizen & GeneratesReach Broad Netizen & Generates ConvertionConvertion Using Ads Display NetworkUsing Ads Display Network
- 7. Why Ads DisplayWhy Ads Display Network is better?Network is better? Let's learn the ads flow >Let's learn the ads flow >
- 8. The Ads Flow
- 9. Reach Quality Audience, GeneratesReach Quality Audience, Generates Convertion & Build LoyaltyConvertion & Build Loyalty Using Social Media MarketingUsing Social Media Marketing
- 10. Social Media BehaviorSocial Media Behavior
- 11. Social Media Marketing Flow
- 12. Case Studies :Case Studies : LINE Campaign in IndonesiaLINE Campaign in Indonesia LINE becomes number 3 largest instant messengerLINE becomes number 3 largest instant messenger platform in Indonesia after Whatsapp and BBM.platform in Indonesia after Whatsapp and BBM. LINE claims 23 million application download in 5LINE claims 23 million application download in 5 months campaign.months campaign. LINE now has around 20 million loyal and active usersLINE now has around 20 million loyal and active users in Indonesia.in Indonesia. Source: tekno.kompas.com 29 Mei 2013
- 13. What did LINE do? Above The Line • TVC • Print Ads Bellow The Line • Event Activation Brand Awarenes s Brand Engagement
- 14. LINE Digital MarketingLINE Digital Marketing 1. Ads Display Network:1. Ads Display Network: For Brand Awareness & ConvertionFor Brand Awareness & Convertion 2. Social Media:2. Social Media: For Brand Engagement & CustomersFor Brand Engagement & Customers LoyaltyLoyalty
- 15. Ads Display NetworkAds Display Network LINE ads appear almost all the time whileLINE ads appear almost all the time while we open an application on smartphone backwe open an application on smartphone back in the beginning of 2013.in the beginning of 2013.
- 16. 2. Social Media: Facebook • Line Indonesia Fan Page on Facebook was founded in November 2012, before they start campaign in Indonesia January 2013. • Since then they have been updating the page actively, sharing engaging content, activating various activations and making more convertion. • More than that, they also generating customers loyalty.
- 17. 2. Social Media: Twitter • It helps them to communicate to their customers and potential customers • It also becomes tools to monitor the trend, and execute the next marketing strategy • They share content and answer customers questions. • They persuade their audience to download their apps. • They make activations gradually to generate more engagements.
- 18. Thank you so much for your time !
- 19. A digital marketing agency. We help you promote your product or service online ! m. 0812 8 999 1 777 e. info@krona.cc w. www.krona.cc