Festive Marketing BMS
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This document discusses advertising during festivals. It provides an introduction and then outlines ways companies can advertise during festivals such as through television, print ads, coupons and social media. It also discusses benefits like increased shopping and brand awareness. However, it notes disadvantages like creating discount-seeking customers. The document presents case studies of Walmart and Lenovo's festival advertising and provides suggestions for effective festive advertising campaigns.
Festive Marketing BMS
- 1. Advertising During Festivals Presented by:- Vaibhav shah -37 Umang Shah – 36 Yash Shah - 38
- 2. Flow Of Content • Introduction • Festive Advertising • Why Advertise During Festivals • Ways To Advertise During Festivals • How Companies Advertise During Festivals • Benefits Of Advertising During Festivals • Disadvantages Of Festive Advertising • Facts About Festive Advertising • Case Study • Suggestions
- 3. Introduction
- 4. Festive Advertising “Festivals are peak times for businesses and it is one of the reasons why entrepreneurs should choose these seasons to accelerate the pace of their business and take it to a higher level.”
- 5. Why Advertise During Festivals? • Festivals Are Time During Which Customers Heavily Shop • Customers Get Familiarized With Features And Benefits And Are Encouraged To Buy Them • Festivals May Come And Go; But Memories Remain Forever About The Product • Provides Opportunities To Plan Out Effective Marketing Strategy. • Final Brand Message Has To Be Strong And Appealing To Carry Away Attention Of Peoples.
- 6. Ways To Advertise During Festivals • Television Commercials and Radio Advertisement • Promotional Fliers and Special Event Signage • Newsletters and Catalogs • Print Advertisement, Coupons and Gift Certificates • Web site and E-mail Marketing • Blogging and Social Networking
- 7. How Companies Advertise During Festivals?
- 8. How Companies Advertise During Festivals?
- 9. How Companies Advertise During Festivals? • Kumbh Mela
- 10. How Companies Advertise During Festivals? • Diwali
- 12. Disadvantages Of festive Advertising “Festive marketing can create a category of customers who seek festive deals. They only buy when there are discount offers.”
- 13. Facts About Festive Advertising
- 14. Case Study • Wal-Mart • Lenovo
- 15. Suggestions For Good Festive Advertising • Ad campaigns for festivals • Special Offers and discounts • Greeting cards and gifts • Sponsoring celebrations/events • Keep communicating
Editor's Notes
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