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I've invited you to fill out a form:
Faculty Identification Assessment
Please upload all your details and start the Digital Marketing Test. Total Marks: 40(2/question).
Time: 30Minutes.
*Note - Do not use internet to answer the questions.
Name *
First and Last Name
Official Email *
Phone Number *
Centre Name *
Supervisor Name *
1. Which of the following would be the best choice of URL structure (for
both search engines and humans)?
o www.wildlifeonline.com/animals/crocodile
o www.wildlifeonline.com/category/277/article/563
o www.wildlifeonline.com/O0665?id=563&cat=277
o text.wildlifeonline.com/category/crocodile
2. What is Anchor Text?
o It is the main body of text on a particular web page
o It is the text within the left or top panel of a web page
o It is the visible text that is hyper linked to another page
o It is the most prominent text on the page that the search engines use to
assign a title to the page
3. Google's Panda update was also known as the ______ update.
o Quality
o Farmer
o Vince

o Caffeine
4. The default file type for your sitemap is:
o .pdf
o .php
o .png
o .xml
5. If the robots <META> tag is missing, the default is:
o NOINDEX, NOFOLLOW
o INDEX, FOLLOW
o NOINDEX, FOLLOW
o INDEX, NOFOLLOW
6. The default file type for your robots is:
o .doc
o .ppt
o .txt
o .php
7. The minimum REQUIRED tags in an XML sitemap include:
o <urlset>
o <url>
o <loc>
o All of these
8. In Local Search, which of the following are considered important ranking
factors?
o City and state appear in landing page title
o Domain Authority of website
o Proper category associations
o All of these
9. You have to pay for which of the following marketing techniques:
o Using social media marketing strategies
o Posting press releases
o PPC advertising

o Article marketing
10. Full form of CPC is:
o Cost to Click
o Cost Per Click
o Cost Pay Click
o Cost Paid Click
11. The best way to improve search engine ranking is with
o Video
o Blog
o Having at least 500 words of text per page
o Using a lot of graphics per page
12. The main objective to branding is which of the following?
o To have potential customers recognize your logo and marketing
materials
o To earn trust from your customers
o Promotional materials that match and coordinate
o Having a unique tagline
13. Which Google update was closely associated with on-page factor
o Panda
o Penguin
o Caffeine
o Venice
14. In the following
URL: http://store.example.com/category/keyword?id=123#top "store"
represents the ____
o Subdomain
o Subfolder
o Root Domain
o Top-Level Domain
15. In the following
URL: http://store.example.com/category/keyword?id=123#top here "com" is
the ________
o Root Domain

o Top-Level Domain
o Second-Level Domain
o Primary Domain
16. What is Digital Marketing? (Describe)
17. What is SEO? (Describe)
18. Types of SEO? (Describe)
19. What is SMO? (Describe)
20. What is PPC? (Describe)

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