This document outlines George Ohan's presentation on digital media and online marketing strategies for business owners through SCORE. It discusses focusing social media content on target audiences, engaging customers and knowing their needs. It provides tips on setting goals and expectations for social media, tracking results, training staff, using hashtags, and understanding search engine optimization versus paid social media. Key social media sites are listed, including Facebook, Twitter, Pinterest, YouTube and LinkedIn. Resources for continuing education are also provided.