SEO for beginners
9 likes1,490 views
The document provides an overview of SEO practices and principles, alongside a brief biography of George Anagnostopoulos, a digital marketer with extensive experience. It outlines the importance of SEO for e-commerce, explains various SEO terminologies, and discusses the process and best practices for effective search engine marketing. Additionally, the document highlights challenges posed by Google updates and the evolving nature of SEO strategies.
SEO for beginners
- 2. Who is George Anagnostopoulos? § Digital Content Creator since 1994 in the first Greek web-zine. § Digital Marketer since 1999, in a dot-com in the UK. § Search MarkeGng since 2002 § Blogger since 2004 § Mobile MarkeGng since 2006 § Social Media MarkeGng since 2009 § Judge at Ermis Awards - Digital § Has worked with 50+ brands in the last 13 years.
- 3. SEO Agenda 1. Terminology 2. IntroducGon 3. Process 4. Best PracGces 5. How it works 6. The future 7. Analysis eCommerce for Beginners 5 April 2014 ELTRUN
- 13. Terminology
- 14. Terminology
- 15. SEO INTRODUCTION
- 22. BEST PRACTICES
- 24. White-hat SEO On-site • Good Content • Lots of content • Domain name • Server Speed & Reliability • URLs, filenames • Image ALT tags Off-site • Gefng backlinks • Content MarkeGng • Social media shares • CompeGtor Research • Google Keyword Planner • Webmasters Tool
- 25. Gray-hat SEO On-site • Duplicate content • No canonical tags Off-site • Link building with licle relevance • Three-way linking • Paid links Remember: Not everybody agrees on what is gray-hat
- 26. Black-hat SEO On-site • Keyword stuffing • Hidden / invisible text • Meta-tag stuffing • Doorway pages • Scraper sites • ArGcle spinning • Machine translaGon • Irrelevant Gtle • Cloaking Off-site • Link farms • Hidden links • Spam blogs • Page hijacking • Expired domains • Forum Spam • Blog Comment Spam • Wiki Spam
- 29. HOW SEO WORKS
- 30. SEO Mechanics Understand how search engines work: 1. A Search Engine Spider crawls the web. 2. Builds an index of the words it finds and their locaGon 3. When a user searches, they are searching that index 4. The Search Engine presents the most relevant results of the search from the index. 5. Every search shows a different SERP (Search Engine Results Page)
- 31. Custom results • Results have long been customized per: • User Country • Google domain (google.com vs google.gr) • User’s interface language • For about two years now, they’re customized for each person indepependently, based on: • Search History • Web History • Google+ affiliaGons
- 32. Keyword Research
- 33. Keyword Research Recognise common keyword research tools: Google Trends Bitcoins VS credit cards
- 34. THE FUTURE
- 36. Two reasons for Google to kill SEO: 1. SEO tampers with the validity of their core product. 2. Users want a more personalized experience. 3. SEO does not make Google money like Adwords.
- 37. Google Updates • More than 600 updates every year. • Not all at the same Gme in all countries. • Greece usually 4-6 months behind the US. • Big updates: • Panda (2011): Thin sites and over-opGmizaGon penalty • Penguin (2012): Poor UX, e.g. content below fold • Hummingbird (2013): Difference in long-tail queries • More game-changing updates coming soon...
- 38. SHOPPING FOR SEO
- 40. MORE SEO (IF YOU CAN TAKE IT)
- 41. • Google Adwords Keywod Planner (keyword volume) hcp://adwords.google.com/keywordplanner • Google Webmasters’ Tool (site errors) hcps://www.google.com/webmasters/tools/ • Moz (rankings & backlinks -- paid tool) hcp://www.moz.com • Open Site Explorer (backlinks and authority) hcp://www.opensiteexplorer.org/ SEO: Tools
- 42. socialab Thanks!