Filex 2010 mark mc crindle
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This document summarizes a presentation by Mark McCrindle on emerging trends among 21st century customers and employees. It identifies 10 key trends: 1) A aging global population. 2) Life expectancy is increasing dramatically. 3) Staff shortages are occurring as fewer people enter the workforce. 4) Different generations in the workforce have different needs and preferences. 5) Younger generations value potential over credentials. 6) Different demographic groups have asymmetrical values. 7) A new Australian identity is emerging. 8) Life stages are less defined with people delaying adulthood. 9) Organizational structures are becoming more fluid and collaborative. 10) Engagement is driven more by emotions and experiences than rational arguments.
Filex 2010 mark mc crindle
- 1. www.mccrindle.com.au Changing Times, Emerging Trends: A Snapshot of 21st Century Customers & Staff FILEX, Thursday 29 April 2010 Presented by Mark McCrindle
- 5. Ageing Populations - a global challenge, a global opportunity. New Zealand passed the Age In the year 2000, there Pensions Act in 1899 granting a 19% of the US were more people pension to men aged 65. Male life workforce in receiving pensions in expectancy in 1899 was 55 executive, admin Italy (22 million) than & managerial people working (21 positions be of million) traditional retirement age within five years By 2012 over 26% of the Japanese By 2020, the median age Life expectancy of Australians population will be in China will be 37 and has increased by 25 years in the over 65 years 48 in Japan last century.
- 6. Trend 3: Staff Shortages
- 7. Participation challenges – 7 enduring issues 1. Ageing population: 40 in 2020 2. Past peak labour: leaving F/T roles > entering: 2011 3. Leadership succession 1 in 3 by 2020 4. Trend of declining normative tenure: 12 yrs to 4 yrs 5. Portfolio careers and positions 5 careers, 20 emp. 6. Global and entrepreneurial: 1 in 4 7. Skills shortages still remain: 2%
- 8. Top 5 (Gen Y) Attraction/Retention factors: Work/Life Balance (Flexibility) Workplace Culture (Community) Management Style (Accessibility) Job Content (Variety) Training (Employability) Source: McCrindle Research: New Generations at Work
- 13. www.mccrindle.com.au 1. Social Connection 2. Fun & Entertaining 3. Cool & Socially Desirable 4. Life Enhancing 5. New & Innovative Source: McCrindle Research Mind & Mood 2010
- 15. psychographics Tradition Reputation Sit & Listen Long-term needs Content Authority
- 16. psychographics Tradition Innovation Reputation Sit & Listen Long-term needs Content Authority
- 17. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Long-term needs Content Authority
- 18. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Content Authority
- 19. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Short-term wants Content Authority
- 20. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Short-term wants Content Process Authority
- 21. psychographics Tradition Innovation Reputation Recommendation Sit & Listen Try & See Long-term needs Short-term wants Content Process Authority Authenticity
- 22. Trend 7: New Australia
- 23. Pride
- 24. Freedom
- 25. Teamwork
- 26. Fun
- 27. Community
- 28. Trend 8: Post Lifestage
- 29. postlifestage childhood adulthood adulthood teens adulthood adulthood teens adulthood
- 30. postlifestage 19th Century childhood adulthood adulthood teens teens adulthood
- 31. postlifestage 19th Century childhood adulthood adulthood 20th Century childhood teen adulthood adulthood s teens adulthood
- 32. postlifestage 19th Century childhood adulthood adulthood 20th Century childhood teen adulthood adulthood s teens adulthood 21st Century childhood tweens teens kippers adulthood
- 33. Trend 9: Post Structural
- 36. poststructural Command & Control - 20th Century L FINANCE OPERATIONS MARKETING
- 37. poststructural Collaboration & Cooperation - 21st Century L L L L L L L L
- 38. Trend 10: Post Rational
- 39. postrational: cognitive-emotive engagement + SEEKERS EMBRACERS EMOTIVE HECKLERS AGREE-ERS - - COGNITIVE +
- 40. www.mccrindle.com.au McCrindle Research Freecall: 1800 TRENDS (1800 873 637) www.mccrindle.com.au info@mccrindle.com.au