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1A Global Business Journalism Incubator
Obsession Coverage: Finding Roots of Capitalism Through
Environmental Reporting
2016
Pipeline Estate, Nairobi, Kenya; credit Pro Journo
This Pro Journo coverage is supported by
2 A Global Business Journalism Incubator
Economics and the environment are topics that easily fall into opinion and polemics; they are also topics
with powerful long-term narratives that dominate the mainstream media coverage of them. These narratives
themselves are often dominated by classical economic thinking where even alternative perspectives are too
often predictable.
Our dependence on mainstream economic thinking can be found in the news stories on today’s global
environmental crisis—on issues from the business of waste to environmental audit and measurement.
At the same time, there is increasingly widespread recognition among the mainstream media that
environmental coverage has not sufficiently engaged or informed audiences.
In launching its Climate Change front-page series recently, The Guardian said news media have largely failed
to cover what is potentially the most significant issue of the 21st century. It is far from alone in coming to this
conclusion—editors from a range of major publications have lamented how the news media appear ill-fitted
to covering the problem: It’s too much science, too long-term, too abstract, too repetitive, too global, too
local—to name but a few of the obstacles given.
Among these challenges is the dependence on mainstream economic thinking that makes responses to
environmental problems so often flat.
Through journalistic training and content, a team of seven environmental science and journalism students
from Belgium, Canada, Germany, the Netherlands, Russia and Switzerland reported on environmental
economics, business and technology, as well as conference coverage, at the World Resources Forum 2015
(WRF) in Davos, Switzerland.
Two editors led the team, Sunmin Kim, Pro Journo’s executive director and an editor at The Economist
Intelligence Unit in New York, and Patrick Reevell, Pro Journo’s managing editor and a correspondent in ABC
News America’s Moscow bureau. Athena Tacet, a data-driven political journalist based in Canada, supported
the editorial team.
Part of the “obsession journalism” program was a conference that Pro Journo has covered since its inception.
The WRF is held biannually to exchange knowledge about the economic, political and environmental
implications of global resource use. You can review our previous coverage from 2011, 2012 (in Beijing) and
2013 at www.projourno.org. In 2015, the WRF convened under the theme “Circular Economy and
Resource Productivity.”
—Pro Journo, Editorial
ECONOMICS AND
THE ENVIRONMENT
3A Global Business Journalism Incubator
Reporter Insights  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 4
Training Program Rationale .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 6
Words From the Funder .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 7
Imprint and Masthead .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 7
Background to Pro Journo’s Obsession Journalism: Bringing the Spirit of Blogging Into
the Newsroom  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 7
Setting the Scene .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 8
Word Play: How Do You Define Heterodox Economics? .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 8
Talking About the Circular Economy .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 9
As the EU Buys Into Circular Economy, Many Worry It May be Impossible .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 9
Unlimited Resources, Limited Environment  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 11
‘It’s Gonna Be Messy, It’s Gonna Be Slow’: The Way to a Circular Economy .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13
How Anil Markandya Created the Idea of a ‘Green Economy’ .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 15
The Business of Waste  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17
Cleaning Up the E-Waste Recycling Industry .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17
Sweden’s Backward Waste Problem .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 19
Doubts Raised About Green Claims of New Belgian Waste-to-Energy Plant .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 20
When Recycling Isn’t as Green as It Seems .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 21
The Evolution of an Environmental Conference - World Resources Forum .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 23
How the World Resources Forum Came to Be .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 23
The Long Road: 650 Participants, 109 Countries and 720 tons of CO2 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 24
Interlude: Circular Economy at Home .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 25
Ecovillages: Vacation Homes for the Wealthy or Hot Spots for Hope and Change?  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 25
£€$$?: Bringing People Together Through Money? Community Currency and Local Exchanges .  .  .  .  .  .  .  .  .  .  .  .  .  . 26
Using Drones to Plant Trees .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 26
Environmental Audit Society .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 28
New Index Attempts to Measure Excessive Resource Use .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 28
How to Avoid Another VW Scandal: The Right Mix of Carrots and Sticks? .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 29
Giving Nature Legal Rights, Tribunal Puts Environmental Damage on Trial .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 30
Into the Media .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 31
Data Journalism for Researchers: Masterclass at the World Resources Forum .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 31
How the Media Can Improve Their Climate Coverage .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 33
Special Feature: Podcasts With World Resources Forum Delegates .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 35
How Much Plastic Is in Our Ocean? A Chat With Captain Charles Moore .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 35
Women and the Circular Economy: A Chat With Dr. Alice Kaudia and Dianne Dillon Ridgley .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 36
From Blue Economy to Nappies: A Chat With Gunter Pauli .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 36
Use of Mineral Mines by Multinationals in Congo: A Chat With Dirk-Jan Koch  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 37
Change in Corporate Attitudes: A Chat With Peter White .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 37
Discussing the Circular Economy: A Chat With Anders Wijkman .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 37
Special Feature: Mercator Foundation Switzerland Grantee Highlight .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 38
Training the Next Generation of Food System Innovators  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 38
Background: Reporters and Editors .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 40
Reporters .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 40
Editors .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 41
TABLE of CONTENTS
4 A Global Business Journalism Incubator
Reporter Insights
We asked our reporters to provide some insights into the reporting of their favorite stories. Author profiles are found on
page 40.
Into the Media
How the Media Can Improve Their Climate Coverage
By STELLA MIKHAILOVA, M.Sc. in sustainability and management, University of Bath
Stella started researching climate change back in Russia in her last year of university studies. As it
appeared to her, the complexity of the climate change problem required an urgent joint action by
everyone, from top-level politicians to ordinary people who put a lot of pressure on the environment in their everyday
living. What she found amusing was that despite all the efforts that some scientists, politicians and activists had made
and all the money spent on tackling the issue, many people were still either unfamiliar with the problem or did not
admit its existence.
Stella saw this as a serious problem and started asking what the reasons could be. Is it just a lack of communication
or some sort of deliberate misleading? From her own experience of reading content from major media outlets and
watching TV, she knew that the way media covers the issue is neither attractive nor interesting. So at the WRF she
decided to check with participants on their perspectives on the state of the media’s climate coverage.
While talking to experts, she realized that the question she raised is much more complex than it seems. While
journalists’ competence and choice of topic are important for covering issues like climate change, it was discovered
that existing business models in the media industry do not facilitate information sharing. Instead, artificial “debates” on
issues that already have consensus among experts mislead readers and create an atmosphere of uncertainty. While in
general there are many points of criticism, it looks as if modern technologies and new computer tools might help both
scientists and journalists understand each other.
Find all articles from the author on pages 15, 27, 31, 33 and 37.
The Business of Waste
Cleaning Up the E-Waste Recycling Industry
By JULIE ANN AELBRECHT, student in financial journalism, City University London and Aarhus University
For her article on the issue of electronic and electrical waste, U.K.-based Julie Ann Aelbrecht examined
the streams of old equipment that go from consumers in developed nations to dumping sites in the global south.
Over the past couple of years, several reports across Europe and the United States have caused outrage about the
sometimes toxic e-waste dumpsites in places like Agbogbloshie, Ghana, and Guiyu, China. The outrage was very rarely
followed up by any reflection. Where does it all come from? How did it get to these places? What are we doing to stop
it?
Aelbrecht was surprised to learn that in spite of international conventions and laws prohibiting the transportation of
electronic waste, hundreds of thousands of tons of broken computers, mobile phones and refrigerators make their way
from our homes to these dumpsites. Even more surprising was that the problem does not start when waste containers
are put on ships. The path the equipment travels has many stops, and every one of them is leaking waste that could be
properly recycled in its nation of origin.
With a team of international journalists, Aelbrecht is working on a larger report on electronic waste, thanks to a grant
from the Connecting Continents fund.
Find all articles from the author on pages 17, 20, 23 and 36.
Circular Economy at Home
Bringing People Together Through Money? Community Currency and Local Exchanges
By MELANIE STUDER, M.S., industrial ecology and science communication, Delft University of Technology
and Leiden University
A short, straight-news assignment, a conference keynote on grass-root innovations and a chase after Brixton pounds
in London triggered my curiosity about the world of community currencies and eventually led to this article. I was
fascinated by how we can rethink money—a concept often taken as a given in today’s society.
At the same time, I was intrigued to know why some community currencies seemed to grow while others quickly
died out. Through my reporting, I discovered a wealth of scientific research on the matter. While I found the research
interesting in itself, it was too dry and technical for the feature article I wanted to write. A light went on when our editor
suggested I could present the research findings to practitioners. In retrospect, I probably never had so much fun reading
and processing science. Interviewing practitioners made science come alive.
What I liked the most about writing this article is that not only did I learn about a totally new topic but I was also
intellectually challenged and inspired. Wrapping my head around the different types of community currencies, the
different factors influencing their success and the different dimensions of success felt like assembling a puzzle. Through
reporting, I could also observe my own ideas evolving. I used to think that money divides us; for the first time, I started
5A Global Business Journalism Incubator
Reporter Insights
to think it can also bring us together. But—and perhaps almost contradictorily—I became less enthusiastic about
alternative forms of money, as I believe they are (unfortunately) likely to remain a marginal concept. That said, today I
am still thinking about how grass-roots and social innovations can scale up to become mainstream.
Find all articles from the author on pages 24, 26 and 35.
Environmental Audit Society
How to Avoid Another VW Scandal: The Right Mix of Carrots and Sticks?
By STEFAN HILSER, M.S. candidate, environmental studies and sustainability science, Lund University
As a German, Stefan has a natural interest in the automotive industry. The impact of car manufacturers
in Germany goes beyond just the automotive industry; 1 in 7 workplaces is directly or indirectly dependent on this
industry. So the Volkswagen scandal was particularly interesting to Stefan, especially because he had the impression
that people and the media don’t really see the bigger picture and that this is not only a Volkswagen problem. By
interviewing many experts and diving into background information, he got to see the bigger picture and how complex it
is.
Stefan started researching what this means in the wider context of governance and environmental monitoring of
big corporations. During the World Resources Forum, he had the opportunity to get some expert opinions firsthand
and, through that, became an expert himself. He was very busy doing many interviews, scouring for experts in the
participants’ list, running from one expert to another and rescheduling interviews when necessary. He was somewhat
flattered when Anders Wijkman of the Stockholm Environment Institute passed by while he was interviewing British
professor Paul Ekins and said, “You’re interviewing everybody here.” That’s my job, he thought.
In between and in the evenings, he was sitting in front of his laptop searching for more information and documents
by experts and critical lobbying organizations on the topic, as well as the most recent developments, verifying them
through other sources. For Stefan, it was also very interesting to take a closer look at the numbers behind the scandal.
Throughout this whole process, he gained even more respect for what it means to do good news reporting in a timely
but accurate manner.
The most valuable insight for Stefan was that as a reader he often doesn’t bother to look deeper into the articles he
reads. It is easy to develop an opinion on a topic based on this, but it is often not enough to actually understand it. As a
result, he realized that producing news himself was actually the better way of getting the news.
Find all articles from the author on pages 8, 29 and 37.
The Business of Waste
When Recycling Isn’t as Green as It Seems
By NICOLE PFEFFERLE, M.S. candidate, environmental studies and sustainability science, Lund University
The starting point of the article was the belief that recycling is a great thing. After moving to Sweden,
Nicole was introduced to a rigorous recycling system. Besides the standard recycling in Europe of organic waste and
batteries, the Swedes are eager to recycle plastic. Washed, dried and in the recycle bin—that’s the procedure. Even a
drying line to hang plastic is common in Swedish households. But rarely does someone question this increasingly fast
turnover of resources.
After researching a previous story on Sweden’s problem with having sufficient burning material for its incinerator
plants and the resulting need to import waste, Nicole decided to take a closer look at the recycling industry. One new
trend takes all the fuel from the incinerator plants and allows Swedes to keep using resources without having a bad
conscience.
With her education in environmental studies, she already had an opinion on the matter. For an objective article,
however, there was a need for expert opinions. The October 2015 World Resources Forum in Davos was the perfect
opportunity to interview experts about their experiences with and opinions on recycling. Not disclosing her own
opinions, our reporter learned pretty quickly that there are two sides to the recycling question. While there is total
agreement that recycling itself can pose a problem, recycling is the unquestioned solution for many.
When the circular economy is discussed at a conference, reuse and recycling are key. But what many don’t realize is
that getting to a circular economy requires a decrease in consumption. Recycling doesn’t result in a 100 percent reuse
rate. So why should recycling give us the feeling that it’s fine to constantly increase consumption? This is not the only
downside of recycling; it has also proved to be a pretty dirty business at times. Luckily, Julie Albrecht, from the writing
team, devoted herself to this topic.
Find all articles from the author on pages 13, 19, 21, 37 and 38.
6 A Global Business Journalism Incubator
Talking About the Circular Economy
As the EU Buys Into the Circular Economy, Many Worry It May Be Impossible
By CHERRY TSOI, M.S. candidate, environmental studies and sustainability science, Lund University
For her article about the circular economy, the topic of focus at the 2015 World Resources Forum, Cherry spoke to
scientists, policy analysts, engineers, businesspeople and U.N. leaders alike to really learn what it was all about. As a
sustainability of science student, she was trained to be critical of any solutions to environmental problems that include
the word “economy” in the name. The World Resources Forum, teeming with experts on the topic, was the perfect
opportunity to deconstruct the circular economy.
December 2015 marked the European Commission’s second attempt at bringing to life a package of legislation to “close
the loop” on product life cycles. After a week of speaking with the legislation’s skeptics and enthusiasts, Cherry found
her own critical ideals softened. One thing that became apparent was the intrinsic desire of everyone at the conference
to reconcile a sustainable future with a deeply entrenched economic system, a task not in the least easy or simple. She
realized that while a critical stance is important in any process, each idea toward sustainability should be taken into
consideration, especially if it is a step in the right direction for the planet.
Find all articles from the author on pages 9, 25 and 35.
Training Program Rationale
As part of our media coverage, we have developed a journalistic training program. This program is intended to not only
better equip students to express alternative approaches to economic coverage of the environment. It also seeks to
improve their writing and critical approaches generally.
The environmental crisis is not just an economic issue. It concerns politics, scientific knowledge, industry and society as
well. A long-standing challenge in covering the crisis—as in many other areas—is translating complex science and theory
into engaging, condensed content.
Through journalistic content and multidisciplinary angles, we reported on the economics of the major environmental
issues (climate change, water scarcity, nature and land, and biodiversity, among others) with a focus on heterodox
economic viewpoints and solutions. In addition, we did so in a way that makes the subject engaging, informative and
entertaining.
This Pro Journo program provided selected students with opportunities to explore other ways of covering economic
aspects of the environmental crisis. The course trained students in the fundamentals of journalism—writing and
reporting—as well as in providing a framework and opportunity for thinking about how to cover the economic side of
the environmental crisis with alternative perspectives.
Students learned reporting and interview techniques, fact-verification skills and journalistic writing approaches. They
were trained to think more like journalists while retaining their strong specialized knowledge in economics, finance and
sustainability.
The program drew on Pro Journo’s previous experiences in conference reporting and “obsession journalism,” focusing
on training economics and social science students in hard news skills in the belief that these can be used to powerfully—
and colorfully—to express thoughts often confined to academia or the opinion pages.
As our students already bring alternative perspectives to environmental coverage, this program gave them the skills to
bring out original, telling stories that help them express those views.
With this in mind, the program’s participants explored fundamental questions about environmental and economic
reporting in their articles, including:
What is economic reporting on the environment? How does a writer or reader distinguish between mainstream and
alternative economic accounts in environmental reporting?
The training program aimed to help equip students to investigate, think and write about these issues in a critical and
inventive way, and to help them understand why environmental coverage is proving so challenging.
Pro Journo believes the techniques of journalism are powerful tools for translating crucial academic knowledge and
thoughts into engaging and more accessible content. We also believe that practicing rigorous journalism, and striving for
objectivity and concision of thought, is a highly positive process for young academics, who often are already caught up
in polemics.
Reporter Insights
7A Global Business Journalism Incubator
President: Tim Lehmann, Switzerland
Executive Director: Sunmin Kim, U.S.
Managing Editor: Patrick Reevell,
Russia
Editors
Sunmin Kim, U.S.
Patrick Reevell, Russia
Bruce Janicke, U.S. (copy editor)
Reporters
Cherry Tsoi, Sweden, Lund University
Julie Albrecht, U.K., City University in
London and Aarhus University
Melanie Studer, Netherlands, Delft
University of Technology and Leiden
University
Nicole Pfefferle, Sweden, Lund
University
Stefan Hilser, Sweden, Lund University
Stella Mikhailova, U.K., University of
Bath
Waleria Schuele, Germany, Mercator
Fellow
Copyright 2016: Pro Journo
Association
Copyright for articles: Pro Journo
and reporters
Copyright for images: Pro Journo,
reporters, and Creative Commons
under non-commercial use
Imprint and Masthead
Pro Journo is a nonprofit organization in accordance with the Swiss Civil Code and listed in the commercial register (CHE-
418.394.491).
This obsession coverage was grant-supported by the Mercator Foundation
Switzerland.
The conservation of our environment with all its resources is essential for the future
of our society. How we best manage to live in a sustainable way and protect water
reserves, soils and ecosystems is a crucial question for politicians, economists, and our society as a whole. Only if we
assume responsibility in our everyday life, we can solve environmental problems. Mercator Foundation Switzerland
supports projects that tackle the increasing problem of resource depletion and develop solutions to preserve a healthy
environment.
By supporting Pro Journo, the foundation wants to encourage young, dedicated people to deal with current
environmental challenges. While writing for a wide audience in an international context, the reporters gain new insights
and take part in discussions about challenges as well as solutions. At the same time, their articles sensitize the general
public.
Mercator Foundation Switzerland is committed to a dedicated and open-minded society, which treats the environment
with respect and provides children and youth with equal education opportunities. For this purpose, the foundation
initiates projects and supports initiatives of organizations and institutions that share its objectives. The foundation
supports research and practical projects, empowers organizations in their development and aims to ensure that
experiences and knowledge are shared and spread. The support of young people in Switzerland plays a central role in
the foundation’s work.
www.stiftung-mercator.ch
Words From The Funder
Background to Pro Journo’s Obsession Journalism: Bringing the Spirit of
Blogging Into the Newsroom
The only thing that really matters for journalists in choosing an obsession to report on is this question: What makes you
happy? What makes you want to get up in the morning, eager to start working? Obsessions should give you immense
pleasure.
In a way, obsession journalism is about bringing the “spirit of blogging” to journalism. The subject is narrowly focused
and followed continually over time. These journalists are intensely concerned with a single subject, yet this opens up
a whole other set of questions that are somehow connected. This is the original advantage of blogging and reflects on
obsessives: “To try and follow the world through news reports is a very choppy experience, but an obsessive carries you
right along,” said Jay Rosen, a professor of journalism at New York University, at the Pro Journo conference on “Building
an Obsessions Newsroom” in New York.
Pro Journo is a journalism social enterprise for young people interested in the economic and business aspects of today’s
toughest societal challenges. We amplify their views and concerns in the global media landscape through high-quality
and independent journalism. www.projourno.org
8 A Global Business Journalism Incubator
What is heterodox economics? Economic theories that
underlie how we perceive and understand our natural
resources systems are critical to driving effective policy
change and business decision-making. Focusing on
heterodox economics and the environment for our
reporting at 2015’s World Resources Forum, we were
wondering what people at the conference had to say
about it, as it is a complex and diverse topic.
How do you define heterodox economics?
André Serrenho, research associate,
University of Cambridge
[It’s] non-neoclassical economics. Basically, economics
that is not based on the 1950s definitions but takes into
account other factors [other] than capital and labor as the
main factors of production, such as energy, materials and
land use.
Detlef Schreiber, GIZ (German
Corporation for International
Cooperation)
So far, I’m not using the term “heterodox economics,” and
I would have to guess what it means. I think it’s a kind of
diversity in economic conceptions, but it has no relevance
so far for my work.
*Editor’s note: Schreiber works on environmental
policy and institutional development at GIZ, which is a
state-controlled German company that specializes in
international development.
Jorn Verbeeck, Public Waste Agency of
Flanders, Belgium
That’s a good question. I think we don’t use the term at
all, because we come here from a “circular economy”
point of view, coming from a government administration.
We’re not as much into the scientific discussion on what
kind of economics do we need to move towards a circular
economy.
We’ve got the impression that it is becoming a semantics
discussion, and by [continuing to discuss] what is the term
you want to coin, you go around the debate of what is
needed on the ground, [which is] getting projects realized
and new initiatives launched.
Alice Kaudia, environment secretary,
Ministry of Environment, Water and
Natural Resources, Kenya
From a logical thinking and the prefix “hetero,” I think it is
economics that is looking at different dimensions of issues.
Garry Jacobs, chairman and CEO, World
Academy of Art and Science
We need an economy that’s not a
Newtonian science of how things work but makes us
aware of the fact that we have choices. We define the
economic system, and [then] we can make it work the
way we want it to, and the way it should work, so that it
promotes equity, development [and] maximizes human
welfare in a sustainable way.
I think heterodox economics today is more or less
everybody who feels there’s something wrong with the
existing paradigms. What we need is a new paradigm
which takes the best of that thinking and synthesizes it
in a higher level. So we tend to relate to the heterodox
economists because they’re the ones who know there’s a
problem, even if they’re not sure what the answer is. The
goal is human beings; it’s not growth, it’s not a particular
monetary system, [and] it’s not a particular philosophy.
Mila Popovich, researcher, University of
Colorado, Boulder
For me, the economy is about
relationships, exchange and values. One of the biggest
things we point out is that economics is not a hard-core
science and is also not a natural law either; it’s a man-
made construct.... These days we have a whole range
of economic approaches coming exactly from the place
of relations to values, to fulfillment and development
of our human potential. They range from economics
of happiness, [E.F.] Schumacher’s small and beautiful
notions, all the way to something I have been talking
about, economics of dignity, [and] to sacred economics of
Charles Eisenstein, or solidarity economics.
This is very revealing—that the notion of economics is
diversifying exactly according to those needs and values.
Word Play: How Do You Define Heterodox Economics?
By: STEFAN HILSER | October 15, 2015
http://projourno.org/2015/10/20350/
Setting the Scene
9A Global Business Journalism Incubator
As the EU Buys Into Circular Economy, Many Worry It May
be Impossible
By: CHERRY TSOI | December 18, 2015
http://projourno.org/2015/12/the-circular-economy-is-impossible-to-achieve-so-what/
Talking About the Circular Economy
The “circular economy” is a concept attracting a lot of
attention in the European Union at the moment. It is not
only being proposed for the second time as an economic
strategy package by the European Commission; it was also
the theme for this year’s World Resources Forum (WRF) in
Davos, Switzerland.
Put briefly, a circular economy aims to move from a
traditional linear economic system of production and
consumption toward a closed-loop (circular) system. A
traditional linear system of production sees the extraction
of a resource, such as aluminum, to create a
valuable good, such as a soda can. In a
linear economy, the used can would
be thrown away as waste; in a
circular economy, the used can
materials are recycled into a
new can. Recycling is combined
with composting, repairing and
reusing materials in a closed-
loop system. The idea is to
eventually have economic
growth without environmental
degradation, which is referred
to as “decoupling.”
For many environmentalists,
policy-makers and, increasingly,
even some businesses, the circular
economy is being hailed as a practical
way to save the planet without killing the
economy. Quite simply, for many, including those
gathered in Davos at the WRF, it’s the future.
However, despite the many optimistic workshops focusing
on the how to implement “circular economy” policies,
dissent among many sitting in the audience was prolific,
with a large number of participants expressing unease
about the concept. For many, the circular economy seems
to be unfeasible within a world of globalized trade and
free market policy, and maybe even unattainable within
the very laws of physics.
“We have to be vigilant and not sing ‘Kumbaya’ with
our feet in the sand, saying all of the circular economy
is great, because we know that’s not true,” said
Elmer Rietveld. A spatial economics researcher at the
Netherlands Organisation for Applied Scientific Research,
he applies his knowledge of modeling transport systems,
civil engineering and database management to work on
circular economics.
An often recognized problem with the circular economy in
practice is its position in a globalized world—no country
is an island entirely of itself in the context of modern
globalization. Circular economies work on the assumption
that supply chain materials can be recycled and reused.
Trade globalization makes the circular economy difficult to
enforce, as materials and products circle the world. How
do you move toward a closed loop of no new material
inputs or outputs when your average consumer has the
option to buy a cheaper product imported from China?
Someone in the EU could very well be keeping someone in
China employed.
“If I substitute raw materials from Morocco for recycled
goods from Europe, it’s very well for the
person in Europe who might get a job out
of it, but people in Africa will suffer,”
Rietveld said.
These concerns surrounding global
trade and the circular economy
could be exacerbated in light
of a major impending trade
deal, the Transatlantic Trade
and Investment Partnership
(TTIP). A proposal for a free
trade agreement between the
European Union and the United
States, the TTIP would allow,
among other things, corporations
to sue countries for interfering with
free trade (under the Investor State
Dispute Settlement clause). This clause
would, for example, allow a company in China
that is exporting its goods to someone in Sweden to
sue the Swedish government for tariffs on international
imports it might put in place to support its own local
circular economy.
It’s a worry that echoed throughout the WRF. Some regard
the TTIP as dangerous, and other critics even say it has the
potential to kill the circular economy project as a whole.
“I think that if the TTIP [were] installed, we’ll be stopped
with this circular economy project. It will probably
be illegal,” said Arthur ten Wolde, manager of public
affairs for De Groene Zaak, a Dutch sustainable-business
association. He spends most of his time lobbying the
Dutch government to implement policies that favor the
circular economy, efforts that may be for naught if the
TTIP comes into existence.
Ashok Khosla of Development Alternatives likewise
opposes the TTIP. “Any treaty that puts the corporate
interests above those of the public is unacceptable. The
TTIP is criminal. It is a very one-sided and dangerous
treaty, it’s got the seeds of its own destruction built into it.
How long can you go on destroying the world without at
10 A Global Business Journalism Incubator
some point destroying yourself?” Khosla, who is co-chair
of the United Nations Environment Programme’s (UNEP)
International Resource Panel and former co-president of
the Club of Rome, was very clear that this was his personal
opinion and not that of his constituents.
Aside from the complications of enforcing a local circular
economy in a globalized, free trade world, the technical
feasibility of a circular economy is being contested.
When the idea of a circular economy is deconstructed,
its fundamental ideal boasts continued economic growth
without environmental degradation, something the
physical laws of science do not allow.
“There cannot be a circular economy if we are looking
at the total of [the world’s] material flows,” said Michael
Lettenmeier of the Wuppertal Institute for Climate,
Environment and Energy. “This picture of the circle will
always be a small part of the truth. There will never be a
perfect circle where nothing is going in and out. That’s not
possible in a thermodynamic point of view—energy needs
material flows and so on.”
Lettenmeier presented a case study of the circular
economy in Germany, which showed limitations
to the idea of decoupling economic growth from
environmental degradation. According to his study, when
you take imports into account, there are still negative
environmental effects. This is always going to be the case
in a globalized world.
“It’s still not absolute decoupling. It’s not absolute
reduction in natural resource use, which we need,” he
said.
But some suggest there is a solution: changing the
parameters of measuring healthy economic growth.
Human welfare is, by a huge margin, gauged by gross
domestic product, the monetary value of goods and
services within a country. Although there are other
wellness indicators, the usual driver for policy and
decision-making in a nation is the amount of money that
can be made.
“We need to decouple ourselves from the idea of material
growth. That’s what GDP is. Though other indicators
of well-being exist, they are rarely taken into account,”
said Thomas Wright of Sustainable Bizness Practices.
These indicators include the Human Development Index,
the Human Poverty Index and the Happy Planet Index,
which include, in various combinations, the statistics of
life expectancy, human education, standard of living and
ecological footprint.
Despite these many concerns, there may still be promise
in the circular economy package. Rietveld reminds us of
the bigger picture: the sustainability incentive behind the
circular economy.
“It’s the planet—less erosion, less toxicity, less greenhouse
gas emissions. It is always a win, almost. Almost every
modeling exercise shows it. Anyone not supporting the
transition to a circular economy is jeopardizing the future
of one’s business and society,” he said.
While absolute decoupling of economic growth and
environmental degradation may not be possible, the
circular economy could still jump-start a paradigm shift
toward an economy that doesn’t harm the environment.
“I think the concept of it is that we can keep materials for
as long as possible in the [closed] loop, from the beginning
of the supply chain,” said Vasileios Rizos of the Centre for
European Policy Studies. “This is really a step forward, and
it’s a positive thing. It’s a way of changing our thinking.”
Whether the circular economy is a good idea or not, the
European Commission has just announced its own circular
economy package, including legislative proposals for
how European countries can achieve it. How the package
is received will have an impact on not only European
economies but on communities and businesses globally.
As Ligia Noronha, director of the UNEP’s Division of
Technology, noted, “The EU does have a catalytic role in
these things. When they come up with an idea, people do
pick it up.”
11A Global Business Journalism Incubator
Since 2008, raw materials have had a high priority on
the European Union’s agenda. Faced with growing
competition from new economic players such as China,
India and Brazil, the EU has to work harder to secure its
share in the global commodity market. Partnered with the
U.S. and Japan, the EU conducts extensive studies on so-
called “critical” materials for its industries and initiates
strategic partnerships with resource-exporting countries
such as Chile, Uruguay, Colombia and Argentina.
“After 400 years of mining in Europe, many deposits have
been depleted. We now have to look elsewhere,” says
Christian Hagelücken, head of EU advocacy for Umicore, a
global materials technology and recycling group. He is also
a member of the expert panel developing the EU’s Raw
Materials Initiative, a diplomatic mission meant to secure
a raw materials supply for the EU.
The outcome of these efforts is crucial for Europeans’
current and future lifestyles: Digital communications, as
well as the automotive and energy sector, rely heavily on
raw materials but face supply shortages. If the EU intends
to reach its declared goal of a competitive low-carbon
economy by 2050—which would require a reduction of
the EU’s greenhouse gas emissions by 80 to 95 percent,
compared with 1990—it has to secure a continuing flow of
critical materials. Both wind turbines and solar panels, for
instance, cannot be produced without “rare earths” and
other critical elements.
Hagelücken explains that the EU uses two indicators to
identify critical materials: first, that a material is crucial
to an EU industry and, secondly, that it faces supply risks.
The risk may be that there are only limited deposits of
the material or because the deposits are concentrated in
a limited number of countries (like rare earths in China).
Finally, materials are deemed critical if their deposits are
in areas that are environmentally difficult to access or in
politically unstable countries, like cobalt in the Democratic
Republic of Congo.
But for many experts on critical materials, it is not so
much the scarcity of the materials now but whether the
environmental damage needed to extract them is worth
it. “We used to think that we would run out of resources,
but now we realize that we are more likely to run out of
ecosystems,” says Bernhard Wehrli, a professor of aquatic
chemistry at ETH Zurich, in a publication by focusTerra,
an earth science research and information center at the
university.
Copper, which is widely utilized in construction and
electronics, illustrates this argument. Although the
Unlimited Resources, Limited Environment
By: WALERIA SCHUELE | December 26, 2015
http://projourno.org/2015/12/unlimited-resources-limited-environment/
Talking About the Circular Economy
12 A Global Business Journalism Incubator
metal has been used since 3000 B.C., the U.S. Geological
Survey estimates there are still 6.3 million tons of copper
untouched in the ground. This is 340 times as much as the
amount extracted until 2014.
One of the last undeveloped copper districts in the
world lies in the Ecuadorian Amazon, in the so-called
southeastern Ecuadorian “copper belt,” which extends
over an area of 2,080 square kilometers under one of
the world’s biodiversity hot spots. The extraction of the
belt’s copper would lead to the clearance of 5,000 acres
of virgin cloud forest and the depletion and pollution of
surrounding waterways.
“The challenge is not the amount of available resources
but whether we can use them responsibly and sustainably.
In particular, mineral resources are still available in great
quantities. However, it might be debated if it is economic
to extract them, considering the environmental impact
of extraction and the amount of energy needed to use
to extract,” says Christoph Heinrich, a professor of raw
materials geology at ETH Zurich and president of the Swiss
Geotechnical Commission, in a publication by focusTerra.
The definition of critical materials was the subject of
an extensive workshop, conducted by Switzerland’s
Foundation for Rare Metals, during October’s World
Resources Forum in Davos, Switzerland. While the
workshop revealed disagreement about the definition of
critical materials, it spotlighted a growing feeling among
experts about the need to fundamentally redefine how
resources are treated.
“There are three categories of solutions when we face
critical materials,” explains Hagelücken. “One, we need
to secure more supply sources, meaning establish new
trading partnerships or fight trade restrictions. When
China imposed export restrictions on rare earths, the EU
initiated proceedings at the Word Trade Organization. This
helped to re-establish a crucial supply source. Second, we
need to get better at recycling. And third, we need to be
more efficient in our use of resources.”
For those promoting resource efficiency, a currently
favored phrase is “circular economy.” That is, in theory, an
economy without waste, where end products are returned
to the beginning of the supply chain and reused, either
once again as new materials or as energy supplies for the
production of new products.
One of the central characteristics of the “circular
economy” is the shift from ownership to services, where
companies lease their products instead of selling them.
This setup is meant to provide a major incentive to invest
more in the longevity of the products, with companies
more concerned about being able to continue renting
them to consumers than producing new ones.
“We need to get better at prolonging the lives of the
products we use,” says Thomas Graedel, a professor of
industrial ecology at Yale University.
It’s a particularly relevant concept for critical materials,
where more efficient use of them is seen as essential if
their exhaustion—and, more urgently, the environmental
damage needed to extract them—is to be avoided. But
for a circular system to exist, better recycling rates are
required. “For better recycling to happen, the design of
products needs to be changed,” said Stefanie Hellweg, a
professor of ecologic systems design at ETH Zurich. “At the
moment, the recyclability is not considered in the design
stage.” For example, it is now technically very challenging,
and therefore uneconomical, to recycle the resources
used in smartphones.
Many resource analysts believe the solution to this is the
creation of so-called “modular devices,” where parts of an
electronic device are easily (and cheaply) popped out and
replaced. Fairphone, which is selling a phone essentially
made of blocks (looking not unlike Lego) in which every
part is removable, is trying to promote this idea. The
idea is that easily replaceable parts will prolong the life
of devices, reducing waste as well as the need to keep
producing whole new products.
“The future is with modular devices,” said Karsten
Schischke of Germany’s Fraunhofer Institute for Reliability
and Microintegration, in a WRF presentation. In his view,
this will not only make recycling easier but also improve
the longevity of many electronics products. At the
moment, a smartphone’s life span is often determined by
its touchscreen or battery—an example of very inefficient
design.
For products—like smartphones—that require critical
materials in their manufacture, such practices could be
important in making supply chains for them sustainable.
It’s something likely to attract more and more attention as
the environmental (and financial costs) of extracting the
materials continue to grow.
13A Global Business Journalism Incubator
“The time will come when we regret…not acting today,”
predicts British professor Paul Ekins. Since 1987, when
the World Commission on Environment and Development
started publishing the Brundtland Report, a consensus
has been reached that infinite demand on a planet
with limited resources is impossible in the long run. A
particularly popular concept in environmental circles
about how to solve this problem is the “circular economy.”
But while most participants at October’s World Resources
Forum (WRF) in Davos, Switzerland, agreed on the need
for more responsible consumption, their opinions were
divided on which path will lead to a circular economy. At
the core of the debate is division over whether consumers
can make a change or if they need to be forced into
more sustainable behaviors. Some believe in bottom-
up initiatives and grass-root movements resulting in
an intrinsic shift; others are more skeptical and believe
regulations will be needed to break current consumption
patterns.
“Consumer demand can best be influenced by prices,” said
Elkins, director of the Institute for Sustainable Resources
at University College London and a professor of resources
and environmental policy. A strong believer in regulations,
he sees fiscal instruments as the greatest lever for
effective change. For example, he would introduce a tax
on virgin materials. The resulting revenues could be used
to decrease other taxes connected to production, thereby
making recycled materials not only relatively cheaper but
also more attractive, he explained.
Anders Wijkman, senior adviser to the Stockholm
Environment Institute, is likewise in favor of tax
regulations. However, instead of increasing taxes on raw
materials, he suggested removing taxes on secondhand
materials, encouraging reuse. “They have been taxed
before,” he said. “Why tax them twice?”
But when it comes to introducing these regulations,
Ekins is less optimistic. “There is a perception in the
governments that we have too many regulations,” he
said. Business lobbies are often particularly opposed to
the introduction of new legislation, as they fear reduced
competitiveness in international markets.
International regulations face even greater obstacles.
They require international conventions, which usually take
many years to be implemented. Ekins explained that taxes
are problematic not from a behavioral point of view but
because they need political support. As he put it, “Why
should people who don’t care about resource efficiency
vote in politicians who increase the prices of the goods
that they like?” From his perspective, environmental
policies require a bottom-up shift in awareness among
consumers about the implications of current consumption
patterns.
On the other side of the debate is Ursula Tischner of
Europe’s Sustainability Maker project, which aims to
encourage positive action among people themselves.
“I’m not frustrated, but I’m aware how slowly things are
moving, and I would like to see some more radical and
fast changes,” she said. A believer in “crowd intelligence,”
she created a business incubator and sustainability hub in
the form of an open online platform called Innonatives.
The platform, developed out of a European innovation
initiative, tries to match people who have an idea for
a sustainable solution with those who want to solve a
particular problem. Online participants can either consult
the community by opening a sustainability challenge
or propose their own solutions. The platform has been
online since last year and counts more than a thousand
users, who have a relatively young average age of 24. The
submitted ideas are rated by the online community as well
as by an expert committee, and promising projects receive
funding from the initiative. This year’s winner is a project
called Coco Pot & Soil, a gardening pot made out of coco
fiber with coco soil, which is environmentally friendly and
resource-efficient.
A shift in consumption patterns requires well-informed
custo-mers and comparable data. Klaus Wiesen, project
coordinator at the Wuppertal Institute for Climate,
Environment and Energy in Germany, introduced me to
a collaborative project that is meant to encourage this.
‘It’s Gonna Be Messy, It’s Gonna Be Slow’:
The Way to a Circular Economy
By: NICOLE PFEFFERLE | December 9, 2015
http://projourno.org/2015/12/its-gonna-be-messy-its-gonna-be-slow-the-way-to-a-circular-economy/
Talking About the Circular Economy
14 A Global Business Journalism Incubator
MyEcoCost is a tool that allows consumers to discover
the environmental costs of a particular product, service
or technology. The project is intended as a new approach
for measuring resource efficiency by accounting for all
environmental costs along the value chain. The idea is to
provide the customer with the opportunity to compare
products on their environmental impacts and eventually
make a well-informed purchasing decision.
Wiesen said the site has already shown that knowledge
and beliefs can be as important as price in how people
consume. “Consumers are not primarily driven by
price. We can already see a great willingness to pay an
additional price for environmentally fair produced goods,”
he said.
Many others, though, have a less generous view of
consumer behavior. Roland Weippert, a sales manager at
Cleantech Switzerland and a recycling specialist, said he
believes “consumers are like sheep.” Observing consumer
behavior in developed nations has made him lose faith in
consumer power. For Weippert, what’s required is clear:
“We need regulations to make a change.”
Ekins walks a path between these two points of view,
convinced that what’s needed is a combination of
regulations and shifts in behavior driven by society. “I’m
very much up for trying anything that works,” he said.
At this year’s WRF, vegetarianism was set as the default
dietary option when registering for the conference. Meat-
eaters, for a change, had to make the extra effort, signing
up for a meat meal in advance. While this increased the
numbers of vegetarians at the conference (and might even
lead to long-term changes in diet for some participants),
Ekins said he doesn’t believe an idea like nudging can
cause the big shifts needed.
“It’s gonna be slow, it’s gonna be messy, but we have to
hope that we are moving in the right direction,” he said.
Tischner also said big changes will be needed and doubts
that an initiative such as her own Innonatives can do
enough. But she sees that there is nothing else to do but
try. “The neoliberal idea of having infinite growth on a
planet with limited resources and space is stupid, but I
don’t want to wait for the system to change,” she said.
Hopefully, she quoted Margaret Mead: “Never doubt
that a small group of thoughtful, committed citizens can
change the world; indeed, it’s the only thing that ever
has.”
“Never doubt that a
small group
of thoughtful,
committed citizens
can change
the world;
indeed,
it’s the only thing
that ever has.
— Margaret Mead
”
15A Global Business Journalism Incubator
The U.N. climate change conference (COP21), which
ended recently in Paris, was billed as potentially the
last chance to obtain a major global treaty on climate
change, and as an event that could help set the direction
the world’s major economies will take over the coming
decades.
At the heart of negotiations among developing nations
was the concept of the “green economy.” It’s an idea that
was introduced almost 30 years ago but only recently
became a keystone in the climate change debate.
Resource economist Anil Markandya is the father of this
idea, and in the run-up to COP21, Pro Journo spoke with
him.
In 1989, Markandya, as co-author, published “Blueprint
for a Green Economy,” which would become his most
important book. It was one of the first attempts to guide
policymakers and academics in establishing tools for
assessing the environment in economic terms and to
include its value in economic decision-making.
Even 30 years ago, the green economy concept seemed
to encapsulate most of the key principles and practices
needed to make the world’s economy sustainable. But as
the debates at the COP21 conference demonstrated, there
is still no agreement or substantial political commitment
on how to make the transition to a green economy and
what role it would play in the battle
against climate change.
Anil Markandya
Originally, Markandya defined the concept as an
economy “where the environment has its proper
place.” Because his book was published right after the
Brundtland Commission, which defined global sustainable
development, his green economy was quickly placed
alongside the increasingly popular idea of sustainability.
Since then, many similar concepts have appeared, such as
green growth, low-carbon economy and bio-economy, to
name a few.
“People like to think about new words,” Markandya said
when I met him. At 69, the Nobel Peace Prize winner rises
at 7 a.m. He works until evening, with quick breaks for
breakfast and lunch.
“Basically, there is the same idea of bringing together
the environment and the economy, and the society. And
that all these important concepts are taking into account
in the process of making decisions about our lives, our
consumption, our production and the way we organize our
activities,” he said.
Markandya said all those ideas are varying names for
essentially the same thing. But despite this glut of
terms, it was the green economy that was chosen as the
economic base for sustainable development at the United
Nations’ Rio+20 summit on sustainable development in
2012, and it remains a core concept for those combating
climate change.
Though successful now, it took many years for Markandya
to bring his idea to life. His own rise has largely followed
that of the concept he created. Things were very different
back in the 1960s when he started his research career in
Britain, where he arrived after fleeing Pakistan with his
family and a stint in Uganda. At the time, the U.K. was
suffering from an economic slowdown—the emphasis was
on living standards and much less about their impact on
the environment. In the environmental economics field,
there were few experts and little interest.
Like many others, Markandya studied economics as well as
econometrics, which was popular at that time, but he felt
he would contribute less in these fields than he would in
environmental economics. So he persuaded his supervisor
at the London School of Economics to accept an unusual
topic where, among other things, he tried to put values on
things that did not have a value before, like air and noise
pollution. This was the beginning of his mission to achieve
a global commitment to the incorporation of social and
environmental targets into classical short-term economic
thinking.
Eighteen years later, in 2007, Markandya shared the Nobel
Peace Prize as a lead author of the Fourth Assessment
Report by the U.N.’s Intergovernmental Panel on Climate
Change. In it, he examined various scenarios and trends
on how the world would develop, depending on different
CO2 emissions levels. It was a recognition of Markandya’s
contribution to environmental policy, but also an
illustration of how his own interests in the green economy
had persistently moved toward climate change. He now
runs a climate change research center at the invitation
of the Basque government in Spain (it was named Best
Climate Change Think Tank in Europe in 2012 by the
International Center for Climate Governance).
While the United Nations Environment Programme
defines a green economy as one that results in improved
How Anil Markandya Created the Idea of a ‘Green Economy’
By: STELLA MIKHAILOVA | December 16, 2015
http://projourno.org/2015/12/how-anil-markandya-created-the-idea-of-a-green-economy/
Talking About the Circular Economy
16 A Global Business Journalism Incubator
human well-being and social equity, as well as significantly
reduced environmental risks and damage, over time
different countries have shaped their own conceptions
of the idea differently. For example, Sergey Bobylev, a
Russian expert in the green economy, says that for his
country the most critical issues are natural resource
depletion and energy intensity reduction, while most
other developed countries are focused on building low-
carbon economies.
But increasingly, climate change has become the central
preoccupation of green economics, just as it has for
Markandya. Climate change is now the main topic on
the green economy agenda among developed countries,
according to Bobylev.
Although many developed and developing countries are
open to his ideas, Markandya acknowledges that they still
face considerable resistance elsewhere, particularly in the
U.S. The United States is the “society which is probably the
most difficult to convince on sustainability issues,” he said.
At COP21 in Paris, Markandya was to present a paper on
how water can be used more efficiently in the future, in
light of climate change. He also planned to continue his
discussions with governments to reduce CO2 emissions
by 2030. If the U.S. and China make a commitment at the
conference to reduce their emissions, he said, it will be a
huge impetus for development of low-carbon economies.
He said a cultural change is needed among people so
they recognize that it is possible to have both good living
standards and a cleaner environment.
“But more than anything else, we now need a big political
commitment,” he said.
17A Global Business Journalism Incubator
Cleaning Up the E-Waste Recycling Industry
By: JULIE ANN ALBRECHT | December 23, 2015
http://projourno.org/2015/12/cleaning-up-the-e-waste-recycling-industry/
The Business of Waste
Upon opening a shipment of computers it had received
through the International Children’s Fund (ICF), a
Ghanaian school discovered the equipment sent was 15
years old. Most of the computers needed replacement
parts, parts that weren’t available anymore. In the end,
the school managed to get only a single computer working
again.
While the ICF had good intentions, a fake charity had
handed it a container of what was meant to be workable
secondhand material that was actually closer to its end of
life—that is, effectively waste. That unfortunate Ghanaian
school is only one victim in a long chain of corruption,
theft and organized crime that stretches from Brussels to
Cape Town.
This is the global trade in electronic waste, or e-waste. It
is estimated to be worth over $19 billion and leaves a trail
of criminality behind it. The flow of discarded electronics
follows a route where European countries turn a blind eye
to theft and major companies bend and break recycling
rules to get electronics to developing markets, where the
waste disappears into dangerous ad hoc dumps. There,
the waste is often dealt with by illegal recyclers in ways
that are catastrophic to the environment and human
health.
But while e-waste is a dirty business, some are trying to
clean it up, mostly by bringing these informal recyclers
slowly into the regulated recycling industry.
The starting point for the trail of dirty recycling is Europe.
According to the European Union, an estimated quarter
of a million tons of electronic waste gets shipped out
to developing nations every year. Since 1992, the Basel
Convention on the Control of Transboundary Movements
of Hazardous Wastes and their Disposal has made all
international shipping of such waste illegal. The EU
produces approximately 10 million tons of electrical and
electronical equipment a year. Officially, it recovers 3.5
million.
“Say you get tired of a computer. Maybe you’ll leave it in
the street, maybe you take it to the collection point or to a
charity, maybe it makes it to the plant, maybe it is taken to
the harbor. There’s a lot of different points in the recycling
chain, and every single one is leaking like hell,” says
Cosima Dannoritzer, director of “The E-waste Tragedy,”
a documentary that sheds light on what happens with
discarded European electronics.
European law requires the inclusion of a recycling fee in
the price of electronics. So when your computer breaks
down, it should find its way into the recycling system and
be processed because you’ve already paid for that. In
reality, though, up to 75 percent of electronics disappear
along the way.
The problem is not limited to any particular region of
Europe. “In Spain, young people steal e-waste because
they’re unemployed,” says Dannoritzer. “In the U.K.,
the privatization of the sector has made prices too
low to properly recycle, so plants start to do double
bookkeeping,” she adds. “There’s a large secondhand
market in Germany, but the line between secondhand and
broken is really blurry.” Every country seems to have its
own particular problem, but the result is almost always
the same.
At one collection point in Spain, the employees go for
lunch at 2:30 pm. At 2:31, people crawl through holes
made in the fence to steal dumped parts. Dannoritzer’s
film contains several scenes like this one, illustrating one
of the many leaking points in the e-waste chain. “During
that lunch break, three individuals came in, one of them
dressed up in a little fluorescent jacket, so he could
rummage around unnoticed. Another was a teenager with
a shopping trolley,” the director says.
The recycling fee for a refrigerator in Spain is typically 20
euros (U.S. $22) and is paid by the consumer. Dannoritzer
says one particular group—some working in the collecting
points, others driving the trucks or working at the
recycling plants—stole half a million fridges and extracted
the precious metals to sell before dumping the rest. At 20
euros per fridge, that is a 10 million euro (U.S. 11 million)
loss for the authorities—and profit for the thieves—
even leaving aside the toxic pollution risk posed by the
cannibalized fridges.
This stolen waste then goes to storage facilities, which
aren’t too hard to spot, according to Dannoritzer. “To
recycle well is expensive, so when you see a large facility
18 A Global Business Journalism Incubator
or a hall, or a pile of rubbish under the elements without
machinery, they’re usually not properly recycling them.
That’s a storage facility to fill up containers.”
A recent EU report called waste management one of
the industrial sectors most prone to corruption. Every
year, 250,000 tons of e-waste don’t reach their intended
destination due to a lack of funding, the activities of
criminal gangs, and companies and officials choosing to
look the other way along the recycling trail. Instead, the
waste is stolen, stripped and sold to be put on containers.
These containers are then shipped to developing
countries, where their contents are often dealt with
under illegal, dangerous circumstances. One of the main
destinations for European e-waste is Africa.
“Under the guise of giving poorer countries access to IT,
a lot of junk gets into Africa,” says Mathias Schluep, head
of Sustainable Recycling Industries (SRI). “The motivation
is not bad, but the business model doesn’t leave room to
test every single computer in every single container. On
the other side of the equation, when the ship arrives in
China or Ghana, people know that not all of it will work.
That is how business works.”
Schluep’s organization works in Ghana, Egypt and Peru,
where rates for formal recycling are around 20 percent,
which means that the rest of it happens in what are, at
best, semi-illegal circumstances. SRI’s projects aim to
formalize a lot of these small-scale, informal operations.
Sampson Atiemo, local project coordinator for SRI in
Ghana, explains how the organization tries to pull these
illegal recyclers into the formal industry. “There are people
in the informal sector who are ready to do things the right
way. We’ll identify them and bring them up,” he says.
Atiemo estimates that 80 percent of the Ghanaian e-waste
sector is controlled by the informal sector, overshadowing
formal recycling practices, but he believes SRI can change
this. “Once we identify the illegal recyclers, we look at
their technology, their challenges and what support they
need. We train them, send them to the STEP e-waste
academy, change the way they do things,” he says. SRI
trains the illegal recyclers in methods meeting regulatory
standards, getting them out of illegal practices. In doing
so, it hopes to bring an end to practices like burning waste
in open air.
Schluep believes that along with the waste, the criminality
gets imported. “Africa is not corrupt because of the
culture. It’s because the Europeans brought it over there
with their business. It’s not an African thing or an Asian
thing or a Latin thing. It’s us, and it’s embarrassing.”
Besides specific initiatives like SRI, in some countries the
waste industry itself is attempting to bring illegal recyclers
into the formal sector, hoping to reform them. In South
Africa, collection and treatment of e-waste is not yet part
of the legal framework. The Southern African E-waste
Alliance (SAEWA), a nationwide syndicate representing
e-waste recyclers, is developing a blueprint to get the
recycling industry involved in the issue.
“Because the entry-level requirements are so high,
South Africa has only a handful of fully legally compliant
recyclers for e-waste, so most of the processing is done
illegally,” SAEWA head Susanne Karcher explains.
SAEWA started out working only with the legally
compliant companies, but after realizing that this left out
the vast majority of the industry, it decided to begin trying
to include informal and illegal recyclers as affiliates.
“You need the big shark in every ocean, but you also need
the bottom-feeders, the little fish that can go under the
stone,” says Karcher. “I believe we have to capitalize on
that instead of squashing those people, but involve them
into the economy.”
In any case, she says, large legal recyclers are already
making use of the small informal collectors. South Africa
generates 360,000 tons of e-waste every year, and only
10 percent makes it to formal recyclers. “As far as the
destination of the rest, your guess is as good as mine, but
we know that 30 to 40 percent of the business of the big
recyclers is people that directly sell to them with their
trolleys from the street. They’re buying from the informal
sector.”
As it is, there are perverse incentives for recycling the
informal way. “You get paid less when you come to a
recycler with a complete unit than if you come with a
printed wire board or a copper bit. So people rather
smash the computer outside of the quarters and bring
in the bits that pay. But a lot of material is lost this way,”
Karcher explains. Because the international demand for
the precious materials contained in certain parts of the
e-waste is so high, the low-value parts of it, like the plastic,
are unwanted by the big recycling companies, which
therefore pay less for whole pieces containing them.
By working with the informal providers, SAEWA believes
it can limit loss, reduce informal activities to collection
only (discouraging the often dangerous efforts at recycling
itself) and better represent those working in the industry.
“We want to be the voice of the industry, which includes
the formal and the informal sector. We cannot pretend
they don’t exist. They know they are illegal, but they want
to better themselves, and that’s good enough for us,”
Karcher says.
With e-waste recycling an ever larger industry, it seems
there is little alternative but to take those involved in
its shadowy side into account. Dannoritzer tells another
story from Spain. At a public city council’s collection point,
they kept the e-waste container right next to the fence,
far away from the others and far away from the cameras.
Just outside, a large truck belonging to a scrap dealer was
parked. “People’s awareness is key,” she says. “Where we
see rubbish, they see treasure.”
19A Global Business Journalism Incubator
Sweden’s Backward Waste Problem
By: NICOLE PFEFFERLE | October 7, 2015
http://projourno.org/2015/10/swedens-backwards-waste-problem/
The Business of Waste
It probably won’t surprise many that Sweden is good at
recycling. While Americans recycle only 24 percent of
their household waste, in Sweden almost 99 percent of
all waste is reused and only around 1 percent ends up
in landfills. According to Avfall Sverige, Sweden’s waste
management company, virtually every gram of the half
ton of household waste that every Swede produces each
year is recycled.
This is usually thought of as a good thing, but it has
brought an unexpected consequence: Sweden now
recycles so much of its own waste that it no longer has
enough to burn for the incinerator plants that provide a
significant portion of the country’s energy. The strange
result is that while most of the world is being buried
under its own waste, Sweden is actually importing it.
In Sweden, 50 percent of all household waste is used
to produce energy. This amounts to over 2 million
tons of household waste, burned every year in Avfall
Sverige’s waste-to-energy plants. Currently, 32 plants
across Sweden consume rubbish that cannot be reused,
providing 250,000 households with electricity and
810,000 with heating, meaning that nearly 20 percent of
all Swedish homes are kept warm by waste. As a result,
Sweden is the current global leader in waste-to-energy
technology.
Faced with such demand and less and less waste at home,
Avfall Sverige has had to turn to outside sources for its
garbage. In 2014, the company imported over 1.4 million
tons of waste, almost three-quarters of the amount it gets
from Sweden’s own households. Most of this comes from
Norway, Ireland and Great Britain, which pay Sweden for
freeing them of their garbage mountains.
Avfall Sverige says that its plants not only help dispose
of Sweden’s waste but also reduce the country’s carbon
emissions. According to the company, energy production
from waste can reduce carbon dioxide emissions by 2.2
million tons annually, which is as much CO2 as 680,000
petrol-run cars emit on average per year.
But not everyone agrees that the plants are so green.
Critics doubt their efficiency, saying the carbon dioxide
released during the energy production process is
disproportionate to the actual usable energy produced.
The Global Alliance for Incinerator Alternatives argues
that waste-to-energy plants even “contribute to climate
change by emitting more carbon dioxide than the oil
industries.” Some critics also worry that using waste as
fuel undermines efforts at reducing wastage in the first
place, as well as the recycling process in the long run,
because it makes waste a valuable resource.
Avfall Sverige disputes these arguments. “Waste-to-energy
is an environmental, financial, safe and stable contribution
to the country’s energy supply,” says Ingegerd Svantesson,
a company spokesman.
More immediately, though, Sweden’s waste energy plants
may be more at risk from other countries copying their
example. Norway and Great Britain are both on their way
to building their own waste-to-energy plants; Swedish
company Ramboll is advising the former on building new
facilities.
If these countries start reusing their own waste, the
Swedes, weirdly enough, might be almost too green for
their own good.
“Waste-to-energy is
an environmental,
financial, safe and
stable contribution
to the country’s
energy supply.
— Ingegerd Svantesson,
company spokesman
”
20 A Global Business Journalism Incubator
Doubts Raised About Green Claims of New Belgian
Waste-to-Energy Plant
By JULIE ANN AELBRECHT | December 30, 2015
http://projourno.org/2015/12/doubts-raised-about-green-claims-of-new-belgian-waste-to-energy-plant/
The Business of Waste
Port of Antwerp proudly announced last May that the
Saudi company Energy Recovery Systems (ERS) will
invest 3.7 billion euros (roughly U.S. $4 billion) in a green
project at one of its docks. The Saudi company’s waste-to-
chemical plant will turn unrecyclable plastic into “green”
urea and ammonia through gasification, which could be
fed into a cluster of chemical companies already present
at Antwerp’s port. The Dutch company Howa International
as its sole vendor for the waste.
The Port of Antwerp lauded the project as 40 percent
more energy-efficient than a classical waste incinerator,
but doubts about how green the project actually is have
quickly developed. Underwhelming results from previous
attempts at similar projects, doubts about the project’s
feasibility report and the uncertain final destination
of the plant’s products all make the grounds for port
management’s and city officials’ initial euphoria seem less
and less certain.
The Plant
When completed, the plant is expected to process roughly
3.5 million tons of unrecyclable plastic waste into around
1.2 million tons of green urea and 645,000 tons of green
ammonia every year. Located on a now empty plot on the
port’s Delwaide dock, the plant would become part of
Antwerp’s cluster of petrochemical companies and form
a closed system that, its constructors claim, will remove a
major potential pollutant from the Dutch environment.
One day after the project was announced, it was reported
that a feasibility study had been completed. The study was
done by the Flemish Institute for Technological Research
(VITO), an organization focusing on clean technology and
sustainable development that is listed on ERS’s website as
a “partner.”
The study is not available to the public, but according
to VITO, the plant would combine a gassing installation
with a chemical synthesis plant for ammonia and urea,
which will be linked in a closed system without either a
chimney or exhaust—meaning without any emissions.
A VITO analyst, Ivo Vanderreydt, said the environmental
impact study showed that “the ERS concept for waste
management scores better than classical waste burning
and electricity production.” But there are two problems
with this conclusion. First, the chemical composition
of plastic contains more carbon than that of urea and
ammonia combined, so even if there is no chimney, a
significant amount of carbon will be left over from the
process. The second problem is the destination of the urea
and ammonia themselves.
The Questions
Urea is used as an artificial fertilizer, and, according to the
chemicals industry trade site, chemicals-technology.com,
the urea produced by the plant would be transported out
of the port by 35 ships every year. The green ammonia,
meanwhile, would be fed into the port’s chemical cluster
with pipelines, eliminating the need to transport the
chemicals. But the ultimate impact of the plant’s products
remains unclear. When asked, the Port of Antwerp did not
comment on the chemicals’ final destination.
A recent study by Bond Beter Leefmilieu (BBL), an
umbrella group of Belgium’s environmental organizations,
sheds more light on the plant and raises more questions
about how it will function in reality. According to study in
the project’s second phase, the plant would be processing
three times more waste than initially announced.
ERS has called the Antwerp plant “the first of its kind,”
and while innovative technology is crucial in the recycling
sector, the plant’s unprecedented size brings great
uncertainty. According to BBL, worldwide, there is no
incinerator or gasification plant that processes 3.5 million
tons of waste per year, which makes it extremely difficult
to assess its impact and feasibility.
Similar waste gasification plants have been built in the
past, the most notable of these constructed by Swiss
company Thermoselect. According to a 2013 study by the
American Chemistry Council, however, these facilities have
been far less cost-efficient than promised. “Several have
been closed due to economic pressures [specifically] the
price of energy and high costs of operation] and pressures
from the environmental community in Europe,” the report
noted. Two of those facilities, built in Germany and Italy in
the 1990s, are now closed.
Asked to comment on the Bond Beter Leefmilieu study,
the Port of Antwerp declined to comment on the size of
the plant and said the negotiations with ERS will continue.
In a statement, the port said, “The public debate will be
held once the full picture is available. The matter concerns
an enormous investment with a lot of stakeholders.
Submitting a clear project is more important than timing.”
The plant’s construction will begin in a couple of years,
but whether the project will be as “green” as initially
announced remains to be seen.
21A Global Business Journalism Incubator
When Recycling Isn’t as Green as It Seems
By: NICOLE PFEFFERLE | December 16, 2015
http://projourno.org/2015/12/when-recycling-isnt-as-green-as-it-seems/
The Business of Waste
“That kills me,” said Lewis Akenji pointing at the water
dispenser in the hallway of the Congress Center with a
recycling bin right next to it. “That gives you the message
it’s OK: Just drink and drop, it’s gonna be taken care off.”
Akenji, who is with the Japan-based think tank Institute
for Global Environmental Strategies, was speaking at
October’s World Resources Forum (WRF) in Davos,
Switzerland, where many of the world’s environmental
experts had gathered to discuss how to create an
economy largely without waste. In most major European
cities, recycling bins have replaced traditional waste bins,
and recycling stations for special materials, such as metals
and batteries, are often located close to supermarkets.
In Europe, we now have little excuse for not separating
our garbage, and the rate for recycled disposals is steadily
increasing: According to EU statistics, 28 percent of all
waste in Europe was recycled in 2013, up from 26 percent
the year before. In 2014, as part of its “circular economy”
strategy, the European Commission adopted a waste
management proposal that aims for recycling rates to
increase from 70 percent up to 90 percent, depending
on the material, and a reduction in the amount of
landfills. The proposal’s purpose is to secure access to raw
materials and to create jobs.
We, like our governments, have largely come to think
of recycling as having no downside. But recycling is not
always the most sustainable option. Recycling is greatly
pushed in government policy, but waste reduction and
prevention are more rarely found in legislation. With an
increasing demand for resources, recycling has turned
into a profitable business and the industry is booming. But
some are questioning its long-term sustainability. For its
critics, the ability to recycle distracts from more profitable,
and more green, waste-reduction strategies. Perhaps most
striking, an awareness of recycling can make people more
likely to consume more.
“Recycling policies are almost like giving a safety net to
governments. Everything they want to do is promote
recycling,” Akenji said. “Because we know that we
can recycle in the end, we just keep turning out more
material.”
This is not to say that we should not recycle. Treating
waste as a valuable resource not only minimizes it but
is also an effective way to conserve energy and natural
resources. Even waste that is not recyclable can be turned
into energy. In Sweden, 20 percent of all households are
heated by non-recyclable material, and buses in major
Swedish cities run on biogas.
“Recycling is very necessary but not enough,” said Sanna
Due Sjöström, chair of the Nordic Council of Ministers’
Nordic Waste Group. She offered the example of food
waste in Sweden. Knowing that food waste can be turned
into fuel, consumers there see little need to throw less
away, even though biofuel can recover only 10 percent
of the energy used for the initial production of food. As
Akenji noted, recycling itself can be relatively energy-
intensive.
Due Sjöström argues for an expansion of regulations to
create longer product life spans and increased reparability,
and for a shift away from the focus on recycling. “It is
extremely more valuable to prevent waste in the first
place,” she said. For example, Sweden could save 13
billion to 19 billion Swedish kronor (about 1.3 million
to 1.9 million euros) just by preventing 20 percent food
waste, according to a new Nordic Waste Council report to
be published in the coming weeks.
22 A Global Business Journalism Incubator
Kamila Guimarães de Moraes, an author and
environmental lawyer, summed up the view of many who
fear recycling is potentially deceptive in its promises of
ecological sustainability: “We simply need to consume
fewer resources.”
Most of those involved in promoting recycling or resource
efficiency suggest that for recycling to be sustainable, it
has to be incorporated more completely into products’
life cycle. That is, their eventual recycling should be built
into their design from the beginning. For de Moraes, it’s
important to reconnect recycling to the production cycle
and provide insights from recycling processes to the
beginning of the value chain to improve product design.
Concerns about recycling are not widely held among
environmental experts, and most see little realistic
alternatives that can manage the world’s waste problems
as effectively.
“Recycling is the best option to get back our raw
materials,” said Mathias Schluep, a WRF program director
who also works with the Swiss State Secretariat of
Economic Affairs (SECO) on recycling projects. “Feeding
disposed materials back into the value chain closes the
loop and makes recycling per se sustainable.”
One SECO-funded project, Sustainable Recycling Industries
(SRI), conducts “life cycle inventories” to improve the
environmental and social effects of recycling in developing
countries and also encourages sustainable recycling
methods among waste companies and informal waste
collectors. Schluep also pointed out that recycling provides
workplaces and livelihoods in many developing countries.
He sees limited possibilities for transferring recycling
knowledge to the design of products; incentives are
missing for the producer, he said, and capacities are
limited. Therefore, SRI does not proactively advise product
designers. The same applies for the incinerator industry.
Roland Weippert, an expert in metal recycling after
incineration, agrees that there are few means so far to
advise product designers on increasing recyclability.
Harald Mattenberger, an environmental scientist, has
given up on cellphones, and instead of a computer he uses
a secondhand tablet. During an interview, he walked off
to search for the switch off the light—to keep his resource
consumption to a minimum. While most of us probably
could not imagine life without a cellphone, the principle of
a shared economy has become increasingly popular. Many
who believe more fundamental alterations are needed
for our economy think it is necessary to create a system
where people will want to follow Mattenberger’s example
of consuming less.
“We need to create a context in which sustainable
consumption is default and much easier,” Akenji
suggested.
One radical way this might be achieved was suggested
by Anders Wijkman, a senior adviser to the Stockholm
Environment Institute, who said our economy needs to
shift from one where we own and then dispose of our
products to one where we rent them until they are no
longer needed and are recycled once more. He asked why
he needs to own his computer, his cellphone or even his
clothes.
For Wijkman, the answer is clear: “We need new business
models, instead of just making profit by producing new
stuff all the time.”
23A Global Business Journalism Incubator
How the World Resources Forum Came to Be
By: JULIE ANN AELBRECHT | October 14, 2015
http://projourno.org/2015/10/how-the-world-resources-forum-came-to-be/
Special Feature: The Evolution of an Environmental Conference - World Resources Forum
“Some participants have said that the World Resources
Forum (WRF) is actually the real World Economic Forum
because here they talk about the issues that are truly
important,” says Bas de Leeuw, managing director of the
WRF, a sustainability-focused nonprofit that produces
conferences around the world. The conference’s flagship
event is held every two years in Davos, Switzerland , the
same location as the World Economic Forum meetings,
where the world’s richest and most powerful gather to
discuss the fate of the planet.
Having started out as conferences focused on recycling ,
with 200 participants, in the 1990s to become an annual
Forum twice the size, the World Resources Forum has come
a long way since its inception.
“Well before my time, the R-conferences in the 1990s were
biannual gatherings organized by EMPA [Swiss Federal
Laboratories for Materials Science and Technology],” he
says. These conferences initially focused on the technical
aspects of recycling and were geared towards engineers
and scientists. As recycling became a more prominent
theme, people started to realize that it was more than a
technical problem, that it would affect production and
consumption.
“During the R07 [2007] conference in Davos, they decided
to rebrand it to the World Resources Forum, almost as an
answer to the World Economic Forum.”
De Leeuw came on board in 2011, as EMPA pulled out of
the organization to focus on its research activities, and the
WRF took its current form. “I think, apart from size, the
most important difference with the R-conferences, is that
we include people from all scientific disciplines, sociologists,
psychologists, as well as businesses, governmental
organizations,” he explains.
Bas de Leeuw
speaking at day
one at WRF 2015.
Photo courtesy of the
World Resources Forum
The WRF’s goal is not necessarily to become the biggest,
as De Leeuw puts a strong emphasis on the quality of the
event. “It’s impossible to measure impact. Not everybody
understands the complexity of the problem. For instance,
someone asked us to measure the difference between the
pollution and resource use before and after the conference.
We started to laugh out loud.”
He hopes to make the WRF the go-to yearly gathering
for scientists, companies and governments: “There is so
much science already but what is missing is the connection
between the right people. Only reports don’t work.
Conferences alone do not change the world, but you need
them to bring people together.”
The first annual conference outside of Davos was held
in Beijing in 2012 together with the Chinese Academy
of Science. Ever since, the WRF returns to Davos every
other year. Regional conferences also started up this year
with an Asia Pacific-focused meeting, in Sydney, Australia.
“By inviting regional scientists, businesses, NGOs and
governments, and focusing on local issues and activities, we
also hope to make them more practical,” says de Leeuw.
The last full-scale WRF to take place outside of Davos, in
Arequipa, Peru, attracted more than 1000 participants. One
of them was Ana Quiros, who will organize the next regional
conference in Costa Rica.
Quiros, a risk assessment engineer in construction has
worked on environmental issues through the UNEP
Lifecycle Initiative since 2002. “Last year, I went to the
World Resources Forum in Arequipa. I thought, what a drive
this institute has, bringing together academia, businesses
and actually pushing to change minds.” In the regional
conference next year, she will focus her efforts on the
construction industry: “the construction sector involves so
many resources and stakeholders, it seemed like a logical
partnership.”
WRF 2014 in Peru.
Photo courtesy of the World Resources Forum
As far as Costa Rica’s particular challenges are concerned,
Quiros reckons they’re rather typical for a nation in
transition. “The most important thing is changing the way
we understand sustainability as a society. For businesses
and government alike, sustainability is in their rhetoric,
but not embedded in their practices.” As an example, she
mentioned a recent decree that would allow municipalities
to build incinerators to deal with their waste.
“A topic I was missing in most of the workshops [at the
WRF], is corruption. I believe this is a significant issue for
Costa Rica and Latin America. There cannot be sustainability
if we do not change the way we are doing business.”
In the presence of the Costa Rican ambassador, Ana Quiros
will announce her plans for the 2016 regional World
Resources Forum in San José, Costa Rica during the press
conference on Wednesday.
According to de Leeuw, there is a lot of demand for more
regional conferences, but only one in ten gets approval;
“we are looking for support from government, scientific
partners and businesses. We do not just plant our flag in
different cities, we are looking for true partnerships with
the local organization.”
24 A Global Business Journalism Incubator
The Long Road: 650 Participants, 109 Countries and
720 tons of CO2
By: MELANIE STUDER | October 14, 2015
http://projourno.org/2015/10/the-long-road-650-participants-109-countries-and-720-tons-of-co2/
Special Feature: The Evolution of an Environmental Conference - World Resources Forum
DAVOS, Switzerland—Standing upright and proud, Bas
de Leeuw, managing director of the World Resources
Forum, announced at the opening session that the World
Resources Forum 2015 will be carbon neutral.
While offsetting CO2 emissions may be a means for
compensation, for conference organizers and participants,
it’s not as easy to walk the talk.
One car, two planes and three trains later, Hossam Allam,
Cairo-based regional program manager at the Centre
of Environment and Development for the Arab Region
and Europe, is happy to be arrived in Davos. “In my
organization–even if it is an environmental one–the rule
is that you have to buy the cheapest ticket not the least
carbon intensive one, which would be a direct flight,” he
says.
Allam is one of nearly 650 participants from 109*
countries who came to Davos to discuss the circular
economy, resources efficiency and sustainable lifestyles
and education. The record number of both participants
and countries represented is worth celebrating. “We
need people from all over the world to make a change
and spread our message,” Klaus Wiesen, project leader
in sustainable consumption and production from the
Wuppertal Institut in Germany, says excitedly.
But due to this increase in number of participants from far-
away countries, the WRF 2015 has a larger footprint per
participant than WRF 2013, which was the previous time
the WRF was at Davos. This is despite numerous efforts to
minimize the environmental impact of the conference.
“This year, we decided to make the menus vegetarian
by default and to print less conference material,” says
de Leeuw. While every bit helps, this good intention can
however be hardly noticeable in the overall impact of the
conference. This year, traveling accounts for 95% of the 720
tons of CO2 emissions related to the conference.
Altogether, the impact of the conference is equivalent to
the annual average carbon impact of 140 Swiss citizens.
Offsetting will cost about 9000 CHF; the equivalent of 10
conference tickets (the full conference fee being 970 CHF
per person).
The question remains, is this carbon impact worth it? “If I
can pick up let alone one idea that I can replicate at a large
scale, then it is worth it,” answers Mukesh Gulati, Delhi-
baed executive director of Foundation for Micro Small and
Medium Enterprises Clusters.
Another participant from Belgium who preferred to stay
anonymous adds, “Bas de Leuw promised us that our
carbon impact was compensated so our consciousness is
okay now.”
In the audience, a feeling of both responsibility and
guilty ignorance seems to reign. “I don't want to know
my ecological footprint,” confesses Allam with an
uncomfortable laugh, “because it's huge.”
If one participant would know his ecological footprint I
thought, it had to be Mathis Wackernagel, who co-founded
the Global Footprint Network in 2004 after inventing the
concept in 1994. Indeed, he knew. Every year, Wackernagel
consumes as much carbon as about eight average citizens
do in India he says.
"In our institute we more or less agreed, there is a phrase
for that 'Not behind your front door'," says a group of
participants who preferred to stay anonymous. "We are all
employees of an environmental institute. We talk about
environmental issues in the public domain but not behind
our front door...we hope that our professional projects have
a positive effect and create greater good but we don’t talk
about our own carbon impact.”
*While we counted 109 countries, there are 10 participants
who did not indicate their country.
Where do WRF 2015 participants come from?
25A Global Business Journalism Incubator
Ecovillages: Vacation Homes for the Wealthy or Hot Spots for
Hope and Change?
By: CHERRY TSOI | October 13, 2015
http://projourno.org/2015/10/ecovillages-vacation-homes-for-the-wealthy-or-hot-spots-for-hope-and-change/
Interlude: Circular Economy at Home
Gerry Chicalo was a software engineer with a “window
office in a skyscraper in downtown Vancouver” and lived in
an expensive apartment.
Today he lives on Lasqueti Island, one of British Columbia’s
Northern Gulf Islands, 144 kilometers west of Vancouver
and home to white sand beaches and giant red cedars. It’s
a scene quite removed from the hustle and bustle of the
city. Chicalo has lived here for over 14 years, committing,
along with 400 other residents, ever more wholly to an off-
grid lifestyle. He has distanced himself from the busyness
of the city and lessened his reliance on the products and
services of society. He makes his own shelter, harnesses his
own solar energy, filters his own drinking water and grows
his own food — different kinds of kale and root vegetables,
among other things.
Gerry Chicalo stands in his garden.
This year, he hopes to distance himself from “society”
further. He will attempt to step completely outside of our
current economic system.
“I am working towards total self-sufficiency,” Chicalo says,
outside what he calls his “yurt” — a large, plastic-covered
enclosure. “I’m almost there. In another year or two, I will
be totally self-sufficient.” Opening the door of his shelter, he
walks around a workspace consisting of a few chairs, tables
and greenhouse plants. “At that point, my only expenses
will be about 300 Canadian dollars a year for government
land taxes.”
Currently, private property on Lasqueti comes in two
categories: Free Title Land, owned by one holder and going
for an average price of $300,000 for 10 acres, and Land
Group Land, owned by multiple holders who are free to
divvy up the land as they see fit. On average, it goes for half
the price of Free Title Land. Chicalo belongs to the Land
Group category.
Although he holds a clear disdain for the global economic
system, he doesn’t deny he is still involved in it. “I do
need some money — I’m building a house!” he says. “But
not much. I easily go for weeks and weeks here without
spending money on anything. I don’t even carry money
with me when I go about my business here.”
Chicalo’s weariness with 21st-century capitalism and the
global economy’s far-reaching hold is an attitude shared
by many ecovillages and off-grid communities throughout
the world. Studies show there are now thousands of such
people.
Alternative economic systems have cropped up alongside
them, with some communities returning to the ancient
system of barter and some creating their own currency, as
in the ecovillage of Damanhur in Italy, where residents use
the “Credito,” a local currency invented in Argentine barter
markets during the economic crisis of 1995.
Still, Jonathan Dawson’s report on the local economies
of ecovillages, commissioned by the Global Ecovillage
Network, shows that the story behind ecovillages is more
complicated than a narrative about an idyllic escape from
modern city life.
“Almost all villages are inextricably tied into the wider and
destructive global economy that surrounds them,” says
Dawson. “Participants in [ecovillage] training courses tend
to leave large air-mile carbon footprints behind them.” In
addition, those who can afford to live in ecovillages tend to
be well off.
A Canadian member of an ecovillage in Costa Rica agrees.
The ecovillage resident, who is from an upper-middle-class
family and is raising children at the village, notes, as Chicalo
does, that a great number of ecovillage residents view their
beachfront or jungle homes as vacation spots where they
take time away from their “hectic lives in the city.”
Some only “come only in the winter months and assume
the ecovillage lifestyle,” says the resident, who asked not to
be named. “Then they go back to their corporate jobs.”
However, not all ecovillages are simply offbeat resorts.
Dawson’s report gives examples of ecovillages that have
successfully found a “middle ground between integration
into the global economy and cutting all — or most — links
with it,” most notably those belonging to the cooperative
movement.
Dawson believes the global economy is too large, with a
“perverse gravitational pull,” for ecovillages to escape.
“The boundaries of mutuality must extend far beyond the
limits of the ecovillage itself,” he says. “This only becomes
possible if ecovillages consciously identify themselves, in
the economic sphere at least, as belonging to a family of
initiatives significantly larger than themselves.”
Chicalo, in his own way, acknowledges this need to grow an
off-grid network. He believes that if enough people started
to share the same lifestyle, as he and the other residents of
Lasqueti Island do, “de-growth would naturally occur.”
“In the end, I think, the vast majority of people would be
happier and live fuller and richer lives,” he says.
26 A Global Business Journalism Incubator
€$$?: Bringing People Together Through Money?
Community Currency and Local Exchanges
By: MELANIE STUDER | October 11, 2015
http://projourno.org/2015/10/bringing-people-together-through-money-community-currency-and-local-exchanges/
Interlude: Circular Economy at Home
Becky Booth is standing in line for the cashier at the Tower
of London, with family visiting from the U.S. But when
she is ready to buy the tickets, instead of “conventional”
money she hands over six “Time Credits.” She had earned
them earlier this year by volunteering with children at a
local community festival in Wales.
Booth is CEO of the Spice “time bank,” named for its
mission to “add some spice” to the organization of society.
Like many other community currency initiatives, Spice
isn’t aiming to replace “conventional” money but rather to
supplement it.
“Our ambition is to counterbalance what the mainstream
system is not good at,” says Booth. “For example, engaging
people in community services, building neighborhood
cohesion and valuing unpaid work.”
Spice is a success story. Since its foundation in 2009, it
has grown into an organization employing 25 staffers
and working with 600 partners, from museums and
concert halls to swimming pools and art schools. So far,
an estimated 18,000 users have earned the currency, and
approximately 450,000 Time Credits have been issued.
But it is also a relatively rare success story. According to
Gill Seyfang, a researcher at England’s University of East
Anglia, Spice stands out among community currencies
for its reach and longevity. For the past decade, she has
been researching the spread of the three main types
of community currencies. Among these, time banks
like Spice make up 50 percent of the 3,500 community
currencies in the world. Local exchange trading systems,
or LETS, in which people exchange all kinds of goods and
services with one another, are second at 40 percent, and
local currencies, which issue paper or digital money for a
defined region, make up the last 10 percent.
But while LETS are declining and local currencies are
reaching a plateau, time banks, alone among the
community currencies, are growing. The success of Spice
and other time banks sheds a light on why some do-it-
yourself currencies succeed and so many others fail.
Policy Support and Funding
For Seyfang, there are a number of reasons time banks
tend to do better. They are generally professional
projects that contribute to empowering communities
and providing social services. As a result, initiatives like
Spice have attracted the interest of policymakers in the
past few years. Unlike some time banks, Spice is not
based on a “person-to-person” system but rather on a
“person-to-institution” model. Instead of people giving
time to and receiving time from others, they can give time
to community and public institutions, like schools and
social and health care providers, in exchange for access
to cultural and educational activities, like art classes and
concerts; access to swimming pools; or even benefits like
contributions to social housing rents.
“Such a system is effective for gaining institutional buy-in
and funding,” says Seyfang.
Compared with time banks, LETS have low chances of
getting funded because they generally consist of small,
amateur projects made up of five to 200 users. According
to Mary Fee, the coordinator of LETSlink UK, the main
body supporting LETS across the U.K., many of the
exchange currency projects die out because of lack of
funding and human resources.
Local currencies, meanwhile, generally receive policy
support when there is a crisis with the national currency,
but this support tends to stop once the economy gets
back on its feet. The Bristol Pound in the U.K. is a curious
exception.
This currency appears to “be breaking the ceiling of the
scale that most local currencies have failed to deal with,”
says Ben Brangwyn, co-founder of Transition Network, the
mother organization behind eight local currency projects
in the U.K. He says that a “friendly city council” and a
credit union wanting to integrate the project also help
explain the Bristol Pound’s staying power.
Easy to Replicate, Attractive to Users
For Seyfang, a key feature of time banks is that they
require little infrastructure to be replicated and can work
in many different contexts. It’s an idea shared by Spice’s
CEO.
“Time Credits are an incredibly adaptable tool,” says
Booth. “We have been able to replicate the model in
schools, housing associations, churches, social care
services, amongst young and old, in urban and rural
areas.”
Like time banks, LETS can be set up easily and at low
cost. “All you need is a computer and a circle of friends
or of like-minded people, so LETS have been good at
replicating,” says Seyfang.
But while LETS are easy to set up, they’re not considered
mainstream. They typically include strong environmental
or communitarian ideals, like economic inclusion and
reducing material consumption, which can turn off
some users. According to Fee, LETS also suffer from the
competition posed by time banks—since Spice’s creation,
there has been a significant drop in the number of U.K.
LETS members.
As for local currencies, Seyfang believes they’re more
difficult to set up because they require security systems.
But Brangwyn disagrees and has developed a “How to”
guide, which details 10 steps to set up a local currency
scheme. For him, the biggest challenge to the growth of
local currencies is that their use requires an extra effort:
Users need to convert their national currency into the
local currency and then find businesses that will accept it.
“The success of community currencies depends largely on
the level of ownership the community feels towards the
currency,” his writes in his guide. “Communities have to
consider it their currency or they will not embrace it.”
27A Global Business Journalism Incubator
Using Drones to Plant Trees
By: STELLA MIKHAILOVA | October 13, 2015
http://projourno.org/2015/10/using-ex-military-drones-to-plant-trees/
Interlude: Circular Economy at Home
Tom is seven. He’s staring very curiously up at a big drone
hovering above his head in the London Science Museum.
The black quadcopter Tom is so amazed by looks like a
big toy that many children want to have. But this drone is
not a toy. It’s an ex-military drone, approximately 1 meter
long, 40 cm high, and it’s supposed to save our rainforests.
Lauren Fletcher is a former NASA engineer and Mars
explorer. The idea to create a drone that would tackle
deforestation around the world came to him from a
science fiction book. Laurence’s team, called BioCarbon
Engineering, is repurposing ex-military drones to have
them plant trees. BioCarbon Engineering hopes one day
their drones will to plant 1 billion trees a-year and the
results are already impressive.
In comparison to a more well-established technique—
dispersing dry seeds by air—where an uptake rate
is around 8%, a recent test conducted by BioCarbon
Engineering in June of this year resulted in 75% uptake
rate of the eucalyptus planted. The project team says
their use of drones could reduce costs of the traditional
methods by up to 85%.
“Hand-planting still remains the main planting method,”
Fletcher’s colleague Irina Fedorenko, a PhD candidate
studying geography and the environment at the University
of Oxford, explains. “However, it is slow, expensive and
usually requires people from disadvantaged communities
to work in difficult weather conditions for a low pay.”
The drone-planting method consists of three stages: first,
one drone scans the landscape and identifies areas to be
reforested, generating 3D maps for designing the most
effective local planting patterns. Next the drones deliver
pods filled with seeds and plant-nutrients to the identified
locations by firing them out into the soil. Hydrogel added
to each pod decomposes over time, thus providing
nutrients for successful uptake. Irina explains that the
team also hopes to seed in other species, including micro-
organisms and fungi, which will improve the soil.
But there are still some concerns. Alan Watson
Featherstone founder and executive director of Trees for
Life, a conservation charity, commented to the museum
that he is not sure that such a natural process as tree
planting can be achieved by automated and impersonal
drones. He believes that human interaction is necessary to
ensure a proper planting process.
Another concern is more familiar to new technologies—
some worry the drones might take jobs away from
humans. But Fedorenko adds that they are currently
targeting planting in remote or hazardous areas, such as
those affected by fires or chemical spills. As Fedorenko
says, there are types of trees that absorb contaminating
elements, thus clearing the soil and making it suitable for
further seeding.
The project has begun to attract some attention; in
February, it was ranked 3rd in UAE's Drones for Good
competition, put together by the UAE government to
give out a $1m grant to the winning project. Since then,
they have received funds for prototype improvement
from Founder.org, an early-stage funding organization,
and Hello Tomorrow, a startup competition. However, the
use of drones for planting still has not been tested on a
large scale and in the wild. And, as the team mentions,
further fundraising is still an issue. The team says that if
drones developed by BioCarbon Engineering get sufficient
financial support and start being widely used, with the
effort of 50 teams with 6 drones in each, BioCarbon
Engineering might make it possible planting 1 billion trees
a year. So far they have raised around 160k euro from
various competitions, but this is not enough for large-scale
planting. The company is looking to raise more funds from
private investors. They might also start a crowdfunding
campaign in a few months.
The drone is currently on display in London’s Science
Museum on view until the middle of December.
Lauren Fletcher, ex NASA engineer, displays one
of his drones to be used for planning trees.
28 A Global Business Journalism Incubator
New Index Attempts to Measure Excessive Resource Use
By: WALERIA SCHUELE | December 13, 2015
http://projourno.org/2015/12/new-index-attempts-to-measure-excessive-resource-use/
Environmental Audit Society
Living within planetary boundaries is imperative on a planet
with finite resources. But in 2015 we seem far from meeting
this imperative. If everybody led the lifestyle of an average
American, we would need five earths to provide the
natural resources needed, according to a calculation from
the Global Footprint Network, a think tank that monitors
countries’ ecological footprint. So far, the consumption
rates in industrialized countries have been balanced by
countries like Bolivia or Angola, whose biological capacity
far exceeds their present consumption rates.
But as more countries catch up in industrial development
and adopt more consumption-driven lifestyles, the
more we will overstretch the natural limits of our planet.
Already, humanity now uses the equivalent of 1.6 planets
in resources. This means that it takes the earth 1.6 years
to regenerate the resources that we use in one year, a
disproportionate phenomenon that is expected to grow as
more countries industrialize.
There is a growing awareness among political decision-
makers that we need to take action to accommodate the
resource needs of a human population that is expected to
exceed 9 billion by 2050. Yet that awareness still needs to
translate into political action. “Excessive resource use is at
the core of our most pressing problems today, including
climate change and biodiversity loss. However, we do not
have a single international convention regulating how
we use natural resources,” says Bas de Leeuw, managing
director of the World Resources Forum (WRF), which took
place Oct. 11-14 in Davos, Switzerland.
To stimulate political momentum, the WRF has launched
its flagship project, which aims to develop a Resource
Efficiency Index to measure how efficiently nations use their
resources. A first discussion paper was presented during
this year’s WRF.
“We measure the economic development of nations
with the GDP and human development with the Human
Development Index [HDI]. But we do not contrast these
measurements with the resources that countries consume
to get to their respective level of economic and human
development,” explains Arnold Tukker, director of the
Institute for Environmental Sciences at Leiden University
and lead scientist for the Resource Efficiency Index. That
index could close this gap by spotlighting which nations are
more resource-efficient in achieving a high gross domestic
product and high human development. In short, good
quality of life for their citizens.
The Resource Efficiency Index will aggregate three
categories of resources: land, water and materials. The
task is ambitious, considering that most products we
consume are shipped across the globe before they reach
us. The amount of water and land used at production sites
in distant parts of the world is normally invisible when
everyday products reach our shores. “That is what we want
to make visible,” says Tukker. “Simply put, we will look at a
final product like a car and then count backwards, in terms
of what resources have been used to create this product.”
The data will be taken from large databases like Exiobase,
one of the world’s most ambitious databases, which was
developed to analyze the environmental impacts of the
globalized economy.
The collection and selection of data is only one of the
many challenges the index will need to overcome. Picking
the right calculation matrix is another one. A number of
different scientific schools passionately defend their own
matrix as the most appropriate one. In anticipation of
the debate, Tukker conducted test calculations with five
alternative matrixes.
The outcome came as a surprise. Notwithstanding the
underlying formula, the results proved to be very similar.
Australia, Luxembourg, Canada and Finland always came
out as the top four resource-inefficient countries, Tukker
showed during his presentation at the WRF.
“In the end, we don’t need to produce 100 percent
exact results as long as the general direction is clear,”
says Friedrich Hinterberger, founding president of the
Sustainable Europe Research Institute and a contributor to
the paper.
The Resources Efficiency Index, like the GDP and HDI
indexes, has to work with simplifications. It needs to
deliberately exclude certain parameters to be functional.
For example, it will leave out the impacts on human and
ecosystem health from the resource extraction process.
“We do not think it is dangerous that we left out the human
and environmental impacts of resource extraction in our
calculations,” says Hinterberger. “One could always include
more elements. But this easily becomes a pretext for not
doing anything at all. We think it is more important to get
going with the resource efficiency debate. It is time to act.”
Others agree that it is more important to have some sort of
index, even if it’s imperfect.
“Even if one disagrees with the methodology, it remains a
fact that resource use needs to be at the forefront of the
political agenda,” says Mathis Wackernagel, president of
the Global Footprint Network, one of the most well-known
think tanks in the field. “If the Resources Efficiency Index
wants to succeed, it needs to communicate clearly which
question it wants to answer. It needs to convey a simple
message, and people need to understand how it can be
used.”
“The index could be applied in various ways. For example,
it could reinforce arguments for higher taxes on resource
use,” suggests Hinterberger. “Tax resources, not labor” was
a recurring suggestion during various panels at this year’s
WRF, an idea that suggests a tax system would incentivize
the use of abundant and recycled materials instead of
scarce ones.
At this point, the Resources Efficiency Index is still a work
in progress. But Tukker’s team seems to have shown that
there could be a simple way to express nations’ resource
efficiency, a central question of the 21st century.
29A Global Business Journalism Incubator
How to Avoid Another VW Scandal: The Right Mix
of Carrots and Sticks?
By: STEFAN HILSER | December 18, 2015
http://projourno.org/2015/12/how-to-avoid-another-vw-scandal-the-right-mix-of-carrots-and-sticks/
Environmental Audit Society
The scandal around the revelations that Volkswagen
manipulated emissions monitors on its cars to give falsely low
readings damaged the company’s image and its stock market
value, which dropped 40 percent within two days of the news
breaking. This damage threatens to have tremendous effects
on the German economy, where 1 in 7 workplaces is directly
or indirectly dependent on the automotive industry.
Looking at why and how VW committed the fraud is also an
opportunity to examine practices related to environmental
monitoring in the automotive industry and whether the
reaction to the scandal is really likely to prevent another one
from occurring. For many experts involved in the devising
of monitoring methods, the scandal has some obvious
roots—the desire for more profits. But they also note that
governments and consumers themselves perhaps also share
some complicity in the deception that’s now costing VW so
dearly.
“Environmental monitoring regulations and adaptation are
costs, so there’s a tendency to avoid them,” says Arthur ten
Wolde, manager of circular economy public affairs at De
Groene Zaak, a Dutch business-lobbying group that advocates
for a circular economy. He spoke to Pro Journo at October’s
World Resources Forum in Davos, Switzerland.
Estimates by Transport & Environment (T&E), a Brussels-based
green research and lobby group, calculate that at a cost of
50 euros per car, they could upgrade most Euro 5 emissions
standards vehicles to equip them with selective catalytic
reduction systems (known as SCRs). According to the group’s
tests, these systems would reduce nitrogen oxide emissions so
that the cars meet EU environmental norms.
But to avoid those costs, the industry is lobbying against
stricter regulations. Based on the EU transparency register, in
2014 Volkswagen alone spent more than 3.3 million euros and
employed over 43 registered lobbyists, followed by Daimler,
with 2.5 million euros and 14 lobbyists, and far ahead of BMW,
with approximately 1.4 million euros and eight lobbyists.
Reuters has reported that VW plans to recall 8.5 million
affected vehicles in the EU. Assuming that all the engines
meet the Euro 5 norm, if these vehicles were to be equipped
with a SCR system, the total cost could amount to a maximum
of 4.25 billion euros. VW’s calculation is perhaps easy, then, to
understand.
The Economist has drawn attention to some of the testing
practices developed by allegedly independent testing
organizations “to win clients.” Among other things, they
include the removal of wing mirrors and sound systems, taped
cracks between panels and the use of high-performance
lubricants and tires to save weight and reduce drag.
In the case of the current manipulation scandal, the most
important cheat is that testing takes place on a rolling road
under laboratory conditions, which are far from being realistic.
The software installed in VW cars was able to detect these
conditions, making it possible for the car manufacturers
to deceive the testing regime, as well as customers and
regulators.
In a letter submitted recently to the EU’s Technical Committee
on Motor Vehicles, Transport & Environment asked for stricter
testing regimes under real-life conditions and complained that
when driven on the open road, the vehicles exceeded test
values by a factor of nearly five.
“The main answer why we haven’t done monitoring under
real-life conditions yet is cost,” says Paul Ekins, a professor
of resources and environmental policy, and director of the
UCL Institute for Sustainable Resources, at University College
London.
According to Ekins, this is also due to governments’ various
interests. “As with everything to do with government
regulation, there is a tension between wanting to keep the
cost down and wanting the regulation to be observed,” he
says, noting that governments are reluctant to insist on
regulation that will push up cars’ consumer prices. There is
often an assumption that companies just want to maximize
profits. But Cornis van der Lugt, a senior research fellow
with the Centre for Corporate Governance in Africa at the
University of Stellenbosch Business School, says that “real
financial decision-makers are quite often more sophisticated.
Many decent investors will tell you it’s not just about short-
term profit; more importantly, it’s about the doability of
longer-term cash flows.”
Van der Lugt also says that “business is not against regulation
per se” and that there are good examples of business self-
regulation in the form of setting industrial and reporting
standards, such as the Global Reporting Initiative. Still,
he notes, it is mostly governments that introduce the
requirements for reporting in the first place, but the regulator
often “leaves it up to the market” as to how the companies
report and which indicators they use.
“The EU has a very long-standing process of increasing the
stringency of emission standards from vehicles,” says Ekins.
“That in itself means nothing at all, unless those standards are
enforced.”
The extent to which the EU and especially the German
government are actually interested in enforcing stricter
regulations is questionable.
The Guardian recently revealed that the U.K., France and
Germany, while publicly calling for investigations, were
lobbying to keep the testing loopholes The Guardian report
suggested these loopholes would increase real-world carbon
dioxide emissions by 14 percent above those being claimed
by manufacturers. This was particularly noteworthy in light of
the recently concluded COP21 climate summit in Paris, where
the international community negotiated on binding targets for
emissions.
There are suspicions that some in Germany’s government,
in a country where so many jobs are connected to the car
industry, must have been aware of the fraud committed by
VW. Elkins calls that “pure speculation.” Still, he says, it is
“understandable that the scandal was first discovered in the
United States rather than in Germany.”
Environmental monitoring is meant to be tool that
determines whether an environment is fit to live in and
detects when problems occur. But there are many conflicts
between different interest groups, ranging from citizens and
consumers to businesses and governments, that undermine
environmental monitoring efforts. Increased transparency
on all levels, the right mix of incentives and regulations
and participatory processes in setting standards are key to
overcoming these conflicts. In the end, it’s a question of
finding the right mix of rewards and punishments.
30 A Global Business Journalism Incubator
Giving Nature Legal Rights, Tribunal Puts Environmental
Damage on Trial
By: WALERIA SCHUELE | December 4, 2015
http://projourno.org/2015/12/giving-nature-legal-rights-tribunal-puts-environmental-damage-on-trial/
Environmental Audit Society
On December 4 and 5, against the backdrop of the COP21
climate summit now underway in Paris, the Global Alliance
for the Rights of Nature will hold the third International
Rights of Nature Tribunal. It’s a very unusual court,
one where the grievances of the natural world against
individuals, companies and organizations will be heard.
The Global Alliance for the Rights of Nature argues that
the world’s relentless ecological crises cannot be solved
unless humans systematically change their approach to
nature in both their legal and economic systems. That
statement carries weight at the end of a year that has
seen ecological disasters of an unprecedented magnitude.
In July, intense rainfalls inundated major open-pit coal
mines in North Vietnam, causing toxic floods to threaten
Halong Bay, a UNESCO World Heritage Site. In the same
month, untamed fires have burned over 12,000 acres
of Indonesian rain forest blazes whose extent is closely
linked to irresponsible farming practices. In November,
Brazil faced the worst environmental catastrophe in its
history, when two mining dams broke, causing a toxic
mudslide to endanger the livelihoods of over 100,000
people and the entire ecosystem of the Rio Dolce River.
The Rights of Nature Tribunal is meant to put the
spotlight on these types of events. For now, the
judgements passed at the Tribunal have no legal value,
but they are meant to demonstrate an alternative
approach to how the environment is viewed in legally.
“It serves an educational purpose,” explains Osprey
Orielle Lake, a judge at the tribunal and co-founder of the
Women’s Earth and Climate Action Network. “We want to
present these ideas on a world stage by demonstrating the
application of the Universal Declaration of the Rights of
Mother Earth, which was adopted in 2010.”
The agenda for this year’s tribunal is diverse. The tribunal
will examine what it calls “climate crimes” against nature,
including the implications of the agro-food industry and
genetically modified organisms (or GMOs), the tar sands in
Canada, mega dams in Brazil, oil drilling in the Ecuadorian
rain forest and international ocean management.
Many of those involved in the Tribunal want to
fundamentally alter how nature is perceived in legal terms.
They want to give legal standing to natural phenomenon
and to be able to defend their rights in court.
“We need to stop treating nature solely as property in
terms of the law and instead should attribute legal rights
to trees, rivers, animals and whole ecosystems,” says Robin
Milam, a social entrepreneur and the leader of a global
grass-roots campaign, called Rights of Mother Earth. In
practice, this would allow advocates to represent natural
phenomenon in the same way that parents can speak on
behalf of their children in court.
The idea is not as far-fetched as it might seem at first.
One hundred years ago, it was unthinkable to attribute
legal rights to completely invisible, intangible and artificial
entities such as corporations, which also cannot speak for
themselves. Today, hardly any aspect of our lives is not
touched upon by that legal invention.
Law is not set in stone. In the first ever essay ever written
on the topic in 1974, Christopher Stone, a professor at
the University of Southern California, wrote that in reality
law “follows the moral development of mankind,”
and that every extension of rights in the past, seemed
“unthinkable” at first. This applied to children’s rights,
women’s rights, black people’s rights and now to nature’s
rights.
As an ethical tribunal, the Rights of Nature Tribunal
continues a long tradition of forums, that have sought to
address issues falling outside the scope of existing legal
systems. It is directly inspired by the Russell Tribunal, also
known as the International War Crimes Tribunal, which
was organized by the British and French philosophers,
Bertrand Russell and Jean-Paul Sartre in the 1960s
to investigate American foreign policy and military
intervention in Vietnam.
The Nature Tribunal serves as a platform for an idea
that has already been manifesting itself in laws across
the world in recent years. In 2008, Ecuador recognized
the ‘Rights of Mother Earth’ in its constitution and in
2011, Bolivia passed an unprecedented ‘Law of Mother
Nature’, which grants nature equal rights to humans.
In 2012, the Whanganui River in New Zealand was
recognized as a legal entity, setting a global precedent.
The trend is also appearing at a very local level, with
communities beginning to use legal rights of nature as a
tool to protect their livelihoods. “In the USA, a multitude of
local communities have passed ordinances which recognize
rights of nature,” says Linda Sheehan, a prosecutor at the
tribunal and executive director of the Earth Law Center.
“People use the rights of nature to protect their area from
polluting economic activities, such as fracking of shale gas
in Mora County, New Mexico or Baldwin, Pennsylvania,”
she says.
Those behind the Tribunal say they are not anti-
development, but that the movement promotes a different
type of economic development.
“We need to reformulate the rules of our economic
activities and we need to start paying the real price for
the products we use,” says Osprey Lake. Her words echo
the findings of a UN-sponsored report conducted in 2013,
which shows that hardly any industrial sector would be
profitable if its true environmental costs were internalized.
“Determining the true cost of business, including
environmental degradation, would incentivize more
sustainable businesses to thrive. A must if we are serious
about living within the natural boundaries of the earth.
This is what the members of the Global Alliance for
Nature’s Rights work for,” Lake says
31A Global Business Journalism Incubator
Data Journalism for Researchers: Masterclass at the World
Resources Forum
By: STELLA MIKHAILOVA | October 22, 2015
http://projourno.org/2015/10/data-journalism-for-researchers-masterclass-at-the-world-resources-forum/
Into the Media
Florian Ramseger is a product specialist at software
company Tableau. This year he came to the World
Resources Forum, an international conference that takes
place annually in Davos, Switzerland, and brings together
people with a mission from research institutes, think tanks
and universities, as well as policymakers and businessmen.
Standing in front of the audience at his master class titled
“Telling Your Story Through Data,” he shared an anecdotal
story from his past as an economist. Once he tried to
build a linear regression model using data, but none
of his attempts to fit the data into a good model were
successful. When nothing worked, he went to the people
from the statistics department and showed them his
data. In response, he received a question: “Why do you fit
your data into a linear model if there is clearly nonlinear
correlation?”
Looking at the data is crucial for researchers, Ramseger
said. However it is not the only problem that we have
with data now. Participants in the master class agreed that
they often experience difficulties in communicating their
research outcomes to the public. They find it especially
hard to communicate results to the nonscientific
community.
Fortunately, data journalism provides useful tools
that researchers can use to examine their data and
communicate the results in a digestible manner. Here are
the main tips researchers should follow to succeed:
1. Your data should tell a story.
Every story has three major parts: context, struggle and
resolution.
Context should make readers familiar with the concepts
and objects that you are researching. Here, researchers
should try to link new information to existing knowledge.
One way to do this is to use infographics to set up the
context, as in a Süddeutsche Zeitung article (see below)
that visualizes the difference between the number of
delegates at a G-7 meeting and the number of policemen
involved in the event as the reader scrolls through. The
article first sets up seven figures representing the G-7
delegates and then compares them to the number of
policemen.
http://gfx.sueddeutsche.de/politik/2015-06-03_G7-Gipfel_Schloss_Elmau/
Visual context usually works for simple and well-
known objects. In a more complicated context, textual
introduction will work well.
2. Make the struggle in your story easy to
understand.
In the struggle part, researchers should illustrate the
differences and contrasts in their data. Data visualization
serves as a great tool to clarify and highlight these
differences. Following are some useful tips.
First, try to use horizontal bar charts to illustrate
differences in data. They are much easier to understand
than, say, pie charts, as the latter require readers to make
more complicated visual comparisons, such as those
between the angles of the pie’s various sections. The
second key element here is to always choose horizontal
over vertical headers, as readers should not need to rotate
their head at a 90-degree angle to read it. And finally, do
not forget to use different colors for readers to understand
the differences between each bar.
Second, do not be afraid to show differences in
differences.
A good way to do this is to present two lines of data
showing different trends, and leave a space between
the lines to make it easier for users to focus on the gap
between them, as in the example below. Using different
colors together, leaving space between the lines, simplifies
the process of seeing and grasping the differences in the
data. But do not go too far into it, and do not overload the
graphic with too much information, even if it looks pretty.
http://www.cnn.com/2015/10/02/us/oregon-shooting-terrorism-gun-vi-
olence/
Third, do not be afraid to show difference in differences in
differences. But do not use 3-D for that. 3-D maps are very
complicated to follow and understand. One solution may
be to provide small illustrative graphs for each time period
next to each other. This helps readers see trends over
days, weeks and years. Using colors is still very helpful to
illustrate the differences from Point 1 within each of the
small pictures.
32 A Global Business Journalism Incubator
https://public.tableau.com/s/gallery/boris-bikes-daily-usage
3. Ask yourself: What do you want the reader to take
away?
Once this question is answered, make it the resolution
of the story. Do not leave the reader without some
culmination, as otherwise your information will look just
like raw data and will not leave a message.
Just telling a fact or showing the picture is not enough
to create good data visualization. “For me, good
visualizations are not necessarily the ones that are the
most pretty and not those that use correct tools, though
it helps,” Ramseger said. “The really good ones are those
that touch you and tell you the story.”
The example below, illustrating gun-related murders in
the U.S., is not a scientific piece, but it clearly sets up the
context, shows the differences and leaves a final message
that readers should take with them.
4. Something to bear in mind about data journalism
Keep in mind that in some cases, it may be dangerous to
rely too much on infographics. “If we are going to start
reducing the word counting in the article and only use
infographics, we are going to lose the big picture,” says
Jocelyn Blériot of the Ellen MacArthur Foundation. To
avoid this, each infographic should be combined with a
thoroughly researched story, he adds.
Another problem with data journalism is that sometimes
people still have a hard time understanding the visual
part. Claude Fussler of the CO2 Forum said that in
his village in France, many people do not look at data
visualizations because their education level does not
allow them to understand infographics easily. This is
another reason why researchers should be careful when
selecting data visualization tools and should prefer those
that simplify the understanding of data, such as the ones
mentioned here.
After all, “if you do it right, you can use it for any topic—
except, maybe, love,” Ramseger said, laughing.
“For me, good
visualizations are
not necessarily
the ones that are
the most pretty
and not those that
use correct tools,
though it helps,”
Ramseger said.
“The really good
ones are those that
touch you and tell
you the story.
— Florian Ramseger,
Product Specialist at software
company Tableau.
”
33A Global Business Journalism Incubator
How the Media Can Improve Their Climate Coverage
By: STELLA MIKHAILOVA | December 26, 2015
http://projourno.org/2015/12/how-the-media-can-improve-their-climate-coverage/
Into the Media
With the wave of media coverage surrounding the COP
21 climate summit in Paris, it might be hard to believe
that climate change and other environmental issues suffer
from a lack of coverage in the press. But, while major
events like the COP can lead to brief peaks in reporting,
media outlets continue often to struggle to engage both
themselves and their readers in these issues. The former
Guardian editor, Alan Rusbridger, shortly before stepping
down, said he felt the media was failing to meet the
challenge of covering the climate crisis; it’s a view shared
by many others in the press, even as seriousness of the
danger posed by climate change is increasingly recognized.
At this year’s World Resources Forum (WRF) 2015 in
Davos, close to 500 environmental experts from more
than 100 countries gathered in Switzerland, discussing
ways to solve the world’s most pressing environmental
crises, including climate change. Pro Journo spoke to WRF
participants to hear what problems they see with current
media reporting of environmental issues and how it might
be improved.
Reduction in Climate Change Coverage?
“Environmental issues became less high on the agenda,”
said Thomas Gotting of the Swiss Federal Office for the
Environment, a WRF participant. “Not because they are
less interesting or concerning, but because other topics
are covered more.” For Gotting, issues like the refugee
crisis, unemployment and the 2008 global financial crisis
have received most of the media’s attention.
Indeed, there is evidence that since the 2009 Copenhagen
Climate Change Conference, media coverage of climate
change and environmental issues has decreased. Since
2004, Max Boykoff, an assistant professor at the University
of Colorado–Boulder, has collected data on global
newspapers’ coverage of climate change. His research
shows that after two surges of interest in the subject,
which happened after the 2007 publication of the IPCC’s
fourth Assessment report and the 2009 Copenhagen
meeting, media coverage of climate change has dropped.
Jocelyn Blériot of the Ellen
MacArthur Foundation agrees
that high-profile events
create major sources of news
concerning climate change.
“There was no international
event around these issues, and
in 2009-2015 all focus was on
the economic crisis,” he said.
Yet a quick poll during WRF
2015 showed that 18 out of
25 participants polled actually
noticed an increase in news
coverage of climate change
after 2010.
One of the reasons for this
may lie in the difficulty of
defining what climate change
news actually is. The Daily
Climate, an independent media
aggregator, showed an increase
in news coverage in 2013, as
it compiled a wider range of
stories on climate change.
As opposed to Boykoff, who
counts articles featuring the
phrases “global warming” or
“climate change,” the Daily Climate focuses on “fracking,”
“pipelines” and “oil sands,” although these topics do not
necessarily involve discussions about the implications
for climate change. Both techniques have their pros and
cons. But generally, the problem lies in the quality of the
articles’ content rather than in the quantity of news pieces
on the subject.
Main Problems of News Coverage
“I regret the way it’s being covered,” said Mathis
Wackernagel of the Global Footprint Network. Most WRF
34 A Global Business Journalism Incubator
participants agreed that paying the same attention to
scientific facts and the opinions of minorities who do
not agree with the current climate change consensus are
some of the biggest problems in news media coverage.
This trend is not new. Back in 2014, the BBC was openly
criticized by members of Britain’s Parliament for giving the
same weight to scientific facts and general opinions.
Many WRF participants see a decrease in the quality of
news articles as a consequence of the media’s existing
business model. “Media is commercial,” said Arthur
ten Wolde, director of Circular Future. “So they have to
make money in the short run, and you do it by creating
a debate. So you want someone from one point of view
and the climate skeptic with the opposite point of view.
So both television and newspapers have ‘the debates!,’
which in itself suggests that there is no consensus [on
climate change]. But there is consensus!”
According to WRF attendees, another problem is that
current news about climate change is very impersonal and
fails to reach readers. The media make it look as if global
warming is happening somewhere far away from them.
“What are we doing daily? We are eating, we are wearing
clothes, we are living, housing. I think it [climate change
coverage] has to be connected to daily life. I think it’s
rather important if media finds these links between daily
life and professional life. They have to work on this,” said
Holger Rohn of the Factor 10 Institute.
The last major problem is insufficient coverage of concrete
examples on how to tackle the problem. At a recent
forum in New York attended by Blériot, Ariana Huffington
gave a talk on how the media should provide solutions
and not focus on only the problems from climate
change. “And she is right. It’s all about
the problems,” said Blériot. “The
solutions don’t get half the
exposure they deserve.”
Claude Fussler of the CO2
Forum believes that
negative news is the
price we have to pay
for a lack of action
on climate change.
He argues that as
there is nothing good
about the problem,
it should not be
covered in a positive
way. However, most
of the other experts
present said that
climate change’s negative
image makes the stories
less interesting. As a result,
people get bored and do not
feel inclined to change their
behavior.
Solutions
What does it take to change this situation and make
the news more appealing? “It always takes creativity
and imagination,” said Wackernagel. For ten Wolde, the
issue’s complexity and journalists’ lack of time to cover it
properly are just an excuse. He shared a creative example
from the Netherlands, where a local newspaper due to
lack of resources used 10 students to write articles and
produced “extremely thorough reports.”
Covering more concrete stories about climate change
is another important step. Colin Paul of Act on Climate
suggested that newspapers have a positive impact when
they try to report on situations where businesses and
individuals are taking concrete steps to counter climate
change, such as installing solar concentrators. He said that
the role of newspapers is not to change people’s beliefs
but to show a business case for sustainability. Fussler
agreed that emphasizing the human nature aspect of
climate change and focusing on the necessity to act are
both essential.
Collaboration with scientists and their research findings is
another key solution to the problem. “Scientific journalism
should be at the forefront,” said Blériot. “It’s not a
question of opinion.” Using scientific results and limiting
coverage of opinions not supported by facts are seen as
the most important approaches that journalists should
consider when covering climate change.
Data Journalism as Bridge Between Science and
Media
While using research findings is a commonly
recommended practice for journalists, researchers
admitted that they experience difficulties communicating
their results to the broader public.
Florian Ramseger, a product specialist at Tableau, said
that one of the problems in environmental
coverage is finding a link between
local events and large-scale issues.
Journalists tend to cover one
aspect—individual, narrow
stories—while scientists
look at the problems
very broadly and
globally.
For Ramseger,
data journalism
helps bridge these
two extremes.
“It can visualize
how the story of
an individual city,
individual summer
and individual event
compares to the long-
term development in a
country,” he said.
In this case, data journalism
may help journalists see the
broader picture while allowing
scientists to find some local practical
implications to their research.
35A Global Business Journalism Incubator
How Much Plastic Is in Our Ocean? A Chat With
Captain Charles Moore
By: CHERRY TSOI | October 14, 2015
http://projourno.org/2015/10/podcast-captain-charles-moore-on-how-much-plastic-is-in-our-ocean/
Women and the Circular Economy: A Chat With
Dr. Alice Kaudia and Dianne Dillon Ridgley
BBy: MELANIE STUDER | January 17, 2016
http://projourno.org/2016/01/women-and-the-circular-economy-a-chat-with-dr-alice-kaudia-and-dianne-dillon-ridgley/
Special Feature: Podcasts With World Resources Forum Delegates
It's estimated that 600 pounds of plastic waste are in
the sea for every pound of plankton. One in four fish
(including those we eat) has plastic in it. How much more
can we take?
Captain Charles Moore is an internationally recognized
expert on marine plastic pollution and head of Algalita,
a marine research and education nonprofit working to
prevent ocean plastic pollution. His team developed
the first protocols for measuring plastic debris in the
oceans, methods now used globally by scientists and
researchers. His passion for the well-being of the oceans
is immediately felt and easily contagious. Take a listen for
yourself.
https://soundcloud.com/projourno/wrf-15-podcast-
cpt-moore
Two leading promoters of female equality, Dr. Alice
Kaudia, Kenya’s environment secretary, and Dianne
Dillon Ridgley, an acclaimed women’s rights activist and
environmentalist, discuss why many women are already
practicing a circular economy, how women’s associations
can help achieve gender parity and why women still need
affirmative action.
https://soundcloud.com/projourno/world-resources-
forum-interview-with-dr-alice-kaudia-and-dianne-
dillon-ridgley
LISTEN
LISTEN
36 A Global Business Journalism Incubator
From Blue Economy to Nappies: A Chat With Gunter Pauli
By: JULIE ANN AELBRECHT | October 17, 2015
http://projourno.org/2015/10/podcast-gunther-pauli-from-blue-economy-to-nappies/
Use of Mineral Mines by Multinationals in Congo: A Chat
With Dirk-Jan Koch
By: WALERIA SCHUELE | October 14, 2015
http://projourno.org/2015/10/podcast-dirk-jan-koch-on-use-of-mineral-mines-by-multinationals-in-congo/
Special Feature: Podcasts With World Resources Forum Delegates
Gunter Pauli is best known for writing “The Blue
Economy” and science books for children. At the World
Resources Forum, he sat down with Pro Journo to talk
about his newest project, which uses free diapers to grow
fruit trees in cities.
https://soundcloud.com/projourno/wrf-15-podcast-
gunter-pauli
Mining and natural resources extraction have huge
potential for countries but also carry political and
economic risks. For this, the Netherlands has created a
special diplomatic position.
We interviewed Dirk-Jan Koch, the Netherlands’ special
envoy for natural resources, at 2015’s World Resources
Forum in Davos, Switzerland. We discussed his work in
the Congo and his efforts and frustrations in persuading
multinational companies there to use mineral mines not
involved in local conflicts.
https://soundcloud.com/projourno/wrf-2015-
podcast-dirk-jan-koch
LISTEN
LISTEN
37A Global Business Journalism Incubator
Change in Corporate Attitudes: A Chat With Peter White
By: STELLA MIKHAILOVA | January 17, 2016
http://projourno.org/2016/01/change-in-corporate-attitudes-podcast-with-peter-white-coo-world-business-council-for-
sustainable-development/
Discussing the Circular Economy: A Chat With
Anders Wijkman
By: STEFAN HILSER AND NICOLE PEFFERLE | January 17, 2016
http://projourno.org/2016/01/podcast-anders-wijkman-discusses-the-circular-economy/
Special Feature: Podcasts With World Resources Forum Delegates
Peter White, chief operating officer for the World Business
Council for Sustainable Development, took up the post
after a long corporate career at Procter & Gamble. Here
he talks with Pro Journo about how companies can
incorporate sustainability into their businesses—while
still making a profit—and how attitudes about this in the
corporate world are changing.
https://soundcloud.com/projourno/world-resources-
forum-interview-with-dr-peter-white
Pro Journo’s Stefan Hilsner and Nicole Pfefferle interview
Anders Wijkman, vice president of the Club of Rome and
a senior adviser at the Stockholm Environmental Institute,
at the World Resources Forum in Davos, Switzerland.
Wijkman, one of the leading promoters of “the circular
economy,” discusses how it can change societies where
the environmental movement has gone wrong in its
efforts to convince people to act to save the planet.
https://soundcloud.com/projourno/wrf-15-podcast-
anders-wijkman-1
LISTEN
LISTEN
38 A Global Business Journalism Incubator
Training the Next Generation of Food System Innovators
By: NICOLE PFEFFERLE | January 5, 2016
http://projourno.org/2016/01/training-the-next-generation-of-food-system-innovators/
Special Feature: Mercator Foundation Switzerland Grantee Highlight
In August 2015, 25 students from 17 different countries
spent two weeks on an organic farm in Switzerland,
discussing the question of how to feed the world and how
to do it without harming human health, the environment
or people’s communities.
The woman responsible for bringing the students together
was Michelle Grant, executive director of the World Food
System Center, an alternative educational institute based
in Switzerland that aims to bring together young brains
to find solutions for the world’s food crisis by taking an
alternative approach to education.
WFS Summer School 2015 from World Food System
Center on Vimeo.
There are currently 7.3 billion people living on our planet,
and their diet patterns include more meat and dairy
consumption. This is putting pressure not only on the
environment, as the number of livestock is growing, but
also on our current food system. And while food scarcity
prevails in some parts of the world, over-nutrition - or
overeating - causes major health problems in other parts.
This diet paradox calls for a change in the current food
system.
“Food is the most critical challenge at the interface of
human and environmental systems,” says Grant. It’s “a
challenge that touches upon all axes of sustainability,
while being something we each connect to on a daily
basis.”
To address these challenges, the Swiss Federal Institute of
Technology in Zurich established the World Food System
Centre (WFSC) in 2011. The Center is based on the belief
that practical solutions need collaboration between
people at the local level and those making decisions
higher up.
The WFSC focuses on research, education, and outreach.
Currently their researchers primarily look at sustainable
production systems, healthy food and the resilience
of food markets. In education, they organize summer
schools, offer extracurricular courses, support alumnae
and encourage student driven research. The WFSC also
aims to widen its scope with public lectures, and fosters
cooperation with partners involved all along the food
supply chains.
Michelle Grant could not imagine herself working on
anything other than one of those critical questions. She
has a tight schedule. When I met her in the hallway of
the WFSC, she had just come back from another meeting.
With a friendly smile she led me to her spacious office,
overlooking the center of Zurich. Her desk was neatly
organized and so were her answers to my questions.
“Food system challenges can only be solved if we work
together across both disciplines and sectors,” she says.
Grant believes that one of the best hopes for altering the
way our food supply system works is by changing how we
educate those involved in its day-to-day operations.
To this end, over 100 students have taken part in the
training programs organized by the WFSC, where they
had the chance to learn skills outside the traditional
classroom.
“In a traditional academic track, young researchers are
often required to focus on one very specific topic,” says
Grant. In WFSC courses, students are encouraged to look
at areas outside their own expertise as well as share their
respective knowledge on various topics.
Those students have gone on to very different careers,
directly or indirectly linked to food systems, working
in government or industry, as well as for nonprofits or
international organizations. Yet, their network has kept
them connected to one another and to the questions
of food security and sustainability. The WFSC organizes
events and reunions to help them stay in touch and
continue sharing their knowledge after graduation.
“It’s really great to see, how the course shaped their
mind and how they keep connected in the future via the
alumnae network,” says Grant.
Grant, herself, has had a zig-zagging career. She started
off as an undergraduate in chemical and environmental
engineering, before undertaking a master’s degree in
management, technology and economics.
She then began her professional career as a water
engineer, but quickly linked it to the broader topic of
food. For her, water and food cannot be regarded as two
separate topics. She managed to establish a foothold in
different disciplines, which she now links back together.
She still has an engineer’s respect for technology but
doesn’t believe more of it alone can solve the problems
she’s looking at.
“Technology will always be a part, but it should never
be seen as the silver bullet,” she says. “Engineers
39A Global Business Journalism Incubator
need to take environmental, social and political
aspects into consideration from the very beginning of
conceptualization.”
Grant and the WFSC want researchers to reach outside
academia and share their knowledge with those who
can apply it. The Center’s courses are intended to train
researchers in the abilities needed to better express their
ideas and the organizational skills needed to display them,
skills which many young academics traditionally lack, she
says.
“Researchers should not only focus on publications - they
have to be open to connect with other stakeholders,”
says Grant. “Many younger researchers do not necessarily
have the skills or the experience to work within
multidisciplinary teams, run workshops, or to organize a
conference.”
Supplementary types of education, such as the summer
school in Switzerland, are meant to fill this gap and
provide the next generation with a layered set of skills,
allowing them to work across disciplines. The idea is
that “opportunities and experiences like the summer
school in Switzerland, which are outside but linked to the
traditional education system, are much needed,” she says.
“If we want to drive change, we need to expose the next
generation to different ways of thinking and working.”
For her it is evident that the key lies in education, creating
a next generation of academics, field-workers and officials
that is able to work together to eventually make a change
in the food system.
Michelle Grant;
courtesy of ethz.ch
40 A Global Business Journalism Incubator
Background: Reporters and Editors
Reporters
CHERRY TSOI
Cherry is a master of science student in
environmental studies and sustainability
science at Lund University in Sweden.
Coming from the lush rain forests of
Vancouver, British Columbia, she has a
love for hiking and swimming, indulging
in both activities in her free time. You
can otherwise find her campaigning for
a Fossil Free Lund University, practicing
and teaching yoga, or engaging in various
sustainability pursuits on campus.
NICOLE PFEFFERLE
I am currently in my last year of master’s
degree work in environmental studies and
sustainability science at the University
of Lund. I have a strong interest in the
socioeconomic aspects of environmental
studies and in finding alternative solutions
for our planet. Writing is a passion of
mine, and I see it as a great tool to share
knowledge and thoughts with people all
across the globe.
STEFAN HILSER
Stefan is attending the master’s program
(M.Sc.) in Environmental Science and
Sustainability Science at Lund University.
Before starting this program, he worked
for a Zambian NGO in the sanitation
sector. Before that, he studied for a B.A.
in international business while working
for a manufacturer of writing instruments.
JULIE ANN AELBRECHT
Julie is a graduate student in financial
journalism, currently interning at
the London-based online magazine
Wallpaper. Previously, she was a
broadcast journalist at Jeugd Parlement
Jeunesse VZW/ASBL and the Brussels
Television Academy. She’s student at
City University in London and Aarhus
University in Denmark.
STELLA MIKHAILOVA
Stella holds an M.Sc. in sustainability
and management with distinction at the
University of Bath in Britain and a first
class B.Sc. in economics, Lomonosov
Moscow State University. She has worked
at numerous research projects in the
fields of green economy, bio-economy,
sustainability and Arctic exploration.
MELANIE STUDER
Melanie recently graduated with a
double master’s degree in industrial
ecology and science communication at
the Delft University of Technology and
Leiden University (Netherlands). She’s
an associate project and communication
manager and previously interned at
the World Wildlife Fund and the United
Nations Environment Programme.
WALERIA SCHUELE
Waleria is a researcher in the field of
human rights and business. She has
spent the past two years exploring
environmental and social sustainability
initiatives in the extractives sector,
first during her master’s in law studies
at Queen Mary University of London
and later as a Mercator Fellow for
International Affairs while working in
Peru, South Africa and Kenya. She has
a background in law and is fascinated
by the interplay between environmental
justice and human rights in the context of
economic development.
41A Global Business Journalism Incubator
Editors
SUNMIN KIM
Sunmin Kim joined Pro Journo (formerly
Student Reporter) in 2012 and currently
leads strategy and operations. She is
also a deputy editor for The Economist
Intelligence Unit and consults for Impact
Hub New York in communication and
media strategy. Before Student Reporter,
she was a researcher at the University of
Michigan, where she studied corporate
strategy and innovation, modeling through
complex systems how industries adapt
to new value creation mechanisms. Her
writing has appeared in The Huffington
Post, GreenBiz, Sustainable Brands
and the World Economic Forum Blog.
She received her B.S. in biological
engineering at Cornell University and
patented a nerdy nanotech tool. She
grew up in Sammamish, Washington,
about 20 minutes from Seattle, where
she developed her love for the ocean,
mountains, evergreen trees and running
in the (light) rain.
PATRICK REEVELL
Patrick Reevell is Pro Journo‘s managing
editor and a multimedia journalist
specializing in Russia and the former
Soviet Union. He is a currently ABC News’
Moscow bureau reporter. Alongside
ABC, Patrick has worked for numerous
international outlets, including The
New York Times, Rolling Stone and the
Associated Press, reporting from various
countries, including most recently France
and India. Patrick holds a masters in
journalism and international affairs from
the Paris Institute of Political Studies
(Sciences Po), where he focused on legal
reform in the post-Soviet space.

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FINAL ALL ARTICLES ProJourno-Report-2016-FINAL-interactive_red

  • 1. 1A Global Business Journalism Incubator Obsession Coverage: Finding Roots of Capitalism Through Environmental Reporting 2016 Pipeline Estate, Nairobi, Kenya; credit Pro Journo This Pro Journo coverage is supported by
  • 2. 2 A Global Business Journalism Incubator Economics and the environment are topics that easily fall into opinion and polemics; they are also topics with powerful long-term narratives that dominate the mainstream media coverage of them. These narratives themselves are often dominated by classical economic thinking where even alternative perspectives are too often predictable. Our dependence on mainstream economic thinking can be found in the news stories on today’s global environmental crisis—on issues from the business of waste to environmental audit and measurement. At the same time, there is increasingly widespread recognition among the mainstream media that environmental coverage has not sufficiently engaged or informed audiences. In launching its Climate Change front-page series recently, The Guardian said news media have largely failed to cover what is potentially the most significant issue of the 21st century. It is far from alone in coming to this conclusion—editors from a range of major publications have lamented how the news media appear ill-fitted to covering the problem: It’s too much science, too long-term, too abstract, too repetitive, too global, too local—to name but a few of the obstacles given. Among these challenges is the dependence on mainstream economic thinking that makes responses to environmental problems so often flat. Through journalistic training and content, a team of seven environmental science and journalism students from Belgium, Canada, Germany, the Netherlands, Russia and Switzerland reported on environmental economics, business and technology, as well as conference coverage, at the World Resources Forum 2015 (WRF) in Davos, Switzerland. Two editors led the team, Sunmin Kim, Pro Journo’s executive director and an editor at The Economist Intelligence Unit in New York, and Patrick Reevell, Pro Journo’s managing editor and a correspondent in ABC News America’s Moscow bureau. Athena Tacet, a data-driven political journalist based in Canada, supported the editorial team. Part of the “obsession journalism” program was a conference that Pro Journo has covered since its inception. The WRF is held biannually to exchange knowledge about the economic, political and environmental implications of global resource use. You can review our previous coverage from 2011, 2012 (in Beijing) and 2013 at www.projourno.org. In 2015, the WRF convened under the theme “Circular Economy and Resource Productivity.” —Pro Journo, Editorial ECONOMICS AND THE ENVIRONMENT
  • 3. 3A Global Business Journalism Incubator Reporter Insights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Training Program Rationale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Words From the Funder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Imprint and Masthead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Background to Pro Journo’s Obsession Journalism: Bringing the Spirit of Blogging Into the Newsroom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Setting the Scene . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Word Play: How Do You Define Heterodox Economics? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Talking About the Circular Economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 As the EU Buys Into Circular Economy, Many Worry It May be Impossible . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Unlimited Resources, Limited Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 ‘It’s Gonna Be Messy, It’s Gonna Be Slow’: The Way to a Circular Economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 How Anil Markandya Created the Idea of a ‘Green Economy’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 The Business of Waste . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Cleaning Up the E-Waste Recycling Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Sweden’s Backward Waste Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Doubts Raised About Green Claims of New Belgian Waste-to-Energy Plant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 When Recycling Isn’t as Green as It Seems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 The Evolution of an Environmental Conference - World Resources Forum . . . . . . . . . . . . . . . . . . 23 How the World Resources Forum Came to Be . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 The Long Road: 650 Participants, 109 Countries and 720 tons of CO2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Interlude: Circular Economy at Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Ecovillages: Vacation Homes for the Wealthy or Hot Spots for Hope and Change? . . . . . . . . . . . . . . . . . . . . . . . . 25 £€$$?: Bringing People Together Through Money? Community Currency and Local Exchanges . . . . . . . . . . . . . . 26 Using Drones to Plant Trees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Environmental Audit Society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 New Index Attempts to Measure Excessive Resource Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 How to Avoid Another VW Scandal: The Right Mix of Carrots and Sticks? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Giving Nature Legal Rights, Tribunal Puts Environmental Damage on Trial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Into the Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Data Journalism for Researchers: Masterclass at the World Resources Forum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 How the Media Can Improve Their Climate Coverage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Special Feature: Podcasts With World Resources Forum Delegates . . . . . . . . . . . . . . . . . . . . . . . 35 How Much Plastic Is in Our Ocean? A Chat With Captain Charles Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Women and the Circular Economy: A Chat With Dr. Alice Kaudia and Dianne Dillon Ridgley . . . . . . . . . . . . . . . . 36 From Blue Economy to Nappies: A Chat With Gunter Pauli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Use of Mineral Mines by Multinationals in Congo: A Chat With Dirk-Jan Koch . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Change in Corporate Attitudes: A Chat With Peter White . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Discussing the Circular Economy: A Chat With Anders Wijkman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Special Feature: Mercator Foundation Switzerland Grantee Highlight . . . . . . . . . . . . . . . . . . . . . 38 Training the Next Generation of Food System Innovators . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Background: Reporters and Editors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Reporters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Editors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 TABLE of CONTENTS
  • 4. 4 A Global Business Journalism Incubator Reporter Insights We asked our reporters to provide some insights into the reporting of their favorite stories. Author profiles are found on page 40. Into the Media How the Media Can Improve Their Climate Coverage By STELLA MIKHAILOVA, M.Sc. in sustainability and management, University of Bath Stella started researching climate change back in Russia in her last year of university studies. As it appeared to her, the complexity of the climate change problem required an urgent joint action by everyone, from top-level politicians to ordinary people who put a lot of pressure on the environment in their everyday living. What she found amusing was that despite all the efforts that some scientists, politicians and activists had made and all the money spent on tackling the issue, many people were still either unfamiliar with the problem or did not admit its existence. Stella saw this as a serious problem and started asking what the reasons could be. Is it just a lack of communication or some sort of deliberate misleading? From her own experience of reading content from major media outlets and watching TV, she knew that the way media covers the issue is neither attractive nor interesting. So at the WRF she decided to check with participants on their perspectives on the state of the media’s climate coverage. While talking to experts, she realized that the question she raised is much more complex than it seems. While journalists’ competence and choice of topic are important for covering issues like climate change, it was discovered that existing business models in the media industry do not facilitate information sharing. Instead, artificial “debates” on issues that already have consensus among experts mislead readers and create an atmosphere of uncertainty. While in general there are many points of criticism, it looks as if modern technologies and new computer tools might help both scientists and journalists understand each other. Find all articles from the author on pages 15, 27, 31, 33 and 37. The Business of Waste Cleaning Up the E-Waste Recycling Industry By JULIE ANN AELBRECHT, student in financial journalism, City University London and Aarhus University For her article on the issue of electronic and electrical waste, U.K.-based Julie Ann Aelbrecht examined the streams of old equipment that go from consumers in developed nations to dumping sites in the global south. Over the past couple of years, several reports across Europe and the United States have caused outrage about the sometimes toxic e-waste dumpsites in places like Agbogbloshie, Ghana, and Guiyu, China. The outrage was very rarely followed up by any reflection. Where does it all come from? How did it get to these places? What are we doing to stop it? Aelbrecht was surprised to learn that in spite of international conventions and laws prohibiting the transportation of electronic waste, hundreds of thousands of tons of broken computers, mobile phones and refrigerators make their way from our homes to these dumpsites. Even more surprising was that the problem does not start when waste containers are put on ships. The path the equipment travels has many stops, and every one of them is leaking waste that could be properly recycled in its nation of origin. With a team of international journalists, Aelbrecht is working on a larger report on electronic waste, thanks to a grant from the Connecting Continents fund. Find all articles from the author on pages 17, 20, 23 and 36. Circular Economy at Home Bringing People Together Through Money? Community Currency and Local Exchanges By MELANIE STUDER, M.S., industrial ecology and science communication, Delft University of Technology and Leiden University A short, straight-news assignment, a conference keynote on grass-root innovations and a chase after Brixton pounds in London triggered my curiosity about the world of community currencies and eventually led to this article. I was fascinated by how we can rethink money—a concept often taken as a given in today’s society. At the same time, I was intrigued to know why some community currencies seemed to grow while others quickly died out. Through my reporting, I discovered a wealth of scientific research on the matter. While I found the research interesting in itself, it was too dry and technical for the feature article I wanted to write. A light went on when our editor suggested I could present the research findings to practitioners. In retrospect, I probably never had so much fun reading and processing science. Interviewing practitioners made science come alive. What I liked the most about writing this article is that not only did I learn about a totally new topic but I was also intellectually challenged and inspired. Wrapping my head around the different types of community currencies, the different factors influencing their success and the different dimensions of success felt like assembling a puzzle. Through reporting, I could also observe my own ideas evolving. I used to think that money divides us; for the first time, I started
  • 5. 5A Global Business Journalism Incubator Reporter Insights to think it can also bring us together. But—and perhaps almost contradictorily—I became less enthusiastic about alternative forms of money, as I believe they are (unfortunately) likely to remain a marginal concept. That said, today I am still thinking about how grass-roots and social innovations can scale up to become mainstream. Find all articles from the author on pages 24, 26 and 35. Environmental Audit Society How to Avoid Another VW Scandal: The Right Mix of Carrots and Sticks? By STEFAN HILSER, M.S. candidate, environmental studies and sustainability science, Lund University As a German, Stefan has a natural interest in the automotive industry. The impact of car manufacturers in Germany goes beyond just the automotive industry; 1 in 7 workplaces is directly or indirectly dependent on this industry. So the Volkswagen scandal was particularly interesting to Stefan, especially because he had the impression that people and the media don’t really see the bigger picture and that this is not only a Volkswagen problem. By interviewing many experts and diving into background information, he got to see the bigger picture and how complex it is. Stefan started researching what this means in the wider context of governance and environmental monitoring of big corporations. During the World Resources Forum, he had the opportunity to get some expert opinions firsthand and, through that, became an expert himself. He was very busy doing many interviews, scouring for experts in the participants’ list, running from one expert to another and rescheduling interviews when necessary. He was somewhat flattered when Anders Wijkman of the Stockholm Environment Institute passed by while he was interviewing British professor Paul Ekins and said, “You’re interviewing everybody here.” That’s my job, he thought. In between and in the evenings, he was sitting in front of his laptop searching for more information and documents by experts and critical lobbying organizations on the topic, as well as the most recent developments, verifying them through other sources. For Stefan, it was also very interesting to take a closer look at the numbers behind the scandal. Throughout this whole process, he gained even more respect for what it means to do good news reporting in a timely but accurate manner. The most valuable insight for Stefan was that as a reader he often doesn’t bother to look deeper into the articles he reads. It is easy to develop an opinion on a topic based on this, but it is often not enough to actually understand it. As a result, he realized that producing news himself was actually the better way of getting the news. Find all articles from the author on pages 8, 29 and 37. The Business of Waste When Recycling Isn’t as Green as It Seems By NICOLE PFEFFERLE, M.S. candidate, environmental studies and sustainability science, Lund University The starting point of the article was the belief that recycling is a great thing. After moving to Sweden, Nicole was introduced to a rigorous recycling system. Besides the standard recycling in Europe of organic waste and batteries, the Swedes are eager to recycle plastic. Washed, dried and in the recycle bin—that’s the procedure. Even a drying line to hang plastic is common in Swedish households. But rarely does someone question this increasingly fast turnover of resources. After researching a previous story on Sweden’s problem with having sufficient burning material for its incinerator plants and the resulting need to import waste, Nicole decided to take a closer look at the recycling industry. One new trend takes all the fuel from the incinerator plants and allows Swedes to keep using resources without having a bad conscience. With her education in environmental studies, she already had an opinion on the matter. For an objective article, however, there was a need for expert opinions. The October 2015 World Resources Forum in Davos was the perfect opportunity to interview experts about their experiences with and opinions on recycling. Not disclosing her own opinions, our reporter learned pretty quickly that there are two sides to the recycling question. While there is total agreement that recycling itself can pose a problem, recycling is the unquestioned solution for many. When the circular economy is discussed at a conference, reuse and recycling are key. But what many don’t realize is that getting to a circular economy requires a decrease in consumption. Recycling doesn’t result in a 100 percent reuse rate. So why should recycling give us the feeling that it’s fine to constantly increase consumption? This is not the only downside of recycling; it has also proved to be a pretty dirty business at times. Luckily, Julie Albrecht, from the writing team, devoted herself to this topic. Find all articles from the author on pages 13, 19, 21, 37 and 38.
  • 6. 6 A Global Business Journalism Incubator Talking About the Circular Economy As the EU Buys Into the Circular Economy, Many Worry It May Be Impossible By CHERRY TSOI, M.S. candidate, environmental studies and sustainability science, Lund University For her article about the circular economy, the topic of focus at the 2015 World Resources Forum, Cherry spoke to scientists, policy analysts, engineers, businesspeople and U.N. leaders alike to really learn what it was all about. As a sustainability of science student, she was trained to be critical of any solutions to environmental problems that include the word “economy” in the name. The World Resources Forum, teeming with experts on the topic, was the perfect opportunity to deconstruct the circular economy. December 2015 marked the European Commission’s second attempt at bringing to life a package of legislation to “close the loop” on product life cycles. After a week of speaking with the legislation’s skeptics and enthusiasts, Cherry found her own critical ideals softened. One thing that became apparent was the intrinsic desire of everyone at the conference to reconcile a sustainable future with a deeply entrenched economic system, a task not in the least easy or simple. She realized that while a critical stance is important in any process, each idea toward sustainability should be taken into consideration, especially if it is a step in the right direction for the planet. Find all articles from the author on pages 9, 25 and 35. Training Program Rationale As part of our media coverage, we have developed a journalistic training program. This program is intended to not only better equip students to express alternative approaches to economic coverage of the environment. It also seeks to improve their writing and critical approaches generally. The environmental crisis is not just an economic issue. It concerns politics, scientific knowledge, industry and society as well. A long-standing challenge in covering the crisis—as in many other areas—is translating complex science and theory into engaging, condensed content. Through journalistic content and multidisciplinary angles, we reported on the economics of the major environmental issues (climate change, water scarcity, nature and land, and biodiversity, among others) with a focus on heterodox economic viewpoints and solutions. In addition, we did so in a way that makes the subject engaging, informative and entertaining. This Pro Journo program provided selected students with opportunities to explore other ways of covering economic aspects of the environmental crisis. The course trained students in the fundamentals of journalism—writing and reporting—as well as in providing a framework and opportunity for thinking about how to cover the economic side of the environmental crisis with alternative perspectives. Students learned reporting and interview techniques, fact-verification skills and journalistic writing approaches. They were trained to think more like journalists while retaining their strong specialized knowledge in economics, finance and sustainability. The program drew on Pro Journo’s previous experiences in conference reporting and “obsession journalism,” focusing on training economics and social science students in hard news skills in the belief that these can be used to powerfully— and colorfully—to express thoughts often confined to academia or the opinion pages. As our students already bring alternative perspectives to environmental coverage, this program gave them the skills to bring out original, telling stories that help them express those views. With this in mind, the program’s participants explored fundamental questions about environmental and economic reporting in their articles, including: What is economic reporting on the environment? How does a writer or reader distinguish between mainstream and alternative economic accounts in environmental reporting? The training program aimed to help equip students to investigate, think and write about these issues in a critical and inventive way, and to help them understand why environmental coverage is proving so challenging. Pro Journo believes the techniques of journalism are powerful tools for translating crucial academic knowledge and thoughts into engaging and more accessible content. We also believe that practicing rigorous journalism, and striving for objectivity and concision of thought, is a highly positive process for young academics, who often are already caught up in polemics. Reporter Insights
  • 7. 7A Global Business Journalism Incubator President: Tim Lehmann, Switzerland Executive Director: Sunmin Kim, U.S. Managing Editor: Patrick Reevell, Russia Editors Sunmin Kim, U.S. Patrick Reevell, Russia Bruce Janicke, U.S. (copy editor) Reporters Cherry Tsoi, Sweden, Lund University Julie Albrecht, U.K., City University in London and Aarhus University Melanie Studer, Netherlands, Delft University of Technology and Leiden University Nicole Pfefferle, Sweden, Lund University Stefan Hilser, Sweden, Lund University Stella Mikhailova, U.K., University of Bath Waleria Schuele, Germany, Mercator Fellow Copyright 2016: Pro Journo Association Copyright for articles: Pro Journo and reporters Copyright for images: Pro Journo, reporters, and Creative Commons under non-commercial use Imprint and Masthead Pro Journo is a nonprofit organization in accordance with the Swiss Civil Code and listed in the commercial register (CHE- 418.394.491). This obsession coverage was grant-supported by the Mercator Foundation Switzerland. The conservation of our environment with all its resources is essential for the future of our society. How we best manage to live in a sustainable way and protect water reserves, soils and ecosystems is a crucial question for politicians, economists, and our society as a whole. Only if we assume responsibility in our everyday life, we can solve environmental problems. Mercator Foundation Switzerland supports projects that tackle the increasing problem of resource depletion and develop solutions to preserve a healthy environment. By supporting Pro Journo, the foundation wants to encourage young, dedicated people to deal with current environmental challenges. While writing for a wide audience in an international context, the reporters gain new insights and take part in discussions about challenges as well as solutions. At the same time, their articles sensitize the general public. Mercator Foundation Switzerland is committed to a dedicated and open-minded society, which treats the environment with respect and provides children and youth with equal education opportunities. For this purpose, the foundation initiates projects and supports initiatives of organizations and institutions that share its objectives. The foundation supports research and practical projects, empowers organizations in their development and aims to ensure that experiences and knowledge are shared and spread. The support of young people in Switzerland plays a central role in the foundation’s work. www.stiftung-mercator.ch Words From The Funder Background to Pro Journo’s Obsession Journalism: Bringing the Spirit of Blogging Into the Newsroom The only thing that really matters for journalists in choosing an obsession to report on is this question: What makes you happy? What makes you want to get up in the morning, eager to start working? Obsessions should give you immense pleasure. In a way, obsession journalism is about bringing the “spirit of blogging” to journalism. The subject is narrowly focused and followed continually over time. These journalists are intensely concerned with a single subject, yet this opens up a whole other set of questions that are somehow connected. This is the original advantage of blogging and reflects on obsessives: “To try and follow the world through news reports is a very choppy experience, but an obsessive carries you right along,” said Jay Rosen, a professor of journalism at New York University, at the Pro Journo conference on “Building an Obsessions Newsroom” in New York. Pro Journo is a journalism social enterprise for young people interested in the economic and business aspects of today’s toughest societal challenges. We amplify their views and concerns in the global media landscape through high-quality and independent journalism. www.projourno.org
  • 8. 8 A Global Business Journalism Incubator What is heterodox economics? Economic theories that underlie how we perceive and understand our natural resources systems are critical to driving effective policy change and business decision-making. Focusing on heterodox economics and the environment for our reporting at 2015’s World Resources Forum, we were wondering what people at the conference had to say about it, as it is a complex and diverse topic. How do you define heterodox economics? André Serrenho, research associate, University of Cambridge [It’s] non-neoclassical economics. Basically, economics that is not based on the 1950s definitions but takes into account other factors [other] than capital and labor as the main factors of production, such as energy, materials and land use. Detlef Schreiber, GIZ (German Corporation for International Cooperation) So far, I’m not using the term “heterodox economics,” and I would have to guess what it means. I think it’s a kind of diversity in economic conceptions, but it has no relevance so far for my work. *Editor’s note: Schreiber works on environmental policy and institutional development at GIZ, which is a state-controlled German company that specializes in international development. Jorn Verbeeck, Public Waste Agency of Flanders, Belgium That’s a good question. I think we don’t use the term at all, because we come here from a “circular economy” point of view, coming from a government administration. We’re not as much into the scientific discussion on what kind of economics do we need to move towards a circular economy. We’ve got the impression that it is becoming a semantics discussion, and by [continuing to discuss] what is the term you want to coin, you go around the debate of what is needed on the ground, [which is] getting projects realized and new initiatives launched. Alice Kaudia, environment secretary, Ministry of Environment, Water and Natural Resources, Kenya From a logical thinking and the prefix “hetero,” I think it is economics that is looking at different dimensions of issues. Garry Jacobs, chairman and CEO, World Academy of Art and Science We need an economy that’s not a Newtonian science of how things work but makes us aware of the fact that we have choices. We define the economic system, and [then] we can make it work the way we want it to, and the way it should work, so that it promotes equity, development [and] maximizes human welfare in a sustainable way. I think heterodox economics today is more or less everybody who feels there’s something wrong with the existing paradigms. What we need is a new paradigm which takes the best of that thinking and synthesizes it in a higher level. So we tend to relate to the heterodox economists because they’re the ones who know there’s a problem, even if they’re not sure what the answer is. The goal is human beings; it’s not growth, it’s not a particular monetary system, [and] it’s not a particular philosophy. Mila Popovich, researcher, University of Colorado, Boulder For me, the economy is about relationships, exchange and values. One of the biggest things we point out is that economics is not a hard-core science and is also not a natural law either; it’s a man- made construct.... These days we have a whole range of economic approaches coming exactly from the place of relations to values, to fulfillment and development of our human potential. They range from economics of happiness, [E.F.] Schumacher’s small and beautiful notions, all the way to something I have been talking about, economics of dignity, [and] to sacred economics of Charles Eisenstein, or solidarity economics. This is very revealing—that the notion of economics is diversifying exactly according to those needs and values. Word Play: How Do You Define Heterodox Economics? By: STEFAN HILSER | October 15, 2015 http://projourno.org/2015/10/20350/ Setting the Scene
  • 9. 9A Global Business Journalism Incubator As the EU Buys Into Circular Economy, Many Worry It May be Impossible By: CHERRY TSOI | December 18, 2015 http://projourno.org/2015/12/the-circular-economy-is-impossible-to-achieve-so-what/ Talking About the Circular Economy The “circular economy” is a concept attracting a lot of attention in the European Union at the moment. It is not only being proposed for the second time as an economic strategy package by the European Commission; it was also the theme for this year’s World Resources Forum (WRF) in Davos, Switzerland. Put briefly, a circular economy aims to move from a traditional linear economic system of production and consumption toward a closed-loop (circular) system. A traditional linear system of production sees the extraction of a resource, such as aluminum, to create a valuable good, such as a soda can. In a linear economy, the used can would be thrown away as waste; in a circular economy, the used can materials are recycled into a new can. Recycling is combined with composting, repairing and reusing materials in a closed- loop system. The idea is to eventually have economic growth without environmental degradation, which is referred to as “decoupling.” For many environmentalists, policy-makers and, increasingly, even some businesses, the circular economy is being hailed as a practical way to save the planet without killing the economy. Quite simply, for many, including those gathered in Davos at the WRF, it’s the future. However, despite the many optimistic workshops focusing on the how to implement “circular economy” policies, dissent among many sitting in the audience was prolific, with a large number of participants expressing unease about the concept. For many, the circular economy seems to be unfeasible within a world of globalized trade and free market policy, and maybe even unattainable within the very laws of physics. “We have to be vigilant and not sing ‘Kumbaya’ with our feet in the sand, saying all of the circular economy is great, because we know that’s not true,” said Elmer Rietveld. A spatial economics researcher at the Netherlands Organisation for Applied Scientific Research, he applies his knowledge of modeling transport systems, civil engineering and database management to work on circular economics. An often recognized problem with the circular economy in practice is its position in a globalized world—no country is an island entirely of itself in the context of modern globalization. Circular economies work on the assumption that supply chain materials can be recycled and reused. Trade globalization makes the circular economy difficult to enforce, as materials and products circle the world. How do you move toward a closed loop of no new material inputs or outputs when your average consumer has the option to buy a cheaper product imported from China? Someone in the EU could very well be keeping someone in China employed. “If I substitute raw materials from Morocco for recycled goods from Europe, it’s very well for the person in Europe who might get a job out of it, but people in Africa will suffer,” Rietveld said. These concerns surrounding global trade and the circular economy could be exacerbated in light of a major impending trade deal, the Transatlantic Trade and Investment Partnership (TTIP). A proposal for a free trade agreement between the European Union and the United States, the TTIP would allow, among other things, corporations to sue countries for interfering with free trade (under the Investor State Dispute Settlement clause). This clause would, for example, allow a company in China that is exporting its goods to someone in Sweden to sue the Swedish government for tariffs on international imports it might put in place to support its own local circular economy. It’s a worry that echoed throughout the WRF. Some regard the TTIP as dangerous, and other critics even say it has the potential to kill the circular economy project as a whole. “I think that if the TTIP [were] installed, we’ll be stopped with this circular economy project. It will probably be illegal,” said Arthur ten Wolde, manager of public affairs for De Groene Zaak, a Dutch sustainable-business association. He spends most of his time lobbying the Dutch government to implement policies that favor the circular economy, efforts that may be for naught if the TTIP comes into existence. Ashok Khosla of Development Alternatives likewise opposes the TTIP. “Any treaty that puts the corporate interests above those of the public is unacceptable. The TTIP is criminal. It is a very one-sided and dangerous treaty, it’s got the seeds of its own destruction built into it. How long can you go on destroying the world without at
  • 10. 10 A Global Business Journalism Incubator some point destroying yourself?” Khosla, who is co-chair of the United Nations Environment Programme’s (UNEP) International Resource Panel and former co-president of the Club of Rome, was very clear that this was his personal opinion and not that of his constituents. Aside from the complications of enforcing a local circular economy in a globalized, free trade world, the technical feasibility of a circular economy is being contested. When the idea of a circular economy is deconstructed, its fundamental ideal boasts continued economic growth without environmental degradation, something the physical laws of science do not allow. “There cannot be a circular economy if we are looking at the total of [the world’s] material flows,” said Michael Lettenmeier of the Wuppertal Institute for Climate, Environment and Energy. “This picture of the circle will always be a small part of the truth. There will never be a perfect circle where nothing is going in and out. That’s not possible in a thermodynamic point of view—energy needs material flows and so on.” Lettenmeier presented a case study of the circular economy in Germany, which showed limitations to the idea of decoupling economic growth from environmental degradation. According to his study, when you take imports into account, there are still negative environmental effects. This is always going to be the case in a globalized world. “It’s still not absolute decoupling. It’s not absolute reduction in natural resource use, which we need,” he said. But some suggest there is a solution: changing the parameters of measuring healthy economic growth. Human welfare is, by a huge margin, gauged by gross domestic product, the monetary value of goods and services within a country. Although there are other wellness indicators, the usual driver for policy and decision-making in a nation is the amount of money that can be made. “We need to decouple ourselves from the idea of material growth. That’s what GDP is. Though other indicators of well-being exist, they are rarely taken into account,” said Thomas Wright of Sustainable Bizness Practices. These indicators include the Human Development Index, the Human Poverty Index and the Happy Planet Index, which include, in various combinations, the statistics of life expectancy, human education, standard of living and ecological footprint. Despite these many concerns, there may still be promise in the circular economy package. Rietveld reminds us of the bigger picture: the sustainability incentive behind the circular economy. “It’s the planet—less erosion, less toxicity, less greenhouse gas emissions. It is always a win, almost. Almost every modeling exercise shows it. Anyone not supporting the transition to a circular economy is jeopardizing the future of one’s business and society,” he said. While absolute decoupling of economic growth and environmental degradation may not be possible, the circular economy could still jump-start a paradigm shift toward an economy that doesn’t harm the environment. “I think the concept of it is that we can keep materials for as long as possible in the [closed] loop, from the beginning of the supply chain,” said Vasileios Rizos of the Centre for European Policy Studies. “This is really a step forward, and it’s a positive thing. It’s a way of changing our thinking.” Whether the circular economy is a good idea or not, the European Commission has just announced its own circular economy package, including legislative proposals for how European countries can achieve it. How the package is received will have an impact on not only European economies but on communities and businesses globally. As Ligia Noronha, director of the UNEP’s Division of Technology, noted, “The EU does have a catalytic role in these things. When they come up with an idea, people do pick it up.”
  • 11. 11A Global Business Journalism Incubator Since 2008, raw materials have had a high priority on the European Union’s agenda. Faced with growing competition from new economic players such as China, India and Brazil, the EU has to work harder to secure its share in the global commodity market. Partnered with the U.S. and Japan, the EU conducts extensive studies on so- called “critical” materials for its industries and initiates strategic partnerships with resource-exporting countries such as Chile, Uruguay, Colombia and Argentina. “After 400 years of mining in Europe, many deposits have been depleted. We now have to look elsewhere,” says Christian Hagelücken, head of EU advocacy for Umicore, a global materials technology and recycling group. He is also a member of the expert panel developing the EU’s Raw Materials Initiative, a diplomatic mission meant to secure a raw materials supply for the EU. The outcome of these efforts is crucial for Europeans’ current and future lifestyles: Digital communications, as well as the automotive and energy sector, rely heavily on raw materials but face supply shortages. If the EU intends to reach its declared goal of a competitive low-carbon economy by 2050—which would require a reduction of the EU’s greenhouse gas emissions by 80 to 95 percent, compared with 1990—it has to secure a continuing flow of critical materials. Both wind turbines and solar panels, for instance, cannot be produced without “rare earths” and other critical elements. Hagelücken explains that the EU uses two indicators to identify critical materials: first, that a material is crucial to an EU industry and, secondly, that it faces supply risks. The risk may be that there are only limited deposits of the material or because the deposits are concentrated in a limited number of countries (like rare earths in China). Finally, materials are deemed critical if their deposits are in areas that are environmentally difficult to access or in politically unstable countries, like cobalt in the Democratic Republic of Congo. But for many experts on critical materials, it is not so much the scarcity of the materials now but whether the environmental damage needed to extract them is worth it. “We used to think that we would run out of resources, but now we realize that we are more likely to run out of ecosystems,” says Bernhard Wehrli, a professor of aquatic chemistry at ETH Zurich, in a publication by focusTerra, an earth science research and information center at the university. Copper, which is widely utilized in construction and electronics, illustrates this argument. Although the Unlimited Resources, Limited Environment By: WALERIA SCHUELE | December 26, 2015 http://projourno.org/2015/12/unlimited-resources-limited-environment/ Talking About the Circular Economy
  • 12. 12 A Global Business Journalism Incubator metal has been used since 3000 B.C., the U.S. Geological Survey estimates there are still 6.3 million tons of copper untouched in the ground. This is 340 times as much as the amount extracted until 2014. One of the last undeveloped copper districts in the world lies in the Ecuadorian Amazon, in the so-called southeastern Ecuadorian “copper belt,” which extends over an area of 2,080 square kilometers under one of the world’s biodiversity hot spots. The extraction of the belt’s copper would lead to the clearance of 5,000 acres of virgin cloud forest and the depletion and pollution of surrounding waterways. “The challenge is not the amount of available resources but whether we can use them responsibly and sustainably. In particular, mineral resources are still available in great quantities. However, it might be debated if it is economic to extract them, considering the environmental impact of extraction and the amount of energy needed to use to extract,” says Christoph Heinrich, a professor of raw materials geology at ETH Zurich and president of the Swiss Geotechnical Commission, in a publication by focusTerra. The definition of critical materials was the subject of an extensive workshop, conducted by Switzerland’s Foundation for Rare Metals, during October’s World Resources Forum in Davos, Switzerland. While the workshop revealed disagreement about the definition of critical materials, it spotlighted a growing feeling among experts about the need to fundamentally redefine how resources are treated. “There are three categories of solutions when we face critical materials,” explains Hagelücken. “One, we need to secure more supply sources, meaning establish new trading partnerships or fight trade restrictions. When China imposed export restrictions on rare earths, the EU initiated proceedings at the Word Trade Organization. This helped to re-establish a crucial supply source. Second, we need to get better at recycling. And third, we need to be more efficient in our use of resources.” For those promoting resource efficiency, a currently favored phrase is “circular economy.” That is, in theory, an economy without waste, where end products are returned to the beginning of the supply chain and reused, either once again as new materials or as energy supplies for the production of new products. One of the central characteristics of the “circular economy” is the shift from ownership to services, where companies lease their products instead of selling them. This setup is meant to provide a major incentive to invest more in the longevity of the products, with companies more concerned about being able to continue renting them to consumers than producing new ones. “We need to get better at prolonging the lives of the products we use,” says Thomas Graedel, a professor of industrial ecology at Yale University. It’s a particularly relevant concept for critical materials, where more efficient use of them is seen as essential if their exhaustion—and, more urgently, the environmental damage needed to extract them—is to be avoided. But for a circular system to exist, better recycling rates are required. “For better recycling to happen, the design of products needs to be changed,” said Stefanie Hellweg, a professor of ecologic systems design at ETH Zurich. “At the moment, the recyclability is not considered in the design stage.” For example, it is now technically very challenging, and therefore uneconomical, to recycle the resources used in smartphones. Many resource analysts believe the solution to this is the creation of so-called “modular devices,” where parts of an electronic device are easily (and cheaply) popped out and replaced. Fairphone, which is selling a phone essentially made of blocks (looking not unlike Lego) in which every part is removable, is trying to promote this idea. The idea is that easily replaceable parts will prolong the life of devices, reducing waste as well as the need to keep producing whole new products. “The future is with modular devices,” said Karsten Schischke of Germany’s Fraunhofer Institute for Reliability and Microintegration, in a WRF presentation. In his view, this will not only make recycling easier but also improve the longevity of many electronics products. At the moment, a smartphone’s life span is often determined by its touchscreen or battery—an example of very inefficient design. For products—like smartphones—that require critical materials in their manufacture, such practices could be important in making supply chains for them sustainable. It’s something likely to attract more and more attention as the environmental (and financial costs) of extracting the materials continue to grow.
  • 13. 13A Global Business Journalism Incubator “The time will come when we regret…not acting today,” predicts British professor Paul Ekins. Since 1987, when the World Commission on Environment and Development started publishing the Brundtland Report, a consensus has been reached that infinite demand on a planet with limited resources is impossible in the long run. A particularly popular concept in environmental circles about how to solve this problem is the “circular economy.” But while most participants at October’s World Resources Forum (WRF) in Davos, Switzerland, agreed on the need for more responsible consumption, their opinions were divided on which path will lead to a circular economy. At the core of the debate is division over whether consumers can make a change or if they need to be forced into more sustainable behaviors. Some believe in bottom- up initiatives and grass-root movements resulting in an intrinsic shift; others are more skeptical and believe regulations will be needed to break current consumption patterns. “Consumer demand can best be influenced by prices,” said Elkins, director of the Institute for Sustainable Resources at University College London and a professor of resources and environmental policy. A strong believer in regulations, he sees fiscal instruments as the greatest lever for effective change. For example, he would introduce a tax on virgin materials. The resulting revenues could be used to decrease other taxes connected to production, thereby making recycled materials not only relatively cheaper but also more attractive, he explained. Anders Wijkman, senior adviser to the Stockholm Environment Institute, is likewise in favor of tax regulations. However, instead of increasing taxes on raw materials, he suggested removing taxes on secondhand materials, encouraging reuse. “They have been taxed before,” he said. “Why tax them twice?” But when it comes to introducing these regulations, Ekins is less optimistic. “There is a perception in the governments that we have too many regulations,” he said. Business lobbies are often particularly opposed to the introduction of new legislation, as they fear reduced competitiveness in international markets. International regulations face even greater obstacles. They require international conventions, which usually take many years to be implemented. Ekins explained that taxes are problematic not from a behavioral point of view but because they need political support. As he put it, “Why should people who don’t care about resource efficiency vote in politicians who increase the prices of the goods that they like?” From his perspective, environmental policies require a bottom-up shift in awareness among consumers about the implications of current consumption patterns. On the other side of the debate is Ursula Tischner of Europe’s Sustainability Maker project, which aims to encourage positive action among people themselves. “I’m not frustrated, but I’m aware how slowly things are moving, and I would like to see some more radical and fast changes,” she said. A believer in “crowd intelligence,” she created a business incubator and sustainability hub in the form of an open online platform called Innonatives. The platform, developed out of a European innovation initiative, tries to match people who have an idea for a sustainable solution with those who want to solve a particular problem. Online participants can either consult the community by opening a sustainability challenge or propose their own solutions. The platform has been online since last year and counts more than a thousand users, who have a relatively young average age of 24. The submitted ideas are rated by the online community as well as by an expert committee, and promising projects receive funding from the initiative. This year’s winner is a project called Coco Pot & Soil, a gardening pot made out of coco fiber with coco soil, which is environmentally friendly and resource-efficient. A shift in consumption patterns requires well-informed custo-mers and comparable data. Klaus Wiesen, project coordinator at the Wuppertal Institute for Climate, Environment and Energy in Germany, introduced me to a collaborative project that is meant to encourage this. ‘It’s Gonna Be Messy, It’s Gonna Be Slow’: The Way to a Circular Economy By: NICOLE PFEFFERLE | December 9, 2015 http://projourno.org/2015/12/its-gonna-be-messy-its-gonna-be-slow-the-way-to-a-circular-economy/ Talking About the Circular Economy
  • 14. 14 A Global Business Journalism Incubator MyEcoCost is a tool that allows consumers to discover the environmental costs of a particular product, service or technology. The project is intended as a new approach for measuring resource efficiency by accounting for all environmental costs along the value chain. The idea is to provide the customer with the opportunity to compare products on their environmental impacts and eventually make a well-informed purchasing decision. Wiesen said the site has already shown that knowledge and beliefs can be as important as price in how people consume. “Consumers are not primarily driven by price. We can already see a great willingness to pay an additional price for environmentally fair produced goods,” he said. Many others, though, have a less generous view of consumer behavior. Roland Weippert, a sales manager at Cleantech Switzerland and a recycling specialist, said he believes “consumers are like sheep.” Observing consumer behavior in developed nations has made him lose faith in consumer power. For Weippert, what’s required is clear: “We need regulations to make a change.” Ekins walks a path between these two points of view, convinced that what’s needed is a combination of regulations and shifts in behavior driven by society. “I’m very much up for trying anything that works,” he said. At this year’s WRF, vegetarianism was set as the default dietary option when registering for the conference. Meat- eaters, for a change, had to make the extra effort, signing up for a meat meal in advance. While this increased the numbers of vegetarians at the conference (and might even lead to long-term changes in diet for some participants), Ekins said he doesn’t believe an idea like nudging can cause the big shifts needed. “It’s gonna be slow, it’s gonna be messy, but we have to hope that we are moving in the right direction,” he said. Tischner also said big changes will be needed and doubts that an initiative such as her own Innonatives can do enough. But she sees that there is nothing else to do but try. “The neoliberal idea of having infinite growth on a planet with limited resources and space is stupid, but I don’t want to wait for the system to change,” she said. Hopefully, she quoted Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has. — Margaret Mead ”
  • 15. 15A Global Business Journalism Incubator The U.N. climate change conference (COP21), which ended recently in Paris, was billed as potentially the last chance to obtain a major global treaty on climate change, and as an event that could help set the direction the world’s major economies will take over the coming decades. At the heart of negotiations among developing nations was the concept of the “green economy.” It’s an idea that was introduced almost 30 years ago but only recently became a keystone in the climate change debate. Resource economist Anil Markandya is the father of this idea, and in the run-up to COP21, Pro Journo spoke with him. In 1989, Markandya, as co-author, published “Blueprint for a Green Economy,” which would become his most important book. It was one of the first attempts to guide policymakers and academics in establishing tools for assessing the environment in economic terms and to include its value in economic decision-making. Even 30 years ago, the green economy concept seemed to encapsulate most of the key principles and practices needed to make the world’s economy sustainable. But as the debates at the COP21 conference demonstrated, there is still no agreement or substantial political commitment on how to make the transition to a green economy and what role it would play in the battle against climate change. Anil Markandya Originally, Markandya defined the concept as an economy “where the environment has its proper place.” Because his book was published right after the Brundtland Commission, which defined global sustainable development, his green economy was quickly placed alongside the increasingly popular idea of sustainability. Since then, many similar concepts have appeared, such as green growth, low-carbon economy and bio-economy, to name a few. “People like to think about new words,” Markandya said when I met him. At 69, the Nobel Peace Prize winner rises at 7 a.m. He works until evening, with quick breaks for breakfast and lunch. “Basically, there is the same idea of bringing together the environment and the economy, and the society. And that all these important concepts are taking into account in the process of making decisions about our lives, our consumption, our production and the way we organize our activities,” he said. Markandya said all those ideas are varying names for essentially the same thing. But despite this glut of terms, it was the green economy that was chosen as the economic base for sustainable development at the United Nations’ Rio+20 summit on sustainable development in 2012, and it remains a core concept for those combating climate change. Though successful now, it took many years for Markandya to bring his idea to life. His own rise has largely followed that of the concept he created. Things were very different back in the 1960s when he started his research career in Britain, where he arrived after fleeing Pakistan with his family and a stint in Uganda. At the time, the U.K. was suffering from an economic slowdown—the emphasis was on living standards and much less about their impact on the environment. In the environmental economics field, there were few experts and little interest. Like many others, Markandya studied economics as well as econometrics, which was popular at that time, but he felt he would contribute less in these fields than he would in environmental economics. So he persuaded his supervisor at the London School of Economics to accept an unusual topic where, among other things, he tried to put values on things that did not have a value before, like air and noise pollution. This was the beginning of his mission to achieve a global commitment to the incorporation of social and environmental targets into classical short-term economic thinking. Eighteen years later, in 2007, Markandya shared the Nobel Peace Prize as a lead author of the Fourth Assessment Report by the U.N.’s Intergovernmental Panel on Climate Change. In it, he examined various scenarios and trends on how the world would develop, depending on different CO2 emissions levels. It was a recognition of Markandya’s contribution to environmental policy, but also an illustration of how his own interests in the green economy had persistently moved toward climate change. He now runs a climate change research center at the invitation of the Basque government in Spain (it was named Best Climate Change Think Tank in Europe in 2012 by the International Center for Climate Governance). While the United Nations Environment Programme defines a green economy as one that results in improved How Anil Markandya Created the Idea of a ‘Green Economy’ By: STELLA MIKHAILOVA | December 16, 2015 http://projourno.org/2015/12/how-anil-markandya-created-the-idea-of-a-green-economy/ Talking About the Circular Economy
  • 16. 16 A Global Business Journalism Incubator human well-being and social equity, as well as significantly reduced environmental risks and damage, over time different countries have shaped their own conceptions of the idea differently. For example, Sergey Bobylev, a Russian expert in the green economy, says that for his country the most critical issues are natural resource depletion and energy intensity reduction, while most other developed countries are focused on building low- carbon economies. But increasingly, climate change has become the central preoccupation of green economics, just as it has for Markandya. Climate change is now the main topic on the green economy agenda among developed countries, according to Bobylev. Although many developed and developing countries are open to his ideas, Markandya acknowledges that they still face considerable resistance elsewhere, particularly in the U.S. The United States is the “society which is probably the most difficult to convince on sustainability issues,” he said. At COP21 in Paris, Markandya was to present a paper on how water can be used more efficiently in the future, in light of climate change. He also planned to continue his discussions with governments to reduce CO2 emissions by 2030. If the U.S. and China make a commitment at the conference to reduce their emissions, he said, it will be a huge impetus for development of low-carbon economies. He said a cultural change is needed among people so they recognize that it is possible to have both good living standards and a cleaner environment. “But more than anything else, we now need a big political commitment,” he said.
  • 17. 17A Global Business Journalism Incubator Cleaning Up the E-Waste Recycling Industry By: JULIE ANN ALBRECHT | December 23, 2015 http://projourno.org/2015/12/cleaning-up-the-e-waste-recycling-industry/ The Business of Waste Upon opening a shipment of computers it had received through the International Children’s Fund (ICF), a Ghanaian school discovered the equipment sent was 15 years old. Most of the computers needed replacement parts, parts that weren’t available anymore. In the end, the school managed to get only a single computer working again. While the ICF had good intentions, a fake charity had handed it a container of what was meant to be workable secondhand material that was actually closer to its end of life—that is, effectively waste. That unfortunate Ghanaian school is only one victim in a long chain of corruption, theft and organized crime that stretches from Brussels to Cape Town. This is the global trade in electronic waste, or e-waste. It is estimated to be worth over $19 billion and leaves a trail of criminality behind it. The flow of discarded electronics follows a route where European countries turn a blind eye to theft and major companies bend and break recycling rules to get electronics to developing markets, where the waste disappears into dangerous ad hoc dumps. There, the waste is often dealt with by illegal recyclers in ways that are catastrophic to the environment and human health. But while e-waste is a dirty business, some are trying to clean it up, mostly by bringing these informal recyclers slowly into the regulated recycling industry. The starting point for the trail of dirty recycling is Europe. According to the European Union, an estimated quarter of a million tons of electronic waste gets shipped out to developing nations every year. Since 1992, the Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and their Disposal has made all international shipping of such waste illegal. The EU produces approximately 10 million tons of electrical and electronical equipment a year. Officially, it recovers 3.5 million. “Say you get tired of a computer. Maybe you’ll leave it in the street, maybe you take it to the collection point or to a charity, maybe it makes it to the plant, maybe it is taken to the harbor. There’s a lot of different points in the recycling chain, and every single one is leaking like hell,” says Cosima Dannoritzer, director of “The E-waste Tragedy,” a documentary that sheds light on what happens with discarded European electronics. European law requires the inclusion of a recycling fee in the price of electronics. So when your computer breaks down, it should find its way into the recycling system and be processed because you’ve already paid for that. In reality, though, up to 75 percent of electronics disappear along the way. The problem is not limited to any particular region of Europe. “In Spain, young people steal e-waste because they’re unemployed,” says Dannoritzer. “In the U.K., the privatization of the sector has made prices too low to properly recycle, so plants start to do double bookkeeping,” she adds. “There’s a large secondhand market in Germany, but the line between secondhand and broken is really blurry.” Every country seems to have its own particular problem, but the result is almost always the same. At one collection point in Spain, the employees go for lunch at 2:30 pm. At 2:31, people crawl through holes made in the fence to steal dumped parts. Dannoritzer’s film contains several scenes like this one, illustrating one of the many leaking points in the e-waste chain. “During that lunch break, three individuals came in, one of them dressed up in a little fluorescent jacket, so he could rummage around unnoticed. Another was a teenager with a shopping trolley,” the director says. The recycling fee for a refrigerator in Spain is typically 20 euros (U.S. $22) and is paid by the consumer. Dannoritzer says one particular group—some working in the collecting points, others driving the trucks or working at the recycling plants—stole half a million fridges and extracted the precious metals to sell before dumping the rest. At 20 euros per fridge, that is a 10 million euro (U.S. 11 million) loss for the authorities—and profit for the thieves— even leaving aside the toxic pollution risk posed by the cannibalized fridges. This stolen waste then goes to storage facilities, which aren’t too hard to spot, according to Dannoritzer. “To recycle well is expensive, so when you see a large facility
  • 18. 18 A Global Business Journalism Incubator or a hall, or a pile of rubbish under the elements without machinery, they’re usually not properly recycling them. That’s a storage facility to fill up containers.” A recent EU report called waste management one of the industrial sectors most prone to corruption. Every year, 250,000 tons of e-waste don’t reach their intended destination due to a lack of funding, the activities of criminal gangs, and companies and officials choosing to look the other way along the recycling trail. Instead, the waste is stolen, stripped and sold to be put on containers. These containers are then shipped to developing countries, where their contents are often dealt with under illegal, dangerous circumstances. One of the main destinations for European e-waste is Africa. “Under the guise of giving poorer countries access to IT, a lot of junk gets into Africa,” says Mathias Schluep, head of Sustainable Recycling Industries (SRI). “The motivation is not bad, but the business model doesn’t leave room to test every single computer in every single container. On the other side of the equation, when the ship arrives in China or Ghana, people know that not all of it will work. That is how business works.” Schluep’s organization works in Ghana, Egypt and Peru, where rates for formal recycling are around 20 percent, which means that the rest of it happens in what are, at best, semi-illegal circumstances. SRI’s projects aim to formalize a lot of these small-scale, informal operations. Sampson Atiemo, local project coordinator for SRI in Ghana, explains how the organization tries to pull these illegal recyclers into the formal industry. “There are people in the informal sector who are ready to do things the right way. We’ll identify them and bring them up,” he says. Atiemo estimates that 80 percent of the Ghanaian e-waste sector is controlled by the informal sector, overshadowing formal recycling practices, but he believes SRI can change this. “Once we identify the illegal recyclers, we look at their technology, their challenges and what support they need. We train them, send them to the STEP e-waste academy, change the way they do things,” he says. SRI trains the illegal recyclers in methods meeting regulatory standards, getting them out of illegal practices. In doing so, it hopes to bring an end to practices like burning waste in open air. Schluep believes that along with the waste, the criminality gets imported. “Africa is not corrupt because of the culture. It’s because the Europeans brought it over there with their business. It’s not an African thing or an Asian thing or a Latin thing. It’s us, and it’s embarrassing.” Besides specific initiatives like SRI, in some countries the waste industry itself is attempting to bring illegal recyclers into the formal sector, hoping to reform them. In South Africa, collection and treatment of e-waste is not yet part of the legal framework. The Southern African E-waste Alliance (SAEWA), a nationwide syndicate representing e-waste recyclers, is developing a blueprint to get the recycling industry involved in the issue. “Because the entry-level requirements are so high, South Africa has only a handful of fully legally compliant recyclers for e-waste, so most of the processing is done illegally,” SAEWA head Susanne Karcher explains. SAEWA started out working only with the legally compliant companies, but after realizing that this left out the vast majority of the industry, it decided to begin trying to include informal and illegal recyclers as affiliates. “You need the big shark in every ocean, but you also need the bottom-feeders, the little fish that can go under the stone,” says Karcher. “I believe we have to capitalize on that instead of squashing those people, but involve them into the economy.” In any case, she says, large legal recyclers are already making use of the small informal collectors. South Africa generates 360,000 tons of e-waste every year, and only 10 percent makes it to formal recyclers. “As far as the destination of the rest, your guess is as good as mine, but we know that 30 to 40 percent of the business of the big recyclers is people that directly sell to them with their trolleys from the street. They’re buying from the informal sector.” As it is, there are perverse incentives for recycling the informal way. “You get paid less when you come to a recycler with a complete unit than if you come with a printed wire board or a copper bit. So people rather smash the computer outside of the quarters and bring in the bits that pay. But a lot of material is lost this way,” Karcher explains. Because the international demand for the precious materials contained in certain parts of the e-waste is so high, the low-value parts of it, like the plastic, are unwanted by the big recycling companies, which therefore pay less for whole pieces containing them. By working with the informal providers, SAEWA believes it can limit loss, reduce informal activities to collection only (discouraging the often dangerous efforts at recycling itself) and better represent those working in the industry. “We want to be the voice of the industry, which includes the formal and the informal sector. We cannot pretend they don’t exist. They know they are illegal, but they want to better themselves, and that’s good enough for us,” Karcher says. With e-waste recycling an ever larger industry, it seems there is little alternative but to take those involved in its shadowy side into account. Dannoritzer tells another story from Spain. At a public city council’s collection point, they kept the e-waste container right next to the fence, far away from the others and far away from the cameras. Just outside, a large truck belonging to a scrap dealer was parked. “People’s awareness is key,” she says. “Where we see rubbish, they see treasure.”
  • 19. 19A Global Business Journalism Incubator Sweden’s Backward Waste Problem By: NICOLE PFEFFERLE | October 7, 2015 http://projourno.org/2015/10/swedens-backwards-waste-problem/ The Business of Waste It probably won’t surprise many that Sweden is good at recycling. While Americans recycle only 24 percent of their household waste, in Sweden almost 99 percent of all waste is reused and only around 1 percent ends up in landfills. According to Avfall Sverige, Sweden’s waste management company, virtually every gram of the half ton of household waste that every Swede produces each year is recycled. This is usually thought of as a good thing, but it has brought an unexpected consequence: Sweden now recycles so much of its own waste that it no longer has enough to burn for the incinerator plants that provide a significant portion of the country’s energy. The strange result is that while most of the world is being buried under its own waste, Sweden is actually importing it. In Sweden, 50 percent of all household waste is used to produce energy. This amounts to over 2 million tons of household waste, burned every year in Avfall Sverige’s waste-to-energy plants. Currently, 32 plants across Sweden consume rubbish that cannot be reused, providing 250,000 households with electricity and 810,000 with heating, meaning that nearly 20 percent of all Swedish homes are kept warm by waste. As a result, Sweden is the current global leader in waste-to-energy technology. Faced with such demand and less and less waste at home, Avfall Sverige has had to turn to outside sources for its garbage. In 2014, the company imported over 1.4 million tons of waste, almost three-quarters of the amount it gets from Sweden’s own households. Most of this comes from Norway, Ireland and Great Britain, which pay Sweden for freeing them of their garbage mountains. Avfall Sverige says that its plants not only help dispose of Sweden’s waste but also reduce the country’s carbon emissions. According to the company, energy production from waste can reduce carbon dioxide emissions by 2.2 million tons annually, which is as much CO2 as 680,000 petrol-run cars emit on average per year. But not everyone agrees that the plants are so green. Critics doubt their efficiency, saying the carbon dioxide released during the energy production process is disproportionate to the actual usable energy produced. The Global Alliance for Incinerator Alternatives argues that waste-to-energy plants even “contribute to climate change by emitting more carbon dioxide than the oil industries.” Some critics also worry that using waste as fuel undermines efforts at reducing wastage in the first place, as well as the recycling process in the long run, because it makes waste a valuable resource. Avfall Sverige disputes these arguments. “Waste-to-energy is an environmental, financial, safe and stable contribution to the country’s energy supply,” says Ingegerd Svantesson, a company spokesman. More immediately, though, Sweden’s waste energy plants may be more at risk from other countries copying their example. Norway and Great Britain are both on their way to building their own waste-to-energy plants; Swedish company Ramboll is advising the former on building new facilities. If these countries start reusing their own waste, the Swedes, weirdly enough, might be almost too green for their own good. “Waste-to-energy is an environmental, financial, safe and stable contribution to the country’s energy supply. — Ingegerd Svantesson, company spokesman ”
  • 20. 20 A Global Business Journalism Incubator Doubts Raised About Green Claims of New Belgian Waste-to-Energy Plant By JULIE ANN AELBRECHT | December 30, 2015 http://projourno.org/2015/12/doubts-raised-about-green-claims-of-new-belgian-waste-to-energy-plant/ The Business of Waste Port of Antwerp proudly announced last May that the Saudi company Energy Recovery Systems (ERS) will invest 3.7 billion euros (roughly U.S. $4 billion) in a green project at one of its docks. The Saudi company’s waste-to- chemical plant will turn unrecyclable plastic into “green” urea and ammonia through gasification, which could be fed into a cluster of chemical companies already present at Antwerp’s port. The Dutch company Howa International as its sole vendor for the waste. The Port of Antwerp lauded the project as 40 percent more energy-efficient than a classical waste incinerator, but doubts about how green the project actually is have quickly developed. Underwhelming results from previous attempts at similar projects, doubts about the project’s feasibility report and the uncertain final destination of the plant’s products all make the grounds for port management’s and city officials’ initial euphoria seem less and less certain. The Plant When completed, the plant is expected to process roughly 3.5 million tons of unrecyclable plastic waste into around 1.2 million tons of green urea and 645,000 tons of green ammonia every year. Located on a now empty plot on the port’s Delwaide dock, the plant would become part of Antwerp’s cluster of petrochemical companies and form a closed system that, its constructors claim, will remove a major potential pollutant from the Dutch environment. One day after the project was announced, it was reported that a feasibility study had been completed. The study was done by the Flemish Institute for Technological Research (VITO), an organization focusing on clean technology and sustainable development that is listed on ERS’s website as a “partner.” The study is not available to the public, but according to VITO, the plant would combine a gassing installation with a chemical synthesis plant for ammonia and urea, which will be linked in a closed system without either a chimney or exhaust—meaning without any emissions. A VITO analyst, Ivo Vanderreydt, said the environmental impact study showed that “the ERS concept for waste management scores better than classical waste burning and electricity production.” But there are two problems with this conclusion. First, the chemical composition of plastic contains more carbon than that of urea and ammonia combined, so even if there is no chimney, a significant amount of carbon will be left over from the process. The second problem is the destination of the urea and ammonia themselves. The Questions Urea is used as an artificial fertilizer, and, according to the chemicals industry trade site, chemicals-technology.com, the urea produced by the plant would be transported out of the port by 35 ships every year. The green ammonia, meanwhile, would be fed into the port’s chemical cluster with pipelines, eliminating the need to transport the chemicals. But the ultimate impact of the plant’s products remains unclear. When asked, the Port of Antwerp did not comment on the chemicals’ final destination. A recent study by Bond Beter Leefmilieu (BBL), an umbrella group of Belgium’s environmental organizations, sheds more light on the plant and raises more questions about how it will function in reality. According to study in the project’s second phase, the plant would be processing three times more waste than initially announced. ERS has called the Antwerp plant “the first of its kind,” and while innovative technology is crucial in the recycling sector, the plant’s unprecedented size brings great uncertainty. According to BBL, worldwide, there is no incinerator or gasification plant that processes 3.5 million tons of waste per year, which makes it extremely difficult to assess its impact and feasibility. Similar waste gasification plants have been built in the past, the most notable of these constructed by Swiss company Thermoselect. According to a 2013 study by the American Chemistry Council, however, these facilities have been far less cost-efficient than promised. “Several have been closed due to economic pressures [specifically] the price of energy and high costs of operation] and pressures from the environmental community in Europe,” the report noted. Two of those facilities, built in Germany and Italy in the 1990s, are now closed. Asked to comment on the Bond Beter Leefmilieu study, the Port of Antwerp declined to comment on the size of the plant and said the negotiations with ERS will continue. In a statement, the port said, “The public debate will be held once the full picture is available. The matter concerns an enormous investment with a lot of stakeholders. Submitting a clear project is more important than timing.” The plant’s construction will begin in a couple of years, but whether the project will be as “green” as initially announced remains to be seen.
  • 21. 21A Global Business Journalism Incubator When Recycling Isn’t as Green as It Seems By: NICOLE PFEFFERLE | December 16, 2015 http://projourno.org/2015/12/when-recycling-isnt-as-green-as-it-seems/ The Business of Waste “That kills me,” said Lewis Akenji pointing at the water dispenser in the hallway of the Congress Center with a recycling bin right next to it. “That gives you the message it’s OK: Just drink and drop, it’s gonna be taken care off.” Akenji, who is with the Japan-based think tank Institute for Global Environmental Strategies, was speaking at October’s World Resources Forum (WRF) in Davos, Switzerland, where many of the world’s environmental experts had gathered to discuss how to create an economy largely without waste. In most major European cities, recycling bins have replaced traditional waste bins, and recycling stations for special materials, such as metals and batteries, are often located close to supermarkets. In Europe, we now have little excuse for not separating our garbage, and the rate for recycled disposals is steadily increasing: According to EU statistics, 28 percent of all waste in Europe was recycled in 2013, up from 26 percent the year before. In 2014, as part of its “circular economy” strategy, the European Commission adopted a waste management proposal that aims for recycling rates to increase from 70 percent up to 90 percent, depending on the material, and a reduction in the amount of landfills. The proposal’s purpose is to secure access to raw materials and to create jobs. We, like our governments, have largely come to think of recycling as having no downside. But recycling is not always the most sustainable option. Recycling is greatly pushed in government policy, but waste reduction and prevention are more rarely found in legislation. With an increasing demand for resources, recycling has turned into a profitable business and the industry is booming. But some are questioning its long-term sustainability. For its critics, the ability to recycle distracts from more profitable, and more green, waste-reduction strategies. Perhaps most striking, an awareness of recycling can make people more likely to consume more. “Recycling policies are almost like giving a safety net to governments. Everything they want to do is promote recycling,” Akenji said. “Because we know that we can recycle in the end, we just keep turning out more material.” This is not to say that we should not recycle. Treating waste as a valuable resource not only minimizes it but is also an effective way to conserve energy and natural resources. Even waste that is not recyclable can be turned into energy. In Sweden, 20 percent of all households are heated by non-recyclable material, and buses in major Swedish cities run on biogas. “Recycling is very necessary but not enough,” said Sanna Due Sjöström, chair of the Nordic Council of Ministers’ Nordic Waste Group. She offered the example of food waste in Sweden. Knowing that food waste can be turned into fuel, consumers there see little need to throw less away, even though biofuel can recover only 10 percent of the energy used for the initial production of food. As Akenji noted, recycling itself can be relatively energy- intensive. Due Sjöström argues for an expansion of regulations to create longer product life spans and increased reparability, and for a shift away from the focus on recycling. “It is extremely more valuable to prevent waste in the first place,” she said. For example, Sweden could save 13 billion to 19 billion Swedish kronor (about 1.3 million to 1.9 million euros) just by preventing 20 percent food waste, according to a new Nordic Waste Council report to be published in the coming weeks.
  • 22. 22 A Global Business Journalism Incubator Kamila Guimarães de Moraes, an author and environmental lawyer, summed up the view of many who fear recycling is potentially deceptive in its promises of ecological sustainability: “We simply need to consume fewer resources.” Most of those involved in promoting recycling or resource efficiency suggest that for recycling to be sustainable, it has to be incorporated more completely into products’ life cycle. That is, their eventual recycling should be built into their design from the beginning. For de Moraes, it’s important to reconnect recycling to the production cycle and provide insights from recycling processes to the beginning of the value chain to improve product design. Concerns about recycling are not widely held among environmental experts, and most see little realistic alternatives that can manage the world’s waste problems as effectively. “Recycling is the best option to get back our raw materials,” said Mathias Schluep, a WRF program director who also works with the Swiss State Secretariat of Economic Affairs (SECO) on recycling projects. “Feeding disposed materials back into the value chain closes the loop and makes recycling per se sustainable.” One SECO-funded project, Sustainable Recycling Industries (SRI), conducts “life cycle inventories” to improve the environmental and social effects of recycling in developing countries and also encourages sustainable recycling methods among waste companies and informal waste collectors. Schluep also pointed out that recycling provides workplaces and livelihoods in many developing countries. He sees limited possibilities for transferring recycling knowledge to the design of products; incentives are missing for the producer, he said, and capacities are limited. Therefore, SRI does not proactively advise product designers. The same applies for the incinerator industry. Roland Weippert, an expert in metal recycling after incineration, agrees that there are few means so far to advise product designers on increasing recyclability. Harald Mattenberger, an environmental scientist, has given up on cellphones, and instead of a computer he uses a secondhand tablet. During an interview, he walked off to search for the switch off the light—to keep his resource consumption to a minimum. While most of us probably could not imagine life without a cellphone, the principle of a shared economy has become increasingly popular. Many who believe more fundamental alterations are needed for our economy think it is necessary to create a system where people will want to follow Mattenberger’s example of consuming less. “We need to create a context in which sustainable consumption is default and much easier,” Akenji suggested. One radical way this might be achieved was suggested by Anders Wijkman, a senior adviser to the Stockholm Environment Institute, who said our economy needs to shift from one where we own and then dispose of our products to one where we rent them until they are no longer needed and are recycled once more. He asked why he needs to own his computer, his cellphone or even his clothes. For Wijkman, the answer is clear: “We need new business models, instead of just making profit by producing new stuff all the time.”
  • 23. 23A Global Business Journalism Incubator How the World Resources Forum Came to Be By: JULIE ANN AELBRECHT | October 14, 2015 http://projourno.org/2015/10/how-the-world-resources-forum-came-to-be/ Special Feature: The Evolution of an Environmental Conference - World Resources Forum “Some participants have said that the World Resources Forum (WRF) is actually the real World Economic Forum because here they talk about the issues that are truly important,” says Bas de Leeuw, managing director of the WRF, a sustainability-focused nonprofit that produces conferences around the world. The conference’s flagship event is held every two years in Davos, Switzerland , the same location as the World Economic Forum meetings, where the world’s richest and most powerful gather to discuss the fate of the planet. Having started out as conferences focused on recycling , with 200 participants, in the 1990s to become an annual Forum twice the size, the World Resources Forum has come a long way since its inception. “Well before my time, the R-conferences in the 1990s were biannual gatherings organized by EMPA [Swiss Federal Laboratories for Materials Science and Technology],” he says. These conferences initially focused on the technical aspects of recycling and were geared towards engineers and scientists. As recycling became a more prominent theme, people started to realize that it was more than a technical problem, that it would affect production and consumption. “During the R07 [2007] conference in Davos, they decided to rebrand it to the World Resources Forum, almost as an answer to the World Economic Forum.” De Leeuw came on board in 2011, as EMPA pulled out of the organization to focus on its research activities, and the WRF took its current form. “I think, apart from size, the most important difference with the R-conferences, is that we include people from all scientific disciplines, sociologists, psychologists, as well as businesses, governmental organizations,” he explains. Bas de Leeuw speaking at day one at WRF 2015. Photo courtesy of the World Resources Forum The WRF’s goal is not necessarily to become the biggest, as De Leeuw puts a strong emphasis on the quality of the event. “It’s impossible to measure impact. Not everybody understands the complexity of the problem. For instance, someone asked us to measure the difference between the pollution and resource use before and after the conference. We started to laugh out loud.” He hopes to make the WRF the go-to yearly gathering for scientists, companies and governments: “There is so much science already but what is missing is the connection between the right people. Only reports don’t work. Conferences alone do not change the world, but you need them to bring people together.” The first annual conference outside of Davos was held in Beijing in 2012 together with the Chinese Academy of Science. Ever since, the WRF returns to Davos every other year. Regional conferences also started up this year with an Asia Pacific-focused meeting, in Sydney, Australia. “By inviting regional scientists, businesses, NGOs and governments, and focusing on local issues and activities, we also hope to make them more practical,” says de Leeuw. The last full-scale WRF to take place outside of Davos, in Arequipa, Peru, attracted more than 1000 participants. One of them was Ana Quiros, who will organize the next regional conference in Costa Rica. Quiros, a risk assessment engineer in construction has worked on environmental issues through the UNEP Lifecycle Initiative since 2002. “Last year, I went to the World Resources Forum in Arequipa. I thought, what a drive this institute has, bringing together academia, businesses and actually pushing to change minds.” In the regional conference next year, she will focus her efforts on the construction industry: “the construction sector involves so many resources and stakeholders, it seemed like a logical partnership.” WRF 2014 in Peru. Photo courtesy of the World Resources Forum As far as Costa Rica’s particular challenges are concerned, Quiros reckons they’re rather typical for a nation in transition. “The most important thing is changing the way we understand sustainability as a society. For businesses and government alike, sustainability is in their rhetoric, but not embedded in their practices.” As an example, she mentioned a recent decree that would allow municipalities to build incinerators to deal with their waste. “A topic I was missing in most of the workshops [at the WRF], is corruption. I believe this is a significant issue for Costa Rica and Latin America. There cannot be sustainability if we do not change the way we are doing business.” In the presence of the Costa Rican ambassador, Ana Quiros will announce her plans for the 2016 regional World Resources Forum in San José, Costa Rica during the press conference on Wednesday. According to de Leeuw, there is a lot of demand for more regional conferences, but only one in ten gets approval; “we are looking for support from government, scientific partners and businesses. We do not just plant our flag in different cities, we are looking for true partnerships with the local organization.”
  • 24. 24 A Global Business Journalism Incubator The Long Road: 650 Participants, 109 Countries and 720 tons of CO2 By: MELANIE STUDER | October 14, 2015 http://projourno.org/2015/10/the-long-road-650-participants-109-countries-and-720-tons-of-co2/ Special Feature: The Evolution of an Environmental Conference - World Resources Forum DAVOS, Switzerland—Standing upright and proud, Bas de Leeuw, managing director of the World Resources Forum, announced at the opening session that the World Resources Forum 2015 will be carbon neutral. While offsetting CO2 emissions may be a means for compensation, for conference organizers and participants, it’s not as easy to walk the talk. One car, two planes and three trains later, Hossam Allam, Cairo-based regional program manager at the Centre of Environment and Development for the Arab Region and Europe, is happy to be arrived in Davos. “In my organization–even if it is an environmental one–the rule is that you have to buy the cheapest ticket not the least carbon intensive one, which would be a direct flight,” he says. Allam is one of nearly 650 participants from 109* countries who came to Davos to discuss the circular economy, resources efficiency and sustainable lifestyles and education. The record number of both participants and countries represented is worth celebrating. “We need people from all over the world to make a change and spread our message,” Klaus Wiesen, project leader in sustainable consumption and production from the Wuppertal Institut in Germany, says excitedly. But due to this increase in number of participants from far- away countries, the WRF 2015 has a larger footprint per participant than WRF 2013, which was the previous time the WRF was at Davos. This is despite numerous efforts to minimize the environmental impact of the conference. “This year, we decided to make the menus vegetarian by default and to print less conference material,” says de Leeuw. While every bit helps, this good intention can however be hardly noticeable in the overall impact of the conference. This year, traveling accounts for 95% of the 720 tons of CO2 emissions related to the conference. Altogether, the impact of the conference is equivalent to the annual average carbon impact of 140 Swiss citizens. Offsetting will cost about 9000 CHF; the equivalent of 10 conference tickets (the full conference fee being 970 CHF per person). The question remains, is this carbon impact worth it? “If I can pick up let alone one idea that I can replicate at a large scale, then it is worth it,” answers Mukesh Gulati, Delhi- baed executive director of Foundation for Micro Small and Medium Enterprises Clusters. Another participant from Belgium who preferred to stay anonymous adds, “Bas de Leuw promised us that our carbon impact was compensated so our consciousness is okay now.” In the audience, a feeling of both responsibility and guilty ignorance seems to reign. “I don't want to know my ecological footprint,” confesses Allam with an uncomfortable laugh, “because it's huge.” If one participant would know his ecological footprint I thought, it had to be Mathis Wackernagel, who co-founded the Global Footprint Network in 2004 after inventing the concept in 1994. Indeed, he knew. Every year, Wackernagel consumes as much carbon as about eight average citizens do in India he says. "In our institute we more or less agreed, there is a phrase for that 'Not behind your front door'," says a group of participants who preferred to stay anonymous. "We are all employees of an environmental institute. We talk about environmental issues in the public domain but not behind our front door...we hope that our professional projects have a positive effect and create greater good but we don’t talk about our own carbon impact.” *While we counted 109 countries, there are 10 participants who did not indicate their country. Where do WRF 2015 participants come from?
  • 25. 25A Global Business Journalism Incubator Ecovillages: Vacation Homes for the Wealthy or Hot Spots for Hope and Change? By: CHERRY TSOI | October 13, 2015 http://projourno.org/2015/10/ecovillages-vacation-homes-for-the-wealthy-or-hot-spots-for-hope-and-change/ Interlude: Circular Economy at Home Gerry Chicalo was a software engineer with a “window office in a skyscraper in downtown Vancouver” and lived in an expensive apartment. Today he lives on Lasqueti Island, one of British Columbia’s Northern Gulf Islands, 144 kilometers west of Vancouver and home to white sand beaches and giant red cedars. It’s a scene quite removed from the hustle and bustle of the city. Chicalo has lived here for over 14 years, committing, along with 400 other residents, ever more wholly to an off- grid lifestyle. He has distanced himself from the busyness of the city and lessened his reliance on the products and services of society. He makes his own shelter, harnesses his own solar energy, filters his own drinking water and grows his own food — different kinds of kale and root vegetables, among other things. Gerry Chicalo stands in his garden. This year, he hopes to distance himself from “society” further. He will attempt to step completely outside of our current economic system. “I am working towards total self-sufficiency,” Chicalo says, outside what he calls his “yurt” — a large, plastic-covered enclosure. “I’m almost there. In another year or two, I will be totally self-sufficient.” Opening the door of his shelter, he walks around a workspace consisting of a few chairs, tables and greenhouse plants. “At that point, my only expenses will be about 300 Canadian dollars a year for government land taxes.” Currently, private property on Lasqueti comes in two categories: Free Title Land, owned by one holder and going for an average price of $300,000 for 10 acres, and Land Group Land, owned by multiple holders who are free to divvy up the land as they see fit. On average, it goes for half the price of Free Title Land. Chicalo belongs to the Land Group category. Although he holds a clear disdain for the global economic system, he doesn’t deny he is still involved in it. “I do need some money — I’m building a house!” he says. “But not much. I easily go for weeks and weeks here without spending money on anything. I don’t even carry money with me when I go about my business here.” Chicalo’s weariness with 21st-century capitalism and the global economy’s far-reaching hold is an attitude shared by many ecovillages and off-grid communities throughout the world. Studies show there are now thousands of such people. Alternative economic systems have cropped up alongside them, with some communities returning to the ancient system of barter and some creating their own currency, as in the ecovillage of Damanhur in Italy, where residents use the “Credito,” a local currency invented in Argentine barter markets during the economic crisis of 1995. Still, Jonathan Dawson’s report on the local economies of ecovillages, commissioned by the Global Ecovillage Network, shows that the story behind ecovillages is more complicated than a narrative about an idyllic escape from modern city life. “Almost all villages are inextricably tied into the wider and destructive global economy that surrounds them,” says Dawson. “Participants in [ecovillage] training courses tend to leave large air-mile carbon footprints behind them.” In addition, those who can afford to live in ecovillages tend to be well off. A Canadian member of an ecovillage in Costa Rica agrees. The ecovillage resident, who is from an upper-middle-class family and is raising children at the village, notes, as Chicalo does, that a great number of ecovillage residents view their beachfront or jungle homes as vacation spots where they take time away from their “hectic lives in the city.” Some only “come only in the winter months and assume the ecovillage lifestyle,” says the resident, who asked not to be named. “Then they go back to their corporate jobs.” However, not all ecovillages are simply offbeat resorts. Dawson’s report gives examples of ecovillages that have successfully found a “middle ground between integration into the global economy and cutting all — or most — links with it,” most notably those belonging to the cooperative movement. Dawson believes the global economy is too large, with a “perverse gravitational pull,” for ecovillages to escape. “The boundaries of mutuality must extend far beyond the limits of the ecovillage itself,” he says. “This only becomes possible if ecovillages consciously identify themselves, in the economic sphere at least, as belonging to a family of initiatives significantly larger than themselves.” Chicalo, in his own way, acknowledges this need to grow an off-grid network. He believes that if enough people started to share the same lifestyle, as he and the other residents of Lasqueti Island do, “de-growth would naturally occur.” “In the end, I think, the vast majority of people would be happier and live fuller and richer lives,” he says.
  • 26. 26 A Global Business Journalism Incubator €$$?: Bringing People Together Through Money? Community Currency and Local Exchanges By: MELANIE STUDER | October 11, 2015 http://projourno.org/2015/10/bringing-people-together-through-money-community-currency-and-local-exchanges/ Interlude: Circular Economy at Home Becky Booth is standing in line for the cashier at the Tower of London, with family visiting from the U.S. But when she is ready to buy the tickets, instead of “conventional” money she hands over six “Time Credits.” She had earned them earlier this year by volunteering with children at a local community festival in Wales. Booth is CEO of the Spice “time bank,” named for its mission to “add some spice” to the organization of society. Like many other community currency initiatives, Spice isn’t aiming to replace “conventional” money but rather to supplement it. “Our ambition is to counterbalance what the mainstream system is not good at,” says Booth. “For example, engaging people in community services, building neighborhood cohesion and valuing unpaid work.” Spice is a success story. Since its foundation in 2009, it has grown into an organization employing 25 staffers and working with 600 partners, from museums and concert halls to swimming pools and art schools. So far, an estimated 18,000 users have earned the currency, and approximately 450,000 Time Credits have been issued. But it is also a relatively rare success story. According to Gill Seyfang, a researcher at England’s University of East Anglia, Spice stands out among community currencies for its reach and longevity. For the past decade, she has been researching the spread of the three main types of community currencies. Among these, time banks like Spice make up 50 percent of the 3,500 community currencies in the world. Local exchange trading systems, or LETS, in which people exchange all kinds of goods and services with one another, are second at 40 percent, and local currencies, which issue paper or digital money for a defined region, make up the last 10 percent. But while LETS are declining and local currencies are reaching a plateau, time banks, alone among the community currencies, are growing. The success of Spice and other time banks sheds a light on why some do-it- yourself currencies succeed and so many others fail. Policy Support and Funding For Seyfang, there are a number of reasons time banks tend to do better. They are generally professional projects that contribute to empowering communities and providing social services. As a result, initiatives like Spice have attracted the interest of policymakers in the past few years. Unlike some time banks, Spice is not based on a “person-to-person” system but rather on a “person-to-institution” model. Instead of people giving time to and receiving time from others, they can give time to community and public institutions, like schools and social and health care providers, in exchange for access to cultural and educational activities, like art classes and concerts; access to swimming pools; or even benefits like contributions to social housing rents. “Such a system is effective for gaining institutional buy-in and funding,” says Seyfang. Compared with time banks, LETS have low chances of getting funded because they generally consist of small, amateur projects made up of five to 200 users. According to Mary Fee, the coordinator of LETSlink UK, the main body supporting LETS across the U.K., many of the exchange currency projects die out because of lack of funding and human resources. Local currencies, meanwhile, generally receive policy support when there is a crisis with the national currency, but this support tends to stop once the economy gets back on its feet. The Bristol Pound in the U.K. is a curious exception. This currency appears to “be breaking the ceiling of the scale that most local currencies have failed to deal with,” says Ben Brangwyn, co-founder of Transition Network, the mother organization behind eight local currency projects in the U.K. He says that a “friendly city council” and a credit union wanting to integrate the project also help explain the Bristol Pound’s staying power. Easy to Replicate, Attractive to Users For Seyfang, a key feature of time banks is that they require little infrastructure to be replicated and can work in many different contexts. It’s an idea shared by Spice’s CEO. “Time Credits are an incredibly adaptable tool,” says Booth. “We have been able to replicate the model in schools, housing associations, churches, social care services, amongst young and old, in urban and rural areas.” Like time banks, LETS can be set up easily and at low cost. “All you need is a computer and a circle of friends or of like-minded people, so LETS have been good at replicating,” says Seyfang. But while LETS are easy to set up, they’re not considered mainstream. They typically include strong environmental or communitarian ideals, like economic inclusion and reducing material consumption, which can turn off some users. According to Fee, LETS also suffer from the competition posed by time banks—since Spice’s creation, there has been a significant drop in the number of U.K. LETS members. As for local currencies, Seyfang believes they’re more difficult to set up because they require security systems. But Brangwyn disagrees and has developed a “How to” guide, which details 10 steps to set up a local currency scheme. For him, the biggest challenge to the growth of local currencies is that their use requires an extra effort: Users need to convert their national currency into the local currency and then find businesses that will accept it. “The success of community currencies depends largely on the level of ownership the community feels towards the currency,” his writes in his guide. “Communities have to consider it their currency or they will not embrace it.”
  • 27. 27A Global Business Journalism Incubator Using Drones to Plant Trees By: STELLA MIKHAILOVA | October 13, 2015 http://projourno.org/2015/10/using-ex-military-drones-to-plant-trees/ Interlude: Circular Economy at Home Tom is seven. He’s staring very curiously up at a big drone hovering above his head in the London Science Museum. The black quadcopter Tom is so amazed by looks like a big toy that many children want to have. But this drone is not a toy. It’s an ex-military drone, approximately 1 meter long, 40 cm high, and it’s supposed to save our rainforests. Lauren Fletcher is a former NASA engineer and Mars explorer. The idea to create a drone that would tackle deforestation around the world came to him from a science fiction book. Laurence’s team, called BioCarbon Engineering, is repurposing ex-military drones to have them plant trees. BioCarbon Engineering hopes one day their drones will to plant 1 billion trees a-year and the results are already impressive. In comparison to a more well-established technique— dispersing dry seeds by air—where an uptake rate is around 8%, a recent test conducted by BioCarbon Engineering in June of this year resulted in 75% uptake rate of the eucalyptus planted. The project team says their use of drones could reduce costs of the traditional methods by up to 85%. “Hand-planting still remains the main planting method,” Fletcher’s colleague Irina Fedorenko, a PhD candidate studying geography and the environment at the University of Oxford, explains. “However, it is slow, expensive and usually requires people from disadvantaged communities to work in difficult weather conditions for a low pay.” The drone-planting method consists of three stages: first, one drone scans the landscape and identifies areas to be reforested, generating 3D maps for designing the most effective local planting patterns. Next the drones deliver pods filled with seeds and plant-nutrients to the identified locations by firing them out into the soil. Hydrogel added to each pod decomposes over time, thus providing nutrients for successful uptake. Irina explains that the team also hopes to seed in other species, including micro- organisms and fungi, which will improve the soil. But there are still some concerns. Alan Watson Featherstone founder and executive director of Trees for Life, a conservation charity, commented to the museum that he is not sure that such a natural process as tree planting can be achieved by automated and impersonal drones. He believes that human interaction is necessary to ensure a proper planting process. Another concern is more familiar to new technologies— some worry the drones might take jobs away from humans. But Fedorenko adds that they are currently targeting planting in remote or hazardous areas, such as those affected by fires or chemical spills. As Fedorenko says, there are types of trees that absorb contaminating elements, thus clearing the soil and making it suitable for further seeding. The project has begun to attract some attention; in February, it was ranked 3rd in UAE's Drones for Good competition, put together by the UAE government to give out a $1m grant to the winning project. Since then, they have received funds for prototype improvement from Founder.org, an early-stage funding organization, and Hello Tomorrow, a startup competition. However, the use of drones for planting still has not been tested on a large scale and in the wild. And, as the team mentions, further fundraising is still an issue. The team says that if drones developed by BioCarbon Engineering get sufficient financial support and start being widely used, with the effort of 50 teams with 6 drones in each, BioCarbon Engineering might make it possible planting 1 billion trees a year. So far they have raised around 160k euro from various competitions, but this is not enough for large-scale planting. The company is looking to raise more funds from private investors. They might also start a crowdfunding campaign in a few months. The drone is currently on display in London’s Science Museum on view until the middle of December. Lauren Fletcher, ex NASA engineer, displays one of his drones to be used for planning trees.
  • 28. 28 A Global Business Journalism Incubator New Index Attempts to Measure Excessive Resource Use By: WALERIA SCHUELE | December 13, 2015 http://projourno.org/2015/12/new-index-attempts-to-measure-excessive-resource-use/ Environmental Audit Society Living within planetary boundaries is imperative on a planet with finite resources. But in 2015 we seem far from meeting this imperative. If everybody led the lifestyle of an average American, we would need five earths to provide the natural resources needed, according to a calculation from the Global Footprint Network, a think tank that monitors countries’ ecological footprint. So far, the consumption rates in industrialized countries have been balanced by countries like Bolivia or Angola, whose biological capacity far exceeds their present consumption rates. But as more countries catch up in industrial development and adopt more consumption-driven lifestyles, the more we will overstretch the natural limits of our planet. Already, humanity now uses the equivalent of 1.6 planets in resources. This means that it takes the earth 1.6 years to regenerate the resources that we use in one year, a disproportionate phenomenon that is expected to grow as more countries industrialize. There is a growing awareness among political decision- makers that we need to take action to accommodate the resource needs of a human population that is expected to exceed 9 billion by 2050. Yet that awareness still needs to translate into political action. “Excessive resource use is at the core of our most pressing problems today, including climate change and biodiversity loss. However, we do not have a single international convention regulating how we use natural resources,” says Bas de Leeuw, managing director of the World Resources Forum (WRF), which took place Oct. 11-14 in Davos, Switzerland. To stimulate political momentum, the WRF has launched its flagship project, which aims to develop a Resource Efficiency Index to measure how efficiently nations use their resources. A first discussion paper was presented during this year’s WRF. “We measure the economic development of nations with the GDP and human development with the Human Development Index [HDI]. But we do not contrast these measurements with the resources that countries consume to get to their respective level of economic and human development,” explains Arnold Tukker, director of the Institute for Environmental Sciences at Leiden University and lead scientist for the Resource Efficiency Index. That index could close this gap by spotlighting which nations are more resource-efficient in achieving a high gross domestic product and high human development. In short, good quality of life for their citizens. The Resource Efficiency Index will aggregate three categories of resources: land, water and materials. The task is ambitious, considering that most products we consume are shipped across the globe before they reach us. The amount of water and land used at production sites in distant parts of the world is normally invisible when everyday products reach our shores. “That is what we want to make visible,” says Tukker. “Simply put, we will look at a final product like a car and then count backwards, in terms of what resources have been used to create this product.” The data will be taken from large databases like Exiobase, one of the world’s most ambitious databases, which was developed to analyze the environmental impacts of the globalized economy. The collection and selection of data is only one of the many challenges the index will need to overcome. Picking the right calculation matrix is another one. A number of different scientific schools passionately defend their own matrix as the most appropriate one. In anticipation of the debate, Tukker conducted test calculations with five alternative matrixes. The outcome came as a surprise. Notwithstanding the underlying formula, the results proved to be very similar. Australia, Luxembourg, Canada and Finland always came out as the top four resource-inefficient countries, Tukker showed during his presentation at the WRF. “In the end, we don’t need to produce 100 percent exact results as long as the general direction is clear,” says Friedrich Hinterberger, founding president of the Sustainable Europe Research Institute and a contributor to the paper. The Resources Efficiency Index, like the GDP and HDI indexes, has to work with simplifications. It needs to deliberately exclude certain parameters to be functional. For example, it will leave out the impacts on human and ecosystem health from the resource extraction process. “We do not think it is dangerous that we left out the human and environmental impacts of resource extraction in our calculations,” says Hinterberger. “One could always include more elements. But this easily becomes a pretext for not doing anything at all. We think it is more important to get going with the resource efficiency debate. It is time to act.” Others agree that it is more important to have some sort of index, even if it’s imperfect. “Even if one disagrees with the methodology, it remains a fact that resource use needs to be at the forefront of the political agenda,” says Mathis Wackernagel, president of the Global Footprint Network, one of the most well-known think tanks in the field. “If the Resources Efficiency Index wants to succeed, it needs to communicate clearly which question it wants to answer. It needs to convey a simple message, and people need to understand how it can be used.” “The index could be applied in various ways. For example, it could reinforce arguments for higher taxes on resource use,” suggests Hinterberger. “Tax resources, not labor” was a recurring suggestion during various panels at this year’s WRF, an idea that suggests a tax system would incentivize the use of abundant and recycled materials instead of scarce ones. At this point, the Resources Efficiency Index is still a work in progress. But Tukker’s team seems to have shown that there could be a simple way to express nations’ resource efficiency, a central question of the 21st century.
  • 29. 29A Global Business Journalism Incubator How to Avoid Another VW Scandal: The Right Mix of Carrots and Sticks? By: STEFAN HILSER | December 18, 2015 http://projourno.org/2015/12/how-to-avoid-another-vw-scandal-the-right-mix-of-carrots-and-sticks/ Environmental Audit Society The scandal around the revelations that Volkswagen manipulated emissions monitors on its cars to give falsely low readings damaged the company’s image and its stock market value, which dropped 40 percent within two days of the news breaking. This damage threatens to have tremendous effects on the German economy, where 1 in 7 workplaces is directly or indirectly dependent on the automotive industry. Looking at why and how VW committed the fraud is also an opportunity to examine practices related to environmental monitoring in the automotive industry and whether the reaction to the scandal is really likely to prevent another one from occurring. For many experts involved in the devising of monitoring methods, the scandal has some obvious roots—the desire for more profits. But they also note that governments and consumers themselves perhaps also share some complicity in the deception that’s now costing VW so dearly. “Environmental monitoring regulations and adaptation are costs, so there’s a tendency to avoid them,” says Arthur ten Wolde, manager of circular economy public affairs at De Groene Zaak, a Dutch business-lobbying group that advocates for a circular economy. He spoke to Pro Journo at October’s World Resources Forum in Davos, Switzerland. Estimates by Transport & Environment (T&E), a Brussels-based green research and lobby group, calculate that at a cost of 50 euros per car, they could upgrade most Euro 5 emissions standards vehicles to equip them with selective catalytic reduction systems (known as SCRs). According to the group’s tests, these systems would reduce nitrogen oxide emissions so that the cars meet EU environmental norms. But to avoid those costs, the industry is lobbying against stricter regulations. Based on the EU transparency register, in 2014 Volkswagen alone spent more than 3.3 million euros and employed over 43 registered lobbyists, followed by Daimler, with 2.5 million euros and 14 lobbyists, and far ahead of BMW, with approximately 1.4 million euros and eight lobbyists. Reuters has reported that VW plans to recall 8.5 million affected vehicles in the EU. Assuming that all the engines meet the Euro 5 norm, if these vehicles were to be equipped with a SCR system, the total cost could amount to a maximum of 4.25 billion euros. VW’s calculation is perhaps easy, then, to understand. The Economist has drawn attention to some of the testing practices developed by allegedly independent testing organizations “to win clients.” Among other things, they include the removal of wing mirrors and sound systems, taped cracks between panels and the use of high-performance lubricants and tires to save weight and reduce drag. In the case of the current manipulation scandal, the most important cheat is that testing takes place on a rolling road under laboratory conditions, which are far from being realistic. The software installed in VW cars was able to detect these conditions, making it possible for the car manufacturers to deceive the testing regime, as well as customers and regulators. In a letter submitted recently to the EU’s Technical Committee on Motor Vehicles, Transport & Environment asked for stricter testing regimes under real-life conditions and complained that when driven on the open road, the vehicles exceeded test values by a factor of nearly five. “The main answer why we haven’t done monitoring under real-life conditions yet is cost,” says Paul Ekins, a professor of resources and environmental policy, and director of the UCL Institute for Sustainable Resources, at University College London. According to Ekins, this is also due to governments’ various interests. “As with everything to do with government regulation, there is a tension between wanting to keep the cost down and wanting the regulation to be observed,” he says, noting that governments are reluctant to insist on regulation that will push up cars’ consumer prices. There is often an assumption that companies just want to maximize profits. But Cornis van der Lugt, a senior research fellow with the Centre for Corporate Governance in Africa at the University of Stellenbosch Business School, says that “real financial decision-makers are quite often more sophisticated. Many decent investors will tell you it’s not just about short- term profit; more importantly, it’s about the doability of longer-term cash flows.” Van der Lugt also says that “business is not against regulation per se” and that there are good examples of business self- regulation in the form of setting industrial and reporting standards, such as the Global Reporting Initiative. Still, he notes, it is mostly governments that introduce the requirements for reporting in the first place, but the regulator often “leaves it up to the market” as to how the companies report and which indicators they use. “The EU has a very long-standing process of increasing the stringency of emission standards from vehicles,” says Ekins. “That in itself means nothing at all, unless those standards are enforced.” The extent to which the EU and especially the German government are actually interested in enforcing stricter regulations is questionable. The Guardian recently revealed that the U.K., France and Germany, while publicly calling for investigations, were lobbying to keep the testing loopholes The Guardian report suggested these loopholes would increase real-world carbon dioxide emissions by 14 percent above those being claimed by manufacturers. This was particularly noteworthy in light of the recently concluded COP21 climate summit in Paris, where the international community negotiated on binding targets for emissions. There are suspicions that some in Germany’s government, in a country where so many jobs are connected to the car industry, must have been aware of the fraud committed by VW. Elkins calls that “pure speculation.” Still, he says, it is “understandable that the scandal was first discovered in the United States rather than in Germany.” Environmental monitoring is meant to be tool that determines whether an environment is fit to live in and detects when problems occur. But there are many conflicts between different interest groups, ranging from citizens and consumers to businesses and governments, that undermine environmental monitoring efforts. Increased transparency on all levels, the right mix of incentives and regulations and participatory processes in setting standards are key to overcoming these conflicts. In the end, it’s a question of finding the right mix of rewards and punishments.
  • 30. 30 A Global Business Journalism Incubator Giving Nature Legal Rights, Tribunal Puts Environmental Damage on Trial By: WALERIA SCHUELE | December 4, 2015 http://projourno.org/2015/12/giving-nature-legal-rights-tribunal-puts-environmental-damage-on-trial/ Environmental Audit Society On December 4 and 5, against the backdrop of the COP21 climate summit now underway in Paris, the Global Alliance for the Rights of Nature will hold the third International Rights of Nature Tribunal. It’s a very unusual court, one where the grievances of the natural world against individuals, companies and organizations will be heard. The Global Alliance for the Rights of Nature argues that the world’s relentless ecological crises cannot be solved unless humans systematically change their approach to nature in both their legal and economic systems. That statement carries weight at the end of a year that has seen ecological disasters of an unprecedented magnitude. In July, intense rainfalls inundated major open-pit coal mines in North Vietnam, causing toxic floods to threaten Halong Bay, a UNESCO World Heritage Site. In the same month, untamed fires have burned over 12,000 acres of Indonesian rain forest blazes whose extent is closely linked to irresponsible farming practices. In November, Brazil faced the worst environmental catastrophe in its history, when two mining dams broke, causing a toxic mudslide to endanger the livelihoods of over 100,000 people and the entire ecosystem of the Rio Dolce River. The Rights of Nature Tribunal is meant to put the spotlight on these types of events. For now, the judgements passed at the Tribunal have no legal value, but they are meant to demonstrate an alternative approach to how the environment is viewed in legally. “It serves an educational purpose,” explains Osprey Orielle Lake, a judge at the tribunal and co-founder of the Women’s Earth and Climate Action Network. “We want to present these ideas on a world stage by demonstrating the application of the Universal Declaration of the Rights of Mother Earth, which was adopted in 2010.” The agenda for this year’s tribunal is diverse. The tribunal will examine what it calls “climate crimes” against nature, including the implications of the agro-food industry and genetically modified organisms (or GMOs), the tar sands in Canada, mega dams in Brazil, oil drilling in the Ecuadorian rain forest and international ocean management. Many of those involved in the Tribunal want to fundamentally alter how nature is perceived in legal terms. They want to give legal standing to natural phenomenon and to be able to defend their rights in court. “We need to stop treating nature solely as property in terms of the law and instead should attribute legal rights to trees, rivers, animals and whole ecosystems,” says Robin Milam, a social entrepreneur and the leader of a global grass-roots campaign, called Rights of Mother Earth. In practice, this would allow advocates to represent natural phenomenon in the same way that parents can speak on behalf of their children in court. The idea is not as far-fetched as it might seem at first. One hundred years ago, it was unthinkable to attribute legal rights to completely invisible, intangible and artificial entities such as corporations, which also cannot speak for themselves. Today, hardly any aspect of our lives is not touched upon by that legal invention. Law is not set in stone. In the first ever essay ever written on the topic in 1974, Christopher Stone, a professor at the University of Southern California, wrote that in reality law “follows the moral development of mankind,” and that every extension of rights in the past, seemed “unthinkable” at first. This applied to children’s rights, women’s rights, black people’s rights and now to nature’s rights. As an ethical tribunal, the Rights of Nature Tribunal continues a long tradition of forums, that have sought to address issues falling outside the scope of existing legal systems. It is directly inspired by the Russell Tribunal, also known as the International War Crimes Tribunal, which was organized by the British and French philosophers, Bertrand Russell and Jean-Paul Sartre in the 1960s to investigate American foreign policy and military intervention in Vietnam. The Nature Tribunal serves as a platform for an idea that has already been manifesting itself in laws across the world in recent years. In 2008, Ecuador recognized the ‘Rights of Mother Earth’ in its constitution and in 2011, Bolivia passed an unprecedented ‘Law of Mother Nature’, which grants nature equal rights to humans. In 2012, the Whanganui River in New Zealand was recognized as a legal entity, setting a global precedent. The trend is also appearing at a very local level, with communities beginning to use legal rights of nature as a tool to protect their livelihoods. “In the USA, a multitude of local communities have passed ordinances which recognize rights of nature,” says Linda Sheehan, a prosecutor at the tribunal and executive director of the Earth Law Center. “People use the rights of nature to protect their area from polluting economic activities, such as fracking of shale gas in Mora County, New Mexico or Baldwin, Pennsylvania,” she says. Those behind the Tribunal say they are not anti- development, but that the movement promotes a different type of economic development. “We need to reformulate the rules of our economic activities and we need to start paying the real price for the products we use,” says Osprey Lake. Her words echo the findings of a UN-sponsored report conducted in 2013, which shows that hardly any industrial sector would be profitable if its true environmental costs were internalized. “Determining the true cost of business, including environmental degradation, would incentivize more sustainable businesses to thrive. A must if we are serious about living within the natural boundaries of the earth. This is what the members of the Global Alliance for Nature’s Rights work for,” Lake says
  • 31. 31A Global Business Journalism Incubator Data Journalism for Researchers: Masterclass at the World Resources Forum By: STELLA MIKHAILOVA | October 22, 2015 http://projourno.org/2015/10/data-journalism-for-researchers-masterclass-at-the-world-resources-forum/ Into the Media Florian Ramseger is a product specialist at software company Tableau. This year he came to the World Resources Forum, an international conference that takes place annually in Davos, Switzerland, and brings together people with a mission from research institutes, think tanks and universities, as well as policymakers and businessmen. Standing in front of the audience at his master class titled “Telling Your Story Through Data,” he shared an anecdotal story from his past as an economist. Once he tried to build a linear regression model using data, but none of his attempts to fit the data into a good model were successful. When nothing worked, he went to the people from the statistics department and showed them his data. In response, he received a question: “Why do you fit your data into a linear model if there is clearly nonlinear correlation?” Looking at the data is crucial for researchers, Ramseger said. However it is not the only problem that we have with data now. Participants in the master class agreed that they often experience difficulties in communicating their research outcomes to the public. They find it especially hard to communicate results to the nonscientific community. Fortunately, data journalism provides useful tools that researchers can use to examine their data and communicate the results in a digestible manner. Here are the main tips researchers should follow to succeed: 1. Your data should tell a story. Every story has three major parts: context, struggle and resolution. Context should make readers familiar with the concepts and objects that you are researching. Here, researchers should try to link new information to existing knowledge. One way to do this is to use infographics to set up the context, as in a Süddeutsche Zeitung article (see below) that visualizes the difference between the number of delegates at a G-7 meeting and the number of policemen involved in the event as the reader scrolls through. The article first sets up seven figures representing the G-7 delegates and then compares them to the number of policemen. http://gfx.sueddeutsche.de/politik/2015-06-03_G7-Gipfel_Schloss_Elmau/ Visual context usually works for simple and well- known objects. In a more complicated context, textual introduction will work well. 2. Make the struggle in your story easy to understand. In the struggle part, researchers should illustrate the differences and contrasts in their data. Data visualization serves as a great tool to clarify and highlight these differences. Following are some useful tips. First, try to use horizontal bar charts to illustrate differences in data. They are much easier to understand than, say, pie charts, as the latter require readers to make more complicated visual comparisons, such as those between the angles of the pie’s various sections. The second key element here is to always choose horizontal over vertical headers, as readers should not need to rotate their head at a 90-degree angle to read it. And finally, do not forget to use different colors for readers to understand the differences between each bar. Second, do not be afraid to show differences in differences. A good way to do this is to present two lines of data showing different trends, and leave a space between the lines to make it easier for users to focus on the gap between them, as in the example below. Using different colors together, leaving space between the lines, simplifies the process of seeing and grasping the differences in the data. But do not go too far into it, and do not overload the graphic with too much information, even if it looks pretty. http://www.cnn.com/2015/10/02/us/oregon-shooting-terrorism-gun-vi- olence/ Third, do not be afraid to show difference in differences in differences. But do not use 3-D for that. 3-D maps are very complicated to follow and understand. One solution may be to provide small illustrative graphs for each time period next to each other. This helps readers see trends over days, weeks and years. Using colors is still very helpful to illustrate the differences from Point 1 within each of the small pictures.
  • 32. 32 A Global Business Journalism Incubator https://public.tableau.com/s/gallery/boris-bikes-daily-usage 3. Ask yourself: What do you want the reader to take away? Once this question is answered, make it the resolution of the story. Do not leave the reader without some culmination, as otherwise your information will look just like raw data and will not leave a message. Just telling a fact or showing the picture is not enough to create good data visualization. “For me, good visualizations are not necessarily the ones that are the most pretty and not those that use correct tools, though it helps,” Ramseger said. “The really good ones are those that touch you and tell you the story.” The example below, illustrating gun-related murders in the U.S., is not a scientific piece, but it clearly sets up the context, shows the differences and leaves a final message that readers should take with them. 4. Something to bear in mind about data journalism Keep in mind that in some cases, it may be dangerous to rely too much on infographics. “If we are going to start reducing the word counting in the article and only use infographics, we are going to lose the big picture,” says Jocelyn Blériot of the Ellen MacArthur Foundation. To avoid this, each infographic should be combined with a thoroughly researched story, he adds. Another problem with data journalism is that sometimes people still have a hard time understanding the visual part. Claude Fussler of the CO2 Forum said that in his village in France, many people do not look at data visualizations because their education level does not allow them to understand infographics easily. This is another reason why researchers should be careful when selecting data visualization tools and should prefer those that simplify the understanding of data, such as the ones mentioned here. After all, “if you do it right, you can use it for any topic— except, maybe, love,” Ramseger said, laughing. “For me, good visualizations are not necessarily the ones that are the most pretty and not those that use correct tools, though it helps,” Ramseger said. “The really good ones are those that touch you and tell you the story. — Florian Ramseger, Product Specialist at software company Tableau. ”
  • 33. 33A Global Business Journalism Incubator How the Media Can Improve Their Climate Coverage By: STELLA MIKHAILOVA | December 26, 2015 http://projourno.org/2015/12/how-the-media-can-improve-their-climate-coverage/ Into the Media With the wave of media coverage surrounding the COP 21 climate summit in Paris, it might be hard to believe that climate change and other environmental issues suffer from a lack of coverage in the press. But, while major events like the COP can lead to brief peaks in reporting, media outlets continue often to struggle to engage both themselves and their readers in these issues. The former Guardian editor, Alan Rusbridger, shortly before stepping down, said he felt the media was failing to meet the challenge of covering the climate crisis; it’s a view shared by many others in the press, even as seriousness of the danger posed by climate change is increasingly recognized. At this year’s World Resources Forum (WRF) 2015 in Davos, close to 500 environmental experts from more than 100 countries gathered in Switzerland, discussing ways to solve the world’s most pressing environmental crises, including climate change. Pro Journo spoke to WRF participants to hear what problems they see with current media reporting of environmental issues and how it might be improved. Reduction in Climate Change Coverage? “Environmental issues became less high on the agenda,” said Thomas Gotting of the Swiss Federal Office for the Environment, a WRF participant. “Not because they are less interesting or concerning, but because other topics are covered more.” For Gotting, issues like the refugee crisis, unemployment and the 2008 global financial crisis have received most of the media’s attention. Indeed, there is evidence that since the 2009 Copenhagen Climate Change Conference, media coverage of climate change and environmental issues has decreased. Since 2004, Max Boykoff, an assistant professor at the University of Colorado–Boulder, has collected data on global newspapers’ coverage of climate change. His research shows that after two surges of interest in the subject, which happened after the 2007 publication of the IPCC’s fourth Assessment report and the 2009 Copenhagen meeting, media coverage of climate change has dropped. Jocelyn Blériot of the Ellen MacArthur Foundation agrees that high-profile events create major sources of news concerning climate change. “There was no international event around these issues, and in 2009-2015 all focus was on the economic crisis,” he said. Yet a quick poll during WRF 2015 showed that 18 out of 25 participants polled actually noticed an increase in news coverage of climate change after 2010. One of the reasons for this may lie in the difficulty of defining what climate change news actually is. The Daily Climate, an independent media aggregator, showed an increase in news coverage in 2013, as it compiled a wider range of stories on climate change. As opposed to Boykoff, who counts articles featuring the phrases “global warming” or “climate change,” the Daily Climate focuses on “fracking,” “pipelines” and “oil sands,” although these topics do not necessarily involve discussions about the implications for climate change. Both techniques have their pros and cons. But generally, the problem lies in the quality of the articles’ content rather than in the quantity of news pieces on the subject. Main Problems of News Coverage “I regret the way it’s being covered,” said Mathis Wackernagel of the Global Footprint Network. Most WRF
  • 34. 34 A Global Business Journalism Incubator participants agreed that paying the same attention to scientific facts and the opinions of minorities who do not agree with the current climate change consensus are some of the biggest problems in news media coverage. This trend is not new. Back in 2014, the BBC was openly criticized by members of Britain’s Parliament for giving the same weight to scientific facts and general opinions. Many WRF participants see a decrease in the quality of news articles as a consequence of the media’s existing business model. “Media is commercial,” said Arthur ten Wolde, director of Circular Future. “So they have to make money in the short run, and you do it by creating a debate. So you want someone from one point of view and the climate skeptic with the opposite point of view. So both television and newspapers have ‘the debates!,’ which in itself suggests that there is no consensus [on climate change]. But there is consensus!” According to WRF attendees, another problem is that current news about climate change is very impersonal and fails to reach readers. The media make it look as if global warming is happening somewhere far away from them. “What are we doing daily? We are eating, we are wearing clothes, we are living, housing. I think it [climate change coverage] has to be connected to daily life. I think it’s rather important if media finds these links between daily life and professional life. They have to work on this,” said Holger Rohn of the Factor 10 Institute. The last major problem is insufficient coverage of concrete examples on how to tackle the problem. At a recent forum in New York attended by Blériot, Ariana Huffington gave a talk on how the media should provide solutions and not focus on only the problems from climate change. “And she is right. It’s all about the problems,” said Blériot. “The solutions don’t get half the exposure they deserve.” Claude Fussler of the CO2 Forum believes that negative news is the price we have to pay for a lack of action on climate change. He argues that as there is nothing good about the problem, it should not be covered in a positive way. However, most of the other experts present said that climate change’s negative image makes the stories less interesting. As a result, people get bored and do not feel inclined to change their behavior. Solutions What does it take to change this situation and make the news more appealing? “It always takes creativity and imagination,” said Wackernagel. For ten Wolde, the issue’s complexity and journalists’ lack of time to cover it properly are just an excuse. He shared a creative example from the Netherlands, where a local newspaper due to lack of resources used 10 students to write articles and produced “extremely thorough reports.” Covering more concrete stories about climate change is another important step. Colin Paul of Act on Climate suggested that newspapers have a positive impact when they try to report on situations where businesses and individuals are taking concrete steps to counter climate change, such as installing solar concentrators. He said that the role of newspapers is not to change people’s beliefs but to show a business case for sustainability. Fussler agreed that emphasizing the human nature aspect of climate change and focusing on the necessity to act are both essential. Collaboration with scientists and their research findings is another key solution to the problem. “Scientific journalism should be at the forefront,” said Blériot. “It’s not a question of opinion.” Using scientific results and limiting coverage of opinions not supported by facts are seen as the most important approaches that journalists should consider when covering climate change. Data Journalism as Bridge Between Science and Media While using research findings is a commonly recommended practice for journalists, researchers admitted that they experience difficulties communicating their results to the broader public. Florian Ramseger, a product specialist at Tableau, said that one of the problems in environmental coverage is finding a link between local events and large-scale issues. Journalists tend to cover one aspect—individual, narrow stories—while scientists look at the problems very broadly and globally. For Ramseger, data journalism helps bridge these two extremes. “It can visualize how the story of an individual city, individual summer and individual event compares to the long- term development in a country,” he said. In this case, data journalism may help journalists see the broader picture while allowing scientists to find some local practical implications to their research.
  • 35. 35A Global Business Journalism Incubator How Much Plastic Is in Our Ocean? A Chat With Captain Charles Moore By: CHERRY TSOI | October 14, 2015 http://projourno.org/2015/10/podcast-captain-charles-moore-on-how-much-plastic-is-in-our-ocean/ Women and the Circular Economy: A Chat With Dr. Alice Kaudia and Dianne Dillon Ridgley BBy: MELANIE STUDER | January 17, 2016 http://projourno.org/2016/01/women-and-the-circular-economy-a-chat-with-dr-alice-kaudia-and-dianne-dillon-ridgley/ Special Feature: Podcasts With World Resources Forum Delegates It's estimated that 600 pounds of plastic waste are in the sea for every pound of plankton. One in four fish (including those we eat) has plastic in it. How much more can we take? Captain Charles Moore is an internationally recognized expert on marine plastic pollution and head of Algalita, a marine research and education nonprofit working to prevent ocean plastic pollution. His team developed the first protocols for measuring plastic debris in the oceans, methods now used globally by scientists and researchers. His passion for the well-being of the oceans is immediately felt and easily contagious. Take a listen for yourself. https://soundcloud.com/projourno/wrf-15-podcast- cpt-moore Two leading promoters of female equality, Dr. Alice Kaudia, Kenya’s environment secretary, and Dianne Dillon Ridgley, an acclaimed women’s rights activist and environmentalist, discuss why many women are already practicing a circular economy, how women’s associations can help achieve gender parity and why women still need affirmative action. https://soundcloud.com/projourno/world-resources- forum-interview-with-dr-alice-kaudia-and-dianne- dillon-ridgley LISTEN LISTEN
  • 36. 36 A Global Business Journalism Incubator From Blue Economy to Nappies: A Chat With Gunter Pauli By: JULIE ANN AELBRECHT | October 17, 2015 http://projourno.org/2015/10/podcast-gunther-pauli-from-blue-economy-to-nappies/ Use of Mineral Mines by Multinationals in Congo: A Chat With Dirk-Jan Koch By: WALERIA SCHUELE | October 14, 2015 http://projourno.org/2015/10/podcast-dirk-jan-koch-on-use-of-mineral-mines-by-multinationals-in-congo/ Special Feature: Podcasts With World Resources Forum Delegates Gunter Pauli is best known for writing “The Blue Economy” and science books for children. At the World Resources Forum, he sat down with Pro Journo to talk about his newest project, which uses free diapers to grow fruit trees in cities. https://soundcloud.com/projourno/wrf-15-podcast- gunter-pauli Mining and natural resources extraction have huge potential for countries but also carry political and economic risks. For this, the Netherlands has created a special diplomatic position. We interviewed Dirk-Jan Koch, the Netherlands’ special envoy for natural resources, at 2015’s World Resources Forum in Davos, Switzerland. We discussed his work in the Congo and his efforts and frustrations in persuading multinational companies there to use mineral mines not involved in local conflicts. https://soundcloud.com/projourno/wrf-2015- podcast-dirk-jan-koch LISTEN LISTEN
  • 37. 37A Global Business Journalism Incubator Change in Corporate Attitudes: A Chat With Peter White By: STELLA MIKHAILOVA | January 17, 2016 http://projourno.org/2016/01/change-in-corporate-attitudes-podcast-with-peter-white-coo-world-business-council-for- sustainable-development/ Discussing the Circular Economy: A Chat With Anders Wijkman By: STEFAN HILSER AND NICOLE PEFFERLE | January 17, 2016 http://projourno.org/2016/01/podcast-anders-wijkman-discusses-the-circular-economy/ Special Feature: Podcasts With World Resources Forum Delegates Peter White, chief operating officer for the World Business Council for Sustainable Development, took up the post after a long corporate career at Procter & Gamble. Here he talks with Pro Journo about how companies can incorporate sustainability into their businesses—while still making a profit—and how attitudes about this in the corporate world are changing. https://soundcloud.com/projourno/world-resources- forum-interview-with-dr-peter-white Pro Journo’s Stefan Hilsner and Nicole Pfefferle interview Anders Wijkman, vice president of the Club of Rome and a senior adviser at the Stockholm Environmental Institute, at the World Resources Forum in Davos, Switzerland. Wijkman, one of the leading promoters of “the circular economy,” discusses how it can change societies where the environmental movement has gone wrong in its efforts to convince people to act to save the planet. https://soundcloud.com/projourno/wrf-15-podcast- anders-wijkman-1 LISTEN LISTEN
  • 38. 38 A Global Business Journalism Incubator Training the Next Generation of Food System Innovators By: NICOLE PFEFFERLE | January 5, 2016 http://projourno.org/2016/01/training-the-next-generation-of-food-system-innovators/ Special Feature: Mercator Foundation Switzerland Grantee Highlight In August 2015, 25 students from 17 different countries spent two weeks on an organic farm in Switzerland, discussing the question of how to feed the world and how to do it without harming human health, the environment or people’s communities. The woman responsible for bringing the students together was Michelle Grant, executive director of the World Food System Center, an alternative educational institute based in Switzerland that aims to bring together young brains to find solutions for the world’s food crisis by taking an alternative approach to education. WFS Summer School 2015 from World Food System Center on Vimeo. There are currently 7.3 billion people living on our planet, and their diet patterns include more meat and dairy consumption. This is putting pressure not only on the environment, as the number of livestock is growing, but also on our current food system. And while food scarcity prevails in some parts of the world, over-nutrition - or overeating - causes major health problems in other parts. This diet paradox calls for a change in the current food system. “Food is the most critical challenge at the interface of human and environmental systems,” says Grant. It’s “a challenge that touches upon all axes of sustainability, while being something we each connect to on a daily basis.” To address these challenges, the Swiss Federal Institute of Technology in Zurich established the World Food System Centre (WFSC) in 2011. The Center is based on the belief that practical solutions need collaboration between people at the local level and those making decisions higher up. The WFSC focuses on research, education, and outreach. Currently their researchers primarily look at sustainable production systems, healthy food and the resilience of food markets. In education, they organize summer schools, offer extracurricular courses, support alumnae and encourage student driven research. The WFSC also aims to widen its scope with public lectures, and fosters cooperation with partners involved all along the food supply chains. Michelle Grant could not imagine herself working on anything other than one of those critical questions. She has a tight schedule. When I met her in the hallway of the WFSC, she had just come back from another meeting. With a friendly smile she led me to her spacious office, overlooking the center of Zurich. Her desk was neatly organized and so were her answers to my questions. “Food system challenges can only be solved if we work together across both disciplines and sectors,” she says. Grant believes that one of the best hopes for altering the way our food supply system works is by changing how we educate those involved in its day-to-day operations. To this end, over 100 students have taken part in the training programs organized by the WFSC, where they had the chance to learn skills outside the traditional classroom. “In a traditional academic track, young researchers are often required to focus on one very specific topic,” says Grant. In WFSC courses, students are encouraged to look at areas outside their own expertise as well as share their respective knowledge on various topics. Those students have gone on to very different careers, directly or indirectly linked to food systems, working in government or industry, as well as for nonprofits or international organizations. Yet, their network has kept them connected to one another and to the questions of food security and sustainability. The WFSC organizes events and reunions to help them stay in touch and continue sharing their knowledge after graduation. “It’s really great to see, how the course shaped their mind and how they keep connected in the future via the alumnae network,” says Grant. Grant, herself, has had a zig-zagging career. She started off as an undergraduate in chemical and environmental engineering, before undertaking a master’s degree in management, technology and economics. She then began her professional career as a water engineer, but quickly linked it to the broader topic of food. For her, water and food cannot be regarded as two separate topics. She managed to establish a foothold in different disciplines, which she now links back together. She still has an engineer’s respect for technology but doesn’t believe more of it alone can solve the problems she’s looking at. “Technology will always be a part, but it should never be seen as the silver bullet,” she says. “Engineers
  • 39. 39A Global Business Journalism Incubator need to take environmental, social and political aspects into consideration from the very beginning of conceptualization.” Grant and the WFSC want researchers to reach outside academia and share their knowledge with those who can apply it. The Center’s courses are intended to train researchers in the abilities needed to better express their ideas and the organizational skills needed to display them, skills which many young academics traditionally lack, she says. “Researchers should not only focus on publications - they have to be open to connect with other stakeholders,” says Grant. “Many younger researchers do not necessarily have the skills or the experience to work within multidisciplinary teams, run workshops, or to organize a conference.” Supplementary types of education, such as the summer school in Switzerland, are meant to fill this gap and provide the next generation with a layered set of skills, allowing them to work across disciplines. The idea is that “opportunities and experiences like the summer school in Switzerland, which are outside but linked to the traditional education system, are much needed,” she says. “If we want to drive change, we need to expose the next generation to different ways of thinking and working.” For her it is evident that the key lies in education, creating a next generation of academics, field-workers and officials that is able to work together to eventually make a change in the food system. Michelle Grant; courtesy of ethz.ch
  • 40. 40 A Global Business Journalism Incubator Background: Reporters and Editors Reporters CHERRY TSOI Cherry is a master of science student in environmental studies and sustainability science at Lund University in Sweden. Coming from the lush rain forests of Vancouver, British Columbia, she has a love for hiking and swimming, indulging in both activities in her free time. You can otherwise find her campaigning for a Fossil Free Lund University, practicing and teaching yoga, or engaging in various sustainability pursuits on campus. NICOLE PFEFFERLE I am currently in my last year of master’s degree work in environmental studies and sustainability science at the University of Lund. I have a strong interest in the socioeconomic aspects of environmental studies and in finding alternative solutions for our planet. Writing is a passion of mine, and I see it as a great tool to share knowledge and thoughts with people all across the globe. STEFAN HILSER Stefan is attending the master’s program (M.Sc.) in Environmental Science and Sustainability Science at Lund University. Before starting this program, he worked for a Zambian NGO in the sanitation sector. Before that, he studied for a B.A. in international business while working for a manufacturer of writing instruments. JULIE ANN AELBRECHT Julie is a graduate student in financial journalism, currently interning at the London-based online magazine Wallpaper. Previously, she was a broadcast journalist at Jeugd Parlement Jeunesse VZW/ASBL and the Brussels Television Academy. She’s student at City University in London and Aarhus University in Denmark. STELLA MIKHAILOVA Stella holds an M.Sc. in sustainability and management with distinction at the University of Bath in Britain and a first class B.Sc. in economics, Lomonosov Moscow State University. She has worked at numerous research projects in the fields of green economy, bio-economy, sustainability and Arctic exploration. MELANIE STUDER Melanie recently graduated with a double master’s degree in industrial ecology and science communication at the Delft University of Technology and Leiden University (Netherlands). She’s an associate project and communication manager and previously interned at the World Wildlife Fund and the United Nations Environment Programme. WALERIA SCHUELE Waleria is a researcher in the field of human rights and business. She has spent the past two years exploring environmental and social sustainability initiatives in the extractives sector, first during her master’s in law studies at Queen Mary University of London and later as a Mercator Fellow for International Affairs while working in Peru, South Africa and Kenya. She has a background in law and is fascinated by the interplay between environmental justice and human rights in the context of economic development.
  • 41. 41A Global Business Journalism Incubator Editors SUNMIN KIM Sunmin Kim joined Pro Journo (formerly Student Reporter) in 2012 and currently leads strategy and operations. She is also a deputy editor for The Economist Intelligence Unit and consults for Impact Hub New York in communication and media strategy. Before Student Reporter, she was a researcher at the University of Michigan, where she studied corporate strategy and innovation, modeling through complex systems how industries adapt to new value creation mechanisms. Her writing has appeared in The Huffington Post, GreenBiz, Sustainable Brands and the World Economic Forum Blog. She received her B.S. in biological engineering at Cornell University and patented a nerdy nanotech tool. She grew up in Sammamish, Washington, about 20 minutes from Seattle, where she developed her love for the ocean, mountains, evergreen trees and running in the (light) rain. PATRICK REEVELL Patrick Reevell is Pro Journo‘s managing editor and a multimedia journalist specializing in Russia and the former Soviet Union. He is a currently ABC News’ Moscow bureau reporter. Alongside ABC, Patrick has worked for numerous international outlets, including The New York Times, Rolling Stone and the Associated Press, reporting from various countries, including most recently France and India. Patrick holds a masters in journalism and international affairs from the Paris Institute of Political Studies (Sciences Po), where he focused on legal reform in the post-Soviet space.