Final Blog Ppt
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The document discusses the importance of social media and blogging for non-profits, highlighting its affordability, rapid growth, and significant return on investment. It emphasizes the necessity for non-profits to engage in blogging to share success stories, updates, and reach a wider audience. Additionally, it provides practical tips on starting a blog, connecting with the audience, and leveraging subscriptions for increased engagement.
Final Blog Ppt
- 2. What is Social Media?
- 3. What is Social MediaAny tool that lets you share information and network with others• Blogging• Micro-blogging• Social networks• Video sharing• Photo sharing• Chat Rooms• Podcasts• Virtual worlds• Wikis• Mobile
- 4. Why should you care as a non-profit?It’s an affordable way to get resultsIt’s changing how marketing worksIt’s growing insanely fastThe ROI outweighs any time put into it
- 5. Should every nonprofit blog?Yes!Take the benefits of a newsletter and put it onlineconstant updatessuccess storiespicturesneeds that are accessible by more people in more ways (RSS feeds/Email subscriptions)
- 6. Today’s BlogosphereBlogs are now a standard source of news and info346 million blog readers worldwide77 million+ Americans visit blogsRoughly half of all bloggers are over 35133 million blogs created since 2002Source: Technorati State of the Blogosphere 2008
- 7. How To Blog
- 8. What it takes to blog• You consistently have something to say• The writer has authority• You're willing to be candid• There's something in it for the readers
- 9. Getting StartedWordpress and BloggerOver 145 million results in Google searchSign up for accountSelect a templateStart Posting My Sample Here
- 10. Blog FormatShortShort ParagraphsImportant points highlightedBulleted lists Links to other sitesConversationalAll “rules” could be broken
- 11. Pre-BloggingDetermine purpose of blogCreate a blog schedule Brainstorm a hundred post ideasWrite posts in advanceNetworkWrite great content
- 12. Keys to connecting with audience• Honesty• Limited expectations• Knowledge of the reader
- 13. Is anyone reading?Google AlertsTracks mention of your blogGoogle BlogsSearch for mention of your blogMake sure to acknowledge any recognitionCant acknowledge if you don’t know
- 14. How are businesses using blogs?
- 15. ExamplesCause GlobalThe Cohen ReportCompassion International
- 16. SUBSCRIBERSARE THE LIFE BLOOD OF A SUCCESSFUL BLOG
- 17. Define “Subscribe”Emphasize subscription’s advantage: FREE useful information delivered directlyPoint them to optionsEMAILRSS FEED
- 18. RSS & Email SubscriptionsRSS (Really Simple Syndication) Readers subscribe to your blog & receive automatic to the minute updates
- 19. K.I.S.S.Make it easy & obviousSeparate subscription page
- 20. It is essentialin all copywriting that you avoid unclear jargon, even if it’s not jargon to you.
- 21. A few closing thoughtsMake 2010 your year for Social MediaCreate achievable goalsIt’s easier than you thinkEducation erases fear
- 22. Thanks for your time.Audry, Janelle, Julia, Katey, MeghanCornerstone University SIFE
Editor's Notes
- #3: Meghan
- #8: Janelle
- #15: Audry
- #16: Audry
- #17: Katey
- #18: You need to make it absolutely obvious to these people that it costs nothing more than a few seconds of time to get valuable content delivered directly to them via RSS or e-mail.
- #21: very small changes in word choice based on well-thought-out theories can have a significant influence on the actions that you urge your readers to take
- #22: Meghan