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Group members: Britta Hedegaard, Rauha Maarno, Karin
Kihlstenius, Kari Lämsä, Gudridur Sigurbjörnsdottir,
Margareta Gunnarsson, Sigrun J. Kristjansdottir, Cecilie
Bergh, Kenneth Korstad Langås, Sigrun Ingimarsdottir.
Where is the Library? Final presentation by Group4
Vision!



The library under the skin
        of the user
Three angles

• Proactive presence – the library is too passive
  waiting for the users

• Easy and attractive entrance on all platforms

• Co-creation with the users and other actors
The most important angle




  Proactive presence
How do we construct the idea?
What do you think we should           How do we do it? (what actions
create? – activities/constructions?   should we take to make it happen?)
• Strategy for being more             • Professional marketing
  proactive                           • “Mouth to mouth”
                                        marketing
• Mental shift both in                • Build mobile apps
  management and staff                • Build platforms for co-
                                        creation with users and
                                        others
                                      • Challenge the organizational
                                        structure
What difference does it make?
                               What is the difference/result the
With whom do we do it? -       activities will make – to the society and
partners and competencies?     the citizens


• New professions in the       • More diversity
  library                      • Efficient use of money
• Value exchange with          • Strengthen the non
  different actors               commercial space in the
• The users are our partners     society
How does the Network of Nordic
  Libraries build on the ideas from this
                  camp?
• By implementing and
  developing the ideas
• Local workshops
• Bank of ideas and failures
• Share knowledge and
  technology
• Spread the ideas in other
  networks

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Where is the Library? Final presentation by Group4

  • 1. Group members: Britta Hedegaard, Rauha Maarno, Karin Kihlstenius, Kari Lämsä, Gudridur Sigurbjörnsdottir, Margareta Gunnarsson, Sigrun J. Kristjansdottir, Cecilie Bergh, Kenneth Korstad Langås, Sigrun Ingimarsdottir.
  • 3. Vision! The library under the skin of the user
  • 4. Three angles • Proactive presence – the library is too passive waiting for the users • Easy and attractive entrance on all platforms • Co-creation with the users and other actors
  • 5. The most important angle Proactive presence
  • 6. How do we construct the idea? What do you think we should How do we do it? (what actions create? – activities/constructions? should we take to make it happen?) • Strategy for being more • Professional marketing proactive • “Mouth to mouth” marketing • Mental shift both in • Build mobile apps management and staff • Build platforms for co- creation with users and others • Challenge the organizational structure
  • 7. What difference does it make? What is the difference/result the With whom do we do it? - activities will make – to the society and partners and competencies? the citizens • New professions in the • More diversity library • Efficient use of money • Value exchange with • Strengthen the non different actors commercial space in the • The users are our partners society
  • 8. How does the Network of Nordic Libraries build on the ideas from this camp? • By implementing and developing the ideas • Local workshops • Bank of ideas and failures • Share knowledge and technology • Spread the ideas in other networks