Final Draft Chr
- 1. Research Proposal for Country Haven Retreat Research Corporation TM Presented by: Melissa Richards December 8, 2011
- 2. Country Agenda Haven Retreat
- 3. Country Country Haven Retreat Haven Retreat
- 4. Country Haven Retreat Background Investigation Secondary Research Primary Research • Living and working • 2 Focus groups longer – Photography • Accommodations safari industry – Children's camps expanding – One stop destination – Will pay for quality
- 5. Country Haven Retreat Agenda Research Objectives 1) To determine the acceptable price range for the product. 2) To discover the preferred features and benefits. 3) To discover the ideal location for our customer in order to do business. 4) To determine the most effective and efficient media to market this business. 5) To measure the likelihood of purchase for Country Haven Retreat. 6) To uncover the target market in which to focus marketing efforts.
- 6. Country Haven Retreat Methodology Data Gathering Sampling Plan • Primary data • 30 – 65 collection • $45,000 or more • Survey • Enjoy the outdoors • Quantifiable • Probability sample • Systematic sampling
- 7. Country Haven Retreat Methodology Questionnaire Data Collection • No more than ten • Data collection table minutes • Front end loaded • Questions based on • Proper screening of objectives completed surveys • Procedures • Pre-Tests
- 8. Country Haven Retreat Summary • Time and cost estimates • Preliminary estimate • Factors beyond MM Research Corporation control
- 9. Thank You Country Haven Retreat
- 10. Country Data Collection Table Haven Retreat Type Week One Week Two Week Three Week Four Total March 18-24 March 25-31 April 1-7 April 8-14 Telephone 15 15 10 40 Door to Door 15 15 10 40 Intercept Electronic 10 10 20 Totals 30 30 30 10 100
- 11. Country Estimates Haven Retreat Researcher: Melissa Richards Activity Expected Completion Date Hours Cost Total $ Cost $ Project idea submitted* September, 2011 7 150 1,050 Project idea approved September 30 2 150 300 Research objectives October 5 2 150 300 Sampling plan November 3 5 150 750 Draft questionnaire February 24, 2012 15 150 2,250 Questionnaire coding March 2 2 150 300 Questionnaire pre-test March 16 2 150 300 Questionnaire revised/printed March 17 3 150 450 Data gathering completed** April 14 42 60 2,520 Analysis program prepared April 15 2 150 300 Data entry completed April 15 4 60 240 Preliminary tabulations April 20 2 150 300 Preliminary analysis April 21 5 150 750 Final analysis & report May 12 3 150 450 TOTAL COST ESTIMATE: $10,260.00